What Standard Manufacturing does

Standard Manufacturing LLC is a privately held American firearms manufacturer founded in 2014 and headquartered in New Britain, Connecticut. The company operates from a 425,000-square-foot manufacturing facility in which it designs, engineers, and produces a portfolio of tactical and classic firearms spanning four product categories: shotguns (notably the patented DP-12 double-barrel pump shotgun and its Gen II, Professional, and "Works" tactical-package variants, plus the SP-12 and SKO Mini), pistols (1911 .45 ACP, Jackhammer, SG22, and the 2026-due Superpower 2511 9mm), revolvers (Single Action .45 LC, S333 Thunderstruck double-barrel, Switch Gun folding, and the 2026-due SR1), and rifles (STD-15 5.56 NATO and G4S .22LR), along with a complementary accessories line.

Manufacturing is performed in-house using CNC machining, aerospace-grade 7075-T6 aluminum forging, deep hole drilled barstock barrels with button rifling rather than hammer forging, and quality inspection at each production step; the company retains master gunsmiths with expertise in classic firearms such as Ansley H. Fox, Parker, and Model 21 double shotguns. The company sells hardware at unit MSRPs ranging from roughly $429 (S333 Thunderstruck) up to $4,145 (engraved Single Action Revolver), generating revenue through direct-to-consumer e-commerce on stdgun.com, through major firearms distributors, and through a nationwide network of gun stores and FFL dealers; all firearms must transfer through a licensed dealer for compliance, and sales are restricted in California, Massachusetts, and Maryland. Customers span individual firearms enthusiasts (concealed carry, home defense, collection), sport shooters and hunters, and military/law enforcement buyers targeted with the DP-12 Professional variant.

The business model is straightforward unit hardware sales across firearms and accessories, with limited disclosed financial data — no public revenue, no disclosed funding rounds, no headcount figures, and no known institutional or venture backing — making the company a privately held, founder/owner-operated specialty manufacturer.

Name

Standard Manufacturing

Legal name

Standard Manufacturing LLC

Website

https://stdgun.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Standard Manufacturing LLC, founded in 2014 in New Britain, CT, designs and manufactures tactical and classic firearms — shotguns, pistols, revolvers, and rifles — selling through its DTC e-commerce site, major distributors, and licensed firearms dealers nationwide.

Ownership category

akta.pro rank

Product category

Firearms Manufacturing

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Sporting and Athletic Goods Manufacturing (33992)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Reloading & Gunsmithing Supplies Retail (CRAMAKAF)

Keywords

• Tactical firearms
• Shotgun manufacturing
• Precision revolvers
• Semi-automatic pistols
• American-made firearms

Headquarters

HQ city

New Britain

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Firearms Manufacturing and Sales: Standard Manufacturing designs, engineers, and manufactures firearms including pistols, revolvers, shotguns, and rifles. Revenue generated from one-time hardware sales of completed firearms products sold through e-commerce and dealer network.
2. Accessories and Aftermarket Parts: Sales of complementary products including holsters (Kydex, carbon fiber, nylon), choke tubes, magazine cylinders, accessories, and gear. Products include S333 Gen III Kydex Belt Holster ($29.95), Switch Gun accessories, and DP-12 tactical accessories packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Standard Manufacturing designs, engineers, and manufactures precision firearms in New Britain, Connecticut, including pump-action shotguns (DP-12, SP-12, SKO), semi-automatic pistols (1911, Jackhammer, SG22), and revolvers (S333 Thunderstruck, SR1, Single Action). The company sells both direct-to-consumer through its e-commerce site and indirectly through authorized FFL dealers and national sporting goods distributors across the U.S.

Product overview

Standard Manufacturing LLC is a premier American firearms manufacturer based in New Britain, CT, operating since 2014 from a 425,000 square foot facility. The company produces high-quality tactical and classic firearms combining advanced technology with old-world craftsmanship. Their product portfolio centers on four core firearm categories: (1) Shotguns - featuring the innovative DP-12 double barrel pump action shotgun series, including Generation II and Professional variants, along with SP-12 compact and SKO Mini models; (2) Pistols - including the classic 1911 .45 ACP, Jackhammer and SG22 .22LR semiautomatics, and upcoming Superpower 2511 9mm; (3) Revolvers - featuring the unique S333 Thunderstruck double barrel revolver firing two rounds per pull, the Switch Gun folding pocket revolver, Single Action .45 LC traditional revolvers, and upcoming SR1 double action model; (4) Rifles - including the G4S .22LR semiautomatic and STD-15 5.56 NATO sporting rifle with in-house manufactured receivers. The company also offers a comprehensive accessories line including holsters, choke tubes, and gun parts. All firearms are sold through their e-commerce platform and distributed via authorized dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• DP-12 Double Barrel Pump Shotgun A dual-barrel, pump-action, 14+1 round capacity, 12-gauge tactical shotgun sold to civilian shooters, hunters, sport shooters, and (in the Professional variant) military/law enforcement agencies.
• SP-12 Compact Pro Pump Shotgun A compact-pro 12-gauge pump-action shotgun targeting consumers seeking a smaller, more maneuverable platform based on the Standard Manufacturing SP-series.
• SKO Mini Pump Shotgun A mini 12-gauge pump-action shotgun in the SKO line (with Shorty and Plinker variants) targeted at recreational shooters and consumers wanting a compact, hand-held shotgun for close-range use.
• 1911 Pistol A semi-automatic 1911-pattern handgun produced by Standard Manufacturing for civilian concealed carry, sport, and collecting.
• Jackhammer Pistol A proprietary semi-automatic pistol offered by Standard Manufacturing for civilian shooters seeking a non-standard / tactical handgun configuration.
• SG22 Pistol A .22 LR semi-automatic pistol targeted at recreational, training, and plinking use.
• S333 Thunderstruck Gen III Revolver A Generation III two-shot semi-automatic revolver chambered in .22 WMR, marketed to civilian shooters and collectors as a unique specialty / defensive revolver with proprietary design.
• Switch Gun A folding derringer-style handgun (also available in a .22 LR rimfire variant) targeting concealed-carry and last-resort defensive use.
• Single Action Revolver A classic-pattern single-action revolver for sport shooting, cowboy-action shooting, and collecting.
• SR1 Double Action Revolver A rimfire (.22) double-action revolver distributed nationwide through major sporting goods distributors at MSRP $489.00, targeted at recreational and entry-level revolver shooters.
• G4S Rifle A semi-automatic rifle offered under the G4S designation for civilian sporting and defensive use.
• STD-15 Model 16721 Rifle A semi-automatic STD-15 pattern rifle (Model 16721) with an adjustable buttstock, marketed to civilian sport and defensive shooters.
• Standard Accessories / Parts A line of aftermarket accessories, replacement parts, and components sold to support owners of Standard Manufacturing firearms.

Quantifiable outcome

• Superior barrel accuracy through deep hole drilled barstock steel with consistent molecular structure
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sig Sauer: Premium firearms and optics manufacturer with strong mil/LE and civilian franchises. Comparable to Standard Mfg on premium positioning and mil/LE ambitions, though at vastly greater scale and broader category coverage.
• Sturm, Ruger & Co. One of the largest U.S. firearms manufacturers with broad product portfolio across rifles, pistols, and revolvers. Competes with Standard Mfg across multiple categories but at mass-market scale and price points.
• Smith & Wesson Brands: Iconic American firearms manufacturer with extensive handgun, rifle, and shotgun lineup plus deep mil/LE relationships. Sets the competitive ceiling Standard Mfg's DP-12 Professional and SR1 compete against.
• Mossberg: Major American shotgun and rifle manufacturer (Maverick, 500/590 series, Shockwave). Direct competitor in pump-action and tactical shotgun categories where Standard Mfg sells the DP-12, SP-12, and SKO lines.
• Benelli: Premium Italian shotgun manufacturer (M4, Super Black Eagle, Nova). Comparable in semi-automatic and pump shotgun categories to Standard Mfg's SKO and SP-12, though at higher price points and broader international distribution.

Direct peers

• Daniel Defense: Premium AR-15 platform manufacturer selling direct-to-consumer and through dealer networks, with comparable vertical integration and mil/LE focus. Direct competitor in the AR-pattern rifle space (vs. Standard Mfg's STD-15).
• Kel-Tec CNC Industries: Privately held Florida-based firearms manufacturer known for innovative, non-traditional designs (KSG bullpup shotgun, RDB rifle, SUB2000). Directly comparable to Standard Mfg as a boutique, innovation-led firearms maker competing on design IP rather than volume.
• Wilson Combat: Premium 1911 and AR-platform manufacturer with strong customization and gunsmithing heritage, similar in-house manufacturing ethos, and overlap with Standard Mfg's 1911 and STD-15 lines plus custom engraving offerings.
• Henry Repeating Arms: American-made firearms manufacturer with premium positioning, broad product line, and strong direct-to-consumer presence. Comparable to Standard Mfg's premium classic firearms positioning (Single Action Revolver, 1911, SG22).

Emerging players

• Rock Island Armory: Value-positioned 1911 and tactical firearm brand with broad dealer network. Adjacent competitor to Standard Mfg's 1911 line at lower price points, illustrating the price-tier segmentation in the firearms market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stdgun
• Facebookfacebook.com/StdGun
• LinkedInlinkedin.com/shareArticle?mini=true&url=

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Manufacturing