Lutz

What Lutz does

Lutz is a Dutch multi-brand fashion retailer founded in 1904, headquartered in Vinkeveen, Netherlands. The company curates and sells premium women's and men's apparel, footwear, and accessories from over 50 international designer brands including Ganni, Isabel Marant, Max Mara, Stone Island, and Ralph Lauren through two physical stores (Vinkeveen and Amsterdam) and an e-commerce platform (lutz.nl) that ships to 25+ countries. Its core technology stack consists of a CMS Builder-based e-commerce platform with multi-language support (Dutch and English), SSL-secured payments via Mollie, and integrated logistics through PostNL.

Lutz operates a direct-to-consumer retail model with three primary revenue streams: one-time product sales of designer fashion, bespoke made-to-measure tailoring services (Maatwerk) priced from €599 to €899 using 300+ Italian fabrics, and a loyalty program (Royalty's) that issues points redeemable for discounts. The company serves fashion-conscious men and women in the Netherlands and broader Europe, with specialized wedding suit offerings and alteration services. Additional value-added services include personal shopping appointments, curated "Shop the Look" outfits, and dedicated tailoring event days (Maatwerkdagen). Marketing relies on Instagram (multiple accounts for women, men, and Amsterdam), email newsletters, SEO, and Trustpilot reviews, with the company maintaining a 4.8/5 rating across 1,744+ verified reviews.

Name

Lutz

Legal name

LUTZ

Website

https://lutz.nl

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Lutz is a 120+ year-old Dutch multi-brand fashion retailer selling premium men's and women's clothing from 50+ international designer brands through two physical stores (Vinkeveen, Amsterdam) and an e-commerce platform serving 25+ countries, with bespoke tailoring services.

Ownership category

akta.pro rank

Product category

Luxury Multi-Brand Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Luxury fashion retail
• Designer clothing boutique
• Made-to-measure tailoring
• Multi-brand fashion store
• Premium apparel retail

Headquarters

HQ city

Vinkeveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: One-time product sales of women's and men's clothing, accessories, shoes, and accessories through physical stores and e-commerce. Products range from budget-friendly items to luxury brands.
2. Made-to-Measure Tailoring: Custom tailoring services for men's suits with multiple price tiers: Fused (€599+), Half canvas (€699+), Full canvas (€799+), and Handmade (€899+). Includes wedding suits and alterations services.
3. Loyalty Program (Royaltys): Customers earn royalties/points on purchases through the loyalty program, redeemable for discounts on future purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lutz is a Dutch luxury multi-brand fashion retailer selling curated women's and men's clothing, footwear, and accessories from over 50 international designer brands (Ganni, Isabel Marant, Max Mara, Stone Island, Ralph Lauren, etc.) through two physical stores in Vinkeveen and Amsterdam and an e-commerce storefront at lutz.nl. The retailer complements ready-to-wear with bespoke made-to-measure tailoring services (Maatwerk), offering suits in Fused, Half Canvas, Full Canvas, and Handmade constructions starting from €599, plus wedding suit customization and clothing alterations.

Product overview

LUTZ operates as an online luxury fashion retail platform offering curated women's and men's fashion from over 100 international designer brands, complemented by physical store locations in Vinkeveen and Amsterdam, Netherlands. The core platform enables e-commerce shopping across clothing, footwear, and accessories categories. Adjacent offerings include a bespoke custom tailoring service (Maatwerk) for made-to-measure suits starting from €599, wedding suit customization, and clothing alteration services. Additional value-added services include personal shopping appointments, a loyalty program (Royalty's), and Shop the Look curated outfit collections. The sale/outlet section features discounted merchandise with up to 70% savings.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Fashion Complete range of women's clothing including dresses, t-shirts, blouses, jeans, trousers, skirts, coats, blazers, sweaters, and cardigans, complemented by shoes (sneakers, sandals, slippers, boots, pumps, mules, loafers, ballerinas) and accessories (bags, caps, scarves, belts, jewelry, sunglasses, socks, books, home, beauty). Curated from international designer brands.
• Men's Fashion
• International Designer Brands Portfolio
• Sale/Outlet
• Custom Tailoring (Maatwerk)
• Wedding Suit Tailoring
• Clothing Alteration Service
• Personal Shopping Appointment
• Royalty's Loyalty Program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• PostNLcoreOthersPostNL is the primary logistics partner handling all order shipments. Offers track & trace functionality, next-day delivery for most orders, and package pickup points for convenient collection.
• MolliecoreTechnology or IntegrationMollie processes all online payments for the e-commerce platform, providing secure payment infrastructure including iDEAL, credit cards, and other payment methods.
• TrustpilotsupportingGTM or Marketing PartnerTrustpilot provides the customer review platform. Lutz shares customer names and email addresses with Trustpilot to collect reviews, improving brand credibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mr Porter: Global online luxury menswear retailer carrying premium designer brands including Stone Island, Ralph Lauren, and others overlapping with Lutz's menswear assortment. Comparable on curated multi-brand luxury menswear and tailored/formal categories.
• Mytheresa: Online luxury multi-brand fashion retailer curating premium designer brands for men, women, and children with European and global shipping. Directly comparable on curated luxury multi-brand assortment and made-to-measure/concierge services.
• Flannels: UK-based multi-brand luxury and premium fashion retailer operating both physical stores and e-commerce, carrying brands like Stone Island, Ralph Lauren, and Max Mara. Comparable as a multi-brand luxury fashion destination with overlapping designer brand portfolio.
• Wehkamp: Large Dutch online apparel and lifestyle retailer serving the same Dutch fashion consumer base across multi-brand categories. Comparable as a domestic multi-channel apparel retailer with overlapping premium brand assortment and customer overlap.

Broad incumbents

• Zalando: Europe's largest online fashion platform operating in the Netherlands with a broad multi-brand assortment spanning premium and contemporary labels. Comparable on multi-brand fashion e-commerce and customer overlap, though Zalando operates at dramatically larger scale.
• Selfridges: Iconic UK luxury department store carrying an extensive curated designer assortment across menswear, womenswear, and accessories with strong e-commerce. Comparable on multi-brand luxury positioning and customer profile, though at far larger scale and UK-centric.
• de Bijenkorf: Dutch luxury department store chain offering curated multi-brand fashion across men, women, and accessories. Directly comparable as a domestic Dutch multi-brand luxury/premium fashion retailer, but operates at much greater scale and with a broader assortment.

Regional players

• Brown Thomas: Ireland's leading luxury department store group carrying curated designer brands across menswear, womenswear, and accessories. Comparable on multi-brand luxury assortment and in-store experience, though primarily serving the Irish market rather than Benelux.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lutz_men
• TikToktiktok.com/@lutz_fashion
• Facebookfacebook.com/LUTZ1904
• LinkedInlinkedin.com/company/lutz-fashion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lutz