Stage Lighting Store

What Stage Lighting Store does

Stage Lighting Store is a privately held e-commerce retailer headquartered in Jacksonville, Florida, founded in 1994 and operating under the legal entity Stage Lighting Store, LLC. The company sells theatrical and stage lighting equipment through a self-serve online storefront built on the NetSuite e-commerce platform, offering more than 49,000 SKUs across stage lighting fixtures (ellipsoidals, Fresnels, moving lights, LED, followspots, PAR cans, UV blacklights, and effect lights), consumables (gels, lamps, fluids, gobos, tape), hardware and rigging, control and power equipment, scenery and effects, AV and communication gear, and authorized Rosco product lines including Rosco DMG LED lighting, Rosco dance and studio flooring, and Rosco gels and gobos.

The business serves a deliberately broad customer base spanning Broadway and professional theatre productions, elementary schools through universities, churches and houses of worship, entertainment venues (clubs, music venues, event spaces), event planners and rental companies, and media/film/photography buyers. The company differentiates through free professional theatre lighting advisory staffed by Lighting Designers and Technicians with 15+ years of industry experience and 500+ combined shows of design experience, a free Educational Resources section, and the Louie Lumen content brand (HPL lamp mascot producing blogs, comics, and seasonal theatrical content).

Revenue is generated through one-time product sales with no recurring contract layer. Distribution is direct-to-consumer across the United States via UPS, with free ground shipping on orders over $249 (excluding motor freight, oversized, and fluid items). The company accepts all major credit cards, PayPal (including PayPal credit financing), wire transfers, checks, and Purchase Orders for eligible public schools, universities, and municipalities on a creditworthy basis. International orders are accepted only via wire transfer or US-based credit cards. Marketing is content-driven via the website, educational resources, Louie Lumen blog, segmented newsletter, and organic social media. The company reports no external funding, no parent company, no subsidiaries, no patents, and no disclosed leadership team beyond the advisory staff.

Name

Stage Lighting Store

Legal name

Stage Lighting Store, LLC

Website

https://stagelightingstore.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Stage Lighting Store is a Jacksonville, Florida-based e-commerce retailer founded in 1994 that sells over 49,000 theatrical lighting, rigging, AV, and Rosco products directly to professional theatres, schools, churches, and event venues across the United States.

Ownership category

akta.pro rank

Product category

Theatrical Lighting Equipment

NAICS

Electronics and Appliance Retailers (4492)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)

akta.pro secondary industry

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Stage lighting equipment
• Theatrical lighting fixtures
• Stage rigging hardware
• LED lighting fixtures
• Theatrical supplies retailer

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: One-time product sales through e-commerce platform. Revenue generated from sale of stage lighting equipment, fixtures, accessories, rigging, AV equipment, and scenery products. Quantity discounts available for bulk purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stage Lighting Store is an online retailer supplying over 49,000 theatrical and stage lighting products including fixtures (ellipsoidals, Fresnels, LED, moving lights, par cans), consumables (gels, lamps, gobo patterns), hardware, DMX controllers and dimmers, rigging and truss, AV/communication equipment, and dance flooring. The company also distributes the Rosco product line (DMG Lighting, Gobos, Gel, Floors, Paints) and provides free professional lighting design advice and educational resources.

Product overview

Stage Lighting Store operates as an e-commerce platform offering over 49,000 theatrical and stage lighting products. The core offering centers on stage lighting fixtures and equipment, complemented by perishables (consumables like gels, lamps, and fluids), hardware, control systems, rigging support, scenery and effects, and AV equipment. The company is an authorized distributor for Rosco products, including the Rosco DMG Lighting line (featuring DMG MIXBOOK, DMG DASH, DMG MINI, DMG SL1, and DMG MAXI LED fixtures), Rosco Floors & Accessories (dance and studio flooring systems including the SubFloor modular dance floor), and associated accessories. Additionally, the company provides free professional theatre lighting advice and educational resources.

Differentiator

Problem solved

Functional benefit

Brands

• Louie Lumen: HPL lamp mascot who provides educational blog content about stage lighting, design philosophy, and theatrical topics.

Products and services

• Stage Lighting Fixtures Broad range of theatrical lighting instruments including blinders, border/strip lights, cyc lights, effect lights, ellipsoidals, followspots, fresnels, gooseneck lights, LED lighting, moving lights, par cans, searchlights, UV blacklights, and work lights for theatres, schools, churches, and event venues.
• Stage Lighting Perishables Consumable stage lighting supplies including fluids, gel/color filters, gobo patterns, lamps, light masking wrap, tape, and tie line/cable ties for ongoing theatrical productions.
• Stage Lighting Hardware Hardware components for mounting and positioning stage lighting including box boom tormentors, clamps/claws/couplers, drop down extenders, hanging irons, lighting stands and bases, moving light hanging hardware, side arms, spigots and adapters, and Unistrut accessories.
• Control & Power Equipment Power and control equipment including cables, controllers, dimmers, DMX devices, plugs and connectors, power distribution, power supplies, and software and tools for theatrical lighting systems.
• Rigging & Support Equipment Theatrical rigging equipment including air wall hangers, aircraft cable, bases, ceiling ports, chain, grid pipe components, hoist motors and controls, lamp bars, lighting ladders, pipe stiffeners, rope, sandbags, slings, stands, tools, track and pipe systems, truss, and TV panel mounts.
• Scenery & Effects Equipment Stage scenery and special effects equipment including breakaways, bubble machines, candles, confetti, effect fans, fog machines, hazers, mirror balls, music stands, snow machines, display motors, curtains, fabrics, pipe and drape, and dance/studio flooring.
• AV & Communication Equipment Audio visual and communication equipment including audio cables, live sound gear, microphones, PA systems, recording equipment, speakers, headsets, beltpacks, and video panels for theatrical and event productions.
• Rosco DMG Lighting Professional LED lighting equipment including DMG MIXBOOK, DMG DASH pocket LED kit, DMG MINI, DMG SL1, DMG MAXI, and associated lighting kits and accessories for film, broadcast, and theatrical applications.
• Rosco Dance & Studio Flooring Dance and studio flooring products including Adagio, Chroma, Dance, Performance, Roscoleum, Show, and Studio flooring options along with installation, cleaning, and maintenance accessories for dance studios and performance venues.
• Free Professional Theatre Lighting Advice Complimentary expert consultation service provided by staff of experienced Lighting Designers and Lighting Technicians with over 500 shows of combined design experience, available via phone or email to help customers select appropriate equipment for their applications.

Quantifiable outcome

• 92% of customers rate the company 4- or 5-stars
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• B&H Photo Video: B&H is a large multi-category retailer of photo, video, audio, lighting, and stage equipment with a strong e-commerce presence. It overlaps with Stage Lighting Store in professional lighting (especially Rosco and film/broadcast lighting) and serves similar institutional buyers but at much greater scale across broader categories.
• Guitar Center: Guitar Center is the largest U.S. retailer of musical instruments and pro audio/lighting gear with national stores and e-commerce. It competes with Stage Lighting Store for DJ, club, and house-of-worship buyers in the live sound and stage lighting categories.
• Sweetwater: Sweetwater is a leading retailer of music instruments, pro audio, and live event gear with a deep e-commerce platform and reputation for expert sales advice. It overlaps with Stage Lighting Store in the live sound, DJ, and event production categories and competes for the same church, school, and entertainment-venue customers.

Direct peers

• Full Compass Systems: Full Compass is a direct competitor — a large pro audio, lighting, and AV equipment retailer serving theatres, schools, churches, and entertainment venues. It mirrors Stage Lighting Store's product breadth (fixtures, mixers, speakers, rigging accessories) and similar institutional customer base with comparable free expert advice positioning.
• Markertek: Markertek is a specialty retailer of broadcast, audio, and video production equipment with strong e-commerce and a similar expert-advice value proposition. It overlaps with Stage Lighting Store in the AV/communication and broadcast lighting categories and shares institutional production buyers.
• Barbizon: Barbizon is a long-established theatrical and architectural lighting distributor and integrator serving professional productions, broadcast studios, and houses of worship. It is one of the most direct competitors in theatrical lighting distribution and systems integration for the same institutional buyers.
• Theatre Effects: Theatre Effects is a long-running catalog and online retailer specializing in theatrical lighting, special effects, and stage supplies for schools and community theatres. It is a very direct peer in the small-to-mid theatrical lighting retail niche with a similar educational customer focus.
• Musson Theatrical: Musson Theatrical is a specialty retailer and distributor of stage, theatrical, and dance flooring and equipment serving schools, theatres, and event venues. It is a direct comparable in theatrical supplies and shares the educational and professional theatre customer base.

Regional players

• 4Wall Entertainment: 4Wall Entertainment is a major entertainment lighting and rigging rental/sales provider serving professional theatre, concert, and event production markets. It is comparable in product categories but competes primarily through rental and production services rather than direct e-commerce retail of consumables.

Emerging players

• ADJ (American DJ): ADJ is a manufacturer and direct seller of professional lighting, audio, and atmospheric effects for mobile entertainers, clubs, and event venues. It represents an emerging-player's threat because it sells both wholesale through distributors and increasingly direct, potentially disintermediating retailers like Stage Lighting Store.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/louielumen
• Facebookfacebook.com/StageLightingStore
• LinkedInlinkedin.com/company/stage-lighting-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stage Lighting Store