Jansen Foodservice

What Jansen Foodservice does

Jansen Foodservice is a privately held, family-owned foodservice wholesale distributor headquartered in Lochem, Netherlands, with operations traced to 1967. The company supplies food and non-food products to hospitality professionals — restaurants, cafetarias, catering businesses, corporate canteens, sports canteens and recreational facilities — across the Gelderland, Overijssel and surrounding regions, with additional reach into Tilburg via the Horeca Groothandel Tilburg operation. Distribution runs through five physical branches (Lochem, Doetinchem, two in Apeldoorn including a dedicated AGF fresh-produce site, and Tilburg) supported by an account-manager sales force and an online webshop for registered business customers.

The product portfolio spans twelve categories: AGF (potatoes, vegetables, fruit), meat, game and poultry, fish, bread and pastry, dairy and cold cuts, dry groceries, snacks, ice cream, beverages (coffee, alcoholic and soft drinks), packaging and disposables, and non-food items. Warehouse and logistics operations use voicepicking technology alongside ERP systems, and the company holds ISO 22000 food safety certification (via DNV) and Skal organic certification, qualifying it for institutional and organic hospitality supply.

Revenue is generated through B2B wholesale transactions on quote-based pricing that is not publicly disclosed. The company is structured as Jansen Foodservice B.V., a private limited company under Dutch law, with wholly-owned subsidiary Jansen Foodservice AGF for fresh produce. No public revenue figures, funding rounds, or institutional ownership are disclosed.

Name

Jansen Foodservice

Legal name

Jansen Foodservice B.V.

Website

https://jansenfoodservice.nl

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Jansen Foodservice is a family-owned Dutch foodservice wholesaler supplying food and non-food products to restaurants, caterers, corporate canteens, sports canteens and recreation businesses across Gelderland, Overijssel and the Tilburg region via five branches and a B2B webshop.

Ownership category

akta.pro rank

Product category

Foodservice Wholesale

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

akta.pro secondary industries

National/Multiregional Broadline Foodservice Distributors (AFAIAAAA), Foodservice & Kitchen Cleaning (Warewashing) Distribution (CRAOAGAH)

Keywords

• Foodservice wholesale
• Hospitality supply
• Horeca groothandel
• Fresh produce distribution
• B2B food delivery

Headquarters

HQ city

Lochem

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Foodservice Wholesale: B2B wholesale distribution of food and non-food products to hospitality professionals including restaurants, caterers, sports canteens, and recreation businesses. Products include fresh produce, meat, fish, dairy, dry groceries, snacks, ice cream, beverages, and packaging/disposables.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Jansen Foodservice is a B2B foodservice wholesaler supplying a comprehensive assortment of food and non-food products — including fresh produce, meat, poultry, fish, dairy, dry groceries, snacks, ice cream, beverages, packaging, and disposables — to hospitality professionals such as restaurants, cafetarias, caterers, corporate canteens, sports canteens, and recreation facilities across the Gelderland, Overijssel and surrounding regions of the Netherlands. Orders are placed via direct sales through account managers or a B2B webshop and fulfilled through five branch locations supported by voicepicking-enabled warehouse operations.

Product overview

Jansen Foodservice is a traditional foodservice wholesale company serving hospitality professionals in the Gelderland, Overijssel, and surrounding regions of the Netherlands. The company operates a comprehensive e-commerce webshop platform alongside physical branch locations. Its product portfolio consists of 12 core product categories spanning fresh produce (AGF), meat, game and poultry, fish, bread and pastry, dairy and cold cuts, dry groceries, snacks, ice cream, beverages (coffee, alcoholic and soft drinks), packaging and disposables, and non-food items. The company segments its service offerings specifically for restaurants, cafetarias, catering businesses, corporate/business canteens, sports canteens, and recreational facilities. The business also operates a subsidiary, Horeca Groothandel Tilburg, extending its reach to the Tilburg region.

Differentiator

Problem solved

Functional benefit

Brands

• Jansen Foodservice AGF: Specialised branch focusing on fresh produce (Aardappel, Groente & Fruit), located in Apeldoorn.

Products and services

• Jansen Foodservice Webshop Online ordering platform enabling hospitality professionals to browse products, place orders, and manage their foodservice supply purchases digitally.
• AGF (Aardappel, Groente & Fruit) Fresh produce including potatoes, vegetables, and fruit for foodservice operators.
• Vlees (Meat) Fresh and processed meat products for the hospitality industry.
• Wild & Gevogelte (Game & Poultry) Game and poultry products for professional kitchens.
• Vis (Fish) Fresh and frozen fish and seafood products.
• Brood & Patisserie (Bread & Pastry) Bread and pastry products for foodservice.
• Zuivel & Vleeswaren (Dairy & Cold Cuts) Dairy products and cold cuts for the hospitality sector.
• Droge Kruidenierswaren (Dry Groceries) Dry grocery products including canned goods, spices, and pantry staples.
• Snacks Snack products for hospitality and foodservice.
• IJs (Ice Cream) Ice cream products for foodservice operators.
• Koffie, Alcoholisch & Frisdranken (Coffee, Alcoholic & Soft Drinks) Beverages including coffee, alcoholic drinks, and soft drinks.
• Verpakkingen & Disposables (Packaging & Disposables) Packaging materials and disposable products for foodservice operations.
• Non-Food Non-food products for the hospitality industry.
• Horeca Groothandel Tilburg Subsidiary foodservice wholesale operation in Tilburg, operated under the name Horeca Groothandel Tilburg.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• VerstegenminorOthersFeatured brand partner in promotional sections. Verstegen sauces and seasonings (e.g., Yoghurt Knoflook Saus, Smokey Bbq Sauce, Piri Piri Saus) featured as promotional products with special pricing.
• HendiminorOthersEquipment and tools supplier featured in outdoor and professional kitchen special promotions. Hendi products highlighted in seasonal campaigns.
• StylepointminorOthersCatalog partner featured in new catalog promotions (2026 catalog). Professional hospitality equipment and supplies.
• DNVcoreOthersCertification body providing ISO 22000 food safety management certification as displayed on website.
• Skal BiocontrolecoreOthersDutch certification organization for organic products. Skal certification displayed on website indicating capability to supply organic/bio products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hanos: Hanos is a long-established Dutch broadline foodservice wholesaler with a national cash-and-carry and delivery network focused on hospitality professionals. Its category coverage, customer segments, and B2B foodservice distribution model closely overlap Jansen's.
• Bidfood Netherlands: Bidfood is a major Dutch broadline foodservice distributor (part of the international Bidcorp group), serving restaurants, care institutions, and caterers across the Netherlands. It competes directly with Jansen for the same mid-market hospitality customers via a comparable broadline model.
• Sligro Food Group: Sligro is the largest Dutch broadline foodservice wholesaler, serving hospitality operators across the Netherlands with a multi-category assortment and cash-and-carry / delivery model. It is the most direct large-scale competitor to Jansen's broadline, multi-vertical hospitality supply proposition.
• Disagma: Disagma is a Dutch foodservice wholesaler serving hospitality customers with broadline assortment across multiple categories. It is comparable to Jansen in business model, scale, and product breadth, making it a same-tier broadline competitor in the Dutch market.

Regional players

• Baas Horeca: Baas Horeca is a regional Dutch foodservice wholesaler focused on hospitality supply in specific Dutch provinces. It is comparable to Jansen as a regional broadline competitor serving restaurants, caterers, and canteens in a defined geographic territory.
• Van der Spek Horeca: Van der Spek is a Dutch regional foodservice distributor supplying horeca customers with food and non-food items. It is comparable to Jansen as a regional broadline competitor serving hospitality operators in a defined Dutch territory.

Broad incumbents

• METRO Cash & Carry Netherlands: METRO operates a Dutch cash-and-carry and delivery foodservice business as part of a global broadline group, serving horeca customers with broad assortment. It overlaps with Jansen in product range and customer type but operates at a much larger international scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jansenfood
• Facebookfacebook.com/JansenFoodservice
• LinkedInlinkedin.com/company/jansen-foodservice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jansen Foodservice