DirectLease B.V.
DirectLease B.V. is a Dutch operational car leasing company offering bundled monthly lease contracts (maintenance, insurance, tax) to SMBs, fleets and private customers across the Netherlands, Belgium and Germany, operating under Van Mossel Automotive Groep.
- Company typePrivate
- Founded2001
- HeadquartersHengelo, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DirectLease B.V. does
DirectLease B.V. is a Dutch operational car leasing company founded in 2001 and headquartered in Hengelo, Netherlands, operating as a division of International Car Lease Holding within the Van Mossel Automotive Groep. The company's core business is full operational leasing — bundling vehicle depreciation, interest, maintenance, repairs, tires, road tax, all-risk insurance, and roadside assistance into a single transparent monthly fee, typically over 60-month contracts with annual mileage packages. It serves primarily Dutch SMBs, self-employed professionals (zzp'ers), fleet owners, and employees receiving company-car benefits, with cross-border operations in Belgium and Germany managed by dedicated international account managers.
The underlying technology stack is a web-based leasing platform comprising an online vehicle search and configurator, an instant lease calculator, a Fleetowner module for fleet administration, and a Berijdersapp mobile application for drivers. Supporting services include a national/international EV charging pass, a fuel card service, and a free competitor-quote comparison tool. DirectLease has expanded its product portfolio beyond cars to include Fietslease (electric bicycle leasing through partner Hellorider), Shortlease (from 1 month), Occasionlease (young-used vehicles), Bedrijfswagenlease (commercial vehicles, including electric), and a dedicated private-lease sub-brand (directleaseprivate.nl).
The revenue model is overwhelmingly subscription-based, driven by recurring monthly lease payments across thousands of active contracts, with ancillary one-time revenue from end-of-contract vehicle buyouts and remarketing. Go-to-market combines self-service digital configuration on directlease.nl with a sales-led motion through named account managers (e.g., Lars Antvelink in the Netherlands). Marketing leverages SEO/content, paid search via Google Customer Match, email, LinkedIn/Facebook presence, and prominent Trustpilot ratings. No public funding rounds or disclosed revenue figures were available in the source data.
DirectLease B.V. firmographics
Firmographics- Name
- DirectLease B.V.
- Legal name
- DirectLease B.V.
- Website
- https://directlease.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DirectLease B.V. is a Dutch operational car leasing company offering bundled monthly lease contracts (maintenance, insurance, tax) to SMBs, fleets and private customers across the Netherlands, Belgium and Germany, operating under Van Mossel Automotive Groep.
- Ownership category
- akta.pro rank
DirectLease B.V. industry classification
Industry- Product category
- Automotive Leasing Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)
- akta.pro secondary industries
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Subscription Fleet Operations & Remarketing Providers (THADACAN)
Keywords
Where DirectLease B.V. is headquartered
LocationHeadquarters
- HQ city
- Hengelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
DirectLease B.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Full Operational Lease - Monthly Recurring: DirectLease generates revenue through monthly recurring lease payments from full operational lease contracts. Each contract bundles vehicle depreciation, interest, maintenance, repairs, tires, road tax, insurance, roadside assistance, and optional fuel/charging cards into a single transparent monthly fee. Contracts are typically structured over 60 months with annual kilometre packages.
- Shortlease: Short-term leasing for periods starting from 1 month, providing flexible mobility for businesses with temporary needs.
- Occasionlease (Used Car Lease): Lease of young-used vehicles (jonge gebruikte auto's) with low mileage, offering a lower price point than new car leasing.
- Fietslease (Bike Lease): Bicycle leasing as an employee benefit, offered in partnership with Hellorider, covering electric bikes with maintenance and insurance included.
- Vehicle Buyout / Remarketing: At contract end, customers can purchase the leased vehicle (buyout price offered starting four months before contract end). The company also remarkets returned vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Operational Lease - Entry Level (e.g., Hyundai i10) |
| Subscription | Monthly | Electric Vehicle Lease - Citroën ë-C3 MAX |
| Subscription | Monthly | Electric SUV Lease - Škoda Enyaq |
| Subscription | Monthly | Electric Hatchback Lease - Nissan Leaf |
| Subscription | Monthly | 25th Anniversary Promotional Discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
DirectLease B.V. product offering
Product offeringCore offering
DirectLease B.V. provides full operational vehicle leasing under fixed monthly subscriptions bundling depreciation, interest, maintenance, repairs, tires, road tax, insurance, and roadside assistance. Customers configure contracts online across the Netherlands, Belgium, and Germany, with options for private lease, occasionlease, shortlease, internationale lease, bedrijfswagenlease, and fietslease through its web platform, fleetowner module, and driver app.
Product overview
DirectLease B.V. is a business car leasing company operating as part of International Car Lease Holding under Van Mossel Automotive Groep. The core offering is Full Operational Lease for business vehicles, providing a complete bundled service where customers pay a fixed monthly amount covering interest, depreciation, maintenance, repairs, road tax, tires, insurance, and roadside assistance. The product portfolio spans multiple lease types: Business Car Leasing as the primary offering, Private Lease for individuals, Occasionlease for young used cars, Shortlease for temporary needs starting at 1 month, International Lease covering the Netherlands, Belgium, and Germany, Maandelijks opzegbare lease with monthly cancellation flexibility, Bedrijfswagenlease for commercial vehicles including electric options, and Fietslease for electric bicycles through the Hellorider partnership. Supporting tools include the Fleetowner-module for fleet management, Berijdersapp for lease drivers, Tankservice for fuel cards, Laadpas for EV charging, the Auto zoeken configuration tool, and a Leaseofferte vergelijken service for quote analysis. The company celebrated 25 years in business in 2025-2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Zakelijk leasen (Business Car Leasing) Full operational lease service for business vehicles covering interest, depreciation, maintenance, repairs, road tax, tires, all-risk insurance, roadside assistance, and personal accident insurance, bundled into a fixed monthly payment for Dutch business customers.
- Private lease Personal car leasing service for individuals in the Netherlands, offering fixed monthly payments with DirectLease handling maintenance, insurance, and other vehicle costs.
- Occasionlease Lease service for young used cars with low mileage, offering competitive pricing and short delivery times by leasing previously-used business vehicles in good condition.
- Shortlease Short-term vehicle lease starting from 1 month, suitable for temporary mobility needs, project work, or bridging periods.
- Internationale lease Cross-border business leasing service covering the Netherlands, Belgium, and Germany with communication in local languages, providing full operational lease terms under one unified contract with consistent conditions.
- Bedrijfswagenlease Commercial vehicle leasing service for vans and work vehicles, including electric commercial vehicles, suited to delivery, transport, and operational business needs.
- Fietslease Bicycle lease service offering electric bikes from brands such as VanMoof, Cowboy, and Veloretti via the Hellorider partnership, including maintenance, repairs, insurance, and 24/7 roadside assistance.
Quantifiable outcome
- Short delivery times of 1-2 weeks for stock vehicles and up to 6 weeks for other models, compared to months of waiting for factory orders
- +2 more outcomes
Companies that use DirectLease B.V.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
DirectLease B.V. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
DirectLease B.V. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- International Car Lease HoldingcoreDirectLease B.V. is a division (onderdeel) of International Car Lease Holding, which is itself a business unit of Van Mossel Automotive Groep. This is a corporate ownership/holding structure rather than a commercial partnership.
- Van Mossel Automotive GroepcoreDirectLease operates under the Van Mossel Automotive Groep, one of the largest automotive groups in the Netherlands. This provides the corporate infrastructure and automotive ecosystem backing for DirectLease's leasing operations.
- AutoInspectie.nlminorAutoInspectie.nl is an independent company that specializes in lease car returns and inspections. They conduct the final inspection of returned vehicles and create an inspection report documenting damage and relevant comments, which DirectLease uses for end-of-contract damage assessment.
- FietsNEDminorFietsNED is the mobile service partner for DirectLease's Fietslease bicycle maintenance and repairs. They handle all bicycle repairs and maintenance during the lease period for bikes delivered through the Fietslease program.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
DirectLease B.V. competitors and assessment
Company assessmentBroad incumbents
- ALD Automotive: Major European operational leasing company, now part of Ayvens following its merger with LeasePlan. Direct competitor in NL/BE/DE for full operational lease to corporate and SME customers with comparable cross-border capabilities.
- LeasePlan Corporation / Ayvens: Global leader in operational car leasing founded in the Netherlands, merged with ALD Automotive in 2023 under the Ayvens brand. Directly comparable target customer (corporate fleets), product (full operational lease), and core geographies (NL/BE/DE), but vastly larger scale and owned by Volkswagen-affiliated consortium.
- Arval (BNP Paribas): BNP Paribas subsidiary and one of Europe's largest full-service vehicle leasing operators, with strong presence in the Netherlands, Belgium, and Germany. Comparable on product (full operational lease) and customer segments (corporate fleets and SMBs), competing head-to-head for the same cross-border RFPs.
- Alphabet (BMW Group): BMW Group's corporate fleet leasing arm, headquartered in Germany with a broad European footprint. Directly comparable on full operational lease for corporate fleets, particularly premium segment, and competes in NL/BE/DE.
- Volkswagen Financial Services: OEM captive finance and leasing arm of Volkswagen Group, dominant in European fleet and retail leasing through brands like AutoEuropa. Competes with DirectLease for the same business customers in NL/BE/DE, leveraging captive supply and balance-sheet scale.
Direct peers
- Athlon Car Lease: Dutch-based international operational leasing company owned by Mercedes-Benz Mobility. Serves corporate and SMB fleets with full operational lease in the same Benelux/DACH geographies as DirectLease, with bundled services matching DirectLease's offering.
- Mistergreen: Netherlands-based online electric vehicle lease specialist offering direct online subscriptions to consumers and businesses. Closest pure-play comparator to DirectLease on the digital-first, transparent pricing, and EV-forward positioning, but with a narrower electric-only product set.
Regional players
- Sixt Leasing: German-headquartered corporate fleet leasing provider with operations across Europe including Netherlands and Belgium. Comparable on full operational lease product, cross-border capabilities, and digital portal tools for fleet management.
Emerging players
- Justlease.nl: Dutch online private lease platform with comparison-style UX focused on private lease subscriptions for individuals. Overlaps with DirectLease's private lease offering and similar digital/quote-driven go-to-market, though narrower on product breadth and international reach.
Others
- Van Mossel Automotive Groep: Ultimate parent group of DirectLease and one of the largest automotive dealer/leasing groups in the Netherlands. Not a direct competitor but the corporate parent providing supply, remarketing, and capital infrastructure that competes in adjacent retail and fleet services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DirectLease B.V. social profiles
Digital presenceDirectLease B.V. compliance and trust
Trust signalCompliance1 record
DirectLease B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
DirectLease B.V. leadership team
Management profileNumber of profiles
Profiles3 records
DirectLease B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DirectLease B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DirectLease B.V.
What does DirectLease B.V. do?
DirectLease B.V. provides full operational vehicle leasing under fixed monthly subscriptions bundling depreciation, interest, maintenance, repairs, tires, road tax, insurance, and roadside assistance. Customers configure contracts online across the Netherlands, Belgium, and Germany, with options for private lease, occasionlease, shortlease, internationale lease, bedrijfswagenlease, and fietslease through its web platform, fleetowner module, and driver app.
Is DirectLease B.V. a public or private company?
DirectLease B.V. is a private company. It is classified as corporate owned and is currently operating.
When was DirectLease B.V. founded?
DirectLease B.V. was founded in 2001. It employs 1 to 10 people.
Where is DirectLease B.V. based?
DirectLease B.V. is headquartered in Hengelo, Netherlands, in the Europe region.
How does DirectLease B.V. make money?
Five revenue lines are on record. Full Operational Lease - Monthly Recurring is the primary driver. The others are shortlease, occasionlease (Used Car Lease), fietslease (Bike Lease) and vehicle Buyout / Remarketing.
Who are DirectLease B.V.'s main competitors?
Broad incumbents on record are ALD Automotive, LeasePlan Corporation / Ayvens, Arval (BNP Paribas), Alphabet (BMW Group) and Volkswagen Financial Services. Direct peers are Athlon Car Lease and Mistergreen. Sixt Leasing is listed as a regional player. Justlease.nl is listed as an emerging player. Van Mossel Automotive Groep is listed as an others.
Does DirectLease B.V. have an API?
No public API is recorded for DirectLease B.V..
What industry is DirectLease B.V. in?
DirectLease B.V.'s product category is Automotive Leasing Services. Its primary akta.pro industry code is TLABAAAA, Corporate/Enterprise Car Leasing (Closed-End/Open-End), with a secondary code of TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire). Its NAICS code is 5321 and its SIC code is 7510.