Prime Life
- Company typePrivate
- Founded2004
- HeadquartersGuaynabo, Puerto Rico
- Headcount51–100
- GTM typeB2C
- OfferingServices
Prime Life firmographics
Firmographics- Name
- Prime Life
- Legal name
- Prime Life Puerto Rico
- Website
- https://primelifepr.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Prime Life industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Health and Welfare Funds (525120)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Group Term Life Insurance (FSAIAAAJ)
- akta.pro secondary industries
- Group Universal Life (GUL) (FSAIADAC), Key Person Disability Insurance (FSAIAIAK)
Keywords
Where Prime Life is headquartered
LocationHeadquarters
- HQ city
- Guaynabo
- HQ country
- Puerto Rico
- HQ region
- Latin America
Offices3 records
Markets served
Prime Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Insurance Premiums: Recurring premium payments from life, cancer, health, property, and disability insurance policies. Multiple product lines including universal life, term life, guaranteed issue life, cancer protection, and Medicare Advantage supplements.
- Agent Commissions: Commissions earned from sales of insurance products. Agents receive excellent commissions plus salary, with no chargebacks. Representatives own their client portfolios.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cancer Protect Plan |
| Subscription | Monthly | Protection Platino Plan |
| Subscription | Monthly | First Cancer Diagnosis Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Prime Life product offering
Product offeringCore offering
Prime Life is a family-owned insurance agency that sells and distributes life insurance (Universal Life, Term Life, Guaranteed Issue Life), cancer insurance (Cancer Protect, Protección Platino, First Cancer Diagnosis), health insurance through carrier affiliations (Menonita, FirstMedical, MCS), and property and contingency coverage (auto, home, liability, travel, roadside assistance) to individuals, families, and corporate groups across Puerto Rico and select U.S. states. The company operates through a network of more than 100 authorized representatives and physical offices, serving over 100,000 insured customers.
Product overview
Prime Life is an insurance agency offering a comprehensive portfolio of insurance products and services in Puerto Rico and select U.S. states (Florida, Texas, Arizona, Connecticut, Massachusetts, North Carolina, Utah, and New Mexico). The core product lines include life insurance (Universal Life, Term Life, and Guaranteed Issue Life policies), cancer insurance (Cancer Protect, Platino Protection, and First Diagnosis plans), health insurance through affiliated medical providers (Menonita, FirstMedical, MCS), and property and contingency coverage (auto, home, public liability, travel, and roadside assistance). The company operates with Medicare Advantage products, disability, accident, retirement, and annuity offerings. Prime Life positions itself as a one-stop insurance solution for individuals, families, and corporate groups, leveraging its network of over 100 authorized representatives and affiliations with healthcare providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Póliza de Vida Universal (Universal Life Insurance) Life insurance policy allowing policyholders to accumulate cash value while protecting their family financially, with flexibility to adjust premiums and coverage over time. Targets individuals and families planning for retirement and long-term savings.
- Póliza de Vida a Término (Term Life Insurance) Economical term life insurance providing financial protection for families to cover debts, mortgage balances, and education expenses, with guaranteed renewal up to age 95. Targets families seeking affordable, fixed-period coverage.
- Póliza de Vida de Emisión Garantizada (Guaranteed Issue Life Insurance) Life insurance policy that does not require medical examination and does not consider pre-existing health conditions, with level premiums while the policy is in force. Targets individuals who may not qualify for standard underwriting.
- Póliza de Cáncer Protect (Cancer Protect Insurance) Cancer insurance providing coverage for 29 feared diseases including multiple sclerosis, influenza type A, and osteomyelitis, offering 47 benefits to cover costs not paid by medical insurance. Sold as a $21/month subscription plan.
- Protección Platino (Platinum Protection Cancer Insurance) Cancer insurance designed for individuals aged 66-75, covering 20 feared diseases with 28 benefits including hospital confinement, private nursing services, breast reconstruction, and funeral expenses. Sold at $15/month.
- Primer Diagnóstico de Cáncer (First Cancer Diagnosis Insurance) Cancer insurance paying up to $100,000 in a lump sum upon first cancer diagnosis, excluding skin cancer except malignant melanoma. One-time payment per insured lifetime.
- Planes de Salud (Health Insurance Plans) Health insurance plans offered through affiliations with medical providers including Menonita, FirstMedical, and MCS, providing additional benefits beyond standard medical coverage and Medicare Advantage supplements.
- Seguro de Auto (Auto Insurance) Vehicle insurance providing protection for automobile investments with affordable rates tailored to individual needs.
- Seguro de Hogar (Home Insurance) Home insurance protecting against risks including fires, hurricanes, and earthquakes, with optional coverage for essential items such as vehicles, appliances, and valuables.
- Seguro de Responsabilidad Pública (Public Liability Insurance) Public liability insurance protecting policyholders from legal responsibility arising from damages to third parties, covering properties and personal activities.
- Seguro de Viajes (Travel Insurance) Travel insurance providing protection against mishaps including lost baggage and emergency medical expenses abroad.
- Asistencia en Carretera (Roadside Assistance) 24-hour roadside assistance service providing professional help from anywhere on the island for vehicle and driver protection.
- Paquete Personal (Personal Insurance Package) Customizable insurance package combining various personal policies (auto, home, liability, travel) for comprehensive individual and family coverage.
- Paquete Comercial (Commercial Insurance Package) Business insurance package combining various commercial policies for business owners, offered as part of corporate group insurance solutions.
Quantifiable outcome
- Up to $100,000 first cancer diagnosis payout
- +2 more outcomes
Companies that use Prime Life
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Prime Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prime Life partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Triple S VidacorePrime Life is part of Triple S Vida's One Million Table recognition program, establishing them as a leading life insurance agency. This partnership provides access to Triple S Vida's insurance products and brand credibility in the Puerto Rico market.
- MCS (MCS Classicare)minorHealth plan provider affiliation offering Medicare Advantage and health insurance products through Prime Life agents.
- FirstMedicalminorHealth plan provider affiliation offering health insurance products through Prime Life agents.
- Menonita (Plan de Salud Menonita)minorHealth plan provider affiliation offering health insurance products through Prime Life agents.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Prime Life competitors and assessment
Company assessmentRegional players
- MCS (MCS Classicare): MCS is a Puerto Rico-based health insurer offering Medicare Advantage plans and commercial health products, and is one of Prime Life's carrier partners. It is comparable as a regional carrier whose products Prime Life distributes and that competes in the same Puerto Rico health market.
- Universal Insurance Group: Universal Insurance Group is a Puerto Rico-based multi-line insurance holding company offering property, casualty, and life products. It is comparable to Prime Life as a regional multi-line insurance distributor operating across the same Puerto Rico customer segments.
- Seguros Múltiples de Puerto Rico: Seguros Múltiples is a Puerto Rico cooperative insurer offering life, health, auto, and property products. It is comparable to Prime Life in distributing a diversified insurance portfolio to individuals and small groups in the Puerto Rico market.
Broad incumbents
- MAPFRE Puerto Rico: MAPFRE operates as a multinational insurer with Puerto Rico and broader Caribbean operations across life, health, auto, home, and commercial lines. It is comparable to Prime Life in offering a multi-line product shelf across the same Puerto Rico/Spanish-speaking market.
- Humana Puerto Rico: Humana operates Medicare Advantage and supplemental health plans in Puerto Rico with significant scale. It is comparable to Prime Life as a US-domiciled insurer with deep Puerto Rico Medicare Advantage presence, where the two companies overlap on Medicare supplement distribution.
- Triple-S / Triple-S Vida: Triple-S is the dominant health and life insurance carrier in Puerto Rico, and Triple-S Vida is the life-insurance arm whose 'One Million Table' recognition program includes Prime Life as a leading agency. It is directly comparable as the principal carrier whose products Prime Life distributes.
Direct peers
- Aflac: Aflac is the leading US distributor of supplemental cancer, accident, and specified-disease insurance through a large captive agent network. It is comparable to Prime Life in specializing in cancer and supplemental insurance products with similar benefit design.
- Bankers Life (CNO Financial): Bankers Life is a US insurance agency that distributes life, health, retirement, and supplemental products to middle-income consumers through a captive agent workforce. It is comparable to Prime Life in business model — multi-line, agent-led distribution to individuals and small groups.
- Globe Life: Globe Life is a direct-to-consumer life insurance holding company distributing whole life and term life products to middle-income households through captive agents. It is comparable to Prime Life in life-insurance-focused, agent-driven distribution to similar customer segments.
- Colonial Life: Colonial Life distributes supplemental life, disability, cancer, and accident insurance through a captive agent model focused on worksite and individual sales. It is comparable to Prime Life in agent-led supplemental/cancer insurance distribution to working-age and Hispanic demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Prime Life social profiles
Digital presencePrime Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prime Life leadership team
Management profileNumber of profiles
Profiles7 records
Prime Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prime Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prime Life
What does Prime Life do?
Prime Life is a family-owned insurance agency that sells and distributes life insurance (Universal Life, Term Life, Guaranteed Issue Life), cancer insurance (Cancer Protect, Protección Platino, First Cancer Diagnosis), health insurance through carrier affiliations (Menonita, FirstMedical, MCS), and property and contingency coverage (auto, home, liability, travel, roadside assistance) to individuals, families, and corporate groups across Puerto Rico and select U.S. states. The company operates through a network of more than 100 authorized representatives and physical offices, serving over 100,000 insured customers.
Is Prime Life a public or private company?
Prime Life is a private company. It is classified as family owned and is currently operating.
When was Prime Life founded?
Prime Life was founded in 2004. It employs 51 to 100 people.
Where is Prime Life based?
Prime Life is headquartered in Guaynabo, Puerto Rico, in the Latin America region.
How does Prime Life make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are agent Commissions.
Who are Prime Life's main competitors?
Regional players on record are MCS (MCS Classicare), Universal Insurance Group and Seguros Múltiples de Puerto Rico. Broad incumbents are MAPFRE Puerto Rico, Humana Puerto Rico and Triple-S / Triple-S Vida. Direct peers are Aflac, Bankers Life (CNO Financial), Globe Life and Colonial Life.
Does Prime Life have an API?
No public API is recorded for Prime Life.
What industry is Prime Life in?
Prime Life's product category is Life Insurance. Its primary akta.pro industry code is FSAIAAAJ, Group Term Life Insurance, with a secondary code of FSAIADAC, Group Universal Life (GUL). Its NAICS code is 524113 and its SIC code is 6311.