MV Agusta Group
MV Agusta is an Italian premium motorcycle manufacturer designing in-house high-performance bikes (798–1000cc, 110–208 hp) across six model families, selling globally through a dealer network in ~50 countries and direct online channels, targeting affluent enthusiasts and collectors.
- Company typePrivate
- Founded1945
- HeadquartersVarese, Italy
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What MV Agusta Group does
MV Agusta Motor S.p.A. is an Italian premium motorcycle manufacturer headquartered in Varese (Schiranna), Italy, with design and R&D operations in San Marino. The company designs, develops, and manufactures high-performance motorcycles organized across six core model families — Rush (hyper naked), Brutale (sports naked), Dragster (compact sport), Turismo Veloce (sports tourer), F3 (supersport), Superveloce (neo-classic hyper-sport), and Enduro Veloce (adventure) — spanning displacements from 798cc to 1000cc and power outputs of 110–208 hp. Underlying technology centers on proprietary in-house inline three- and four-cylinder engines (including counter-rotating crankshaft designs), Euro 5+ compliant powertrains, Öhlins Smart EC 3.0 semi-active suspension, Brembo Stylema braking systems, and extensive use of carbon fiber, titanium, and Alcantara components. The Centro Stile in San Marino serves as the integrated research center for design, aerodynamics, materials, electronics, and racetrack-derived technology.
MV Agusta operates a hybrid go-to-market combining a global authorized dealer network spanning roughly 50 countries across EMEA, Americas, and Asia-Pacific with direct-to-consumer touchpoints including online reservations (€100 fee), an e-commerce store for special parts, a branded apparel storefront, and the Sartoria Meccanica bespoke customization atelier. Revenue is generated primarily through hardware sales of premium motorcycles (entry-level F3 R at €16,000; limited-edition flagships such as the Brutale 1000 ABT at €40,990 and Rush Titanio at €44,900), supplemented by aftermarket parts, accessories, and apparel. The company explicitly targets two consumer segments: wealthy collectors seeking exclusivity and limited-edition collectability, and affluent recreational riders seeking premium versatile machines. It pursues brand-led demand generation through cultural collaborations (artist Daniel Arsham, filmmaker Nicolas Winding Refn), motorsport heritage content, events such as Wheels and Waves, and a curated brand identity centered on Italian craftsmanship. The company is privately held with 251–500 employees, no disclosed parent, and no venture or institutional ownership identified in the available data.
MV Agusta Group firmographics
Firmographics- Name
- MV Agusta Group
- Legal name
- MV Agusta Motor S.p.A.
- Website
- https://mvagusta.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MV Agusta is an Italian premium motorcycle manufacturer designing in-house high-performance bikes (798–1000cc, 110–208 hp) across six model families, selling globally through a dealer network in ~50 countries and direct online channels, targeting affluent enthusiasts and collectors.
- Ownership category
- akta.pro rank
MV Agusta Group industry classification
Industry- Product category
- Premium Motorcycle Manufacturing
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)
- akta.pro secondary industries
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
Keywords
Where MV Agusta Group is headquartered
LocationHeadquarters
- HQ city
- Varese
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
MV Agusta Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Motorcycle Sales: MV Agusta generates revenue primarily through the sale of premium motorcycles across multiple model families (Rush, Brutale, Dragster, Turismo Veloce, F3, Superveloce, Enduro Veloce), with both standard and limited-edition variants. Additional revenue streams include special parts and accessories, apparel, and the Sartoria Meccanica bespoke customization atelier.
- Aftermarket Parts, Accessories & Apparel: Sale of special parts (specialparts.mvagusta.com) and branded apparel (mvagusta.store), including the Sartoria Meccanica personalisation atelier for bespoke motorcycle customisation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Brutale 1000 ABT — Limited Edition (130 units) |
| One time/ perpetual license | Pay-as-you-go | Rush Titanio — Limited Edition (300 units) |
| One time/ perpetual license | Pay-as-you-go | F3 R — Supersport |
| One time/ perpetual license | Pay-as-you-go | Online Motorcycle Reservation Fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
MV Agusta Group product offering
Product offeringCore offering
MV Agusta designs, engineers, and manufactures premium and limited-edition motorcycles across seven model families (Rush, Brutale, Dragster, Turismo Veloce, F3, Superveloce, Enduro Veloce) with displacements from 798cc to 998cc. The offering is complemented by special parts, branded apparel, the Sartoria Meccanica bespoke customisation atelier, and the MV Ride connected motorcycle application.
Product overview
MV Agusta Group is an Italy-based luxury motorcycle manufacturer offering a portfolio of premium motorcycles organized across six core model families: Rush (hyper naked), Brutale (sports naked), Dragster (compact sport), Turismo Veloce (sports tourer), F3 (supersport with 3-cylinder engine), Superveloce (neo-classic hyper-sport), and Enduro Veloce (adventure). Each family includes multiple variants ranging from standard production models to limited edition and special collaboration vehicles. The portfolio spans engine displacements from 800cc to 1000cc, with power outputs ranging from 110 hp to 208 hp. MV Agusta also offers ownership services including the MV Ride App (connected motorcycle technology), Sartoria Meccanica (customization atelier), and extended 5-year warranty programs. Recent limited editions include collaborations with ABT Sportsline (Brutale 1000 ABT), artist Daniel Arsham (Superveloce Arsham, 6 units), and celebrations of brand heritage (Ottantesimo 80th anniversary collection).
Differentiator
Problem solved
Functional benefit
Brands
- Sartoria Meccanica: An atelier dedicated to true connoisseurs, offering customized motorcycle experiences.
- Superveloce Arsham
Products and services
- Rush Hyper naked motorcycle family powered by a 998cc inline 4-cylinder engine (201–208 hp), designed for aggressive street performance with untamed power and bold styling. Includes variants Rush Mamba, Rush Titanio, and base Rush.
- Brutale Iconic sports naked motorcycle family with displacements from 798cc to 998cc and outputs of 113 hp to 208 hp. Includes Brutale 800, Brutale 800 RR Ottantesimo, Brutale Serie Oro, Brutale 1000, Brutale 1000 RR, Brutale 1000 RS, Brutale 1000 RR Assen, and the Brutale 1000 ABT limited edition (130 units).
- Dragster Compact lifestyle sport motorcycle family with a 798cc or 801cc 3-cylinder engine (140 hp). Includes the Dragster RR Ottantesimo, Dragster RC SCS (Smart Clutch System), and Dragster America variants.
- Turismo Veloce Sports tourer motorcycle family with a 798cc 3-cylinder engine (110 hp), offered in the Turismo Veloce Lusso SCS luxury touring variant with Smart Clutch System.
- F3 Mid-size supersport motorcycle family featuring MV Agusta's racing-legacy 3-cylinder engine with counter-rotating crankshaft. Includes F3 R (147 hp, €16,000), F3 RR, F3 RC (Reparto Corsa), and F3 Competizione limited edition (160 hp).
- Superveloce Neo-classic hyper-sport motorcycle powered by MV Agusta's latest-generation 3-cylinder engine with futuristic technology. Includes Superveloce 800, Superveloce S, Superveloce 98 (98th anniversary limited edition), Superveloce 1000 Serie Oro, Superveloce 1000 Ago, and Superveloce Arsham (6 units, Daniel Arsham collaboration).
- Enduro Veloce Adventure motorcycle delivering 124 hp, inspired by the golden era of rally racing. Includes the LXP Orioli limited edition named after rally rider Edi Orioli, featuring exclusive specifications and rally heritage styling.
- MV Ride App Mobile application providing digital connectivity to MV Agusta motorcycles, featuring GPS navigation, real-time location services, dealer locator, and ride tracking capabilities.
- Sartoria Meccanica Bespoke customisation atelier dedicated to true connoisseurs, offering personalised motorcycle configurations, exclusive finishes, and one-off commissioned builds beyond standard catalogue models.
Quantifiable outcome
- MV Agusta Brutale 1000 ABT produces 201 hp standard, 208 hp with racing kit, and 116 Nm torque
- +2 more outcomes
Companies that use MV Agusta Group
Customer profileSegments2 records
Ideal customer profiles2 records
MV Agusta Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
MV Agusta Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- ABT SportslineflagshipStrategic collaboration between MV Agusta and ABT Sportsline bringing together Italian motorcycle artistry and German performance engineering. The partnership produced the limited-edition Brutale 1000 ABT (130 units, Q4 2026 production), featuring ABT's 130th anniversary commemoration. ABT's 'FROM THE RACETRACK TO THE ROAD' philosophy complements MV Agusta's 'MOTORCYCLE ART' brand identity. Cooperation includes carbon fiber components, Arrow titanium exhaust, and automotive-inspired design elements.
- DHL Supply ChaincoreMV Agusta announced a global strategic partnership with DHL Supply Chain to manage all spare parts warehouse and logistics operations, completing a full transition by the end of 2025. DHL Supply Chain handles all storage activities while DHL Express manages distribution. The partnership aims to improve order management efficiency, ensure on-time delivery, and resolve past availability challenges affecting dealers and customers worldwide, aligning MV Agusta's logistics performance with its premium brand standards.
- DHL ExpresscoreDHL Express handles distribution operations under the broader DHL Supply Chain partnership, ensuring global spare parts and accessories reach dealers and customers worldwide through integrated logistics systems and advanced IT solutions.
- Daniel ArshamflagshipArtistic collaboration with New York-based artist Daniel Arsham featuring his signature 'erosion' technique on the Superveloce motorcycle. Limited to 6 individually numbered units, all reserved for MV Agusta's top customers and Daniel Arsham collectors. The collaboration elevates the motorcycle from 'Motorcycle Art' to 'pure Art', targeting ultra-high-net-worth collectors at the intersection of fine art and premium motorsport.
- Shopify International LimitedcoreShopify serves as co-owner of data processing for MV Agusta's e-commerce operations (online reservation and purchases), acting as joint data controller alongside MV Agusta Motor S.p.A. under EU GDPR Article 26. Shopify's platform powers the online sales and reservation infrastructure.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
MV Agusta Group competitors and assessment
Company assessmentDirect peers
- Ducati: Italian premium sport motorcycle manufacturer owned by Audi/VW. Closest direct peer given shared Italian heritage, premium sport positioning, limited-edition strategy, and overlapping product categories (supersport, naked, adventure).
- Aprilia: Italian sport motorcycle manufacturer owned by Piaggio, with comparable premium positioning, racing heritage, and supersport/naked model lineups competing directly with MV Agusta's F3, Brutale, and Superveloce families.
- Triumph Motorcycles: British premium motorcycle manufacturer with comparable heritage-driven brand equity, premium pricing, and a model lineup spanning classic, roadster, adventure, and supersport segments that directly competes with MV Agusta's portfolio.
- Moto Guzzi: Italian premium motorcycle manufacturer also owned by Piaggio, with similarly strong Italian heritage positioning and overlapping dealer networks. Comparable as a fellow premium Italian motorcycle brand competing for the same enthusiast customer.
- KTM AG: Austrian premium sport motorcycle manufacturer with strong racing pedigree and a comparable product strategy spanning naked, supersport, and adventure categories, directly competing with MV Agusta's performance-led lineup.
- Indian Motorcycle: American premium motorcycle manufacturer owned by Polaris with strong heritage positioning, premium pricing, and limited-edition flagship models that compete for the same affluent collector/enthusiast customer as MV Agusta.
Broad incumbents
- BMW Motorrad: Broader premium motorcycle division of BMW with significantly larger scale, comprehensive model lineup, and overlapping premium positioning. Comparable as a competitor in the premium segment but operating at materially higher volume.
- Yamaha Motor: Large Japanese motorcycle manufacturer with a premium performance sub-brand (YZF-R, MT series) that overlaps MV Agusta's supersport and naked categories. Comparable as a competitor in the premium segment but operating across a far broader product portfolio.
Emerging players
- Norton Motorcycles: Recently revived British premium motorcycle brand with heritage-driven positioning and limited-edition flagship models. Comparable as a niche premium manufacturer competing for heritage-conscious enthusiasts, though at smaller scale.
- Benelli: Italian-heritage motorcycle brand now Chinese-owned (Q.J. Group), with a more accessible price point but overlapping Italian design language and dealer presence. Comparable as a fellow Italian motorcycle brand competing in the mid-premium tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MV Agusta Group social profiles
Digital presenceMV Agusta Group compliance and trust
Trust signalCompliance1 record
MV Agusta Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MV Agusta Group leadership team
Management profileNumber of profiles
Profiles2 records
MV Agusta Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MV Agusta Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MV Agusta Group
What does MV Agusta Group do?
MV Agusta designs, engineers, and manufactures premium and limited-edition motorcycles across seven model families (Rush, Brutale, Dragster, Turismo Veloce, F3, Superveloce, Enduro Veloce) with displacements from 798cc to 998cc. The offering is complemented by special parts, branded apparel, the Sartoria Meccanica bespoke customisation atelier, and the MV Ride connected motorcycle application.
Is MV Agusta Group a public or private company?
MV Agusta Group is a private company. It is classified as family owned and is currently operating.
When was MV Agusta Group founded?
MV Agusta Group was founded in 1945. It employs 251 to 500 people.
Where is MV Agusta Group based?
MV Agusta Group is headquartered in Varese, Italy, in the Europe region.
How does MV Agusta Group make money?
Two revenue lines are on record. Motorcycle Sales are the primary driver. The others are aftermarket Parts, Accessories & Apparel.
Who are MV Agusta Group's main competitors?
Direct peers on record are Ducati, Aprilia, Triumph Motorcycles, Moto Guzzi, KTM AG and Indian Motorcycle. Broad incumbents are BMW Motorrad and Yamaha Motor. Emerging players are Norton Motorcycles and Benelli.
Does MV Agusta Group have an API?
No public API is recorded for MV Agusta Group.
What industry is MV Agusta Group in?
MV Agusta Group's product category is Premium Motorcycle Manufacturing. Its primary akta.pro industry code is IMACAEAK, Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing, with a secondary code of CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 336991 and its SIC code is 3751.