UiT in Brussel
UiT in Brussel is the official public leisure platform of the Vlaamse Gemeenschapscommissie, operating Paspartoe — the Brussels instance of the UiTPAS digital loyalty and discount card — for individual residents, associations, schools, and organisations working with people in poverty across the Brussels-Capital Region.
- Company typePrivate
- Founded-
- HeadquartersBrussel, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What UiT in Brussel does
UiT in Brussel is the official public leisure platform of the Vlaamse Gemeenschapscommissie (VGC), the Flemish Community Commission that represents the Flemish Community in the Brussels-Capital Region. Its core product is Paspartoe, the Brussels instance of the Flemish UiTPAS digital loyalty and discount system, which lets Brussels residents earn points at 50+ partner cultural, sports and youth-activity organisations and redeem them from as little as two points, with an annual €6 digital cultuurbon issued automatically to every cardholder. A reduced-fee kansentarief tier (free of charge) is available to residents with verified increased reimbursement or debt-mediation status, and a separate group-pass programme extends the system to associations, schools and organisations working with people in poverty.
The platform is built on a shared multisite codebase with the VGC's main website (www.vgc.be), which received the AnySurfer accessibility label on 11 February 2025 for WCAG 2.2 AA compliance; uitinbrussel.be is currently described as only partially accessible, with video, map and contrast remediation scheduled for 2026 following an internal audit in April 2026. Cards are issued at three parallel physical networks — the 22 N22 community centres, Muntpunt and Brussels Ouderenplatform — with on-the-spot activation via electronic identity card, plus an online application via the UiTPAS app.
UiT in Brussel is not a commercial entity: revenue is structurally public-sector appropriations from the VGC, with the small per-card issuance fees (€5 standard, €2 youth, free for kansentarief) functioning as marginal cost-recovery rather than profit generation. There are no shareholders, funding rounds, headcount figures, or revenue disclosures in the source material, and ownership and control rest entirely with the VGC and, by extension, the Flemish Community.
UiT in Brussel firmographics
Firmographics- Name
- UiT in Brussel
- Legal name
- Vlaamse Gemeenschapscommissie
- Website
- https://uitinbrussel.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UiT in Brussel is the official public leisure platform of the Vlaamse Gemeenschapscommissie, operating Paspartoe — the Brussels instance of the UiTPAS digital loyalty and discount card — for individual residents, associations, schools, and organisations working with people in poverty across the Brussels-Capital Region.
- Ownership category
- akta.pro rank
UiT in Brussel industry classification
Industry- Product category
- Public Leisure Discount Program
- NAICS
- Travel Agencies (561510)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ)
- akta.pro secondary industry
- Travel Subscription, Membership & Deal Clubs (THAKAAAL)
Keywords
Where UiT in Brussel is headquartered
LocationHeadquarters
- HQ city
- Brussel
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
UiT in Brussel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Paspartoe card issuance fees: One-time per-card fees charged at issuance: €5 standard tariff, €2 youth tariff (under 26), free for kansentarief (reduced-rate) eligible cardholders. Each family member needs a personal pass. This is a one-time / one-off revenue stream per new cardholder.
- Public-sector / government funding (VGC): As an initiative of the Vlaamse Gemeenschapscommissie (Flemish Community Commission), UiT in Brussel and the Paspartoe program are publicly funded. Revenue model is fundamentally subsidy/granted, not commercial; the small card fees are marginal cost-recovery rather than profit-generating.
- Digital cultuurbon (€6/year) issuance: All Brussels residents with a Paspartoe card receive an annual €6 digital culture voucher redeemable at Paspartoe-partner cultural events. Cost of the voucher is absorbed by the program (publicly funded), effectively a transferred subsidy to cardholders and participating cultural providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Paspartoe card (Basistarief) |
| One time/ perpetual license | Pay-as-you-go | Youth Paspartoe card (Jongerentarief) |
| Freemium | Annual | Kansentarief (reduced-rate) Paspartoe card |
| Outcome Based/ Performance | Annual | Digital cultuurbon (cultural voucher) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
UiT in Brussel product offering
Product offeringCore offering
UiT in Brussel is the official leisure agenda and Paspartoe (UiTPAS Brussel) discount-card portal of the Vlaamse Gemeenschapscommissie, the Flemish Community Commission in Brussels. It distributes and manages the Paspartoe digital loyalty and benefits pass, which lets Brussels residents earn points at cultural, sport, and youth-activity providers and redeem them for discounts or gifts, with a reduced-fee kansentarief tier for low-income residents and group passes for associations and schools.
Product overview
UiT in Brussel is the public leisure platform of the Vlaamse Gemeenschapscommissie for Brussels, built around a single core product — Paspartoe, the Brussels instance of the UiTPAS system — which is offered as a unified digital savings and benefits pass rather than a modular platform-plus-add-ons architecture. On top of this core, the service layers several named offerings that fit together: the Paspartoe Groepspas (Group Pass) extends the pass to associations, schools, and organizations working with people in poverty by loading annual flat-rate discounts; the annual Paspartoe Cultuurbon (€6 digital culture voucher) is automatically granted to every Brussels cardholder as an in-product benefit; the Agenda provides the discovery surface that highlights activities accepting Paspartoe; and the Verkooppunten directory lists the physical and online sales points (Muntpunt, Brussels Ouderenplatform, the 22 N22 community centers) where the pass can be obtained or renewed.
Differentiator
Problem solved
Functional benefit
Brands
- Paspartoe: Local name for the UiTPAS Brussel — the digital discount and leisure credit card issued to Brussels residents (replacing the former paper Paspartoe) usable at participating UiTPAS providers in Brussels and across Flanders.
- UiTPAS Brussel
Products and services
- Paspartoe (UiTPAS Brussel)
- Paspartoe Groepspas (Group Pass)
- Paspartoe Cultuurbon (Digital Culture Voucher)
Companies that use UiT in Brussel
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
UiT in Brussel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
UiT in Brussel partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, minor and core.
- Vlaamse Gemeenschapscommissie (VGC)flagshipUiT in Brussel is explicitly an initiative of the VGC ('een initiatief van de vlaamse gemeenschapscommissie'). VGC hosts the website, runs the program, processes group-pass applications at [email protected], and houses the Paspartoe service at Emile Jacqmainlaan 135, 1000 Brussels.
- UiTPAS (Flemish-wide UiTPAS network)flagshipPaspartoe is the UiTPAS for Brussels ('Paspartoe = UiTPAS'). Cardholders earn points at Paspartoe-partner activities in Brussels and at all UiTPAS providers in Flanders; the two systems are fully interoperable for earning and redeeming points. Shared digital application, privacy policy and usage terms.
- N22 Brusselse gemeenschapscentra (22 community centers)flagshipThe network of 22 Dutch-speaking community centers in Brussels serves as Paspartoe sales points, hosts Paspartoe activities, and provides direct contact ([email protected], 02 563 05 78). Each community center processes Paspartoe card issuance on the spot.
- Jong in BrusselminorCross-promoted peer initiative of the VGC, focused on youth activities; linked from uitinbrussel.be homepage.
- Sport in BrusselminorCross-promoted peer initiative of the VGC, focused on sports activities; linked from uitinbrussel.be homepage.
- MuntpuntcorePhysical Paspartoe sales point at Munt 6, 1000 Brussels (Mon–Fri 11:00–19:00, Sat 11:00–18:00). Muntpunt is a major Dutch-language public library and cultural hub. Contact: [email protected], 02 278 11 11.
- Brussels Ouderenplatform (BOP)corePhysical Paspartoe sales point at Zaterdagplein 6, 1000 Brussels (Mon–Fri 9:00–12:30 and 13:30–16:30). BOP is a senior-citizen non-profit serving Brussels' elderly residents. Contact: [email protected], 02 210 04 60.
- Brussels Dutch-speaking higher-education institutions (VUB, Odisee, Erasmushogeschool Brussel, KU Leuven campus Brussel, Luca School of Arts Brusselse afdeling)coreStudents enrolled at these institutions who qualify for verhoogde tegemoetkoming but are not domiciled in Brussels can apply for a kansentarief Paspartoe through their student services. Universities act as eligibility verification channels.
- AnySurferminorBelgian organization that awarded the AnySurfer label to www.vgc.be on 11 February 2025 for WCAG 2.2 AA accessibility compliance; uitinbrussel.be benefits from the same source code base.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
UiT in Brussel competitors and assessment
Company assessmentDirect peers
- UiTPAS Flanders (uitpas.be): Paspartoe is the Brussels instance of the Flemish UiTPAS system; UiTPAS Flanders is the parent network spanning all Flemish provinces. They share the same digital loyalty platform, points-economy, and privacy policy, and Paspartoe cards are interoperable with all UiTPAS Flanders providers.
- Visit Brussels: Visit Brussels is the official tourism and cultural agenda for the Brussels-Capital Region (French-speaking). It overlaps directly with UiT in Brussel's Agenda and Paspartoe role — both are public-sector leisure/cultural discovery surfaces for the same city, operating in parallel language communities.
Broad incumbents
- GetYourGuide: GetYourGuide is a global marketplace for tours, activities, and cultural experiences. It overlaps with the discovery-and-booking side of UiT in Brussel's cultural/leisure agenda, particularly for tourists and experience-seeking residents.
- Eventbrite: Eventbrite is a ticketing and event-discovery platform used by many of the same cultural providers that accept Paspartoe. It competes for the event-listing surface area that UiT in Brussel's Agenda aggregates, and Paspartoe partners often use Eventbrite for ticketing.
- Time Out: Time Out operates city-by-city cultural and leisure agendas with editorial coverage and event discovery, similar to UiT in Brussel's Agenda product, but at global scale and as a commercial media brand rather than a public-sector program.
- Fever: Fever is a leading leisure-experiences marketplace (concerts, cultural events, immersive shows) operating across many cities. It overlaps with UiT in Brussel's discovery-and-ticketing role for cultural activities and competes for the same end-user wallet share on cultural outings.
Emerging players
- Atlas Obscura: Atlas Obscura curates unique cultural, food, and experience offerings in cities worldwide, including Brussels. It overlaps with UiT in Brussel's role as a discovery surface for lesser-known cultural activities, though it is consumer-driven rather than discount-card-driven.
- ClassPass: ClassPass offers a multi-venue subscription pass for fitness, wellness, and cultural experiences, conceptually similar to UiTPAS's points-and-discount model. While it focuses on fitness globally, its multi-venue subscription framing is the closest private-sector analogue to Paspartoe's leisure-pass concept.
Regional players
- Culture Pass / Pass Culture (France): Pass Culture is the French national public-sector cultural credit for young people (and now general users), granting state-funded credits redeemable at cultural venues. It is the closest large-scale European public-sector peer to Paspartoe's kansentarief reduced-fee model tied to social-policy eligibility.
- Museumpas (BankGiro Loterij / Nederlandse Museumvereniging equivalent): Museumjaarkaart in the Netherlands is the closest European public-sector analogue: an annual pass granting free access to museums nationwide, operated by a non-profit supported by public lottery funds. It mirrors Paspartoe's annual €6 cultuurbon + discount-card model for cultural access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
UiT in Brussel social profiles
Digital presenceUiT in Brussel compliance and trust
Trust signalCompliance2 records
UiT in Brussel financial estimates
Financial estimateRevenue estimate
Valuation estimate
UiT in Brussel leadership team
Management profileNumber of profiles
Profiles1 record
UiT in Brussel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UiT in Brussel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UiT in Brussel
What does UiT in Brussel do?
UiT in Brussel is the official leisure agenda and Paspartoe (UiTPAS Brussel) discount-card portal of the Vlaamse Gemeenschapscommissie, the Flemish Community Commission in Brussels. It distributes and manages the Paspartoe digital loyalty and benefits pass, which lets Brussels residents earn points at cultural, sport, and youth-activity providers and redeem them for discounts or gifts, with a reduced-fee kansentarief tier for low-income residents and group passes for associations and schools.
Is UiT in Brussel a public or private company?
UiT in Brussel is a private company. It is classified as state government owned and is currently operating.
When was UiT in Brussel founded?
UiT in Brussel was founded in -1. It employs 11 to 50 people.
Where is UiT in Brussel based?
UiT in Brussel is headquartered in Brussel, Belgium, in the Europe region.
How does UiT in Brussel make money?
Three revenue lines are on record. Paspartoe card issuance fees are the primary driver. The others are public-sector / government funding (VGC) and digital cultuurbon (€6/year) issuance.
Who are UiT in Brussel's main competitors?
Direct peers on record are UiTPAS Flanders (uitpas.be) and Visit Brussels. Broad incumbents are GetYourGuide, Eventbrite, Time Out and Fever. Emerging players are Atlas Obscura and ClassPass. Regional players are Culture Pass / Pass Culture (France) and Museumpas (BankGiro Loterij / Nederlandse Museumvereniging equivalent).
Does UiT in Brussel have an API?
No public API is recorded for UiT in Brussel.
What industry is UiT in Brussel in?
UiT in Brussel's product category is Public Leisure Discount Program. Its primary akta.pro industry code is THALAKAJ, Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers), with a secondary code of THAKAAAL, Travel Subscription, Membership & Deal Clubs. Its NAICS code is 561510 and its SIC code is 8600.