Rohetiiger
Rohetiiger is an Estonian non-profit foundation operating a cross-sector sustainability collaboration platform that unites approximately 90 Estonian companies around a balanced economy roadmap for 2040, providing sector roadmaps, training programs, and policy advocacy.
- Company typePrivate
- Founded2020
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rohetiiger does
Rohetiiger (SA Rohetiiger) is an Estonian non-profit foundation (Sihtasutus) founded in 2020 and headquartered in Tallinn that operates a cross-sector sustainability collaboration platform uniting approximately 90 Estonian companies around a shared 'balanced economy by 2040' vision. Its core deliverable is the Balanced Economy Plan, a masterplan integrating five sector-specific roadmaps (Energy, Construction, Transportation, Land Use, Industry/Circular Economy) developed through multi-stakeholder processes involving roughly 300 organizations and experts. The foundation also runs the Green Tiger Academy training program (concluded after four cohorts and ~40 graduated companies), publishes annual Development Reports (Arenguraamat) and topic-specific guidelines (e.g., the Sustainable Packaging Design Guide with the Ministry of Environment), and is launching the Global Green Academy in 2026 to take the Estonian balanced-economy model international.
The technology backbone is intentionally lightweight: a WordPress-based marketing site (rohetiiger.ee), a member portal hosted on Guavahr, and a dedicated balanced-economy publication platform (tasakaal.rohetiiger.ee). No API, SDK, or machine-learning capability is disclosed. Distribution is direct: corporate membership sales targeting Estonian enterprises, 2–3 member events per month (workshops, seminars, roundtables), an annual 'Elevant toas' (Elephant in the Room) forum, a 'Juhtides tulevikku' leadership podcast, and content marketing through newsletters and organic social.
Revenue mechanics rest on two streams: (1) recurring corporate membership fees of €300/month per member (€3,600/year, ~90 paying members implies ~€324K ARR), with optional upgrades to 'Rohetiigri sponsor' status, and (2) project-based public funding, including a €149,970 European Regional Development Fund grant for the 'Rohetiiger globaliseerib' internationalization initiative covering Finland, Germany, and Saudi Arabia. There is no equity capital, no commercialization of roadmap IP, and no disclosed venture or grant funding beyond the ERDF project line. In February 2026 renewable-energy expert Helen Anijalg succeeded founder Eva Truuverk as executive director, aligning leadership with the foundation's transition from planning to implementation.
Rohetiiger firmographics
Firmographics- Name
- Rohetiiger
- Legal name
- SA Rohetiiger
- Website
- https://rohetiiger.ee
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rohetiiger is an Estonian non-profit foundation operating a cross-sector sustainability collaboration platform that unites approximately 90 Estonian companies around a balanced economy roadmap for 2040, providing sector roadmaps, training programs, and policy advocacy.
- Ownership category
- akta.pro rank
Rohetiiger industry classification
Industry- Product category
- Environmental Sustainability Services
- NAICS
- Administration of Conservation Programs (92412)
- akta.pro primary industry
- Climate Change Mitigation & Adaptation (BPAGAGAF)
- akta.pro secondary industries
- Circular Economy & Resource Efficiency (BPADALAM), Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF), Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)
Keywords
Where Rohetiiger is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Rohetiiger business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Annual membership fees from corporate members. The representative organization membership fee is 300 euros per month (plus VAT), totaling 3,600 euros annually. Members can also provide additional support to become 'Rohetiigri sponsors' (Rohetiigri vaderid).
- Project Funding: European Regional Development Fund project funding for international expansion initiatives, such as the 'Rohetiiger globaliseerib' project supporting companies' sustainability and business contacts in Finland, Germany, and Saudi Arabia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard membership for sustainable businesses |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rohetiiger product offering
Product offeringCore offering
Rohetiiger operates a cross-sector sustainability collaboration platform for Estonian companies, uniting approximately 90 member organizations committed to environmental sustainability. Its core offering is the Balanced Economy Plan, which integrates five sector-specific roadmaps (energy, construction, transportation, land use, and industry/circular economy) into a comprehensive Sustainability Masterplan guiding Estonia toward a balanced economy by 2040. The foundation also delivers training programs (Green Tiger Academy), ESG reporting courses, member events, and annual Development Reports.
Product overview
Rohetiiger is a cross-sector collaboration platform for Estonian businesses launched in 2020, focused on achieving a balanced economy by 2040. The organization's core offering is the Balanced Economy Plan, which combines five sector-specific roadmaps (Energy, Construction, Transportation, Land Use, and Industry/Circular Economy) into a comprehensive Sustainability Masterplan. These roadmaps were developed with approximately 300 organizations and experts, serving as practical guidelines for sustainability transition. Rohetiiger also operates training programs including the Green Tiger Academy (a four-month intensive program now concluded) and the upcoming Global Green Academy launching in 2026. The organization provides member events, ESG reporting training, annual Development Reports, and sustainability guidelines such as the Packaging Design Guide. Member companies have access to networking events, expert networks, and sustainability knowledge-sharing platforms. The representative organization, founded in January 2021, unites approximately 90 Estonian companies around sustainability goals.
Differentiator
Problem solved
Functional benefit
Brands
- Rohetiigri Akadeemia (Green Tiger Academy): A management competence development program for companies and organizations implementing green innovation, running from 2020-2024 with four cohorts and approximately 40 graduated companies.
- Globaalne Roheakadeemia (Global Green Academy)
Products and services
- Rohetiiger Balanced Economy Plan A comprehensive framework combining five sector-specific roadmaps and the Sustainability Masterplan to guide Estonia toward a balanced economy by 2040, encompassing energy, construction, transportation, land use, and circular economy sectors. For Estonian businesses, policymakers, and researchers.
- Energy Roadmap 2021-2031-2040
Quantifiable outcome
- Rohetiiger members are twice as climate-aware as other major Estonian companies, with 75% implementing internationally recognized environmental standards including ISO 14001 and UN Sustainable Development Goals
Companies that use Rohetiiger
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Rohetiiger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rohetiiger partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- KIK (Keskkonnainvesteeringute Keskus)coreKIK is Rohetiiger's strategic partner, supporting environmental projects and sustainability initiatives. KIK (Centre for Environmental Investments) is Estonia's key institution for environmental financing.
- TalTech (Tallinn University of Technology)coreAcademic partner in the Green Tiger Academy program, contributing expertise in technology and engineering for sustainable development. One of four universities in the Academy partnership.
- Estonian Business School (EBS)coreAcademic partner in the Green Tiger Academy, providing business and management expertise for sustainability leadership development.
- Tallinna Ülikool (Tallinn University)coreAcademic partner in the Green Tiger Academy, contributing social sciences and humanities perspectives to sustainability education.
- Eesti Kunstiakadeemia (Estonian Academy of Arts)coreAcademic partner in the Green Tiger Academy, contributing design and creative perspectives to sustainable solutions.
- OÜ SustineresupportingSustainability consulting partner providing expertise in environmental impact measurement and sustainability reporting for Rohetiiger and its members.
- Miltton Sisu OÜsupportingCommunication partner supporting Rohetiiger's public relations and marketing efforts for sustainability awareness.
- Teeme Ära SA (Let's Do It Foundation)supportingEnvironmental organization partner, sharing roots with the 'Teeme Ära' movement and World Cleanup Day that inspired Rohetiiger's founding.
- OÜ Agenda Public RelationssupportingPR agency providing communication services, with team members Helin Vaher and Eliisa Beljaev serving as Rohetiiger's communications lead and social media specialist.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rohetiiger competitors and assessment
Company assessmentDirect peers
- B Lab: Operates a global membership-and-certification community for sustainable companies, closely mirroring Rohetiiger's member-based model that ties corporate sustainability commitments to network benefits and a shared framework.
- Ellen MacArthur Foundation: UK-based foundation that convenes businesses, governments and academics around the circular economy agenda — directly comparable to Rohetiiger's circular-economy/industry roadmap work and cross-stakeholder roadmap publishing model.
- Let's Do It Foundation (Teeme Ära SA): Sibling Estonian NGO born from the same civic-cleanup tradition that inspired Rohetiiger; comparable national-scale, volunteer-driven sustainability movement with overlapping partnerships and shared Estonian policy engagement.
- Sitra: Finland's Innovation Fund is a public cross-sector sustainability thought-leadership body that, like Rohetiiger, builds national 'balanced economy / sustainable well-being' roadmaps and convenes companies and government around long-horizon transitions.
Broad incumbents
- CDP (Carbon Disclosure Project): Global environmental disclosure system used by thousands of companies; structurally comparable to Rohetiiger's sustainability-reporting training and Development Reports, but operating at vastly larger disclosure scale.
- World Business Council for Sustainable Development (WBCSD): Global CEO-led coalition of ~200 businesses working on sustainability; mirrors Rohetiiger's model of convening corporates across sectors to co-create frameworks, but at far greater scale and geographic reach.
- UN Global Compact: Largest voluntary corporate sustainability initiative globally; comparable member-driven model that unites companies around shared principles (UN SDGs) — the same reference Rohetiiger uses to benchmark its members.
Others
- KIK (Keskkonnainvesteeringute Keskus): Estonia's central environmental financing center and a strategic partner of Rohetiiger; adjacent rather than competitive — a public funder enabling the types of projects Rohetiiger's members pursue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rohetiiger social profiles
Digital presenceRohetiiger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rohetiiger leadership team
Management profileNumber of profiles
Profiles8 records
Rohetiiger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rohetiiger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rohetiiger
What does Rohetiiger do?
Rohetiiger operates a cross-sector sustainability collaboration platform for Estonian companies, uniting approximately 90 member organizations committed to environmental sustainability. Its core offering is the Balanced Economy Plan, which integrates five sector-specific roadmaps (energy, construction, transportation, land use, and industry/circular economy) into a comprehensive Sustainability Masterplan guiding Estonia toward a balanced economy by 2040. The foundation also delivers training programs (Green Tiger Academy), ESG reporting courses, member events, and annual Development Reports.
Is Rohetiiger a public or private company?
Rohetiiger is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rohetiiger founded?
Rohetiiger was founded in 2020. It employs 11 to 50 people.
Where is Rohetiiger based?
Rohetiiger is headquartered in Tallinn, Estonia, in the Europe region.
How does Rohetiiger make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are project Funding.
Who are Rohetiiger's main competitors?
Direct peers on record are B Lab, Ellen MacArthur Foundation, Let's Do It Foundation (Teeme Ära SA) and Sitra. Broad incumbents are CDP (Carbon Disclosure Project), World Business Council for Sustainable Development (WBCSD) and UN Global Compact. KIK (Keskkonnainvesteeringute Keskus) is listed as an others.
Does Rohetiiger have an API?
No public API is recorded for Rohetiiger.
What industry is Rohetiiger in?
Rohetiiger's product category is Environmental Sustainability Services. Its primary akta.pro industry code is BPAGAGAF, Climate Change Mitigation & Adaptation, with a secondary code of BPADALAM, Circular Economy & Resource Efficiency. Its NAICS code is 92412.