Givi Misure

What Givi Misure does

Givi Misure S.r.l. a Socio Unico is an Italian privately held manufacturer of precision industrial measurement and control systems, founded in 1979 and headquartered in Nova Milanese (Monza e Brianza). The company designs and produces five core product lines in-house at its Italian facility: optical scales (linear optical encoders), magnetic systems (contactless magnetic sensors, bands, and rings), rotary encoders (incremental and absolute), digital readouts, and THESI position controllers. Technical differentiation is grounded in sub-micron resolution (down to 0.1 μm), measuring lengths up to 30 m (with modular optical scales reaching 70,040 mm), IP67 environmental protection, and protocol interoperability with major CNC platforms (Siemens DRIVE-CLiQ, FANUC α-αi, Mitsubishi High Speed, SSI-BiSS C). The portfolio serves CNC machine tool OEMs, press brake manufacturers, industrial automation integrators, renewable energy equipment makers, and processors of wood, glass, marble, and sheet metal.

The company operates a sales-led go-to-market, combining direct sales through Sales Engineers at its Italian headquarters with four wholly-owned international branches in India (Bangalore, 2003), China (Shanghai, 2016), Turkey (Bursa, 2018), and the USA (Miami, 2024), supplemented by 32 authorized distributors across Europe, Asia, North America, South America, Africa, and Oceania. Manufacturing follows a make-to-order model with no finished-goods inventory and no minimum order quantities, enabling lead times from a few hours for urgent downtime replacement to several weeks for large batches — a responsiveness position Givi emphasizes as a competitive differentiator. Revenue is generated primarily through hardware sales of measurement instruments plus customized single-piece solutions, with a secondary stream of after-sales service, warranty (up to 36 months), and technical support delivered directly or via authorized dealers.

Givi Misure is ISO 9001:2015 certified (originally certified 1997, currently converted through successive revisions), CE, RoHS, and REACH compliant, and invests approximately 16% of turnover in R&D. The company produces 80,000+ pieces annually, serves 10,000+ customers worldwide, and claims a 99.98% customer satisfaction metric. It is structured as a single-shareholder Italian limited liability company with no disclosed external investors, no funding rounds, and no publicly disclosed revenue.

Name

Givi Misure

Legal name

GIVI MISURE S.R.L. A SOCIO UNICO

Website

https://givimisure.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Givi Misure is an Italian precision measurement and control systems manufacturer founded in 1979. It produces optical and magnetic encoders, rotary encoders, digital readouts, and position controllers for CNC machine tool OEMs, press brake manufacturers, and industrial automation customers globally.

Ownership category

akta.pro rank

Product category

Industrial Measurement Systems

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Optical Instruments & Lenses (3827)

akta.pro primary industry

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

Keywords

• Industrial measurement systems
• Precision linear encoders
• Magnetic position sensors
• Rotary encoders
• Digital readout displays

Headquarters

HQ city

Nova Milanese

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Industrial Measurement Instruments: Sale of precision measurement systems including optical scales, magnetic systems, rotary encoders, digital readouts, and position controllers. The company manufactures complete product lines in-house at its Italian facility with no finished products kept in stock. Production of semi-finished goods is regular but final assembly occurs only upon customer order, enabling extremely short delivery times from hours for urgent needs to weeks for large batches.
2. Customized Solutions: Highly customized measurement solutions for specific customer applications, including single-piece customization. The company's total autonomy in product development allows optimization of production organization and rapid development of advanced solutions for industrial measurement and control.
3. After-Sales Service and Support: Technical support, warranty services (up to 36 months depending on usage type), repair and replacement services. Customer assistance provided directly by GIVI MISURE's technical personnel or by specifically trained and authorized qualified dealers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Givi Misure develops and manufactures precision industrial measurement and control systems, including optical and magnetic linear encoders, rotary encoders, digital readouts, and position controllers. The company produces complete product lines in-house at its Italian facility with final assembly occurring upon customer order, serving applications such as CNC machine tools, synchronized press brakes, industrial automation, and renewable energy equipment.

Product overview

Givi Misure develops and manufactures precision industrial measurement and control systems since 1979. The product portfolio consists of five core product lines: Optical Scales (optical linear encoders including GVS 900, GVS 908, GVS 400, GVS 202 S, GVS 206 S series), Magnetic Systems (magnetic sensors MTS, MTV, AGM and magnetic bands/rings MP, MR, including GVS 215, GVS 219, GVS 915, GVS 919 for larger machines), Rotary Encoders (EN and AEN series from Ø30mm to Ø58mm), Digital Readouts (VISION and VI series including VI 518, VI 700, VI 1000), and Position Controllers (THESI 310, THESI 320). Products range from incremental to absolute versions, support various industrial communication protocols (SSI-BiSS, CANopen, FANUC, DRIVE-CLiQ), and serve applications including CNC machines, press brakes, wood/glass processing, automation, and renewable energy sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Optical Scales High-precision optical linear encoders for measuring linear displacements in industrial machines, available in incremental and absolute versions with resolutions from 0.1 µm to 100 µm, serving CNC machine tools and high-precision applications.
• Magnetic Systems Non-contact magnetic measurement systems for linear and rotary displacements, including sensors and magnetic bands with various pole pitches, designed for dirty industrial environments and harsh conditions with IP67 protection.
• Rotary Encoders Incremental and absolute rotary encoders for measuring angular position and rotation speed, with diameters from 30mm to 58mm and up to 64,000 pulses per revolution, suitable for wind turbines and rotating equipment.
• Digital Readouts Digital readout units for displaying position data from linear and rotary transducers, including touch-screen LCD models and LED display variants for CNC and manual machines, with universal software support.
• Position Controllers THESI position controllers for axis position control in sheet-metal cutting and bending machines, supporting manual, semi-automatic, or automatic modes with resolutions from 1 to 200 microns.
• GVS 900 Series Incremental optical encoders for large machines up to 70,040mm measuring length, available in single piece or modular versions with Line Driver or 1 Vpp output.
• GVS 908 Absolute optical encoder for large machines with SSI-BiSS, Siemens DRIVE-CLiQ, FANUC α-αi and MITSUBISHI interfaces, resolutions up to 0.1 µm and accuracy grade ± 5 µm.
• GVS 215 / GVS 219 Press Brake Encoders Self-aligned magnetic encoders for synchronized press brakes, with pole pitch 2+2mm, available in incremental (GVS 215) and absolute (GVS 219) versions featuring Zero Magneto Set device for selectable reference indexes.
• VISION 110 Digital Readout One-axis digital readout with magnetic sensor integration, 6½ digit LCD, available in standard and large versions for manual and CNC machine tool applications.
• After-Sales Service and Technical Support Technical support, warranty services (up to 36 months depending on usage type), repair and replacement services provided directly by Givi Misure's technical personnel or by specifically trained and authorized qualified dealers.

Quantifiable outcome

• Resolutions up to 0.1 μm with accuracy up to ± 1 μm for CNC applications
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EuroBLECHcoreGTM or Marketing Partner · 20 October 2026Participation in EuroBLECH 2026 in Hanover, Germany - the world's leading sheet metal working technology trade fair, targeting press brake manufacturers which is a key market segment for Givi Misure.
• SPS (Smart Production Solutions)minorGTM or Marketing Partner · 25 November 2025Givi Misure participates in SPS in Nuremberg, Germany, targeting the European automation market and showcasing measurement solutions for industrial automation applications.
• CIIF (China International Industry Fair)coreGTM or Marketing Partner · 23 September 2025Annual participation in CIIF in Shanghai provides an important opportunity for Givi Misure to maintain focus on cutting-edge technologies like encoders in an increasingly competitive global landscape. Event serves as key platform for building future of metalworking industry partnerships.
• IMTS (International Manufacturing Technology Show)coreGTM or Marketing Partner · 14 September 2025Givi Misure USA participates in IMTS 2026 in Chicago, showcasing precision measurement solutions and strengthening presence in the North American market from its Miami branch.
• CIMT (China International Machine Tool Show)coreGTM or Marketing Partner · 30 April 2025Givi Misure participates in CIMT annually as a key marketing and lead generation channel for the Chinese market. The Chinese team, led by General Manager Linda Yu, uses the event to interact with international companies, present innovative solutions including latest linear encoder launches, and establish new partnerships. The 2025 event was particularly valuable for strengthening existing relationships and initiating strategic collaborations.
• ITES China (Industrial Manufacturing Exhibition)coreGTM or Marketing Partner · 26 March 2025Givi Misure's China team participated in ITES China 2025, one of the most significant events for the manufacturing and machine tool industry. The event was an important opportunity to strengthen existing relationships and establish new strategic collaborations in the Asian market.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• SICK AG: German sensor and encoder manufacturer focused on industrial automation, factory and logistics automation. Directly competes with Givi Misure in encoders and position feedback for automated systems.
• Heidenhain: German global leader in linear and angle encoders for CNC machine tools and automation. Directly comparable to Givi Misure across optical scales, rotary encoders and digital readouts, with significantly larger scale and broader product portfolio.
• Hengstler: German manufacturer of rotary encoders, counters and relays. Overlaps directly with Givi Misure in rotary encoder product lines and serves similar industrial OEM customers.
• Kubler (Kuebler Group): German manufacturer of encoders, slip rings and counters for industrial machinery. Directly comparable in incremental and absolute encoders for general industrial and automation applications.
• Renishaw: UK-based manufacturer of precision encoders, position measurement systems and calibration products. Overlaps directly with Givi Misure in optical linear encoders and rotary encoders for machine tool and automation applications.
• Fagor Automation: Spanish manufacturer of encoders, digital readouts (DROs) and position controllers for CNC and press brake OEMs. Closest peer to Givi Misure in product mix and target customer segments, including Spanish and European machine tool OEMs.
• RSF Elektronik: Austrian manufacturer of high-precision linear and rotary encoders for machine tools and metrology. Comparable to Givi Misure in optical linear encoder technology and European CNC/press brake OEM customer base.

Broad incumbents

• Mitutoyo: Japanese global leader in precision measurement instruments including DROs, calipers and CMMs. Overlaps with Givi Misure in digital readouts and precision measurement, but with a much broader metrology portfolio.
• Balluff: German manufacturer of industrial sensors including linear and rotary encoders, plus a broad factory automation portfolio. Competes with Givi Misure in encoders while also offering IO-Link, RFID and vision solutions.
• Pepperl+Fuchs: German manufacturer of industrial sensors and explosion protection equipment, including linear and rotary encoders. Comparable to Givi Misure in encoder offerings, with much wider process automation exposure.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/givimisuretr
• LinkedInlinkedin.com/company/givi-misure-s-r-l-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Givi Misure