Premium Rent a Car

What Premium Rent a Car does

Premium Rent a Car is a privately held, for-profit vehicle rental company headquartered in Surco, Peru, founded in 2003. Per its short description, it specializes in short-term and longer-term rental of passenger cars, 4x4 SUVs, and minivans — a fleet mix that serves leisure travelers, families or groups needing larger-capacity vehicles, and customers requiring off-road or utility-oriented vehicles. The company operates at small-business scale, with a reported headcount of 11-50 employees, consistent with a localized, single-market rental operator rather than a multi-branch or international chain.

The business model follows the standard vehicle-rental paradigm: customers pay rental fees for temporary use of vehicles from a mixed fleet, generating per-transaction and/or per-day revenue. The website (premium-rentacar.com) is the company's primary public digital touchpoint and serves both as a marketing surface and a presumably booking entry point. No pricing models, rate cards, deposit requirements, mileage policies, or contract structures were available in the supplied data, so the company's commercial posture — whether it targets tourists, corporate accounts, or local residents — cannot be verified beyond the generic rental-product description.

The technological footprint is minimal relative to the scope of this extraction: the firm's website surfaced as a verification/loading page ("One moment, please…") rather than substantive content, no proprietary technology or platform components are described, no public API or SDK is documented, no integrations are listed, and no AI/ML capabilities, data assets, or automation tooling are disclosed. No management team, ownership structure, funding history, certifications, awards, patents, partnerships, M&A activity, subsidiaries, or regulatory actions were available in the input; correspondingly, this analysis reflects the absence of those data points rather than their confirmed non-existence. The company is registered as private, has no public ticker, and is not flagged as a subsidiary or parent entity in the source material.

Name

Premium Rent a Car

Website

https://premium-rentacar.com

Company type

Private

Founded year

2003

Headcount range

11–50 employees

Short description

Premium Rent a Car is a privately held Peruvian vehicle-rental company headquartered in Surco, founded in 2003, that rents cars, 4x4 SUVs, and minivans to individual and small-business customers in the local market.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

akta.pro secondary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Car rental services
• Vehicle rental
• SUV rental
• Minivan rental
• Passenger car hire

Headquarters

HQ city

Surco

HQ country

Peru

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Premium Rent a Car is a car rental company that specializes in renting passenger vehicles, including standard cars, 4x4 SUVs, and minivans, to customers. The company was founded in 2003 and operates from Surco, Peru, with a small team of 11-50 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental Rental of standard passenger cars to individuals and businesses needing short-term vehicle access.
• 4x4 SUV Rental Rental of 4x4 SUVs for customers needing off-road or higher-capacity passenger vehicles.
• Minivan Rental Rental of minivans for customers needing larger passenger capacity for groups, families, or cargo.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Hertz Peru: Global rental brand operating in Peru, offering passenger cars, SUVs, and minivans; competes directly with Premium Rent a Car for tourists and corporate clients in the same Lima market.
• Localiza & Co: Latin America's largest car rental company, with operations across multiple countries including nearby Brazil and Argentina; directly comparable as a multi-brand rental operator with a large fleet and standardized service model.
• Budget Peru: Part of the Avis Budget Group, Budget Peru offers economy and standard car rentals with a comparable fleet; competes for price-sensitive tourists and domestic renters in the same geography.
• Sixt Rent a Car Peru: Global rental brand with Peruvian operations, offering a wide fleet including premium vehicles; competes directly in the same premium-leaning customer segment implied by Premium Rent a Car's brand positioning.
• Enterprise Rent-A-Car Peru: Global rental giant with a presence in Peru; competes broadly in passenger car rental and offers fleet solutions for businesses, overlapping with Premium's corporate and individual customer base.
• Europcar Peru: International rental brand operating in Peru, offering cars, SUVs, vans, and premium vehicles; competes for both leisure and corporate clients in Lima and other major Peruvian cities.
• Avis Peru: International rental brand with a Peruvian presence, offering a similar fleet mix of cars, SUVs, and minivans to corporate and retail customers; a key direct competitor in airport and city rental.

Direct peers

• PeruCar Rental: Local Peruvian rental operator focused on tourists and corporate customers with a comparable fleet of cars and SUVs; one of the most closely overlapping local competitors.
• InkaRenta Car: Peruvian local car rental company offering cars, SUVs, and vans for tourists and corporate clients; a direct local competitor in the same geography and customer segment.

Emerging players

• Rentcars.com: Online car rental aggregator operating across Latin America; comparable as a digital channel that connects travelers with local rental operators like Premium Rent a Car, increasing pricing transparency and competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/premiumrentacar
• LinkedInlinkedin.com/company/premium-rent-a-car-s.a.c.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Rent a Car