Tuque de Broue

What Tuque de Broue does

Tuque de Broue (legally Brasserie Tuque de Broue Brewery Inc.) is a craft brewery and retail operation headquartered at 189 rue Bay in Embrun, Eastern Ontario, Canada. Founded by Nicolas Malboeuf, the company produces a portfolio of craft beers led by its flagship Tuque Dorée Canadian Pale Ale, complemented by light lagers, IPAs, wheat beers, a black cherry hard seltzer, and a honey brown ale, alongside a recent extension into Italian sauces under the Vittoria Trattoria brand. A defining feature of the product line is the embedding of local Eastern Ontario businesses into the SKU portfolio through collaborative brews with Coop Embrun, Studio Shanthaly, o'Ryans, the Tessier Real Estate Team, Lavoie Design Inc., and Bertrand Plumbing.

The company runs a direct-to-consumer model with two complementary channels: a Shopify-powered e-commerce storefront at tuquedebroue.ca offering cans, bottles, growlers, kegs (20L/30L/50L), branded merchandise (caps, sunglasses, mugs, glasses, stickers), digital gift cards in CA$10–CA$100 denominations, and seasonal gift boxes (Advent Calendar and 12 Holiday Days at CA$150 each); and a physical brewery retail location open Wednesday through Sunday. Marketing relies on organic social (Facebook, Twitter, Instagram), an email newsletter, and bilingual French/English product content. The company also accepts private event bookings at the brewery, indicating a modest on-premise revenue stream.

Revenue mechanics are transactional consumer sales at unit price points of CA$3.00–CA$7.00 for beer and CA$1.13–CA$35.00 for merchandise. Tuque de Broue is privately held with no disclosed institutional investors, no funding rounds, and no app or proprietary technology platform; operations are supported by standard commerce and payment infrastructure (Shopify, AmEx, Mastercard, Visa, Diners, Discover, Shop Pay). The firm has 11–50 employees, serves only the Canadian market (specifically Eastern Ontario), and provides no evidence of AI/ML capabilities or external APIs.

Name

Tuque de Broue

Legal name

Brasserie Tuque de Broue Brewery Inc.

Website

https://tuquedebroue.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tuque de Broue is a privately held craft brewery in Embrun, Ontario that sells its own beers, branded merchandise, and seasonal gift boxes directly to consumers through a Shopify e-commerce store and on-site brewery retail, with a product line built around local community collaborations in Eastern Ontario.

Ownership category

akta.pro rank

Headquarters

HQ city

Embrun

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Beer & Merchandise Sales: The primary revenue stream is the direct sale of craft beers (in cans, bottles, growlers, pints, pitchers, and kegs) and branded merchandise (caps, sunglasses, mugs, stickers, gift cards, and specialty seasonal boxes) through the company's Shopify-powered online store and on-site brewery retail.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tuque de Broue is a craft brewery that brews and sells a portfolio of its own artisanal beers—including Canadian Pale Ales, lagers, session IPAs, wheat beers, amber ales, harvest ales, and hard seltzers—directly to consumers through its Shopify e-commerce store and physical brewery retail in Embrun, Ontario. Offerings are sold in multiple formats (cans, bottles, growlers, pints, pitchers, and 20L/30L/50L kegs) and complemented by branded merchandise (caps, sunglasses, mugs, glasses, stickers), gift cards, and seasonal gift boxes such as the Advent Calendar.

Product overview

Tuque de Broue is a craft brewery based in Embrun, Ontario operating as Brasserie Tuque de Broue Brewery Inc. The company produces a portfolio of beer products centered around its flagship Tuque Dorée Canadian Pale Ale, complemented by seasonal and collaborative beers including lagers, IPAs, wheat beers, and hard seltzers. Notable collaborations include Tessier House Lager with the Tessier Real Estate Team, Lavoie 1992 with Lavoie Design Inc., CO-HOP Harvest Ale with Embrun Co-op, Cabane à Tuque with o'Ryans sugar shack, Shantaly Black Cherry Seltzer with Studio Shanthaly, and Honey Brown with Bertrand Plumbing. The product line also extends to Italian sauces under the Vittoria Trattoria brand, plus branded merchandise including gift cards, apparel (caps, sunglasses), drinkware (mugs, glasses), stickers, and seasonal surprise boxes. The company is headquartered at 189 Bay Street, Embrun, ON.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuque Dorée Flagship light, golden Canadian Pale Ale brewed with superior quality malts, American hops, and a special yeast selection, featuring fruity aromas of peach, apple, cedar and wheat with a dry, refreshing finish; inspired by long summer days spent working outdoors.
• Gougounes Rousses Rich summer-themed craft beer with aromas of caramel, blackberry and biscuit evoking campfire memories, with balanced flavors of raisins and toffee.
• BDO Light Lager Légère Light lager brewed by Tuque de Broue.
• Tessier House Lager Crisp and refreshing lager brewed in partnership with the Tessier Real Estate Team to celebrate community and neighborhood friendships in the Embrun area.
• Courage Session IPA Session IPA available in keg and glass formats, positioned as a Courage-themed beer in the brewery's craft portfolio.
• SSC Ambrée légère | Sparkling Amber Light SSC A sparkling amber light beer with a fresh, light character, available in can, glass, pitcher, growler, and keg formats.
• Barbe Blanche Wheat beer fusion of old European and new Canadian styles, exploding with aromas of ripe banana and clove, followed by sweet melon and smoke notes.
• Lavoie 1992 Beer commemorating over 30 years of Lavoie Design Inc., an Embrun architecture firm founded in 1992.
• La Cavalerie d'Houblons Approachable IPA with aromas of pear, watermelon, apricot and lime, featuring solid hop bitterness and a lightning finish.
• CO-HOP Harvest Ale Harvest ale filled with locally grown hops, brewed in partnership with Embrun Co-op, celebrating local farmers and fresh fruity hops character.
• Cabane à Tuque Maple-themed beer collaboration with o'Ryans sugar shack, featuring flavors of wood smoke, toffee, and syrup reminiscent of a Canadian sugar shack.
• Honey Brown - Bertrand Plumbing Honey brown craft beer brewed in partnership with Bertrand Plumbing.
• Shantaly - Seltzer à la cerise noire | Black Cherry Seltzer Black cherry hard seltzer brewed in collaboration with Studio Shanthaly, a local hair salon established in Embrun for over 24 years.
• Matante Framboise Light summer beer with mild bitterness, fruity wild raspberry flavors, and light malt character.
• Vittoria Trattoria Italian Sauces Italian sauces including Basil Oil, Spicy Oil, Balsamic Vinegar, Tomato Basil Sauce, and Arrabiata Sauce, sold under the Vittoria Trattoria brand by Tuque de Broue.
• Carte Cadeau Tuque de Broue Gift Card Tuque de Broue gift cards available in denominations of CA$10, CA$25, CA$50, and CA$100, delivered by email.
• Casquette | Cap Tuque de Broue branded caps available in camouflage/mesh, black and grey/mesh, denim/mesh, and plaid styles with snapback closure, priced at CA$35.00.
• Lunettes de soleil | Sunglasses Faux-wood styled Tuque de Broue sunglasses priced at CA$11.30.
• Collant | Sticker Tuque de Broue stickers available in two sizes, for decorating home, car, devices, or accessories, priced at CA$1.13.
• Tasse | Mug Ceramic Sante Fe campfire-style mugs holding 15 oz, available in yellow and white colors, priced at CA$7.95.
• Verre à bière | Beer Glass (20 oz) 20 oz Tuque de Broue branded beer glasses, priced at CA$3.35.
• Verre Birra di Baroni (20 oz) Birra di Baroni branded 20 oz mugs.
• Décoration | Tree Ornament Tuque de Broue branded tree ornament decoration.
• Boîtes surprises | Surprise Boxes Seasonal gift boxes including the Advent Calendar (24 items: 10 beers and 14 local/promotional items) and 12 Holiday Days (12 items: 8 beers and 4 local/promotional items), each priced at CA$150.00.
• Dépôt sans pompe | Keg Deposit without Pump Keg deposit without pump option for CA$50.00, supporting on-premise keg sales in 20L, 30L, and 50L formats.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Coop EmbruncoreStrategic or Co-development PartnerCO-hOP Harvest Ale is brewed in partnership with Coop Embrun. The beer is filled with locally grown hops and celebrates the harvest while supporting local farmers who work to bring local products to markets. This collaboration highlights the use of regionally sourced ingredients and community support.
• Studio ShanthalycoreStrategic or Co-development PartnerShantaly Black Cherry Hard Seltzer is brewed in collaboration with Studio Shanthaly, a hair salon established in Embrun for over 24 years. The collaboration celebrates local style and beauty expertise, with the product designed to be savoured while admiring the talents of the stylist.
• o'RyansminorStrategic or Co-development PartnerCabane à Tuque beer is a collaboration with o'Ryans (sucrerieoryans), a sugar shack operation. The beer features wood smoke, toffee, and maple syrup flavors reminiscent of a Canadian sugar shack experience.
• Tessier Real Estate TeamminorGTM or Marketing PartnerTessier House Lager is named in celebration of the Tessier Real Estate Team, a trusted neighbour and partner for over 15 years in the Embrun community. The beer commemorates shared community success and lasting friendships, with proceeds supporting community connections.
• Lavoie Design Inc.minorGTM or Marketing PartnerLavoie 1992 commemorates Luc Lavoie and his architecture firm opened in Embrun in 1992, celebrating over 30 years of trust and support from the community. The beer recognizes a long-standing local business relationship and community partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kichesippi Beer Co. Ottawa-based independent craft brewery producing flagship and seasonal ales with a brewpub taproom. Comparable as an Ontario independent craft peer focused on local markets.
• Propeller Brewing Co. Ottawa-based craft brewery operating a brewery taproom and producing flagship lagers, IPAs, and seasonal beers. Closely comparable as an Eastern Ontario craft peer with on-premise retail and DTC distribution.
• Beau's Brewing Co. Vankleek Hill, Ontario craft brewery founded in 2007, producing a comparable lineup of flagship and seasonal beers with a strong community-anchored identity. Closely comparable in regional Ontario positioning, DTC focus, and craft-beer scale.
• Tooth and Nail Brewing Company: Ottawa craft brewery producing small-batch ales and lagers with on-site taproom service. Comparable in product format mix (cans, pints, growlers) and Eastern Ontario craft positioning.
• Dominion City Brewing Co. Ottawa craft brewery with a taproom and DTC storefront selling flagship and seasonal beers plus branded merchandise. Comparable in size, distribution model, and product mix to Tuque de Broue.
• Big Rig Brewery: Eastern Ontario/Ottawa-area craft brewery with taproom and DTC can distribution. Comparable in scale, regional focus, and product format offering (cans, pints, growlers).
• Lowertown Brewery: Ottawa microbrewery operating a small-batch brewpub with DTC packaging. Comparable as an Ontario craft peer with limited distribution and a taproom-led model.
• Beyond the Pale Brewing Co. Ottawa craft brewery offering flagship IPAs, lagers, and pales with a similar DTC and taproom focus. Directly comparable as a small Ontario craft peer targeting craft beer enthusiasts.

Broad incumbents

• Labatt Brewing Company: One of Canada's largest national breweries (Budweiser, Alexander Keith's, Kokanee). Relevant as the dominant mass-market beer competitor in Ontario retail and on-premise channels.
• Sleeman Breweries: Major Canadian national brewery with craft portfolio (Sleeman, Unibroue, Lake of Bays). Relevant as a broad incumbent with craft-segment ambitions that compete for retail and on-premise shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/tuquedebroue
• Facebookfacebook.com/tuquedebroue
• LinkedInlinkedin.com/company/brasserie-tuque-de-broue-brewery-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuque de Broue