shairad-sanat

What shairad-sanat does

Shairad Sanat (شایراد صنعت) is a privately held Iranian industrial automation and electrical equipment distributor headquartered in Tehran, founded in 2016. The company operates as an official and exclusive representative for 21 international industrial brands serving the Iranian market, with a core franchise in Schneider Electric industrial automation, complemented by HARTING and Binder industrial connectors, Wieland heavy-duty connectors, YongJin Elecomm military-grade connectors, Koduct cable carriers, ABB and POSEICO power semiconductors, Mersen fuses, and KOBOLD process instrumentation. The product portfolio spans PLCs, HMIs, variable speed drives, soft starters, sensors, encoders, low and medium voltage switchgear, motor protection, industrial connectors, cable management, power semiconductors, fuses, and process instrumentation for flow, pressure, level, and temperature measurement.

The company's business model combines hardware resale of third-party industrial components with value-added professional services including project design and execution, SCADA and telemetry system design, control system programming, installation supervision, commissioning, and professional training programs. Pricing is quote-based and not publicly disclosed, with sales conducted through direct B2B engagement via phone, email, WhatsApp, and the company website. The go-to-market is enterprise field sales targeting eight industrial verticals: oil and gas (primary), petrochemical, power generation, automotive, food and pharmaceutical, HVAC, machine manufacturing, and cement and steel.

The company is structured as a small, single-country operation with 11-50 employees, a single Tehran office, and no disclosed subsidiaries, ownership structure, funding history, or management team. Revenue is generated from two streams: product sales (hardware resale) and professional services (engineering, integration, training, and after-sales support). The addressable market is constrained to Iran, which introduces sanctions-related supply chain and currency risk that the company has navigated by aggregating a multi-brand portfolio to offer a single-vendor procurement and service experience.

Name

shairad-sanat

Legal name

Shairad Sanat (شایراد صنعت)

Website

https://shairad-sanat.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Shairad Sanat is a Tehran-based industrial automation and electrical equipment distributor serving Iranian oil and gas, petrochemical, power, automotive, and process industries as an official representative for 21 international brands including Schneider Electric, HARTING, Binder, Mersen, and KOBOLD, combining product resale with engineering and training services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Resale of international industrial electrical and automation equipment from authorized brand partnerships including Schneider Electric, Telemecanique, Harting, Binder, YongJin Elecomm, Wieland, Koduct, ABB, Mersen, Kobold, and others. Products include low voltage and medium voltage equipment, automation components, sensors, connectors, and instrumentation.
2. Services: Technical services including project design and execution, control and monitoring systems programming and commissioning, installation supervision, and professional training courses in automation, monitoring, and industrial networks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shairad Sanat (شایراد صنعت) is an Iranian industrial automation and electrical equipment distributor that supplies low/medium voltage equipment, PLCs, HMIs, variable speed drives, sensors, industrial connectors, cable carriers, fuses, and process instrumentation as the official representative of multiple international brands including Schneider Electric, HARTING, Binder, YongJin Elecomm, Wieland, Koduct, Kübler, ABB, Mersen, and Kobold. The company complements product distribution with engineering services including project design and execution, installation supervision, commissioning, technical training, and after-sales support, primarily for Iranian industrial customers in oil and gas, petrochemical, power, automotive, and manufacturing sectors.

Product overview

Shairad Sanat is an Iranian industrial automation and electrical equipment distributor and service provider offering a comprehensive portfolio of products from international brands alongside engineering services. The company serves as the official representative of multiple global manufacturers in Iran, including Schneider Electric (industrial automation, PLCs, drives, LV/MV switchgear), HARTING (industrial connectors), Binder (circular connectors), YongJin Elecomm (military/industrial connectors), Wieland (heavy-duty connectors), Koduct (cable carriers), Kubler (encoders), ABB (power semiconductors), Mersen (fuses), Kobold (instrumentation), and POSEICO (power semiconductors). The product portfolio spans industrial automation control systems, electrical distribution equipment, industrial connectors across multiple standards (circular, rectangular, heavy-duty), cable management systems, power semiconductors, and process instrumentation. Complementing product sales, the company provides engineering services including project design and execution, system consulting, training programs, repair, and after-sales support for industries including oil and gas, petrochemicals, power generation, automotive, food and pharmaceutical, cement, and steel.

Differentiator

Problem solved

Functional benefit

Products and services

• Schneider Electric Industrial Automation Products Distributed line of Schneider Electric industrial automation and control products including Modicon M580/M340/M221 PLCs, HMIs, Altivar variable speed drives (Altivar 610, 310, 61), Altistart 22 soft starters, OsiSense XS sensors, ABL8 power supplies, limit switches, and Zelio electromechanical relays and timers. Sold to industrial customers in Iran requiring PLC, HMI, drive, and control system components.
• Schneider Electric Low Voltage Electrical Products Distributed Schneider Electric low voltage electrical protection and distribution products including circuit breakers, motor starters and protection components, power factor correction equipment, power monitoring and control systems, Acti9 electrical circuit control devices, pushbuttons, switches, pilot lights, and joysticks for industrial electrical installations.
• HARTING Han Industrial Connectors Distributed heavy-duty HARTING industrial connector solutions including Han® series connectors, hoods and housings, inserts, interface connectors, PCB connectors compliant with DIN 41612, circular R series connectors (R 15), and crimping and stripping tools for industrial connectivity applications.
• Binder Industrial Circular Connectors Distributed Binder circular connectors including miniature connectors (M9, M12, M16, M23, RD24), subminiature connectors, AS-interface automation distributors, sensors and actuators connectors, power connectors, solenoid valve connectors, and data transmission and power supply connectors for industrial and medical-grade applications.
• YongJin Elecomm Military and Industrial Connectors Distributed YongJin Elecomm connector line including MIL-DTL-26482 series (MS3110 wall mount receptacles, MS3114 jam nut receptacles, MS3116 straight plugs, MS3112 box mount receptacles), YJ circular industrial connectors, YJ26482 miniature series, YJ5015 series, YJB95234 series, and military-grade connectors with ISO9001, ISO14001, and UL certifications.
• Wieland Heavy-Duty Industrial Connectors Distributed Wieland Electric heavy-duty connector series including Revos BASIC, Revos BASIC EE, Revos DD, Revos HD, Revos MINI, and Revos Power connector families, alongside protection relays, industrial switches, power supplies, and terminal blocks for industrial applications.
• Koduct Cable Management Systems Distributed Koduct cable carrier and cable management product lines including CDKH, CDP, KM series cable carriers, KPD, SRS series (SRS70, SRS80, SRS100, SRS150) plastic cable carriers, and KP and KSC series cable management solutions designed for robotics and industrial machinery applications.
• Kübler Encoders and Position Sensors Distributed Kübler encoder and measurement product line including 8.5000, 8.5020, 8.5853, 8.5858, 8.5873, and 8.5883 series encoders for industrial automation and motion control applications.
• ABB Power Semiconductor Products Distributed ABB power semiconductor components including fast recovery diodes, rectifier diodes, bi-directionally controlled thyristors (BCT), bypass thyristors, and phase control thyristors (PCT) for power conversion and industrial electronics applications.
• Mersen Fuses and Circuit Protection Distributed Mersen fuse and circuit protection product line including DC protection for electric vehicles and battery energy systems (module fuses, pack fuses), high and medium voltage fuses, high-speed fuses (cylindrical, square body, IEC), IEC low voltage fuses (BS88, D-D0, NH), and UL/CSA fuses.
• KOBOLD Process Instrumentation Distributed KOBOLD instrumentation and measurement equipment for industrial flow, pressure, level, and temperature monitoring, measurement, and regulation across process industries.
• POSEICO Power Semiconductor Modules Distributed POSEICO high-efficiency power semiconductor components including diodes, SCR, GTOs, and IGBT modules for industrial power electronics applications.
• Telemecanique Industrial Sensors Distributed Telemecanique Sensors line including OsiSense XS laser distance sensors (XUK9TAH2MM12 with Time of Flight technology, 70m range) and ultrasonic sensors (XXS30P8APM12, 8m range) for industrial automation detection and measurement applications.
• Engineering and Project Execution Services Industrial automation engineering services including system design, project execution, control and automation consulting, supply of low/medium voltage and instrumentation equipment, installation supervision, and SCADA/telemetry system design for industrial customers in Iran.
• Product Sales and Distribution Service Sales and distribution service covering the complete portfolio of industrial automation and electronic products from distributed global brands including Schneider Electric, Binder, Koduct, Wieland, and YongJin Elecomm, including quote handling and order fulfillment for industrial customers.
• Repair and After-Sales Service Technical support and after-sales services delivered by experienced engineers covering consultation, troubleshooting, and maintenance support for control and industrial automation systems installed in customer facilities.
• Industrial Automation Training Services Professional training programs for industrial automation professionals covering product knowledge, specialized software training, installation and commissioning skills, and technical solution design and implementation across automation, monitoring, and industrial networks.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and secondary.

• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorOfficial authorized representative and specialist distributor of Schneider Electric products in Iran. Products include low voltage equipment (circuit breakers, switches, contactors, motor protection), medium voltage equipment, automation and control products (PLCs, PACs, HMIs, drives, soft starters, sensors), and telemetery systems.
• Telemecanique SensorscoreChannel Partner/ Reseller/ DistributorOfficial representative of Telemecanique Sensors in Iran. Specializes in sensors, limit switches, and related sensing technologies with over 90 years of experience in sensor manufacturing.
• HARTINGcoreChannel Partner/ Reseller/ DistributorOfficial sales representative of HARTING industrial connectors in Iran. HARTING operates 14 production sites and 44 sales offices worldwide, providing connectivity solutions for data, signaling, and power transmission.
• YongJin ElecommcoreChannel Partner/ Reseller/ DistributorExclusive representative of YongJin Elecomm products in Iran. Korean company with over 20 years of experience in industrial and telecommunications connectors. Products include MIL-DTL-26482 connectors, military connectors, and industrial connectors with ISO9001, ISO14001, UL Certification.
• Binder ConnectorcoreChannel Partner/ Reseller/ DistributorExclusive representative of Binder Connector in Iran. German company established in 1960, specializing in miniature connectors for industrial and medical applications including M9, M12, M16, M23, RD24 series.
• Wieland ElectriccoreChannel Partner/ Reseller/ DistributorOfficial sales representative of Wieland Electric products in Iran. German company established in 1998, offering industrial connectors, protection relays, industrial switches, power supplies, and terminal blocks including Revos series heavy-duty connectors.
• KoductcoreChannel Partner/ Reseller/ DistributorExclusive representative of Koduct products in Iran. South Korean company specializing in cable carriers and cable management systems with operations in over 25 countries worldwide.
• KüblersecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor of Kübler encoders and measurement technology products in Iran.
• ABBsecondaryChannel Partner/ Reseller/ DistributorAuthorized distributor of ABB power semiconductor products including diodes (fast recovery, rectifier) and thyristors (BCT, bypass, PCT) in Iran.
• MersencoreChannel Partner/ Reseller/ DistributorOfficial representative of Mersen products in Iran. French company with over 130 years of experience offering fuses, semiconductors, high voltage capacitors, and power protection equipment across 35 countries with 50 production facilities.
• KOBOLDcoreChannel Partner/ Reseller/ DistributorOfficial representative and specialist distributor of KOBOLD products in Iran. German company established in 1980, specializing in instrumentation for flow, pressure, level, and temperature measurement.
• POSEICOsecondaryChannel Partner/ Reseller/ DistributorOfficial sales representative of POSEICO products in Iran. Italian company established in 1970, specializing in high-power semiconductors including diodes, SCR, GTOs, and IGBTs.
• HimelsecondaryChannel Partner/ Reseller/ DistributorOfficial sales representative of Himel products in Iran. Spanish company established in 1958, acquired by Schneider Electric in 2003, specializing in low voltage switchgear and panel equipment.
• Lapp GroupsecondaryChannel Partner/ Reseller/ DistributorOfficial sales representative of Lapp Group products in Iran. World's largest cable manufacturer offering cables, connectors, and integrated solutions for production machinery, industrial robots, public transport, food industry, and EV charging systems.
• Hübner GiessensecondaryChannel Partner/ Reseller/ DistributorOfficial sales representative of Hübner Giessen products in Iran. German company with over 40 years of experience manufacturing encoders and sensors for steel and oil/gas industries including tachogenerators, magnetic encoders, absolute encoders, and incremental encoders.
• JAKOBsecondaryChannel Partner/ Reseller/ DistributorOfficial sales representative of JAKOB products in Iran. Leading manufacturer of couplings for rotary motors with standard and custom solutions for various industrial applications.
• ASTECHsecondaryChannel Partner/ Reseller/ DistributorOfficial sales representative of ASTECH products in Iran. German company established in 1999, specializing in optical sensors for speed, dimension, distance, position, and color measurement including VLM, LDM, and CROMLAVIEW series.
• GIVI MISUREsecondaryChannel Partner/ Reseller/ DistributorOfficial sales representative of GIVI MISURE products in Iran. Italian company established in 1997, manufacturing absolute and incremental rotary encoders and handwheels. Introduced optical encoders for CNC machines in 2002.
• ProxitronsecondaryChannel Partner/ Reseller/ DistributorOfficial sales representative of Proxitron products in Iran. German company with over 43 years of experience manufacturing various sensors with unique models for diverse applications.
• PressmastersecondaryChannel Partner/ Reseller/ DistributorExclusive and official representative of Pressmaster in Iran. Swedish company established in 1970, manufacturing cable and wire cutting tools, hand crimping tools for electrical, electronics, fiber optic, and other industries.
• ATMIsecondaryChannel Partner/ Reseller/ DistributorExclusive and official representative of ATMI in Iran. French company established in 1980, specializing in level switches for liquids and solids with over 20 types in 50 different versions - the only company in the world offering level control products for both solids and liquids.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• TTI Inc. Specialty distributor of electronic components including connectors, passives, electromechanical, and sensors, with strong industrial automation exposure. Comparable multi-brand specialty distribution model with deep industrial customer overlap, especially in connectors and sensors.
• Richardson Electronics: Specialized global distributor and manufacturer of engineered solutions for the RF, microwave, and power conversion markets, with deep relationships in industrial power electronics. Most directly comparable peer given overlap in power semiconductors (IGBTs, SCRs, thyristors) and industrial instrumentation, though Richardson also manufactures proprietary tubes and display products.

Broad incumbents

• Avnet: Global electronic components distributor serving industrial, aerospace/defense, and OEM customers. Comparable multi-brand distribution business model with adjacent product overlap (connectors, semiconductors, industrial components), though Avnet operates globally with much larger scale.
• Graybar: Large North American distributor of electrical, communications, and data networking products serving industrial, construction, and utility customers. Comparable as a broad-line electrical and industrial supply distributor though its geographic and customer footprint is much larger than Shairad Sanat's.
• WESCO International: Global value-added distributor of electrical, communications, and utility products with a significant industrial automation portfolio. Directly comparable as a multi-brand industrial electrical and automation distributor serving heavy-industry customers, though operating at vastly greater scale and geographic breadth than Shairad Sanat.
• Sonepar: World's largest independent B2B electrical distributor with operations across more than 40 countries. Comparable to Shairad Sanat as a multi-brand electrical and industrial automation distributor, but operating at a global scale with much broader product and service offerings.
• Mouser Electronics: Authorized distributor of semiconductors and electronic components from over 1,200 manufacturer brands. Comparable as a broad-line authorized multi-brand electronics distributor, though Mouser focuses on catalog/small-quantity sales whereas Shairad Sanat sells project-scale volumes into heavy industry.
• RS Group (formerly Electrocomponents): Global multi-channel distributor of industrial and electronic products and services under the RS, Allied Electronics, and other brands. Comparable broad-line industrial automation and electronics distributor business model with strong industrial MRO overlap, though much larger and more global than Shairad Sanat.
• Arrow Electronics: Global value-added distributor of electronic components and enterprise computing solutions serving industrial and OEM customers. Comparable as a multi-brand electronic/electrical components distributor with value-added services, though Arrow's scale and breadth far exceed Shairad Sanat's.
• Rexel: Paris-based global electrical distribution group serving industrial, commercial, and residential customers with multi-brand automation and electrical equipment portfolios. Comparable business model to Shairad Sanat as a multi-brand industrial automation and electrical equipment distributor with value-added services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about shairad-sanat