Noordwijkse Hockey Club

What Noordwijkse Hockey Club does

Noordwijkse Hockey Club (NHC) is a member-owned sports association (vereniging) founded in 1967 in Noordwijk, Netherlands, operating hockey programs across the Bollenstreek region. The club fields 48 teams (38 youth + 10 senior) across all age categories from Piepkuikens (youngest introduction) through O18 youth, senior competitive teams, and Trimhockey for adults, serving approximately 650 members — of whom roughly 72% are under 18, 10% are young seniors (18–25) and 18% are seniors (25+). NHC is affiliated with the Koninklijke Nederlandse Hockey Bond (KNHB) and operates from a single site at Nieuwe Zeeweg 40 with three water-based hockey fields, a clubhouse, and recently upgraded modern locker rooms. Annual facility utilization is 25,000–35,000 visitors across match weekends and 2–3 tournaments.

The club's core product is membership-based access to hockey training, competition, and community, supported by a TrimSamen dual-membership option for young parents and a free trial-training funnel (proeftraining). Its technology stack is modest and operational: an AllUnited-built website (n-h-c.nl), the Clubapp on iOS/Android, email newsletters, Google Analytics for site analytics, and an OnzeClubwinkel affiliate partnership that pays commission on member purchases through linked webshops. There is no proprietary technology or AI capability.

Revenue is generated through four streams: recurring membership fees (contributie) across age tiers, a tiered sponsorship program led by main sponsor ABN-AMRO with field sponsors TK Studio and Trinity Real Estate Company B.V. (TREC), clothing and business-club sponsorships, event-specific sponsorships, and small affiliate commission revenue. Go-to-market is community-led and event-driven, relying on referrals, parent networks, school outreach, and recruitment events such as NHC Vriendjesdag XL and the Jongste Jeugd Lente toernooi. Distribution is direct and self-serve through the website, in-person registration, and the Clubapp, with no waiting list and open membership across all ages and skill levels.

Name

Noordwijkse Hockey Club

Legal name

Noordwijkse Hockey Club

Website

https://n-h-c.nl

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Noordwijkse Hockey Club is a member-owned Dutch hockey association founded in 1967, serving approximately 650 members across 38 youth and 10 senior teams in the Bollenstreek region from a three-field facility in Noordwijk, with revenue from membership fees, sponsorships, and small affiliate commissions.

Ownership category

akta.pro rank

Product category

Amateur Sports Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Field hockey club
• Youth hockey training
• Hockey membership
• Amateur sports club
• Community hockey programs

Headquarters

HQ city

Noordwijk Aan Zee

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees (Contributie): Annual membership fees charged to approximately 650 members for participation in hockey activities, training, and competitions. Fees vary by age category and membership type (including TrimSamen dual membership option for parents).
2. Sponsorship Revenue: Multiple sponsorship tiers including main sponsor (hoofdsponsor), clothing sponsors, field sponsors, business club memberships, and digital advertising (narrowcasting, web advertising). Sponsors receive visibility on field boards, team clothing, club website, and club facilities.
3. Affiliate Revenue (OnzeClubwinkel): Commission-based revenue from OnzeClubwinkel partnership where the club receives a percentage of purchases made through their affiliate links when members shop at partner webshops.
4. Event Sponsorship: Revenue from event-specific sponsorships including tournament naming rights and facility sponsorship (such as new locker rooms).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Noordwijkse Hockey Club (NHC) operates a community-based field hockey club providing membership-based access to hockey training, competitive league play, and club facilities (three water fields, clubhouse, locker rooms) for approximately 650 members in the Bollenstreek region of the Netherlands. It delivers year-round programs including youth development teams (Piepkuikens through O18), senior competitive teams, recreational trim hockey, indoor (zaal) hockey, community events, and coaching/refereeing services, all supported by a volunteer-led board and an active parent network.

Product overview

Noordwijkse Hockey Club (NHC) operates as a sports club platform offering a unified membership structure that provides access to hockey facilities and organized team activities. The core offering centers on club membership with access to three water fields, training programs, and a clubhouse with modern amenities. The product portfolio includes complementary services such as the Koopjeshoek (secondhand marketplace), Trimhockey (recreational adult training), Zaalhockey (indoor hockey), club-sponsored events like NHC Vriendjesdag XL, and sponsorship packages. The club also provides digital tools including the NHC Webshop and Clubapp, alongside coaching, management, and refereeing services for members. NHC's facilities accommodate approximately 650 members across youth and senior teams.

Differentiator

Problem solved

Functional benefit

Products and services

• NHC Lidmaatschap (Club Membership) Annual membership subscription granting members access to hockey training, league play, clubhouse, fields, and club activities. Includes TrimSamen (dual/rotating) membership option for young parents.
• Trimhockey

Quantifiable outcome

• Multiple championships and promotions achieved across teams
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ABN-AMROcoreGTM or Marketing PartnerMain sponsor (hoofdsponsor) and clothing sponsor of NHC. Primary financial sponsor providing main club sponsorship and official match attire branding.
• Van Egmond ArchitectenminorGTM or Marketing PartnerClothing sponsor providing team apparel and receiving brand visibility on club clothing.
• Wout BergersminorGTM or Marketing PartnerClothing sponsor providing team apparel and receiving brand visibility.
• AMACXminorGTM or Marketing PartnerClothing sponsor providing team apparel and receiving brand visibility.
• RWV AdvocatenminorGTM or Marketing PartnerClothing sponsor providing team apparel and receiving brand visibility on club clothing.
• RVE BloemenminorGTM or Marketing PartnerClothing sponsor providing team apparel and receiving brand visibility.
• TK Studio (formerly Top Keukens)coreGTM or Marketing PartnerField sponsor of field 1 (veld 1), receiving prominent signage and visibility along the field and dug-outs.
• Trinity Real Estate Company B.V. (TREC)coreGTM or Marketing PartnerField sponsor of field 2 (veld 2), receiving prominent signage and visibility along the field and dug-outs.
• OnzeClubwinkelminorGTM or Marketing PartnerAffiliate partnership where NHC receives commission on member purchases through partner webshops. Members pay nothing extra while supporting the club.
• BovelanderminorStrategic or Co-development PartnerPartner for organizing NHC Vriendjesdag XL, providing additional programming and activities for the friend day event.
• BreloftminorGTM or Marketing PartnerRestaurant that donated a dinner voucher for two as prize for Volunteer of the Year award. Rob van Nes thanked for providing the prize.
• KNHB (Koninklijke Nederlandse Hockey Bond)coreOthersNational hockey federation providing competition structures, rules, referee training (BIO), and technical guidance. NHC participates in KNHB leagues and follows their regulations for matches and tournaments.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pinoké: Established Amsterdam hockey club offering similar membership-based field hockey training, KNHB league participation, and youth development programs to NHC's Bollenstreek catchment.
• Amsterdam H&BC (AH&BC): Historic Amsterdam hockey club running a comparable membership structure with youth and senior teams, training programs, and clubhouse facilities. Direct comparable in Dutch club hockey.
• MHC Laren: Laren-area hockey club of similar scale and amateur-community profile. Closely comparable on member count, regional focus, and youth/senior team structure.
• HDM (Hockey Club Den Haag): The Hague hockey club offering comparable team-based field hockey memberships, youth training pathways, and competitive adult programs. Operates in the same Dutch club-hockey category as NHC.
• Kampong: Utrecht hockey club running an analogous mix of youth, senior, and recreational (trim) hockey programs under the KNHB framework, with comparable member-driven governance.
• NMHC Nijmegen: Nijmegen mixed hockey club operating with similar community-driven membership model, youth development pipeline, and KNHB-aligned competitive structure.
• Oranje-Zwart: Eindhoven-based hockey club with a similar mix of youth and senior teams, clubhouse facilities, and KNHB league participation. Comparable organizational structure to NHC.
• HC Bloemendaal: Premier Dutch hockey club based in Bloemendaal. Compete in the same KNHB competition structure with member-driven teams from youth through senior levels, offering directly comparable hockey club services.
• Push (Breda): Mixed hockey club from Breda with comparable community-based membership, youth development focus, and amateur competitive structure aligned to NHC's positioning.
• Hockey Club 's-Gravenhage (HGC): The Hague-based hockey club with comparable membership and team structure, competing in the same KNHB leagues and serving a similar community-anchored hockey audience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nhcnoordwijk
• LinkedInlinkedin.com/company/noordwijkse-hockey-club-nhc
• Instagraminstagram.com/nhcnoordwijk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noordwijkse Hockey Club