Wout Bergers Sport

What Wout Bergers Sport does

Wout Bergers Sport (legal entity W. Bergers Sport B.V.) is a privately held Dutch multi-channel sports retailer headquartered in Leiden, South Holland, with a documented operating history exceeding 80 years. The company operates four physical retail locations across Leiden, Noordwijk, Katwijk, and Voorschoten, complemented by a nationwide e-commerce platform at wbsport.nl offering 24-hour home delivery within the Netherlands. It serves individual consumers (men, women, and children) as the primary segment, with a secondary segment covering local sports clubs and teams purchasing replica kits, training apparel, and equipment.

The product assortment spans sports footwear (sneakers, football boots, running shoes), sports clothing, and accessories across categories including football, fitness, running, hockey, tennis, outdoor/hiking, winter sports, swimming/beach, skate/recreational, and indoor sports. The retailer functions as a channel partner/reseller for major brands including Nike and Adidas as core suppliers, alongside a secondary roster of Puma, New Balance, Speedo, Quiksilver, Reef, Havaianas, Teva, New Era, Hummel, Derbystar, and others. The technology underpinning the business is a standard e-commerce platform with integrated inventory management across the four stores; no proprietary AI, data, or technology moats are referenced.

The business model is straightforward retail: unit-priced transactions (sample prices €14.99–€129.99) at physical point-of-sale and online, with a 2% loyalty savings program designed to drive repeat purchases. Revenue mechanics are therefore one-time retail sales (in-store and online) supplemented by a light subscription/recurring element via loyalty engagement. Customer acquisition relies on physical store foot traffic, the e-commerce storefront, email newsletter marketing, and the loyalty program. With 12 employees, the company is sub-scale relative to national chains but entrenched in its Leiden-region catchment.

Name

Wout Bergers Sport

Legal name

W. Bergers Sport B.V.

Website

https://wbsport.nl

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Wout Bergers Sport is a privately held Dutch multi-channel sports retailer operating 4 physical stores across the Leiden region and a nationwide e-commerce site, selling footwear, apparel, and equipment from brands including Nike and Adidas to individual consumers and local sports clubs.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Shoe Retailers (4582)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMABAC

Athletic Footwear & Sport Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAEAC

Soccer Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

SECONDARYCRAAAEAE

Team Sports & On-Field Performance Apparel

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYCRAFABAI

Sporting Goods, Outdoor & Fitness Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

• Sports retail
• Athletic footwear
• Sportswear apparel
• Football equipment
• Fitness gear

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from direct retail sales across 4 physical store locations in Leiden, Noordwijk, Katwijk, and Voorschoten. Customers can purchase sports articles including footwear, clothing, and accessories in-store with immediate product availability.
2. E-commerce Online Sales: Revenue from online sales through the wbsport.nl e-commerce platform. Products are shipped within 24 hours. The online store offers the full product range available in physical stores.
3. Loyalty Program: Customers can earn 2% back on all purchases through a loyalty program, encouraging repeat business and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wout Bergers Sport is a Dutch multi-channel sports retailer selling branded sports footwear, clothing, and equipment for men, women, and children across categories including football, running, fitness, hockey, tennis, outdoor/hiking, swimming, winter sports, and casual streetwear. The retailer operates four physical stores in Leiden, Noordwijk, Katwijk, and Voorschoten alongside an e-commerce platform at wbsport.nl, carrying brands such as Nike, Adidas, New Balance, Puma, Speedo, and others, and offering replica kits from major football clubs. Customers benefit from 24-hour delivery, in-store and online availability, and a loyalty program that returns 2% on purchases.

Product overview

Wout Bergers Sport is a Dutch multi-channel sports retailer with over 80 years of history, operating physical stores in Leiden, Noordwijk, Katwijk, and Voorschoten, plus an e-commerce platform. The company offers a comprehensive sports merchandise portfolio organized across multiple product categories: Sportschoenen (sportshoes including sneakers, football boots, running shoes), Sportkleding (sports clothing for various activities), Voetbal (football equipment including replica club merchandise from clubs like FC Barcelona, Chelsea, Real Madrid, Ajax, and others), Fitness equipment and apparel, Running gear, Bad & Beach swimwear, Hockey equipment, Outdoor/hiking gear, Tennis, Wintersport, Skate & FUN, and general Accessories. The retailer serves men, women, and children with products from top brands including Nike, Adidas, and others. The company operates both online and offline channels with same-day or next-day shipping capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportschoenen (Sports Footwear) Comprehensive range of sports footwear including sneakers, football boots (FG, SG, AG, indoor variants), running shoes (neutral and overpronation), fitness shoes, and casual shoes for men, women, and children, available in-store and online.
• Sportkleding (Sports Clothing)
• Voetbal (Football)
• Fitness
• Hardlopen (Running)
• Bad & Beach
• Hockey
• Outdoor / Wandelsport (Outdoor and Hiking)
• Tennis
• Wintersport (Winter Sports)
• Skate & FUN
• Casual / Sportswear
• Accessoires (Accessories)
• Fan Shop / Club Replica Shirts
• Overige Sporten (Other Sports)
• Indoor
• Sale / Outlet

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• NikecoreChannel Partner/ Reseller/ DistributorNike is a primary brand carried by Wout Bergers Sport. The store offers a wide range of Nike products including football boots (Phantom, Tiempo, Vapor, Mercurial), running shoes (Pegasus, Vomero, Zoom Fly, Vapor Fly, React Miller), and casual sneakers (Air Max, Air Jordan, Air Force 1, Blazers). Nike Dri-FIT technology products are featured.
• AdidascoreChannel Partner/ Reseller/ DistributorAdidas is a primary brand carried by Wout Bergers Sport. Products include football boots (Predator, Kaiser, Copa Mundial), hockey sticks, and casual sneakers (Superstar, Stan Smith, ZX 700). The store sells replica kits for clubs including Ajax Amsterdam, Real Madrid, Manchester United, and Juventus.
• New BalanceminorChannel Partner/ Reseller/ DistributorNew Balance sneakers and sportswear are featured at Wout Bergers Sport, including the popular New Balance 530 sneaker line.
• QuiksilverminorChannel Partner/ Reseller/ DistributorQuiksilver surf and beach lifestyle brand products are available at Wout Bergers Sport.
• ReefminorChannel Partner/ Reseller/ DistributorReef flip-flops and beach footwear are sold at Wout Bergers Sport.
• HavaianasminorChannel Partner/ Reseller/ DistributorHavaianas flip-flops and casual footwear available at the store.
• SpeedominorChannel Partner/ Reseller/ DistributorSpeedo swimwear and swimming accessories are sold at Wout Bergers Sport.
• TevaminorChannel Partner/ Reseller/ DistributorTeva outdoor sandals and footwear available at the store.
• NordbergminorChannel Partner/ Reseller/ DistributorNordberg outdoor and casual apparel available at Wout Bergers Sport.
• New EraminorChannel Partner/ Reseller/ DistributorNew Era caps and headwear available at Wout Bergers Sport.
• Only PlayminorChannel Partner/ Reseller/ DistributorOnly Play sportswear and activewear available at the store.
• DerbystarminorChannel Partner/ Reseller/ DistributorDerbystar footballs are sold, popular for training and competitions including Eredivisie and Bundesliga.
• HummelminorChannel Partner/ Reseller/ DistributorHummel sportswear and footwear brand available at Wout Bergers Sport.
• PumaminorChannel Partner/ Reseller/ DistributorPuma sportswear and footwear available at the store.
• StannominorChannel Partner/ Reseller/ DistributorStanno sportswear brand available at Wout Bergers Sport.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Foot Locker: Foot Locker is a global athletic footwear and apparel retailer with a Dutch presence, specializing in sneakers and casual sportswear from Nike, Adidas, and other major brands. It overlaps with Wout Bergers Sport's sneaker and casual sportswear assortment.
• Bever: Bever is a Dutch specialty retailer focused on outdoor, running, and cycling sports apparel and equipment. It overlaps with Wout Bergers Sport's outdoor, running, and fitness categories while serving a similar Dutch consumer base.
• JD Sports: JD Sports is a major UK-headquartered athletic and casual footwear retailer with growing Dutch operations, carrying Nike, Adidas, and other sportswear brands. It competes for similar sports-casual footwear consumers in the Netherlands.

Direct peers

• Intersport: Intersport is the dominant multi-sport specialty retail chain in the Netherlands and across Europe, offering athletic footwear, apparel, and equipment from the same major brands (Nike, Adidas, Puma). It directly competes with Wout Bergers Sport in the same sporting-goods retail category across similar customer segments.
• Perry Sport: Perry Sport is a Dutch sporting goods chain selling athletic footwear, apparel, and equipment from brands including Nike and Adidas. It is a direct competitor in the Dutch multi-sport retail market serving similar family and individual sports consumer segments.
• Aktiesport: Aktiesport is a Dutch sporting goods chain offering athletic footwear and apparel from major brands at value price points. It directly competes with Wout Bergers Sport for Dutch family and individual sports consumers.

Broad incumbents

• Decathlon: Decathlon is the world's largest sporting goods retailer with a strong Dutch presence, offering multi-sport equipment, apparel, and footwear at competitive price points. It competes for the same value-conscious Dutch sports consumers and offers an overlapping multi-sport assortment.
• Sport 2000: Sport 2000 is a European sporting goods retailer cooperative with stores across the Netherlands, offering multi-sport apparel, footwear, and equipment. It competes with Wout Bergers Sport as a multi-brand sporting goods retailer serving Dutch consumers.

Regional players

• Run2Day: Run2Day is a Dutch running specialty store chain selling running shoes, apparel, and accessories. It competes in the running category with Wout Bergers Sport and serves similar Dutch running consumers, though with a narrower specialty focus.
• Daka: Daka is a Dutch sporting goods retailer carrying multi-sport apparel, footwear, and equipment, formerly operating under the Perry Sport banner. It competes with Wout Bergers Sport in the Dutch sporting goods retail market with overlapping brand assortments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wout-bergers-sport

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wout Bergers Sport