Budget Car Rental Perú

What Budget Car Rental Perú does

Budget Car Rental Perú, legally Chocavento S.A., is the exclusive Peruvian franchisee of the global Budget Car Rental brand, operating continuously in Lima since 1973. The company rents passenger vehicles (economy, compact, midsize, SUV, and 4x4 pick-up) on daily, weekly, monthly and multi-year terms to tourists, corporate clients, and industrial (mining) customers, with four physical offices including two at Jorge Chávez International Airport. Its core technology is a web-based reservation platform at budgetperu.com that supports real-time vehicle selection, coverage add-ons, prepayment, multi-currency display (PEN/USD), and online modification/cancellation, hosted in a New Jersey data center with SSL encryption and Google reCAPTCHA; integration is limited to credit card networks and eight airline loyalty programs (United, Avianca, American, Air France/KLM, Spirit, Iberia, JetBlue).

Revenue is generated primarily through per-day vehicle rental (S/117.29-S/490.11/day depending on class), with ancillary streams including optional coverage products (CDW, PAI, SLI, Combo, Super CDW), additional driver and underage surcharges, mileage overages, prepayment discounts, and intercity/airport drop-off fees. Subscription-style revenue comes from the Budget xMes monthly corporate program (2 months to 2 years) and the multi-year Leasing Flexible product; professional services revenue comes from chauffeur services and the sale of ex-fleet used vehicles under the 'Autos Usados Expertos en Viajes' banner. Distribution is hybrid: direct-to-consumer via web, phone (511 204 4400) and WhatsApp (+51 900 260 021) for inbound reservations, enterprise inside-sales for B2B contracts, and physical airport/neighborhood counters for walk-up traffic and arrivals.

Operationally the company is lean with approximately 21 employees and is privately held with no disclosed institutional investors, public listing, or funding rounds. Strategic relationships center on Lima Airport Partners (airport counter concession), Mapfre (insurance claims handling), and a co-marketed adventure package with Refugio Viñak; loyalty-driven demand flows through airline mileage partnerships. Pricing includes 18% IGV, an airport fee of 15%, and 260 free km/day with monthly rentals capped at 5,000 km.

Name

Budget Car Rental Perú

Legal name

Chocavento S.A.

Website

https://budgetperu.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Budget Car Rental Perú (Chocavento S.A.) is the Lima-based Peruvian franchisee of the global Budget brand, renting economy cars through 4x4 SUVs plus chauffeur, used-car, and corporate leasing services to tourists, corporate clients, and mining-sector customers across Lima and Jorge Chávez International Airport.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Chauffeur-Driven Car Rental (With Driver) (THADAAAG)

Keywords

• Car rental services
• Vehicle leasing programs
• Corporate fleet management
• Airport car rental
• Suv truck rental

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Daily Vehicle Rental: Core revenue from renting vehicles to customers on a per-day basis. Vehicles are categorized into groups (M/A through L) with varying daily rates. Rates include 260 free kilometers per day with excess charged per kilometer. Monthly rentals cap at 5,000 kilometers. All rentals include IGV (18%). Prices range from approximately S/117.29/day for economy cars (Kia Picanto) to S/490.11/day for premium 4x4 SUVs (Mitsubishi Montero).
2. Long-Term Leasing (Leasing Flexible): Flexible renting service for periods from one year to multiple years using a renting model. Advantages include deductible rental expenses, no investment in fleet assets, no maintenance costs, and replacement vehicle provision. Targets businesses wanting to avoid fleet management complexities.
3. Monthly Corporate Program (Budget xMes): Monthly rental program valid for 2 months to 2 years with economically renewing monthly contracts. Includes coverage for vehicle damage, personal accidents, third-party civil liability, and occupant coverage. Provides 24-hour support with immediate vehicle delivery.
4. Optional Coverage Products: Additional revenue from optional protection packages: Collision Damage Waiver (CDW) reducing liability to US$1,200 deductible, Personal Accidents Insurance (PAI) up to US$20,000 for death/invalidity and US$4,000 for medical expenses, Supplemental Liability Insurance (SLI) up to US$500,000 third-party and US$20,000 occupant coverage, Combo package covering dents/scratches/emblems, and Super CDW eliminating the deductible entirely.
5. Additional Driver & Underage Surcharges: Additional driver fee of US$4.72 or S/.15.81 per day for non-spouse drivers beyond the primary renter and spouse. Underage drivers (19-20 years) pay an additional US$23.60 or S/.90.85 per day.
6. Airport Drop-Off & Intercity Charges: Additional US$29.5 or S/.116.53 charge for returning vehicles at Jorge Chávez International Airport when the pickup was at off-airport locations (Barranco, Miraflores, Cavenecia). Airport fee of 15% applies per Lima Airport Partners regulations.
7. Prepayment Discount Revenue: Revenue optimization through prepayment model where advance payment secures lower rates, reducing price variability and ensuring commitment. Cancellation fees of US$50 apply for late cancellations.
8. Used Car Sales: Sale of former rental vehicles from the fleet, marketed as 'Autos Usados Expertos en Viajes'. Vehicles are maintained in excellent condition and sold as used cars or commercial vehicles.
9. Driver Services: Chauffeur service for corporate events, executive transport, and institutional needs. Includes professional drivers for diplomatic, corporate, or government transport requirements.
10. Mileage Overage Charges: Charge per kilometer for rentals exceeding the included 260 km/day limit, with monthly rentals capped at 5,000 km included. Excess mileage rates are quoted during the reservation process (step 4).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

Budget Car Rental Perú rents vehicles — economy cars, compact sedans, midsize sedans, SUVs, and 4x4 pick-up trucks — for daily, weekly, monthly, and multi-year periods through a self-serve online reservation platform and four physical offices in Lima (including Jorge Chávez International Airport). As the exclusive Peru franchisee of the global Budget Car Rental brand since 1973, it additionally provides corporate leasing (Leasing Flexible), monthly corporate programs (Budget xMes), used car sales, chauffeur service, and international reservations through Budget's global network of 3,200+ outlets.

Product overview

Budget Car Rental Perú operates as a car and SUV rental company offering a portfolio of core and add-on services. The core offering centers on short-term vehicle rentals of economy cars, compact sedans, and full-size SUVs (both standard and 4x4), with daily rates starting from S/117.29 for economy cars. Complementary sub-products include Leasing Flexible (multi-year fleet renting), Programa Budget xMes (monthly corporate rentals from 2 months to 2 years), and corporate fleet management services. Additional services span used car sales, 4x4 pick-up truck rental for specialized terrain, international reservations via the global Budget network, and professional driver services. The add-on portfolio includes multiple protection packages (CDW, PAI, SLI, Combo, and Super CDW), a referral program (Cadena de Beneficios), and frequent flyer mileage partnerships with 8 airlines. A notable bundled offering is Experiencias Budget, which packages vehicle rental with curated accommodation experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Alquiler de Autos (Car Rental)

Quantifiable outcome

• Over 113 million kilometers traveled by customers in Peru since 1973, equivalent to approximately 45,000 trips between Tumbes and Tacna or 296 round trips from Earth to the Moon.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MapfrecoreOthersMapfre is the insurance partner referenced in Budget Peru's accident protocol. When a customer has an accident with a rented vehicle, Budget connects them with Mapfre for insurance claim processing and assistance. Mapfre provides the insurance coverage underlying the CDW, PAI, and SLI products offered by Budget.
• United Airlines (Mileage Plus)coreGTM or Marketing PartnerMileage Plus members can accumulate up to 1,250 miles per rental plus receive 35% discount on Budget Peru rentals. This partnership drives referrals from United's frequent flyer base.
• Avianca (LifeMiles)coreGTM or Marketing PartnerLifeMiles members accumulate 500 miles per rental with Budget Peru. Partnership promotes Budget services to Avianca's Latin American frequent flyer customer base.
• American Airlines (AAdvantage)minorGTM or Marketing PartnerAAdvantage members earn 50 miles per day of vehicle rental at Budget Peru. Lower accrual rate than other airline partners.
• Air France & KLM (Flying Blue)minorGTM or Marketing PartnerFlying Blue members (Air France/KLM) earn 400 to 1,000 miles per rental contract depending on vehicle category and rental duration.
• Spirit Airlines (Free Spirit)minorGTM or Marketing PartnerFree Spirit members earn 500 points for rentals of 3 or more days with Budget Peru.
• Iberia (Iberia Plus)minorGTM or Marketing PartnerIberia Plus members accumulate 2 Avios per euro spent on their Budget Peru rental, making it attractive for Spain-focused travelers.
• JetBlue (TrueBlue)minorGTM or Marketing PartnerTrueBlue members earn 100 points per day of rental at Budget Peru, up to a maximum of 5 days (500 points per rental).
• Lima Airport Partners (LAP)coreOthersLima Airport Partners is the operator of Jorge Chávez International Airport. Budget Peru maintains a presence at LAP facilities and is subject to LAP's 15% airport fee regulation on all rental revenues from airport-based transactions. LAP also conducts additional controls that affect reservation validity for airport clients.
• Visa, MasterCard, Diners Club, American Express, DiscoverycoreTechnology or IntegrationCredit card networks used for guarantee holds (credit authorization), payment processing, and prepaid transactions. Per card network regulations, at least one rental day must be charged to the credit card for traffic fine procedures. Cards accepted include Visa, MasterCard, Diners Club, American Express, and Discovery.
• Refugio ViñakminorStrategic or Co-development PartnerCo-developed adventure tourism package combining Budget's 4x4 vehicle rental with accommodation at Refugio Viñak in the Sierra de Lunahuana. Package includes SUV rental, 780 free km, 3-day/2-night lodging, meals, and guided activities. Both companies co-market this bundled experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Kavak: Kavak is a Latin American used-car marketplace expanding in Peru. As an ecosystem participant, it competes indirectly with Budget Peru's Autos Usados Expertos en Viajes used car sales business and reshapes how consumers acquire vs. rent vehicles in the secondary market.
• Inkaterra (Peruvian hospitality group): Inkaterra operates luxury eco-lodges in Peru (e.g., Machu Picchu Pueblo Hotel) and bundles accommodation with transport. It is thematically adjacent to Budget Peru's Experiencias Budget product line (e.g., Refugio Viñak package), competing for the curated travel-experience wallet share.

Direct peers

• National Car Rental: National Car Rental is the Enterprise Holdings corporate-focused brand with operations across Latin America including Peru. National directly competes with Budget Peru's Programa Budget xMes and Leasing Flexible corporate offerings aimed at business and government clients.
• Alamo Rent A Car: Alamo is part of Enterprise Holdings and operates in Peru as a value-positioned international rental brand. Like Budget Peru, Alamo targets leisure and cost-conscious travelers at Peruvian airports and is a direct competitor for the economy segment of the same customer base.
• Sixt Rent a Car (Peru / LATAM): Sixt is a European-headquartered global rental brand expanding aggressively in Latin America. With premium fleet positioning and digital-first booking, Sixt competes with Budget Peru particularly in the upper-tier SUV and corporate rental segments at Jorge Chávez Airport.
• Hertz Peru: Hertz is a global car rental brand with direct Peru operations, competing head-to-head with Budget Peru for airport and corporate rentals at Jorge Chávez. They offer similar short-term daily rentals, long-term leasing, and protection products, making them the closest direct competitor in the same product category and geography.
• Avis Peru: Avis operates in Peru as a competing international car rental franchise with overlapping airport and city presence. Avis and Budget have historically shared ownership (Avis Budget Group) and offer equivalent daily rental products, insurance add-ons, and corporate fleet programs to the same B2B and leisure segments.

Emerging players

• LocalidadCar: LocalidadCar is a Peru-based local rental operator offering daily and weekly rentals in Lima. It is an emerging domestic competitor focused on the same consumer and SME segments as Budget Peru, though with a smaller fleet and limited airport presence.

Broad incumbents

• Enterprise Rent-A-Car (Peru / LATAM): Enterprise is a global car rental incumbent with expanding Latin American operations, including Peru. While primarily a broad incumbent with a much wider international footprint, its Peru arm directly competes for airport and corporate business with Budget Peru using the same asset-heavy rental/leasing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Budget.Peru
• Instagraminstagram.com/budgetperu
• TikToktiktok.com/@budgetperu
• LinkedInlinkedin.com/company/budget-car-rental-peru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Budget Car Rental Perú