Chiropractie Munksgaard

What Chiropractie Munksgaard does

Chiropractie Munksgaard is a privately held Dutch chiropractic healthcare practice founded in 1989 by Per Munksgaard, a Danish-born Doctor of Chiropractic trained at Palmer College of Chiropractic in the United States. Operating under the trade name 'Rugkliniek Chiropractie Munksgaard,' the practice runs five physical clinic locations across the Randstad region — Den Haag (Groot Hertoginnelaan and Wateringseveld), Heemstede, Koog aan de Zaan, and Amsterdam Zuidas — staffed by 8+ chiropractors and supported by 11-50 total employees. The practice addresses musculoskeletal complaints including back, neck, and joint pain, headaches, hernia, sciatica, and infant colic, as well as specialized segments such as pregnant women, children, and athletes.

The clinical offering is built around a three-phase treatment protocol (Correction, Stabilization, Maintenance) and is differentiated by an array of proprietary diagnostic and treatment hardware, including the Pro-Adjuster (used in the Netherlands since 2005 as a first-mover), the iDXA bone density and body composition scanner, the Substation nervous system scanner producing a NeuroSpinal Functional Index score, spinal decompression therapy equipment, and a Cryosense whole-body cryotherapy cabin. Supplementary services include manual therapy, sports and relaxation massage, physiotherapy (Heemstede), custom orthopedic insoles, and nutritional supplements supplied through a partnership with Perfect Health.

The business model is direct-to-consumer professional services on a pay-as-you-go per-visit basis, with consultations priced at €67-€118 depending on location and visit type, and ancillary services ranging from €25 promotional scans to €750 cryotherapy 20-session packages. Patients pay by PIN or cash and submit receipts to Dutch health insurers for partial reimbursement under the country's alternative healthcare coverage framework. Acquisition channels include a Facebook presence, free 10-minute orientation appointments, information evenings, on-site corporate stress management lectures, and recurring promotional scan days. The practice holds registrations with NCA, SCN, SNRC, and DCF/CCA, and complies with Plato insurer requirements. Founder ownership has remained concentrated with no identified external private equity or venture capital involvement.

Name

Chiropractie Munksgaard

Legal name

Chiropractie Munksgaard

Website

https://munksgaard.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Chiropractie Munksgaard is a privately held Dutch chiropractic clinic group operating five locations across the Randstad region, offering spinal adjustments, decompression therapy, cryotherapy, and diagnostic scanning for adults, children, infants, and athletes.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Corrective Chiropractic & Spinal Decompression (HSADALAE), Pediatric & Family Chiropractic (HSADALAC)

Keywords

• Chiropractic care services
• Spinal decompression therapy
• Musculoskeletal treatment
• Whole body cryotherapy
• Postural correction services

Headquarters

HQ city

Koog Aan De Zaan

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chiropractic Consultations: Per-visit fees for initial consultations and follow-up treatments. Consultation fees vary by location. Patients pay per visit and can submit receipts for reimbursement from health insurance.
2. Specialized Therapies: Additional revenue from decompression therapy and specialized scans (iDXA Scan).
3. Cryotherapy Sessions: Single sessions and multi-session packages (rittenkaarten) for whole body cryotherapy treatments.
4. Massage Therapy: Professional massage services in Den Haag, including sports massage and relaxation massage.
5. Orthopedic Insoles: Custom stabilizing insoles ordered based on foot measurement analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Chiropractie Munksgaard provides chiropractic examination, diagnosis and treatment for musculoskeletal complaints such as back pain, neck pain, headaches, hernia, joint problems and infant colic across five clinic locations in the Netherlands. The offering combines manual spinal adjustments and the proprietary Pro-Adjuster system with complementary diagnostic scans (iDXA, Substation/Subluxation), spinal decompression therapy, whole-body cryotherapy, massage, physiotherapy and nutritional supplements.

Product overview

Chiropractie Munksgaard operates as a multi-location chiropractic clinic offering a comprehensive range of musculoskeletal healthcare services. The core offering centers on chiropractic examination and treatments, supplemented by advanced diagnostic technologies (iDXA Scan, Pro-Adjuster, Substation/Subluxation Scan) and specialized therapies (Spinal Decompression Therapy, Cryotherapy, Massage, Manual Therapy). The practice provides nutritional supplements through a partnership with Perfect Health and physiotherapy services at the Heemstede location. Treatment is delivered across five locations in the Netherlands (Den Haag, Heemstede, Zaanstad, Wateringseveld, Amsterdam Zuidas) using a three-phase approach: Correction, Stabilization, and Maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Examination and Treatment
• iDXA Scan
• Pro-Adjuster Treatment
• Substation / Subluxation Scan
• Spinal Decompression Therapy
• Whole-Body Cryotherapy (Cryosauna)
• Massage Therapy
• Physiotherapy
• Manual Therapy
• Nutritional Supplements
• Custom Orthopedic Insoles

Quantifiable outcome

• 94% of infants are free from colic after two weeks of chiropractic treatments
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SH Incompany (Spine Health Incompany)minorChannel Partner/ Reseller/ DistributorCollaborative partnership for the Amsterdam Zuidas location under the SH Incompany brand, providing chiropractic services.
• Run Wild SportswearminorGTM or Marketing PartnerSouth African sportswear brand that sponsors Run4Rhinos charity initiative. 10% of cap sales go to the charity.
• Nederlandse Chiropractoren Associatie (NCA)coreOthersProfessional association for chiropractors in the Netherlands. Provides registration, quality monitoring, and handles complaints procedures.
• Stichting Chiropractie Nederland (SCN)coreOthersIndependent foundation that monitors compliance with strict quality requirements for protection of patients and chiropractors. Annual mandatory continuing education required.
• Stichting Nationaal Register van Chiropractoren (SNRC)coreOthersNational register of chiropractors maintaining professional standards.
• DCF/CCAcoreOthersDutch Chiropractic Association for professional standards and registration.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rugpoli: Dutch chain of back and spine clinics offering diagnostic and conservative treatment for back, neck, and hernia complaints. Directly comparable to Chiropractie Munksgaard in target conditions (hernia, sciatica, back/neck pain) and in operating multi-location specialist clinics in the Netherlands.
• Chiropractiepraktijk Dr. van der Veen: Independent Dutch chiropractic practice offering spinal adjustments, decompression, and pediatric/family chiropractic services. Highly comparable to Munksgaard in clinical scope, patient segments, and direct-to-consumer channel strategy.
• Cryo Centre Nederland: Dutch whole-body cryotherapy provider and existing technology partner of Chiropractie Munksgaard at Heemstede. Competes for cryotherapy consumers and represents both a partner and a partial substitute for Munksgaard's wellness offering.
• Spine & Joint Centre (Wervelkolom & Gewrichtskliniek): Dutch specialist clinic treating spinal and joint complaints using non-surgical methods including manual therapy and rehabilitation. Comparable target patient population and similar multi-modality treatment protocols in the Dutch market.

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain with strong Dutch presence. Not a clinical peer, but competes indirectly for the same health-and-wellness consumer wallet (cryotherapy, recovery, preventive health) and represents a potential distribution or partnership channel for Munksgaard's wellness services.
• FysioHolland: Largest Dutch physiotherapy chain with hundreds of locations, offering musculoskeletal, manual therapy, and rehabilitation services. Overlaps with Munksgaard's patient base (back/neck pain, post-injury) and competes for the same Dutch consumer, but operates at much greater scale and broader portfolio.
• Bergman Clinics: Major Dutch private healthcare network offering focused clinical care across multiple specialties including orthopedics and spine. Competes for the same musculoskeletal and back-pain patients as Munksgaard but with a focus on surgical interventions and a broader portfolio.

Emerging players

• Manuele Therapie Enschede / Dutch manual therapy practices: Network of Dutch manual therapy practices offering joint and spine mobilization services that partially overlap with chiropractic. They address overlapping patient complaints (neck, back, joint pain) using different regulatory frameworks but compete for the same end consumer.
• De Fysioclub: Dutch physiotherapy and rehabilitation practice group offering manual therapy, sports rehab, and chronic pain programs. Comparable to Munksgaard's Heemstede physiotherapy offering and competes for similar musculoskeletal patients.

Regional players

• City Chiropractic (UK): Multi-clinic chiropractic group operating across the UK with similar direct-to-consumer model and treatment scope. Useful comparable for multi-site chiropractic roll-out strategy outside the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChiropractieMunksgaard
• LinkedInlinkedin.com/company/rugkliniek-chiropractie-munksgaard

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiropractie Munksgaard