Smart Move

What Smart Move does

Atlas Van Lines, Inc. is a private US corporation, founded in 1948 and headquartered in Evansville, Indiana, operating under parent AWGI LLC. The company runs a federation of over 350 independent Atlas agents across the United States and Canada that deliver local and long-distance household goods moving services under a shared national brand; Atlas Van Lines itself does not own the trucks but provides the brand, systems, agent standards, and a web-based quote and agent-finder platform that routes consumer demand to local agents.

The product portfolio spans core moving lines — residential, long-distance, cross-country, local, corporate relocation, military, government, international, and logistics — supplemented by add-on services such as packing and unpacking, auto transportation, furniture moving, and storage/valuation. GTM is channel-led: the company drives top-of-funnel demand through an Amplifier blog, city guides, migration-pattern data, and affinity partnerships with AAA, AMAC, and USAA Perks, then converts via a multi-step online quote form that connects the customer to a local Atlas agent. Earned-media credibility comes from Newsweek's 2025 Most Trustworthy Companies ranking, Newsweek's 2026 Top 10 Best National Moving Company Reader's Choice award, and BBB accreditation.

The business model is transaction-based: customers request a free quote and pay per move, with pricing tailored to origin/destination, home size, date, and selected services rather than published tiers. Revenue therefore scales with US household migration volumes and the productivity of the 350+ agent network, while brand equity, affinity partnerships, and agent-network density function as the principal moats.

Name

Smart Move

Legal name

Atlas Van Lines, Inc.

Website

https://gosmartmove.com

Company type

Private

Founded year

1948

Operating status

Operating

Short description

Atlas Van Lines is a 1948-founded US household goods mover operating a federation of 350+ independent agents across the US and Canada, delivering residential, corporate, military, government, and international moving services under a shared national brand and web-based quote platform.

Ownership category

akta.pro rank

Product category

Household Moving Services

NAICS

Used Household and Office Goods Moving (484210), Used Household and Office Goods Moving (48421)

SIC

Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210), Transportation Services (4700)

akta.pro primary industry

Interstate Full-Service Door-to-Door Moving (Pack/Load/Transport/Unload) (HSAKABAH)

akta.pro secondary industries

Move Management (Office Relocations) (BPABAFAC), Move Scheduling, Time-Window Booking & Calendar Management (HSAKAOAF)

Keywords

• Household moving services
• Long-distance relocation
• Corporate relocation services
• Military and government moves
• International moving services

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Moving Services: Atlas Van Lines generates revenue through one-time transaction fees charged for moving services. Customers pay for residential, long-distance, corporate relocation, military, government, and international moves based on distance, home size, and services selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Smart Move (Atlas Van Lines) provides household and commercial moving services through a network of more than 350 independent Atlas agents across the United States and Canada. Core offerings include residential, long-distance, cross-country, corporate, military, government, and international moves, with add-on services such as packing and unpacking, auto transportation, furniture moving, storage, and logistics. Customers request pricing through a free online quote system and are then connected to a local Atlas agent who performs the actual move under the unified Atlas brand.

Product overview

Atlas Van Lines is a moving services company operating as a network of over 350 local Atlas agents. The company offers a portfolio of core moving services including Residential Moves, Long Distance Moves, Cross Country Moves, Corporate Relocation, Military Moves, Government Moves, and International Moves. These core services are complemented by add-on services such as Packing and Unpacking Services, Auto Transportation, Furniture Moving Services, and Additional Services. The company also provides a digital tool in the form of a Free Moving Quote request form. Services are delivered through a network-based model where independently-owned Atlas agents perform the actual moving work while Atlas Van Lines provides the brand, systems, and coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Moves Moving services for individuals and families relocating within or between residential properties, including houses, apartments, condos, and townhomes.
• Long Distance Moves Interstate and cross-country moving services for relocations spanning significant distances between states or regions.
• Corporate Relocation Business relocation services including employee transfers, office moves, and workforce mobility solutions for companies.
• Military Moves Specialized moving services for active-duty military personnel, including PCS moves and government-funded relocations.
• Government Moves Moving services compliant with federal government standards and regulations for government employees and agencies.
• International Moves Cross-border moving services for relocations to and from foreign countries, including customs handling and international logistics.
• Packing and Unpacking Services Professional packing and unpacking services with protective supplies to ensure safe handling of household goods.
• Auto Transportation Vehicle transport services for moving cars, motorcycles, and other vehicles alongside household relocations.
• Furniture Moving Services Specialized handling and transport of furniture pieces, including disassembly and reassembly when needed.
• Logistics Moving Services Commercial logistics and supply chain moving solutions for businesses requiring complex relocations.
• Additional Services Supplementary moving services including storage, valuation coverage, and specialty item handling.
• Apartments, Condos & More Specialty moving services for residents of apartments, condos, and townhomes with specific building logistics requirements such as elevator reservations and truck parking.

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AAA (American Automobile Association)coreGTM or Marketing PartnerAAA Discount and Rewards partnership offering exclusive discounts and rewards to AAA members using Atlas Van Lines moving services. Atlas is featured in AAA member discount programs.
• Shriners Children'sminorOthersNational partnership program supporting Shriners Children's charitable mission. Atlas participates in corporate giving and awareness programs.
• AMAC (American Military Advantage Community)coreGTM or Marketing PartnerPartnership providing moving services benefits to AMAC members, supporting the military and veteran community through exclusive moving discounts and services.
• American Red CrossminorOthersCorporate partnership supporting Red Cross humanitarian missions and disaster relief efforts.
• American Heart AssociationminorOthersCorporate partnership supporting heart health initiatives and community wellness programs.
• Wounded Warrior ProjectminorOthersPartnership supporting wounded veterans through charitable contributions and awareness programs.
• United Way Southwest IndianaminorOthersCorporate partnership supporting United Way community initiatives in Southwest Indiana.
• NewsweekminorGTM or Marketing PartnerNewsweek recognized Atlas Van Lines in their Most Trustworthy Companies in America 2025 ranking and Top 10 Best National Moving Company 2026 Reader's Choice award.
• RedfinminorGTM or Marketing PartnerRedfin cited Atlas Van Lines as an industry authority in their article on moving trends changing in 2026.
• American Trucking Associations - Moving & Storage ConferenceminorOthersIndustry association membership and participation in the ATA Moving & Storage Conference for industry networking and standards.
• USAA PerksminorGTM or Marketing PartnerPartner program offering moving discounts and benefits to USAA members through the USAA Perks platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Move