What Veranneman Audiology does

Veranneman Audiology is a Belgian family-owned hearing healthcare company headquartered at Galerij Ravenstein 35-37 in Brussels, founded in 1951 by Gaston Veranneman and currently directed by his son Jean-Claude Veranneman alongside his spouse Marie-Pierre Rezoagli and their daughters Catherine and Nathalie Veranneman. The company distributes hearing aids from two primary brands, Widex and Signia, covering receiver-in-canal (RIC), behind-the-ear (BTE), in-the-ear (ITE), completely-in-canal (CIC), and CROS form factors including rechargeable and Bluetooth-streaming models. Beyond consumer hearing aids, Veranneman supplies hearing protection (Alpine, Dreve, Decilo), assistive listening and communication devices (Humantechnik, Sennheiser, Geemarc), and medical audiology equipment (Natus audiometers, tympanometers, OAE screeners, evoked potential systems, vestibular testers, and fitting systems) to ENT specialists and hospitals.

The business operates a sales-led, consultative model with a mandatory minimum 2-week hearing-aid trial period, free hearing tests, and in-house technical repair service, deliberately emphasizing patient satisfaction over revenue targets given its no-shareholder, unlisted ownership structure. Distribution is executed through a hub-and-spoke channel: the Brussels headquarters coordinates with over 200 dealer locations across Belgium in branded formats (Centre Auditif Veranneman, Hoorcentrum Veranneman, t Oorhuis-Veranneman) and authorized independent hearing centers spanning Flanders, Wallonia, and Brussels. Marketing is conducted through a bilingual Dutch/French website, dealer referrals, and appointment-based consultations. The company is classified as a private limited company (Veranneman BV / Veranneman SRL) under Belgian jurisdiction with a headquarters headcount of 1-10 employees.

Name

Veranneman Audiology

Legal name

Veranneman BV

Website

https://veranneman-audio.be

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Veranneman Audiology is a Belgian family-owned distributor founded in 1951, supplying Widex and Signia hearing aids, hearing protection, assistive listening devices, and Natus medical audiology equipment to consumers, ENT specialists, and hospitals across Belgium through 200+ dealer locations.

Ownership category

akta.pro rank

Product category

Audiology Services & Hearing Aid Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing aid distribution
• Audiology services
• Hearing protection products
• Assistive listening devices
• Medical audiology equipment

Headquarters

HQ city

Brussel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hearing Aids: Sale and distribution of hearing aids from Widex and Signia brands, including various form factors (RIC, BTE, ITE, CIC) and accessories
2. Hearing Protection: Custom and standard hearing protection products for various use cases including sleep, swimming, motorsports, music, and industrial use
3. Assistive Listening Devices: TV listening systems, communication systems, alerting systems, amplified phones, and wake-up alarms for hearing-impaired individuals
4. Medical Audiology Equipment: Diagnostic equipment for ENT specialists and hospitals including audiometers, tympanometers, OAE testers, evoked potential systems, and fitting solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Veranneman Audiology distributes and retails hearing aids (primarily Widex and Signia brands), hearing protection products, assistive listening devices, and medical audiology equipment across Belgium. The company provides professional hearing assessments, custom hearing aid fitting, and after-sales technical repair services through its Brussels headquarters, branded Veranneman centers, and a network of over 200 authorized dealers. It also supplies diagnostic audiology equipment (audiometers, tympanometers, OAE screeners, evoked potential, and fitting systems) directly to ENT specialists and hospitals.

Product overview

Veranneman Audiology is a Belgian family-owned hearing healthcare company founded in 1951, distributing hearing aids and medical equipment across Belgium. The company offers a comprehensive portfolio organized into four main categories: hearing aids (from Widex and Signia brands) including various styles (RIC, BTE, CIC, CROS) with rechargeable options and companion apps; hearing protection products including standard earplugs (Alpine brand for sleep, motorcycling, swimming, work) and custom-made solutions (Dreve and Decilo brands for musicians, industry, pilots, and children); communication and assistive listening devices including TV listening systems (Sennheiser, earis), alerting systems (Signolux), amplified telephones (Geemarc), and communication amplifiers; and medical equipment for ENT specialists and hospitals (Natus products including audiometers, tympanometers, OAE screeners, evoked potential systems, vestibular testing, and fitting equipment). The company serves customers across Belgium through a network of authorized dealers and maintains its own technical service for repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Widex Hearing Aids (MOMENT series)
• Signia Hearing Aids (IX and AX series)
• Widex MOMENT and Signia Smartphone Apps
• Hearing Aid Wireless Accessories
• TV Listening Systems
• Signolux Alerting System
• Amplified Telephones (Geemarc Amplidect)
• Standard Hearing Protection (Alpine)
• Custom Hearing Protection (Dreve and Decilo)
• Clinical Audiometer (Madsen ASTERA²)
• Tympanometer (Madsen ZODIAC)
• OAE Analyzer (Natus NOVUS)
• Evoked Potential System (Bio-logic NAVPRO ONE)
• Hearing Instrument Fitting System (AURICAL and OTOSCAN)
• Vestibular Testing System (ICS IMPULSE)
• Newborn Hearing Screening Device (Madsen ACCUSCREEN)
• Communication Systems (pro:ton SP 100, CM-2.4, Crescendo 60)

Quantifiable outcome

• Minimum 2-week trial period for hearing aids

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Two partnerships are on record, tiered core.

• WidexcoreTechnology or IntegrationPrimary hearing aid brand distributed by Veranneman. Widex offers various hearing aid models including MOMENT, EVOKE, and SHEER in RIC, BTE, and CIC form factors. Products include accessories like TV Play, soundconnect, and apps.
• SigniacoreTechnology or IntegrationPrimary hearing aid brand distributed by Veranneman. Signia offers hearing aids including PURE Charge&Go IX, MOTION Charge&Go X, SILK Charge&Go IX, and CROS solutions with the Augmented Xperience platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WS Audiology: Owner of both Widex and Signia (Veranneman's two primary distribution brands) following the 2019 merger, plus retail brands. Critical supplier and broader incumbent that controls the two largest brands on Veranneman's portfolio.
• Sonova: Swiss-based global hearing aid manufacturer (Phonak, Unitron, Hansaton brands) and owner of retail chains. Vertically integrated competitor that both supplies competing products and operates competing retail through brands like Audionova.
• Amplifon: World's largest hearing aid retailer with thousands of stores across Europe, the Americas and Asia. Competes with Veranneman across multiple European markets with significantly greater scale, marketing budget, and supplier leverage.
• Demant: Danish parent company of Oticon, Bernafon, Sonic, and Philips Hearing Aids, plus retail chains. Major competitor both as hearing aid brand competing for shelf space at Veranneman and as owner of competing retail networks across Europe.
• GN Hearing (GN Store Nord): Danish manufacturer of ReSound, Beltone, and Interton hearing aids. Competes with Widex and Signia for retail shelf space at Veranneman and operates its own retail partners globally.

Direct peers

• Audika: European hearing aid retail chain operating in France, Belgium, and other markets, distributing multiple hearing aid brands through a clinic-based model. Direct competitor in the Belgian consumer hearing aid retail segment.
• Lapperre: Belgian hearing aid retailer chain, directly competing with Veranneman in the same Belgian market with similar product offerings (multiple hearing aid brands, hearing protection, free hearing tests). One of Veranneman's primary direct domestic competitors.
• Specsavers Hearcare: Optical retailer with integrated hearing care services operating in Belgium and the UK. Competes with Veranneman by bundling hearing tests and hearing aids with optical retail traffic, offering a different but adjacent service model.
• Hidden Hearing: European hearing aid retail chain with Belgian and UK operations, offering free hearing tests and multiple hearing aid brands. Directly comparable consumer hearing retail model with similar consultative sales approach.

Regional players

• Beltone: US-headquartered hearing aid brand and retail network owned by GN Hearing, primarily serving North America. Adjacent peer sharing the hearing aid distribution and fitting model but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/verannemanaudio
• LinkedInlinkedin.com/company/veranneman

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veranneman Audiology