Musson Theatrical, Inc.
Musson Theatrical is a privately held, family-owned theatrical equipment retailer and service provider founded in 1971 in Santa Clara, California, selling professional lighting, controls, staging, and seating products from brands such as High End Systems, ETC, Chauvet, and Arri, alongside custom fabrication, design, and installation services for schools, theatres, worship venues, and event producers across the US and Canada.
- Company typePrivate
- Founded1971
- HeadquartersSanta Clara, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Musson Theatrical, Inc. firmographics
Firmographics- Name
- Musson Theatrical, Inc.
- Legal name
- Musson Theatrical, Inc.
- Website
- https://musson.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Musson Theatrical is a privately held, family-owned theatrical equipment retailer and service provider founded in 1971 in Santa Clara, California, selling professional lighting, controls, staging, and seating products from brands such as High End Systems, ETC, Chauvet, and Arri, alongside custom fabrication, design, and installation services for schools, theatres, worship venues, and event producers across the US and Canada.
- Ownership category
- akta.pro rank
Musson Theatrical, Inc. industry classification
Industry- Product category
- Theatrical Lighting Equipment
- NAICS
- Other Performing Arts Companies (71119)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Technical Production Management & Crew (MPAGAKAH)
- akta.pro secondary industries
- Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO), Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK)
Keywords
Where Musson Theatrical, Inc. is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Musson Theatrical, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Primary revenue stream from selling theatrical lighting fixtures, controls, cables, accessories, stage curtains, theatre seating, and related equipment. Products range from LED moving heads ($796-$16,472+) to cables and consumables. They sell to schools, theatres, houses of worship, corporate clients, TV stations, and event producers.
- Custom Services: Revenue from custom design services, custom gobo creation, stage curtain fabrication, theatre seating installation, custom systems design and installation, and productions/events support services.
- Repair and Field Services: Equipment repair services and field service for installed theatrical systems, providing ongoing maintenance revenue.
- Garage Sale (Used/Overstock): Sale of used, overstock, or discontinued equipment including LED fixtures, makeup, scenic items, gobos, and gels at discounted prices. Items sold 'as-is'.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LED Moving Heads - Range from $796 to $16,472+ |
| Unit Pricing | Pay-as-you-go | Select fixtures and consoles with FREE shipping |
| Other | Multi-year contract | Priced on Application (P.O.A.) for custom/specialty items |
| Other | Pay-as-you-go | Price Match Guarantee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Musson Theatrical, Inc. product offering
Product offeringCore offering
Musson Theatrical is a retailer, distributor, and service provider of professional theatrical and entertainment lighting, staging, and rigging equipment. The company sells LED moving heads, theatrical profiles, controls, color gels, cables, stage curtains, and theatre seating from leading manufacturers, while also offering custom design, fabrication, installation, repair, field service, and production support for live events.
Product overview
Musson Theatrical is a theatrical equipment retailer and service provider offering a comprehensive portfolio of LED lighting fixtures (primarily High End Systems products including Halcyon, SolaPix, SolaFrame, and SolaHyBeam series moving heads), architectural lighting, control consoles, custom manufacturing services (gobos, stage curtains, theatre seating), and professional services (design, installation, repair, and field service). The company operates as a single-location brick-and-mortar store with e-commerce capabilities, serving markets including schools, television, worship, corporate events, trade shows, museums, and theatre productions across Northern California and the broader US through their website. The core product line centers on LED moving head fixtures with various brightness tiers (Gold, Titanium, Platinum, Silent variants), pixel-mapping fixtures (SolaPix family), and theatrical profiles (SolaFrame, SolaHyBeam), complemented by consumables (color gels), accessory cables, and a used/overstock Garage Sale program.
Differentiator
Problem solved
Functional benefit
Products and services
- Halcyon Platinum LED Moving Head High-end LED moving head fixture with color mixing capabilities, platinum-tier brightness, and professional-grade optics for stage and architectural applications.
- Halcyon Titanium LED Moving Head Professional LED moving head with titanium-grade output, cool white or color mixing options, and DMX control for theatrical productions.
- Halcyon Silent LED Moving Head Noise-reduced LED moving head fixture designed for noise-sensitive environments such as theatres and broadcast studios, featuring silent operation technology.
- Halcyon Gold LED Moving Head LED moving head with warm gold-tone color temperature and color mixing capabilities for theatrical and event applications.
- SolaFrame LED Moving Head LED moving head profile fixture designed for theatrical use, offering daylight color temperature options and precise beam control.
- SolaHyBeam LED Moving Head High-output LED moving head with beam optimization, available in ultra-brite variants for large venue applications.
- SolaPix LED Moving Head LED pixel mapping fixture with fan array, enabling creative effects and dynamic patterns for entertainment lighting.
- Cyberlight LED Moving Mirror LED moving mirror fixture that redirects light beams through mirror movement, offering unique lighting effects for stage productions.
- Ministar LED Moving Head Compact LED moving head suitable for smaller venues and portable applications, offering color mixing and DMX control in an affordable package.
- Zeo LED Moving Head Entry-level LED moving head fixture offering professional features at accessible pricing for smaller productions.
- Source 4WRD II LED LED conversion kit for Source Four theatrical ellipsoidal fixtures, enabling energy-efficient retrofit of existing conventional fixtures.
- Irideon FPZ LED Profile Portable LED profile fixture designed for architectural and museum lighting applications with precise beam control.
- QolorFlex NuNeon RGB LED neon replacement flexible lighting product for architectural accent and signage applications.
- Chroma-Q Color Force II Plus Color mixing LED fixture offering high-output color washing with advanced color temperature control and DMX integration.
- Eluxtra LED Tape 4-in-1 LED tape product for architectural and accent lighting applications, featuring multiple color capabilities in a flexible strip format.
- Custom Gobos Custom-designed gobo patterns (stencils) for lighting fixtures, allowing unique projections and patterns for theatrical and event lighting.
- Stage Curtains Custom stage curtain design, fabrication, and installation services for theatres and performance venues.
- Theatre Seating Theatre seating solutions and installation services for performance venues and auditoriums.
- Design Services Professional lighting design consulting services for theatres, events, and architectural installations.
- Custom Systems & Installs Custom lighting system design and installation services for new builds and retrofits.
- Productions & Events Production support and event lighting services for live performances and special events.
- Field Service On-site technical support, maintenance, and troubleshooting services for installed lighting systems.
- Equipment Repair Repair and maintenance services for theatrical lighting equipment, including fixture repair and calibration.
- Garage Sale Discounted used, overstock, and discontinued equipment including LED fixtures, makeup, scenic items, gobos, and gels sold as-is.
- Color Gels/Filters Color filtering gels for lighting fixtures, sold in sheets; final sale and non-returnable.
Companies that use Musson Theatrical, Inc.
Customer profileSegments10 records
Ideal customer profiles3 records
Musson Theatrical, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Musson Theatrical, Inc. partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- USITT (United States Institute For Theatre Technology)minorProfessional association membership supporting the theatrical technology community. Musson displays USITT membership/logo on their website indicating support for the organization.
- ESTA (Entertainment Services & Technology Association)minorProfessional association membership in the entertainment services and technology industry. Associated with ETCP certification program.
- Behind the Scenes CharityminorCharitable organization supporting entertainment technology professionals in need. Musson is listed as a supporter of the charity.
- Theatre Bay AreaminorRegional theatre advocacy and support organization for the Bay Area. Musson supports this regional organization.
- High End SystemscoreAuthorized reseller of High End Systems LED moving head fixtures. Prominently features High End Systems products on their website with free shipping offers. Products include Zeo, Hyperstar, Halcyon series, Ministar, SolaPix, Cyberlight, TurboRay, Lonestar, SolaHyBeam, SolaFrame, Talen, and UNO LED fixtures.
- ETC (Electronic Theatre Controls)coreAuthorized reseller of ETC lighting control products. Featured manufacturer in free shipping program for fixtures and consoles.
- ArricoreAuthorized reseller of Arri lighting fixtures. Featured manufacturer in free shipping program.
- Chauvet ProfessionalcoreAuthorized reseller of Chauvet Professional lighting products. Featured manufacturer in free shipping program.
- Chroma-QcoreAuthorized reseller of Chroma-Q LED lighting products including Color Force II Plus. New product addition highlighted on website.
- TMB (Thomas More Baking)minorAuthorized reseller of TMB Starcable DMX cable products. Featured as affordable cable option.
- Blizzard LightingminorAuthorized reseller of Blizzard cable products. Featured as affordable cable option.
- EluxtraminorRecently added product line featuring Eluxtra 4-in-1 LED Tape. New product addition highlighted on website.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Musson Theatrical, Inc. competitors and assessment
Company assessmentDirect peers
- Christie Lites: Large North American lighting equipment sales and rental company serving concert touring, theatre, corporate, and special events. Competes with Musson for the same institutional and event-based customers using many of the same manufacturer relationships.
- 4Wall Entertainment: Major US provider of lighting, rigging, and video equipment sales and rentals for live entertainment, with permanent locations nationwide. Overlaps with Musson's LED moving-head resale business and design/install services, but at significantly larger scale.
- Barbizon Lighting Company: National theatrical and architectural lighting distributor and systems integrator selling the same OEM brands (ETC, Arri, High End Systems) plus offering custom fabrication, design, and installation services — directly comparable to Musson's full-service retail/integration model.
Broad incumbents
- B&H Photo Video: Large multi-category electronics and professional AV retailer that sells theatrical lighting fixtures, consoles, and accessories alongside cameras, audio, and broadcast gear. Competes with Musson's e-commerce channel on price and catalog breadth.
- Production Resource Group (PRG): Global leader in entertainment and event production services, providing lighting, video, rigging, and scenic solutions at massive scale. Overlaps with Musson's productions & events and design services but operates at a far broader portfolio level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Musson Theatrical, Inc. social profiles
Digital presenceMusson Theatrical, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Musson Theatrical, Inc. leadership team
Management profileNumber of profiles
Musson Theatrical, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Musson Theatrical, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Musson Theatrical, Inc.
What does Musson Theatrical, Inc. do?
Musson Theatrical is a retailer, distributor, and service provider of professional theatrical and entertainment lighting, staging, and rigging equipment. The company sells LED moving heads, theatrical profiles, controls, color gels, cables, stage curtains, and theatre seating from leading manufacturers, while also offering custom design, fabrication, installation, repair, field service, and production support for live events.
Is Musson Theatrical, Inc. a public or private company?
Musson Theatrical, Inc. is a private company. It is classified as family owned and is currently operating.
When was Musson Theatrical, Inc. founded?
Musson Theatrical, Inc. was founded in 1971. It employs 11 to 50 people.
Where is Musson Theatrical, Inc. based?
Musson Theatrical, Inc. is headquartered in Santa Clara, United States, in the North America region.
How does Musson Theatrical, Inc. make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are custom Services, repair and Field Services and garage Sale (Used/Overstock).
Who are Musson Theatrical, Inc.'s main competitors?
Direct peers on record are Christie Lites, 4Wall Entertainment and Barbizon Lighting Company. Broad incumbents are B&H Photo Video and Production Resource Group (PRG).
Does Musson Theatrical, Inc. have an API?
No public API is recorded for Musson Theatrical, Inc..
What industry is Musson Theatrical, Inc. in?
Musson Theatrical, Inc.'s product category is Theatrical Lighting Equipment. Its primary akta.pro industry code is MPAGAKAH, Event Technical Production Management & Crew, with a secondary code of MPAGABAO, Theatre Services & Design (Scenic/Costume/Props/Stage Management). Its NAICS code is 71119 and its SIC code is 7900.