What Avansis does

Avansis is a private online entertainment and gambling operator, commercially branded as U888, founded in 2018 by Vietnamese entrepreneur Tiếu Hữu Lệ. The company is headquartered in the Philippines under PAGCOR licensing and is operationally managed from Phnom Penh, Cambodia, with additional licensure from the MGA (Malta), Curacao eGaming, and Costa Rica gaming authorities. The platform aggregates a multi-product gambling portfolio — live casino, sports and esports betting, three-region Vietnamese lottery and Keno, live cockfighting, slot games (nổ hũ), fish-shooting arcade, and 3D card games — by integrating third-party content from providers including Evolution Gaming, Playtech, Microgaming, JILI, PG Soft, Pragmatic Play, Saba Sports, CMD, SBO, and cockfighting arenas WS168 and SV388.

U888 targets individual consumer bettors across eight Asian markets, with the heaviest concentration in Vietnam (1.4M customers, claimed 23.3% share), the Philippines (1.3M, 21.7%), and China (1.0M, 16.7%), followed by South Korea, Thailand, Singapore, Japan, and Cambodia. The combined registered account base exceeds 10M as of 2024–2025. Distribution is entirely digital: the avansis.ch website, native iOS and Android apps, and a network of 28+ branded affiliate partners (vic88, vivu88, zo88, max79, debet, fo88, rik88, etc.) drive acquisition through affid-tracked referral links and Vietnamese-language SEO content.

The business model is a house-edge / take-rate on wagers. Revenue is generated from the statistical spread between odds and payouts across casino, slots, sports, lottery, and specialty games, supplemented by payment processing on deposits and withdrawals. No subscription or fixed pricing exists; instead, the company uses an aggressive promotional structure (free 88,000 VND signup bonus, first-deposit bonuses up to 8.888M VND, day-specific reload bonuses, 0.5% reload bonus on every deposit, and 3% immediate cashback on valid wagers) to drive acquisition and retention. Deposits are processed in 30 seconds to 1 minute and withdrawals in 5–10 minutes via bank transfer, e-wallets, prepaid cards, and cryptocurrency. Customer support runs 24/7 via live chat and Telegram.

Name

Avansis

Legal name

Avansis

Website

https://avansis.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Avansis operates U888, a multi-license (PAGCOR, MGA, Curacao) online gambling platform serving individual bettors across 8 Asian markets with live casino, sports betting, lottery, slots, cockfighting, and fish-shooting games, monetizing via house-edge on wagers and an extensive affiliate distribution network.

Ownership category

akta.pro rank

Product category

Online Gambling and Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Mobile-First / App-Based Online Casinos (MPAEABAG), Mobile/App Install & CPA Networks for Betting (MPAEAMAJ)

Keywords

• Online gambling platform
• Live casino betting
• Sports betting services
• Online lottery games
• Slot machine games

Headquarters

HQ city

Sierre

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Casino and gaming wagers: The platform takes a commission or house edge on all casino, slot, lottery, sports, and other gaming wagers placed by users. Revenue is generated from the spread between odds/payouts and the house's statistical advantage across all game types (baccarat, blackjack, roulette, slots, lottery, sports betting, esports).
2. Deposit/withdrawal transaction fees: Revenue derived from payment processing on deposits and withdrawals, including bank transfers, e-wallets, prepaid cards, and cryptocurrency transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Avansis operates the U888 online gambling platform, providing integrated access to live dealer casino, sports betting, online lottery, slot games, cockfighting, fish shooting, 3D card games, and esports betting. The platform is accessible via website and mobile apps, serves over 10 million registered accounts across Asia, and operates under PAGCOR, MGA, Curacao, and Costa Rica gaming licenses.

Product overview

Avansis operates U888, a comprehensive online entertainment and betting platform based in the Philippines, offering a multi-product portfolio that includes live casino games, sports betting, lottery, cockfighting, slot games (nổ hũ), fish shooting, and 3D card games. The platform serves customers across Asia including Vietnam, Philippines, China, South Korea, Thailand, Singapore, Japan, and Cambodia, with over 10 million registered accounts. U888 integrates games from multiple international providers such as Evolution Gaming, Playtech, Microgaming, JILI, and others, accessible via both web and mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• U888: Primary online entertainment platform offering casino, sports betting, lottery, esports, slots, and fish shooting games.

Products and services

• U888 Online Casino Online casino platform offering live dealer games including baccarat, roulette, blackjack, and sicbo through multiple gaming halls powered by providers such as Evolution Gaming, Playtech, Microgaming, Dreamgaming, AE Sexy, and SA Gaming. Targeted at individual online gambling enthusiasts across Asia.
• U888 Sports Betting Sports betting platform covering football, basketball, tennis, and esports with betting halls including Saba, CMD, SBO, IM, UG, and CR sportsbooks, offering live match viewing and real-time odds updates. Targeted at individual sports bettors across Asian markets.
• U888 Lottery Online lottery platform providing three-region lottery (Northern, Central, Southern), Keno instant lottery with 30-second to 5-minute draw intervals, and fast lottery options through GW, VR, TP, SW, and TCG lottery halls. Targeted at individual lottery players in Asia.
• U888 Cockfighting Live cockfighting betting platform broadcasting matches from Thomo (Cambodia) and Sabong (Philippines) arenas in full HD with betting options including Meron, Wala, and BDD (draw), featuring WS168 and SV388 (AOG) betting halls. Targeted at individual cockfighting enthusiasts in Southeast Asia.
• U888 Slot Games (Nổ Hũ) Online slot gaming platform offering over 1,000 slot titles from providers including VA, JILI, PG, FC, PP, JDB, CQ9, PT, NE, MG, KA, BNG, MW, YB, T1, HB, and FTG, with jackpot prizes reaching billions of VND. Targeted at individual slot game players across Asia.
• U888 Fish Shooting 3D fish shooting arcade game with diverse weapon systems and hundreds of fish species with different reward values, featuring special skills like freeze, bomb, and electric net, through halls including Jili, KA, BSP, MG, VA, RTG, YB, JDB, and R88. Targeted at individual arcade game players across Asia.
• U888 3D Card Games 3D virtual card gaming platform featuring traditional Vietnamese card games including Tiến Lên Miền Nam, Phỏm, Mậu Binh, and Xì Tố, powered by providers R88, V8, JILI, TP, FTG, MG, KM, and RTG. Targeted at individual card game players, especially in Vietnam.
• U888 Esports Betting Esports betting platform covering major tournaments in PUBG, League of Legends (Liên Minh Huyền Thoại), and VALORANT with live streaming, pre-match statistics, and diverse betting options. Targeted at individual esports betting enthusiasts across Asia.

Quantifiable outcome

• Over 10 million registered accounts as of 2024–2025
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core.

• Evolution GamingcoreTechnology or IntegrationEvolution Gaming is a major live casino provider integrated into U888's platform. U888 offers Evolution Gaming as one of its 10+ casino halls, providing live dealer games such as baccarat, roulette, blackjack, and sicbo with real-time HD streaming.
• PlaytechcoreTechnology or IntegrationPlaytech is integrated as one of the casino game providers on the U888 platform, supplying a range of live casino and slot game content.
• MicrogamingcoreTechnology or IntegrationMicrogaming provides casino gaming content integrated into U888's platform as one of the 10+ casino halls and slot game providers.
• DreamgamingcoreTechnology or IntegrationDreamgaming is listed as one of U888's casino halls, providing live casino gaming content and dealer streaming services to the platform.
• SA GamingcoreTechnology or IntegrationSA Gaming is integrated as both a casino hall and a sports betting provider on U888, offering live casino and sports wagering options.
• AE SexycoreTechnology or IntegrationAE Sexy is featured as one of the live casino halls on U888, providing streaming casino content with live dealers.
• JILIcoreTechnology or IntegrationJILI is a major slot and game provider integrated into U888, supplying popular slot titles such as Super Ace, Golden Empire, Dragon Treasure, and Medusa, along with fish-shooting and card games. Featured as a key game provider in the U888 platform's slot and arcade sections.
• PG (Pocket Games Soft)coreTechnology or IntegrationPG is one of the slot game providers integrated into U888's platform, offering a range of slot titles alongside other providers like JILI, CQ9, PP, JDB.
• PP (Pragmatic Play)coreTechnology or IntegrationPragmatic Play is integrated as a slot provider on U888, contributing to the platform's diverse slot game library alongside JILI, PG, CQ9, JDB, and others.
• Saba SportscoreTechnology or IntegrationSaba Sports is one of the sports betting providers integrated into U888, powering the Saba sportsbook section alongside CMD, SBO, IM, UG, and CR sportsbooks.
• CMD SportscoreTechnology or IntegrationCMD is a sports betting provider integrated into U888's platform as one of its sportsbook options for sports wagering.
• SBO SportscoreTechnology or IntegrationSBO is one of the six sportsbook providers on U888, offering sports betting lines and odds for football, basketball, tennis, esports, and other sports events.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 12Bet: 12Bet is a multi-jurisdiction Asian online gambling operator combining sportsbook, casino, and live dealer products — directly comparable to U888 in product scope and regulatory licensing approach.
• Fun88: Fun88 is an Asia-facing online betting brand offering casino, sports betting, and slots with similar licensing posture (PAGCOR, Curaçao) and comparable customer concentration in Vietnam, Thailand, and India.
• 188Bet: 188Bet is an Asian online sportsbook and casino operator with similar product coverage and Pan-Asian marketing presence, often competing head-to-head with U888 in Vietnamese and Southeast Asian markets.
• W88: W88 is a multi-product Asian online gambling operator with strong presence in Vietnam, Thailand, and Indonesia, offering sportsbook, live casino, slots, and lottery — directly overlapping with U888's customer base and product portfolio.
• Dafabet: Dafabet is a long-established Asian online gambling operator with sportsbook, casino, and live dealer offerings — comparable to U888 on geography, licensing footprint, and product breadth.
• M88 (Mansion): M88 is a Vietnam-focused online sportsbook and casino brand operating under PAGCOR licensing with a comparable multi-product offering (sports, casino, slots) and affiliate-driven acquisition model.
• SV388 / AOG: SV388/AOG is a cockfighting streaming and betting platform integrated into U888; as a stand-alone operator it is a regional peer in the niche cockfighting vertical that U888 distributes.
• BK8: BK8 is a Southeast Asia-focused online betting and casino operator offering sportsbook, live casino, slots, and esports — directly comparable to U888 in product mix, target geography (Vietnam, Malaysia, Thailand), and affiliate-led acquisition model.

Broad incumbents

• bet365: bet365 is the largest globally licensed online sportsbook and gaming operator, serving as a broad incumbent reference point for U888's sportsbook and live-dealer product categories.
• Betway: Betway is a globally established online sportsbook and casino operator with multi-jurisdiction licensing — a broader incumbent that overlaps with U888 on sportsbook and casino but operates at much larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avansisch

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avansis