E-racuni

What E-racuni does

E-racuni is a cloud-based ERP and accounting software platform operating across Southeast and Central Europe, built and maintained by a network of related private limited companies — E-RAČUNI CS d.o.o. (Beograd/Serbia), E-RAČUNI d.o.o. (Maribor/Slovenia), E-RAČUNI d.o.o. (Varaždin/Croatia), and Eurofaktura s.r.o. (Brno/Czech Republic) — since 2002. The platform serves small and medium-sized enterprises, entrepreneurs, e-commerce retailers, and accounting/bookkeeping firms in Croatia, Serbia, Slovenia, Bosnia & Herzegovina, Italy, Austria, Hungary, Czech Republic, Poland, Bulgaria, and Spain, delivering localized invoicing, payroll, banking, inventory, retail/POS, and fiscalization modules with country-specific tax and regulatory compliance. To date, it has served over 130,797 users across 128,055 companies.

The underlying technology is a browser-delivered SaaS application with mobile companions (Android apps for invoicing, document reading, reporting dashboard, and fiscal cash register; iOS via web), an API-first integration layer, ISO 27001-certified EU data centers with 256-bit SSL encryption and daily backups, and PSD2 bank connectivity for real-time payment posting. Differentiated features include approved ESIR fiscalization solutions (eRacWeb1, eRacPos1) recognized by the Serbian Tax Administration and authorized information intermediary status for Croatian FINA e-Račun public-sector electronic invoicing. Native integrations span seven major e-commerce platforms (Magento, WooCommerce, Prestashop, OpenCart, Shopify, Wix, Squarespace), five courier services (GLS, DPD, Packeta, Overseas Express, Pošta Slovenije), and direct connections to national tax authorities.

The business model is multi-stream: recurring SaaS subscriptions on monthly to annual cadences with prepayment discounts, modular per-module leasing, a freemium tier after a 30-day trial, usage-based services (OCR, SMS, paid e-invoice transmission, remote support/training), and enterprise on-premise/intranet installations. Distribution runs through self-serve localized websites, marketplace listings (Shopify, WooCommerce, Google Play), a network of hundreds of regional accounting firms that resell and deliver managed services, and an API developer program. E-racuni is privately held with no disclosed external funding, M&A activity, or leadership changes.

Name

E-racuni

Legal name

E-RAČUNI CS d.o.o.

Website

https://e-racuni.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

E-racuni is a cloud-based ERP and accounting SaaS platform serving SMEs, entrepreneurs, e-commerce retailers, and accounting firms across 9+ Southeast and Central European countries. Founded in 2002, it offers localized invoicing, payroll, fiscalization, PSD2 banking, and e-commerce integrations with 40,000+ active users.

Ownership category

akta.pro rank

Product category

Cloud Accounting Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Cloud accounting software
• Online invoicing platform
• ERP for SMEs
• Electronic fiscalization
• Multi-entity bookkeeping

Headquarters

HQ city

Belgrade

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription / SaaS Licensing: Monthly, quarterly, semi-annual, or annual subscription plans for cloud ERP access. Pricing tiers based on modules selected; premium package covers all modules. Prepayment discounts offered for longer commitment periods. Free tier available after trial with reduced functionality. Subscription also covers automatic software updates, data backups, and HelpDesk/email support.
2. Additional Paid Services: Variable services including OCR processing, SMS sending, electronic invoice transmission via paid intermediary services, and remote support/customer training billed at hourly rates per price list.
3. Accounting Services (via Partner Network): Accountants and bookkeeping firms use the platform to deliver managed accounting services to their clients; pricing is independently set by accounting partners.
4. Intranet/On-Premise Installation (Enterprise): For larger companies, on-premise or intranet installation of e-racuni with customization and integration into existing IT environments, including hardware/software packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

E-racuni is a cloud-based ERP and accounting software platform delivered via web browser and mobile apps, providing SMEs, entrepreneurs, and accounting firms with online invoicing, bookkeeping, payroll, banking connectivity, inventory management, retail/POS, fiscalization, and tax reporting across Southeast and Central European markets. The platform integrates with e-commerce platforms, courier services, PSD2-enabled banks, and national tax authorities, and is offered in country-specific localized versions for Serbia, Croatia, and Slovenia.

Product overview

E-racuni is a comprehensive cloud-based ERP and accounting software platform consisting of a core unified online business management program (e-racuni) supported by a suite of modular add-on components and mobile applications. The core platform is offered in multiple regional variants (e-racuni.com for Serbia, e-racuni.hr for Croatia, and the Slovenian Eurofaktura ERP via e-racuni.com/siracuni), each adapted to local language, tax, and regulatory requirements. The core product provides web-based invoicing, accounting, payroll, banking, inventory, retail/POS, fiscalization, and reporting, while supporting ecommerce platform integrations, courier service connections, and a public developer API for custom integrations. The modular add-ons include a dedicated Android fiscal cash register (eRacPos/Mobile POS), mobile applications for invoicing (Mobile Invoicing), document reading (eFascikel/eRegistrator), and business reporting (Nadzorna Plošča/Mobile Dashboard), alongside specialized modules such as an electronic archive (eArhiv), incoming mail register with OCR, work time tracking, B2B web shop, and accounting services for professional accountants. The platform also powers two approved electronic fiscal registers (ESIRs): eRacWeb1 for web shop fiscalization and eRacPos1 for POS-based fiscalization in Serbia.

Differentiator

Problem solved

Functional benefit

Products and services

• e-racuni Online Business Program A comprehensive cloud-based ERP and accounting software platform providing web-based business management including invoicing, accounting, payroll, banking, inventory management, and fiscalization. Operated via web browser with no installation required, serving businesses across Serbia, Croatia, Slovenia, and other European markets.
• eFascikel Mobile Document Reader A mobile document reader (e-reader) application allowing users to browse, read, and manage business documents directly on their mobile devices, functioning as a companion to the main e-racuni platform.
• Mobile Invoicing App A mobile invoicing application that enables users to create and send invoices, track inventory, and manage billing directly from their smartphone or tablet.
• Nadzorna Plošča Mobile Dashboard App A mobile reporting application that enables users to view business dashboards, charts, and financial reports directly on their mobile device while on the move.
• Android Fiscal Cash Register (eRacPos) A dedicated Android-based fiscal cash register for point-of-sale retail operations, connected to the e-racuni online application. Designed for on-the-spot retail invoicing with fiscalization support for Serbia and other markets.
• eRegistrator Mobile Document Reader An electronic document reader mobile application for Croatian users that enables document browsing and management directly on mobile devices.
• eRacWeb1 ESIR Fiscal Solution An approved electronic fiscal register (ESIR) for online fiscalization of invoices via V-PFR, specifically designed for internet stores and web shops in Serbia under the 2022 fiscalization rules.
• eRacPos1 ESIR Fiscal Solution An approved electronic fiscal register (ESIR) for POS-based fiscalization under the Serbian 2022 fiscalization regulation, working in conjunction with the e-racuni online platform for retail operations.
• Eurofaktura ERP (Slovenian Market) The Slovenian market brand of the e-racuni cloud ERP platform, operated by E-RAČUNI d.o.o. Maribor, providing fully tax-compliant web-based invoicing, accounting, and business management software in the Slovenian language and regulatory framework.
• Knjiga primljene pošte (Incoming Mail with OCR) A centralized document receipt register that assigns each company a dedicated email address, automatically importing electronic invoices, bank statements, and other documents into the system with OCR for automated document processing.
• Instant B2B Web Shop A pre-configured B2B online shop module that enables businesses to quickly set up an online store integrated with the e-racuni platform for automated order management and inventory synchronization.
• eRacuni Developer API A public developer API enabling programmatic access to e-racuni's invoicing and accounting functions for integration with third-party applications, ecommerce platforms, and custom business workflows.

Quantifiable outcome

• 130,797+ users and 128,055 companies served since 2002
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core.

• MagentocoreTechnology or IntegrationE-racuni automatically connects with Magento e-commerce stores, enabling automatic import of customer orders, inventory synchronization, and automated invoice generation from online sales.
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce integration allows online store orders to be automatically transferred to E-racuni for invoicing and accounting, with inventory levels synchronized in real-time.
• PrestashopcoreTechnology or IntegrationPrestashop store integration enables seamless order-to-invoice automation for retailers using the Prestashop platform across European markets.
• OpenCartcoreTechnology or IntegrationOpenCart e-commerce platform integration supports automatic order import and invoice generation for online retailers using the OpenCart platform.
• ShopifycoreTechnology or IntegrationShopify app integration for Slovenia and Croatia markets. Automatic synchronization of online orders, inventory levels, and product pricing between Shopify stores and E-racuni.
• GLS (General Logistics Systems)coreTechnology or IntegrationGLS courier integration enables automatic creation and printing of parcel labels directly from E-racuni, with support for courier statement import and payment reconciliation.
• DPDcoreTechnology or IntegrationDPD courier service integration for automatic label printing and shipment tracking, with support for DPD statement import and payment reconciliation in E-racuni.
• FINA (Financial Agency, Croatia)coreTechnology or IntegrationAs an authorized information intermediary, E-racuni provides direct connection to the FINA e-Račun service for the Croatian public sector. Electronic invoices to government bodies are sent free of charge through this integration.
• ePorezna (Croatian Tax Administration)coreTechnology or IntegrationDirect interface to Croatian Tax Administration (ePorezna) for electronic tax reporting, VAT submissions, and payroll reporting requirements.
• National Bank of Serbia (NBS)coreTechnology or IntegrationCurrency exchange rate integration with National Bank of Serbia for automatic exchange rate updates used in multi-currency invoicing and financial reporting.
• Croatian National Bank (HNB)coreTechnology or IntegrationExchange rate integration with Croatian National Bank for automatic currency conversion in multi-currency invoicing and financial reporting.
• PSD2 Banking Integration (Multiple Banks)coreTechnology or IntegrationPSD2-compliant bank connectivity enables real-time payment recording and automatic bank statement imports. Users can connect their business bank accounts for automated payment reconciliation.
• Eurofaktura Group (E-RAČUNI d.o.o. Maribor, Eurofaktura s.r.o. Brno, E-RAČUNI CS d.o.o. Beograd)coreStrategic or Co-development PartnerThe E-racuni brand is a joint product of affiliated companies E-RAČUNI d.o.o. (Varaždin/Croatia), E-RAČUNI d.o.o. (Maribor/Slovenia), E-RAČUNI CS d.o.o. (Beograd/Serbia), and Eurofaktura s.r.o. (Brno/Czech Republic). Together they develop and provide internet business software for accounting and business management across Central and Southeast Europe.
• Regional Accounting/Bookkeeping Firm Partners (Hundreds)coreChannel Partner/ Reseller/ DistributorHundreds of accounting and bookkeeping firms across Croatia, Serbia, Slovenia, and other regional countries use E-racuni to deliver managed accounting services to their SME clients. These firms are listed on a geo-locator map and serve as both distribution channel and service delivery partner. Notable Croatian partners include E-RAČUNOVODSTVO I SAVJETOVANJE d.o.o., DODANA VRIJEDNOST d.o.o., and 70+ others listed in the partner directory.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sage Business Cloud Accounting: Long-standing European SMB accounting and ERP vendor with multi-country localization (UK, Germany, France, Spain, etc.). Comparable as a multi-country, compliance-driven SMB accounting platform serving small businesses across European markets.
• Odoo: Open-source ERP and accounting suite targeting SMBs with invoicing, accounting, payroll, inventory, POS and e-commerce modules. Comparable to E-racuni as a comprehensive SMB cloud ERP with similar functional breadth, though Odoo operates globally rather than regionally.
• Exact Online: European cloud ERP/accounting suite for SMBs across Benelux, DACH and selected other markets with localization, multi-currency, and accountant partner channels. Comparable multi-country SMB accounting SaaS footprint and partner-led distribution.
• Xero: Cloud accounting SaaS for small businesses and their accountants with invoicing, bank reconciliation, payroll and a partner accountant program. Closely comparable to E-racuni's PLG model, accountant channel, and integrated bank/payroll workflows.
• QuickBooks (Intuit): Dominant global cloud accounting SaaS for SMBs offering invoicing, expenses, payroll, bank feeds and accountant collaboration. Directly comparable in target market and core product, though not localized for E-racuni's regional regulatory niches.
• Zoho Books: Cloud accounting/ERP module within the broader Zoho suite serving SMBs with invoicing, banking, inventory, and multi-currency support. Comparable functional breadth and SMB focus, competing as a global, well-funded SaaS alternative.

Direct peers

• Bexio: Swiss cloud accounting SaaS for SMBs and accountants with localized compliance, bank integrations and partner accountancy network. Highly comparable business model and SME/accountant channel GTM to E-racuni in a single European country.
• FreshBooks: SMB-focused cloud accounting and invoicing SaaS targeting freelancers and small businesses. Similar to E-racuni's SME/entrepreneur primary segment, with comparable PLG onboarding, mobile-first invoicing and accountant collaboration features.
• Wave Accounting: Freemium cloud accounting/invoicing SaaS for small businesses with mobile and ecommerce-friendly workflows. Comparable PLG GTM and freemium-to-paid pricing motion targeting micro and small businesses.

Regional players

• Datev: Germany-headquartered cooperative providing accounting, payroll and tax-compliance software used predominantly by German tax advisors and their SMB clients. Comparable as a tax-advisor-channel, compliance-driven SMB accounting platform in a single national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-racuni