Chai Watana Tannery Group
Chai Watana Tannery Group (SET: CWT) is a Thailand-based, publicly listed industrial manufacturer founded in 1972 that produces finished leather, automotive leather components for OEMs, pet rawhide products, and renewable electricity sold under long-term PPAs, with global export reach.
- Company typePublic
- Founded1972
- HeadquartersSamut Prakan, Thailand
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Chai Watana Tannery Group does
Chai Watana Tannery Group Public Company Limited (SET: CWT) is a Thailand-domiciled, publicly listed industrial manufacturer founded on October 16, 1972 by the late Chairman Mr. Boonchai Chaiteerath and headquartered in Samut Prakan. The company operates a multi-vertical manufacturing platform anchored by a 50-year-old cattle and buffalo tanning operation that serves as the first Thai tannery to develop a buffalo-based tanning line for Western markets. Core products span finished leather, customized cut parts, spray finishing, beam house/tanning services, and an ESG-aligned plant-based leather line made from Thai hemp and pineapple byproducts.
The company monetizes through five distinct revenue streams: (1) finished leather products for furniture, footwear, bags, and decorative accessories sold globally via export distribution; (2) automotive leather parts — trim covers, steering wheels, gear knobs, quilting, and perforation services — supplied to renowned automotive OEMs in Thailand and ASEAN, partly through the NHK Spring (Cambodia) JV (25% stake, ~160,000 units/year) and the Toyo Bussan Chai Watana Trim JV; (3) dog chew and rawhide pet products derived from leather by-products; (4) electricity sold under long-term PPAs to the Provincial Electricity Authority from biomass (Green Power 2, 8 MW, 15 years 4 months), RDF waste-to-fuel (Green Power 1), and solar (Blue Solar Farm 3, 5 MW, 25 years); and (5) an emerging vehicle design and manufacturing business producing aluminum boats and mini buses. The GTM motion is direct/field B2B sales to enterprise customers with quote-based pricing, supplemented by international export distribution.
Operating governance is supported by automotive-grade certifications (IATF 16949 for both tannery and cutting/sewing, LWG, ISO 14001, ISO 14064-1, HACCP, GHPs), a family-influenced ownership structure (Chai Dee Yang Co., Ltd holds 25.02% and Mr. Weiraphon Chaiteerat holds 18.02%, with top 10 shareholders at ~51.13% of 630,116,465 shares), and registered capital of 426,942,828 baht. The company has been publicly listed on the Stock Exchange of Thailand since April 29, 1991.
Chai Watana Tannery Group firmographics
Firmographics- Name
- Chai Watana Tannery Group
- Legal name
- Chai Watana Tannery Group Public Company Limited (บริษัท ชัยวัฒนา แทนเนอรี่ กรุ๊ป จำกัด (มหาชน))
- Website
- https://cwt.co.th
- Company type
- Public
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Chai Watana Tannery Group (SET: CWT) is a Thailand-based, publicly listed industrial manufacturer founded in 1972 that produces finished leather, automotive leather components for OEMs, pet rawhide products, and renewable electricity sold under long-term PPAs, with global export reach.
- Ownership category
- akta.pro rank
Chai Watana Tannery Group industry classification
Industry- Product category
- Leather and Automotive Manufacturing
- NAICS
- Leather and Hide Tanning and Finishing (31611), Leather and Allied Product Manufacturing (316)
- SIC
- Leather & Leather Products (3100)
- akta.pro primary industry
- Retanning, Dyeing & Fatliquoring (IMAOAGAF)
- akta.pro secondary industries
- Hide & Skin Beamhouse Operations (Soaking/Liming/Deliming/Bating) (IMAOAGAB), Leather Goods Components & Subassemblies Manufacturing (Straps/Handles/Hardware Assemblies) (IMAOAHAI)
Keywords
Where Chai Watana Tannery Group is headquartered
LocationHeadquarters
- HQ city
- Samut Prakan
- HQ country
- Thailand
- HQ region
- Asia
Offices5 records
Markets served
Chai Watana Tannery Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Finished Leather Products: Revenue from tanning, finishing, and exporting finished leather, including cut parts, spray services, beam house and tanning services for third-party raw materials, and by-products such as rawhide dog snacks.
- Automotive Leather Parts: Revenue from manufacturing and selling leather car seats, steering wheels, gear knobs, quilting, and perforated design services for automotive OEMs. Includes couture/sewing services.
- Dog Chew Products: Revenue from manufacturing and selling dog chew toys and related pet products derived from tanned leather by-products.
- Clean Energy - Biomass & Solar: Revenue from electricity generation via biomass power plants (Green Power 1 & 2) and solar farms (Blue Solar Farm 3), sold under long-term power purchase agreements with the Provincial Electricity Authority (PEA).
- Vehicle Design and Manufacturing: Revenue from design, production, and sales of aluminum boats and mini buses, representing the company's 'up-and-coming' diversification ventures.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Chai Watana Tannery Group product offering
Product offeringCore offering
Chai Watana Tannery Group is a Thai manufacturer and exporter of finished leather products with over 50 years of tanning expertise. The company produces finished leather, cut parts, spray services, beam house/tanning services, and plant-based leather for use in car seats, furniture, shoes, bags, and accessories. It also manufactures custom leather automotive components (car seats, steering wheels, gear knobs, trim covers with quilting and perforation), dog chew products from tanning by-products, and generates renewable electricity from biomass and solar power sold to the Provincial Electricity Authority (PEA) under long-term power purchase agreements.
Product overview
Chai Watana Tannery Group operates as a diversified manufacturing company with multiple distinct business units. The core business is leather production (tannery), which has been developed for over 50 years and includes Finished Leather, Cut Part, Spray Service, Beam House and Tanning Service, Plant Based Leather, Dog Chew Toys, and Leather Furniture. The company has expanded into automotive leather products including Trim Cover, Steering Wheel & Gear Knob, Quilting, and Perforate Design services. In 2016, the company entered the clean energy sector with Green Power 1 (RDF/waste processing plant) and Green Power 2 (biomass power plant). Additionally, the company has invested in Vehicle Design and Sales (aluminum boats and mini buses) as an up-and-coming business. The portfolio represents a multi-segment approach spanning leather manufacturing, automotive components, renewable energy, and vehicle production.
Differentiator
Problem solved
Functional benefit
Brands
- Pala Sub Company Limited: Subsidiary engaged in leather tanning services for automobile seats and leasing of land, buildings and factories
- NHK Spring (Cambodia) Co., Ltd
- Chai Watana Green Company Limited (CWTG)
- Green Power 1 Co., Ltd (GP1)
- Green Power 2 Co., Ltd (GP2)
- Chai Watana Trim Company Limited
- Chai Watana Export Co Ltd
- Blue Solar Farm 3 Co., Ltd
Products and services
- Finished Leather Ready-to-use leather that has been painted and compressed, suitable for car seats, decorative accessories, furniture, shoes, bags, and other leather goods; supplied to automotive manufacturers, furniture makers, and leather goods producers.
- Cut Part Service Customized leather cutting service that creates leather patterns based on customer specifications for furniture, automotive, and leather goods manufacturers.
- Spray Service Professional spray paint service for leather materials performed according to customer requirements; offered to leather goods and automotive manufacturers.
- Beam House and Tanning Service Tanning services for customers who provide their own raw materials, with procedures customized to customer needs; offered to third-party leather manufacturers.
- Plant Based Leather Eco-friendly leather alternative made from byproducts of hemp and pineapple production in Thailand, as durable as PU leather with customizable colors and patterns; offered to environmentally conscious manufacturers.
- Dog Chew Toys Dog chew toys and rawhide dog snacks produced from byproducts of the leather tanning process; sold to pet product companies and retailers globally.
- Leather Furniture Furniture products manufactured from tanned leather materials; sold to furniture retailers and manufacturers through the dedicated furniture sales office.
- Trim Cover (Automotive Leather Cutting and Sewing) Custom leather cutting and sewing service for car seats with couture fitting, supplied to automotive OEMs in Thailand and ASEAN.
- Steering Wheel and Gear Knob Leather Covers Custom leather cutting and shaping services for steering wheel and gear knob covers for automotive parts manufacturers, with high-quality craftsmanship trusted by renowned automotive brands for over 50 years.
- Quilting Service Custom quilting design service for seat outer designs, working with both PU and leather materials, supplied to automotive seat manufacturers.
- Perforate Design Service Precision perforating service for seats, available with quilting or separately, for all seat types, supplied to automotive manufacturers.
- Green Power 1 (RDF Waste-to-Fuel Plant) Waste processing plant that converts municipal solid waste into refuse derived fuel (RDF) following the Bio-Circular-Green Economic Model (BCG) for sustainable green energy; majority owned with ZW Power Co., Ltd.
- Green Power 2 (Biomass Power Plant) Biomass power plant generating electricity from eucalyptus bark and mixed wood materials, with 9.6 MW production capacity; wholly owned, selling up to 8 MW of electricity to the Provincial Electricity Authority under PPA VSPP-PEA-042/2558 for 15 years 4 months.
- Vehicle Design and Sales (Aluminum Boats and Mini Buses) Vehicle design, production, and sales business producing aluminum boats and mini buses as part of diversification into new high-potential sectors (up-and-coming business).
Companies that use Chai Watana Tannery Group
Customer profileSegments4 records
Ideal customer profiles4 records
Chai Watana Tannery Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Chai Watana Tannery Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- ZW Power Co., LtdminorJointly invested with ZW Power Co., Ltd in Green Power 1 Company Limited (75.01% ZW Power, 24.99% Chai Watana) to operate electricity production business from waste fuel (RDF).
- Leather Line Products Company LimitedminorChai Watana acquired shares from Leather Line Products Company Limited in Pala Sub Company Limited, ultimately resulting in 100% ownership of Pala Sub Company Limited (engaged in leather tanning services for automobile leather seats and land/building/factory leasing).
- Provincial Electricity Authority (PEA)corePower purchase agreement (VSPP-PEA-042/2558) with the Provincial Electricity Authority for biomass power plant output (up to 8 MW, 15 years 4 months from COD) and solar farm PPA (PVF2-PEA-051/855, up to 5 MW for 25 years). Both agreements involve selling electricity generated by Chai Watana's clean energy subsidiaries to PEA's grid.
- Agricultural Cooperative for Customer Marketing BAAC Samut Sakhon Co., LtdminorBAAC Samut Sakhon Agricultural Cooperative was appointed as project sponsor for the Blue Solar Farm 3 project, with a power purchase agreement with PEA for up to 5 MW of solar electricity for 25 years.
- NHK Spring (Cambodia) Co., LtdcoreJoint venture established on July 7, 2015 to manufacture and sell Sewing Cover for auto parts in Poipet, Cambodia. Total registered capital of USD 3,658,000. Chai Watana invested USD 914,500 for a 25% equity stake. Factory completed in 2015 and became operational in April 2016 with capacity of approximately 160,000 units per year.
- Toyo Bussan Co., LtdcoreJoint venture signed on July 30, 2012 to establish Chai Watana and Toyo Co., Ltd (later renamed Chai Watana Trim Company Limited) for the business of car seat production for domestic and international sales.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Chai Watana Tannery Group competitors and assessment
Company assessmentEmerging players
- MycoWorks: US-based biotech producing Fine Mycelium leather for fashion and automotive customers (including Lineapelle/OEM pilots). Comparable as a next-generation bio-leather entrant competing for the same OEM and brand sustainability budgets Chai Watana targets with its plant-based leather.
- Ananas Anam: UK-based maker of Piñatex pineapple-leaf leather. Direct overlap with Chai Watana's plant-based leather line sourced from pineapple production, representing the emerging competitive front in non-animal leather alternatives.
Direct peers
- GST Autoleather: One of the world's largest automotive leather tanners, supplying finished leather and cut-and-sewn trim to global OEMs. Closest like-for-like competitor to Chai Watana's automotive leather business in scale, customer base, and IATF-grade capability.
- Ecco Leather: Danish tanner (part of ECCO group) supplying premium finished leather globally, particularly to footwear brands. Comparable to Chai Watana in scale, vertical tanning expertise, and emphasis on sustainable/LWG-certified production.
- PrimeAsia Leather: Asia-based (China/Vietnam) tanner producing finished leather primarily for global footwear and athletic brands, with growing automotive exposure. Closest geographic and operational peer to Chai Watana as an Asian-origin hide-to-finished-leather exporter.
- Bader Group: German-headquartered leather manufacturer specializing in automotive upholstery leather with global finishing and cutting plants. Highly comparable to Chai Watana in automotive hide-to-trim vertical integration and OEM customer mix.
- Wollsdorf Leder: Austrian-owned tannery producing high-quality automotive, footwear, and upholstery leather with global production. Comparable as a vertically integrated, sustainability-certified (LWG) tanner serving similar premium OEM and fashion channels.
Broad incumbents
- Toyota Boshoku: Toyota Group-affiliated global manufacturer of automotive interior systems (seats, door trims, filters). Comparable as a large, diversified auto-interior incumbent that competes downstream for the same vehicle programs and increasingly sources from regional tanners like Chai Watana.
- Lear Corporation: Global Tier-1 automotive seating and interior systems supplier. Adjacent incumbent that buys leather and competes for the same OEM interior programs Chai Watana serves through cut-and-sew trim.
Regional players
- Samyang Tanning: Korean leather tanner with diversified operations across finished leather, footwear, and chemicals. Comparable as a Northeast Asian tannery group with multiple downstream leather goods businesses and export-led revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chai Watana Tannery Group social profiles
Digital presenceChai Watana Tannery Group compliance and trust
Trust signalCompliance7 records
Chai Watana Tannery Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chai Watana Tannery Group leadership team
Management profileNumber of profiles
Chai Watana Tannery Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
Chai Watana Tannery Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chai Watana Tannery Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chai Watana Tannery Group
What does Chai Watana Tannery Group do?
Chai Watana Tannery Group is a Thai manufacturer and exporter of finished leather products with over 50 years of tanning expertise. The company produces finished leather, cut parts, spray services, beam house/tanning services, and plant-based leather for use in car seats, furniture, shoes, bags, and accessories. It also manufactures custom leather automotive components (car seats, steering wheels, gear knobs, trim covers with quilting and perforation), dog chew products from tanning by-products, and generates renewable electricity from biomass and solar power sold to the Provincial Electricity Authority (PEA) under long-term power purchase agreements.
Is Chai Watana Tannery Group a public or private company?
Chai Watana Tannery Group is a public company. It is classified as public and is currently operating.
When was Chai Watana Tannery Group founded?
Chai Watana Tannery Group was founded in 1972. It employs 501 to 1,000 people.
Where is Chai Watana Tannery Group based?
Chai Watana Tannery Group is headquartered in Samut Prakan, Thailand, in the Asia region.
How does Chai Watana Tannery Group make money?
Five revenue lines are on record. Finished Leather Products are the primary driver. The others are automotive Leather Parts, dog Chew Products, clean Energy - Biomass & Solar and vehicle Design and Manufacturing.
Who are Chai Watana Tannery Group's main competitors?
Emerging players on record are MycoWorks and Ananas Anam. Direct peers are GST Autoleather, Ecco Leather, PrimeAsia Leather, Bader Group and Wollsdorf Leder. Broad incumbents are Toyota Boshoku and Lear Corporation. Samyang Tanning is listed as a regional player.
Does Chai Watana Tannery Group have an API?
No public API is recorded for Chai Watana Tannery Group.
What industry is Chai Watana Tannery Group in?
Chai Watana Tannery Group's product category is Leather and Automotive Manufacturing. Its primary akta.pro industry code is IMAOAGAF, Retanning, Dyeing & Fatliquoring, with a secondary code of IMAOAGAB, Hide & Skin Beamhouse Operations (Soaking/Liming/Deliming/Bating). Its NAICS code is 31611 and its SIC code is 3100.