AutoHaarhuis
AutoHaarhuis is a family-owned, brand-independent Dutch automotive dealership in the Twente region offering vehicle sales, leasing, rental, maintenance, and damage repair across approximately 180 vehicles to consumers, businesses, and lease customers since 1961.
- Company typePrivate
- Founded1961
- HeadquartersGeesteren, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AutoHaarhuis does
The business model is a hybrid of transactional and recurring revenue. Vehicle sales (new and used) generate one-time transactional income, while private and business leasing (under the AutoHaarhuis Lease sub-brand), short-term rental via the inqaroost.nl partner, workshop services (APK/MOT, maintenance, repair), and damage services (spot repair, painting, alignment, insurance handling, total loss assessment) generate recurring or repeat-customer revenue. Pricing on used vehicles ranges from approximately €11,400 to €229,900, with a standard delivery package that includes 12 months of BOVAG warranty, a maintenance service, professional cleaning, 10 liters of fuel, NAP (Nationale Autopas) verification, and a comprehensive vehicle handover. The go-to-market is sales-led and relationship-driven, with two physical showrooms, dedicated phone lines per function (sales, lease, damage, breakdown support), WhatsApp messaging until 21:00, and active social profiles on Facebook, Instagram, LinkedIn, YouTube, and TikTok. Distribution is domestic-only within Overijssel, with no digital self-serve purchase flow — sales are completed in person, by phone, or by email. Certification by BOVAG and the 100% Onderhouden weblabel supports the trust-based value proposition. The technology stack is conventional: a website with structured inventory filtering, standard CRM-style contact channels, and no disclosed AI, proprietary platform, or data flywheel. Recent strategic activity — becoming a Geely dealer, launching AutoHaarhuis Lease, and expanding AutoHaarhuis Schade with a new spray cabin in 2025 — points to deliberate consolidation around a full-service, multi-channel regional mobility model rather than scale-driven expansion.
AutoHaarhuis firmographics
Firmographics- Name
- AutoHaarhuis
- Legal name
- AutoHaarhuis
- Website
- https://autohaarhuis.nl
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AutoHaarhuis is a family-owned, brand-independent Dutch automotive dealership in the Twente region offering vehicle sales, leasing, rental, maintenance, and damage repair across approximately 180 vehicles to consumers, businesses, and lease customers since 1961.
- Ownership category
- akta.pro rank
AutoHaarhuis industry classification
Industry- Product category
- Automotive Dealership and Mobility Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Automotive Repair and Maintenance (8111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industries
- Accident Replacement & Insurance Courtesy Vehicle Programs (TLABAAAK), Dealer/Manufacturer Captive Leasing Programs (OEM/Dealer Lease) (TLABAAAL), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Corporate & Government Contract Car Rental (THADAAAJ)
Keywords
Where AutoHaarhuis is headquartered
LocationHeadquarters
- HQ city
- Geesteren
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
AutoHaarhuis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new and used vehicles including cars and commercial vehicles. They offer a range of brands including Volvo, Volkswagen, BMW, Audi, Hyundai, Geely, BYD, and others. Both outright purchase and lease options available.
- Vehicle Lease: Private and business lease options for vehicles. Flexible and affordable driving with various contract terms.
- Vehicle Rental: Daily, weekly, or monthly car rental through inqaroost.nl partner.
- Maintenance and Repair Services: Workshop services including APK (MOT inspection), maintenance, replacement and repair. Full-service maintenance for all vehicle types.
- Damage Repair Services: Complete damage repair services including spot repair, bodywork, painting, wheel repair, headlight repair, alignment, disassembly work, insurance coordination, damage assessment, and total loss declarations. Formerly Twentheland Autoschade, now integrated as AutoHaarhuis Schade.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard delivery package with used vehicles |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
AutoHaarhuis product offering
Product offeringCore offering
AutoHaarhuis sells new and used vehicles across multiple brands (including official Geely dealer status, plus Volvo, Volkswagen, BMW, Audi, Hyundai, BYD, and others) and offers private and business vehicle leasing through its AutoHaarhuis Lease line. It operates workshop services for APK inspection, maintenance, replacement, and repair, and runs a full damage repair center (AutoHaarhuis Schade) providing spot repair, panel work, painting, alignment, headlight restoration, wheel repair, insurance coordination, and total loss assessment. Short-term rental is delivered through partner platform inqaroost.nl, and all services are supported by 11–50 staff across Geesteren and Almelo locations.
Product overview
AutoHaarhuis is a regional brand-independent full-service family business offering a comprehensive automotive portfolio. The core offering spans vehicle sales (with Geely as official dealer), flexible leasing options, vehicle maintenance and workshop services, short-term rental, and complete damage repair services. The company maintains an inventory of approximately 180 vehicles across multiple European and Asian brands. All services are interconnected, allowing customers to buy, lease, maintain, rent, and repair vehicles through a single provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Sales (Verkoop) Retail sale of new and used passenger cars across multiple brands, served through the Geesteren and Almelo showrooms with online inventory browsing on autohaarhuis.nl and sales closed via phone, email, WhatsApp, or in person. Targeted at individual car buyers and business fleet customers in the Twente region.
- Vehicle Leasing (Lease) Private and business vehicle leasing offerings that let customers drive a vehicle for a fixed monthly payment instead of owning it, providing predictable costs, optional maintenance inclusion, and flexibility on contract terms. Targeted at individual consumers preferring predictable mobility costs and businesses seeking tax-efficient fleet arrangements.
- Vehicle Maintenance and Repair (Onderhoud) Workshop services for all vehicle brands including APK (Dutch MOT) inspection, scheduled factory maintenance, replacement and repair services, with appointments bookable online. Targeted at vehicle owners in the Twente region regardless of brand, including non-AutoHaarhuis-purchased cars.
- Damage Repair (Schade) Comprehensive vehicle damage repair services including spot repair, bodywork, painting, alignment, headlight restoration, scratch removal, wheel repair, insurance claim coordination, damage assessment, and total loss declarations, delivered through the dedicated AutoHaarhuis Schade center in Geesteren with replacement vehicles arranged during repair. Targeted at motorists needing insurance-driven or accident repairs.
- Vehicle Rental (Verhuur) Short-term vehicle rental on daily, weekly, or monthly terms via partner platform inqaroost.nl, offering temporary mobility such as replacement transport during repair. Targeted at consumers and businesses needing temporary or short-term vehicles.
- Geely Official Dealership Official dealership for the Geely brand in the Twente region, offering new Geely passenger vehicles including the Geely E5 electric and Geely Starray EM-i plug-in hybrid models, with sales, test drives, and after-sales support. Targeted at eco-conscious consumers and early EV adopters in the regional market.
Quantifiable outcome
- 12 months BOVAG warranty included with every used vehicle purchase
- +1 more outcomes
Companies that use AutoHaarhuis
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
AutoHaarhuis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AutoHaarhuis partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GeelycoreAutoHaarhuis is an official Geely dealer, offering Geely vehicles including the Geely E5 (electric) and Geely Starray EM-i (hybrid) models. Geely is a Chinese automotive brand, and AutoHaarhuis is their regional dealer in the Twente area.
- inqaroost.nlminorAutoHaarhuis directs customers to inqaroost.nl for vehicle rental services (daily, weekly, monthly). This is a partner relationship for extended mobility solutions when customers need temporary vehicles.
- BOVAGcoreBOVAG (Bond van Automobielhandelaren en Garagehouders) is the Dutch automotive trade association. As a BOVAG member, AutoHaarhuis adheres to quality standards and can offer BOVAG warranties, providing consumer protection and trust.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
AutoHaarhuis competitors and assessment
Company assessmentDirect peers
- Broekhuis: Mid-sized Dutch multi-brand dealer group with multiple locations, sales, lease, and aftersales. Comparable regional full-service operator serving Dutch consumers and businesses.
- Wensink Automotive Group: Family-owned Dutch automotive group with multiple brands, showrooms, and a leasing arm. Similar full-service, multi-brand positioning to AutoHaarhuis, anchored in eastern Netherlands.
- Van Mossel Automotive Group: Largest Dutch multi-brand automotive dealer group offering sales, lease, maintenance, and damage repair across multiple OEM brands. Closest direct analog to AutoHaarhuis's full-service model, just at national scale.
- DirectLease: Dutch online private and business lease comparison platform. Comparable to AutoHaarhuis Lease on the consumer/business leasing product, but operates via a digital channel rather than showroom.
- Louwman Dealer Group: One of the largest Dutch automotive dealer groups with a multi-brand portfolio, fleet/leasing arm, and aftersales services. Highly comparable to AutoHaarhuis's integrated offering at a larger footprint.
- Stern Groep: Listed Dutch automotive dealer group operating showrooms, workshops, and lease services across multiple brands. Comparable integrated dealer-plus-services model.
- Munsterhuis Automotive Group: Regional Dutch multi-brand dealer group with showrooms, workshops, and lease services in the eastern Netherlands. Directly comparable as a regional player servicing a similar persona.
Broad incumbents
- Pon Holdings: Large Dutch family-owned automotive conglomerate with multi-brand retail, leasing, and mobility services. Comparable family-controlled, multi-brand strategic posture at much larger scale.
- AutoScout24 Netherlands: Leading Dutch online automotive marketplace for new and used vehicles. Adjacent competitor that influences consumer discovery and pricing dynamics for dealers like AutoHaarhuis.
Others
- Bovemij: BOVAG-linked automotive insurance and services provider supporting Dutch dealers with warranty, damage, and roadside programs. Adjacent ecosystem enabler for AutoHaarhuis's BOVAG-certified warranty offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AutoHaarhuis social profiles
Digital presenceAutoHaarhuis compliance and trust
Trust signalCompliance3 records
AutoHaarhuis financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoHaarhuis leadership team
Management profileNumber of profiles
AutoHaarhuis subsidiaries and ownership
Company hierarchySubsidiaries1 record
AutoHaarhuis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoHaarhuis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoHaarhuis
What does AutoHaarhuis do?
AutoHaarhuis sells new and used vehicles across multiple brands (including official Geely dealer status, plus Volvo, Volkswagen, BMW, Audi, Hyundai, BYD, and others) and offers private and business vehicle leasing through its AutoHaarhuis Lease line. It operates workshop services for APK inspection, maintenance, replacement, and repair, and runs a full damage repair center (AutoHaarhuis Schade) providing spot repair, panel work, painting, alignment, headlight restoration, wheel repair, insurance coordination, and total loss assessment. Short-term rental is delivered through partner platform inqaroost.nl, and all services are supported by 11–50 staff across Geesteren and Almelo locations.
Is AutoHaarhuis a public or private company?
AutoHaarhuis is a private company. It is classified as family owned and is currently operating.
When was AutoHaarhuis founded?
AutoHaarhuis was founded in 1961. It employs 11 to 50 people.
Where is AutoHaarhuis based?
AutoHaarhuis is headquartered in Geesteren, Netherlands, in the Europe region.
How does AutoHaarhuis make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Lease, vehicle Rental, maintenance and Repair Services and damage Repair Services.
Who are AutoHaarhuis's main competitors?
Direct peers on record are Broekhuis, Wensink Automotive Group, Van Mossel Automotive Group, DirectLease, Louwman Dealer Group, Stern Groep and Munsterhuis Automotive Group. Broad incumbents are Pon Holdings and AutoScout24 Netherlands. Bovemij is listed as an others.
Does AutoHaarhuis have an API?
No public API is recorded for AutoHaarhuis.
What industry is AutoHaarhuis in?
AutoHaarhuis's product category is Automotive Dealership and Mobility Services. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of TLABAAAK, Accident Replacement & Insurance Courtesy Vehicle Programs. Its NAICS code is 532111 and its SIC code is 7510.