Ultra Tan
Ultra Tan is a Vimmerby, Sweden-based B2B distributor and authorized service partner representing European manufacturers (Ergoline, Luxura, MegaSun, RMX) of professional solarium and beauty/wellness equipment to beauty salons, spas, and wellness centers across Scandinavia.
- Company typePrivate
- Founded-
- HeadquartersVimmerby, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ultra Tan does
Ultra Tan (legal entity Ultratan Sweden AB) is a Vimmerby, Sweden-based B2B distributor and authorized service representative for professional solarium and beauty/wellness equipment from European manufacturers including Ergoline, Luxura, MegaSun, and RMX. The company historically operated as Scandinavia's largest manufacturer of professional tanning beds but has since exited manufacturing and rebranded itself around its 'Scandinavian Experience' and 'Scandinavian Partner Program' trademarks. Its portfolio comprises represented hardware — including the MegaSun K9S, MegaSun K9S Hybrid, Future • Now, and RMX lines — plus associated software updates, tube replacements, and consumables (cosmetics, accessories).
The business operates a direct B2B sales model targeting beauty salons, spa facilities, and wellness centers across Scandinavia. Qualified consultation, quote-based pricing, authorized delivery, installation, and ongoing maintenance are delivered by in-house technical staff trained and certified by the represented manufacturers. The Scandinavian Partner Program bundles 2-year equipment and technology warranties, 50% discounts on first tube replacement and cosmetic packages, a price guarantee, and software update coverage into a multi-year partner relationship.
Revenue is generated through three streams: one-time hardware sales at competitive prices with partner discounts (tanning beds, hybrid systems), recurring professional services including installation, maintenance, tube replacement, and software updates, and aftermarket cosmetics and consumables. Pricing is quote-based and not publicly disclosed; sales are conducted via phone (0492-164 00) and email ([email protected]). Ultra Tan has 11-50 employees, no subsidiaries, no disclosed funding or ownership structure, and operates from a single Sweden-based office.
Ultra Tan firmographics
Firmographics- Name
- Ultra Tan
- Legal name
- Ultratan Sweden AB
- Website
- https://ultratan.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ultra Tan is a Vimmerby, Sweden-based B2B distributor and authorized service partner representing European manufacturers (Ergoline, Luxura, MegaSun, RMX) of professional solarium and beauty/wellness equipment to beauty salons, spas, and wellness centers across Scandinavia.
- Ownership category
- akta.pro rank
Ultra Tan industry classification
Industry- Product category
- Professional Tanning Equipment
- akta.pro primary industry
- Tanning Equipment Sales, Leasing & Maintenance (HSALAJAJ)
- akta.pro secondary industries
- Professional Tanning (Spray Tan & Salon Systems) (CRABALAI), UV Tanning (Tanning Beds/Booths) (HSALAJAA)
Keywords
Where Ultra Tan is headquartered
LocationHeadquarters
- HQ city
- Vimmerby
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Ultra Tan business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Tanning and Wellness Equipment Sales: Ultra Tan sells professional tanning beds, hybrid tanning systems, and related beauty/wellness equipment to B2B customers (salons, spas) across Scandinavia. Equipment includes products from represented brands like MegaSun K9S and MegaSun K9S Hybrid. Revenue is generated through one-time equipment sales at competitive prices with partner discounts.
- Professional Services: Installation, maintenance, and technical support services for sold equipment. Includes authorized delivery and installation, tube replacements, software updates, and ongoing technical assistance under warranty.
- Cosmetics and Consumables: Sale of cosmetic products and packages to partner customers, with promotional discounts (50% off cosmetic packages) offered to new equipment purchasers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Equipment Purchase |
| Other | Multi-year contract | Partner Program Benefits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Ultra Tan product offering
Product offeringCore offering
Ultra Tan represents leading European manufacturers (Ergoline, Luxura, MegaSun, RMX) of professional tanning and wellness equipment in the Scandinavian market. The company sells professional tanning beds and hybrid systems to B2B customers (beauty salons, spas, wellness centers) through its Scandinavian Partner Program, which bundles equipment with authorized installation, warranties, technical support, tube replacement, and software updates.
Product overview
Ultra Tan is Scandinavia's largest manufacturer and distributor of professional tanning beds, though the company no longer manufactures directly. Instead, it represents leading manufacturers of beauty, health, and wellness equipment including MegaSun (K9S, K9S Hybrid), Ergoline, Luxura, and RMX brands. The company operates the Scandinavian Partner Program™ offering products with benefits including discounted tube replacement, extended warranties, and authorized installation services. Products include professional tanning beds and related beauty/wellness equipment sold through a partner channel network across Scandinavia.
Differentiator
Problem solved
Functional benefit
Products and services
- MegaSun K9S Professional tanning bed from the MegaSun brand, featured as a core product in Ultra Tan's portfolio for Scandinavian beauty salons, spas, and wellness centers.
- MegaSun K9S Hybrid Hybrid tanning bed from MegaSun combining multiple tanning technologies, sold to professional beauty and wellness operators across Scandinavia via Ultra Tan.
- RMX Tanning Equipment RMX-branded professional tanning equipment line represented by Ultra Tan in the Scandinavian market for salon and spa customers.
- Future • Now Tanning Equipment Tanning equipment product line featured under the 'Future • Now' product showcase on Ultra Tan's website, sold to professional beauty and wellness businesses.
- Ergoline Professional Tanning Equipment Professional tanning equipment from Ergoline, distributed and supported in Scandinavia by Ultra Tan with authorized sales, installation, and technical service.
- Luxura Beauty and Wellness Equipment Luxura (VDL Hapro group) beauty and wellness equipment distributed and supported in Scandinavia by Ultra Tan as the authorized regional partner.
- Professional Installation and Technical Support Services Authorized delivery, installation, tube replacement, software updates, and ongoing technical assistance for tanning equipment sold by Ultra Tan, delivered by manufacturer-trained technical staff to Scandinavian business partners.
Companies that use Ultra Tan
Customer profileSegments1 record
Ideal customer profiles1 record
Ultra Tan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ultra Tan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MegaSuncoreMegaSun is one of Ultra Tan's key manufacturing partners. Ultra Tan represents MegaSun products (including K9S and K9S Hybrid models) in the Scandinavian market. Ultra Tan's technical staff are trained by MegaSun and provide authorized sales, installation, and service for MegaSun equipment.
- ErgolinecoreErgoline is a leading manufacturer of professional tanning equipment that Ultra Tan represents in Scandinavia. Ultra Tan provides authorized distribution, installation, and technical support services for Ergoline products in the Scandinavian market.
- LuxuracoreLuxura is a beauty and wellness equipment brand (from VDLHA group) represented by Ultra Tan in Scandinavia. Ultra Tan serves as the authorized Scandinavian partner for sales, delivery, and installation of Luxura products.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Ultra Tan competitors and assessment
Company assessmentBroad incumbents
- JK-Lighting / Sun Ergoline: Parent/affiliated brand of Ergoline and broader JK Group indoor tanning equipment portfolio. A broader incumbent with European manufacturing scale and multiple vertical tanning brands, comparable to Ultra Tan's represented portfolio.
- SalonCentric: L'Oréal-owned professional beauty products distributor selling to salons and spas. Comparable as a broad-line B2B beauty/wellness equipment and supplies distributor, though operating at much larger scale and with a wider category mix.
- Beauty Systems Group (BSG): CosmoProf/BSG professional beauty distribution arm serving salons, spas and beauty professionals across the U.S. Comparable as a large-scale B2B beauty and salon equipment distributor; relevant archetype for Ultra Tan's business model.
Emerging players
- Norvell: U.S.-headquartered sunless tanning product brand and equipment supplier. Comparable as an adjacent player in the professional tanning category that is shifting toward sunless/spray solutions — competing for the same salon customer wallet via a different modality.
Regional players
- Salon Services (Salon Services Group): UK-focused professional hair and beauty salon supplies distributor. Comparable as a regional B2B distributor of beauty/wellness hardware and consumables to professional salons, with similar GTM and service-attached economics.
Direct peers
- Soltron (VHI Group): US-based manufacturer of professional tanning equipment, historically distributed in Europe. Operates in the same indoor UV tanning equipment category as Ultra Tan's represented brands, selling to salons and spas through distributor and direct channels.
- Wellsystem: Wellness/hydromassage equipment brand that shares distribution touch-points with Ultra Tan's Scandinavian partner network and is visible on Ultra Tan's website. Comparable as a premium professional wellness hardware maker serving similar B2B salon/spa customers.
- Luxura (VDL Hapro): Beauty and wellness equipment brand (part of VDL Hapro) whose products Ultra Tan represents in Scandinavia. Luxura is a direct peer in both professional tanning and broader beauty/wellness hardware categories.
- MegaSun: German manufacturer of professional tanning beds (e.g., K9S, K9S Hybrid). Ultra Tan represents MegaSun in Scandinavia; MegaSun is both partner and category peer — the same hardware is sold to the same salon/spa end-customers in other geographies.
- Ergoline (JK-International): Leading German manufacturer of professional tanning equipment, whose products Ultra Tan distributes and services in Scandinavia. Ergoline is the most direct category competitor in the global professional UV tanning bed market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Ultra Tan social profiles
Digital presenceUltra Tan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultra Tan leadership team
Management profileNumber of profiles
Ultra Tan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultra Tan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultra Tan
What does Ultra Tan do?
Ultra Tan represents leading European manufacturers (Ergoline, Luxura, MegaSun, RMX) of professional tanning and wellness equipment in the Scandinavian market. The company sells professional tanning beds and hybrid systems to B2B customers (beauty salons, spas, wellness centers) through its Scandinavian Partner Program, which bundles equipment with authorized installation, warranties, technical support, tube replacement, and software updates.
Is Ultra Tan a public or private company?
Ultra Tan is a private company. It is classified as unknown and is currently operating.
When was Ultra Tan founded?
Ultra Tan was founded in -1. It employs 11 to 50 people.
Where is Ultra Tan based?
Ultra Tan is headquartered in Vimmerby, Sweden, in the Europe region.
How does Ultra Tan make money?
Three revenue lines are on record. Tanning and Wellness Equipment Sales are the primary driver. The others are professional Services and cosmetics and Consumables.
Who are Ultra Tan's main competitors?
Broad incumbents on record are JK-Lighting / Sun Ergoline, SalonCentric and Beauty Systems Group (BSG). Norvell is listed as an emerging player. Salon Services (Salon Services Group) is listed as a regional player. Direct peers are Soltron (VHI Group), Wellsystem, Luxura (VDL Hapro), MegaSun and Ergoline (JK-International).
Does Ultra Tan have an API?
No public API is recorded for Ultra Tan.
What industry is Ultra Tan in?
Ultra Tan's product category is Professional Tanning Equipment. Its primary akta.pro industry code is HSALAJAJ, Tanning Equipment Sales, Leasing & Maintenance, with a secondary code of CRABALAI, Professional Tanning (Spray Tan & Salon Systems).