Dena Tire

What Dena Tire does

Dena Tire Production Company (شرکت تولیدی لاستیک دنا) is an Iranian tire and rubber-products manufacturer headquartered in Shiraz, Fars Province, operating a 70-hectare production facility with 35,000 tons per year capacity and approximately 2,000 direct employees. Founded in 1974 as a Bridgestone Japan joint venture under the name Bridgestone Iran, the company was nationalized after the 1979 Islamic Revolution, renamed Dena Tire in 1984, and recovered to private ownership in 2013 after a period under government-appointed Support Boards. It is the second-largest tire producer in Iran by tonnage and the first by quality, holding approximately 20-21% of national tire production.

The company's product portfolio spans passenger car radial (PCR) and bias tires, light truck (LTS), truck and bus radial (TBR) tires with proprietary all-steel technology developed in-house, agricultural tires for tractors and combines, off-the-road (OTR) ultra-heavy tires up to 240 kg, and steel-wire and canvas industrial conveyor belts. Technology capabilities include in-house TBR development, the first wire conveyor belt production in the Middle East, a green-tire compound recognized by UNIDO, and a pipeline of 150 development projects (50 executed). The company completed Stage 1 of IATF 16949:2016 certification via DQS Germany and maintains an R&D unit license from Iran's Ministry of Industry, Mine and Trade.

Dena Tire generates revenue almost entirely from hardware sales across its tire and conveyor-belt catalog, distributing through 500+ authorized dealers nationwide, a direct e-commerce storefront, and direct enterprise sales to mining and steel majors (Sarcheshmeh Copper, Golgohar Iron Ore, Chadormalu Mining, Sirjan Iranian Steel, Zarand Iranian Steel, Alumina Iran). Pricing is unit-based with a 3-year warranty, a 1% dealer discount, a 6% loyalty-club discount, and occasional seasonal promotions. End markets span passenger vehicles, commercial trucking fleets, agricultural operators, and industrial/mining customers, with no disclosed revenue figure in the available sources.

Name

Dena Tire

Legal name

شرکت تولیدی لاستیک دنا

Website

https://dena-tire.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dena Tire is Iran's second-largest tire producer, manufacturing passenger, truck/bus, agricultural, and OTR tires plus industrial conveyor belts at a 70-hectare Shiraz facility with 35,000 tons/year capacity and 20-21% national market share, serving commercial, agricultural, and mining customers through a 500+ dealer network.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313), Tire Dealers (44134)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714), Fabricated Rubber Products, Nec (3060), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI)

Keywords

• Tire manufacturing
• Industrial conveyor belts
• Passenger car tires
• Truck bus tires
• Rubber products

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tire Sales: Primary revenue from manufacturing and selling tires across categories: passenger (PCR), light truck (LTS), truck/bus (TBS), agricultural (AGS), and OTR (off-the-road). Both bias and radial (steel belt) tire types are produced.
2. Tube and Flap Sales: Production and sale of inner tubes (تیوب) and flaps (فلپ) as complementary products to tires.
3. Conveyor Belt Sales: Production and sale of industrial conveyor belts (تسمه نقاله) including wire and fabric belts in various grades for mining, steel, and industrial applications.
4. Online Store Sales: Direct consumer sales through the company's e-commerce platform (shop.aspx).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dena Tire manufactures tires for passenger cars, light trucks, trucks and buses, agricultural vehicles, and off-the-road equipment, along with inner tubes, tire flaps, and industrial conveyor belts. The company operates as a major domestic Iranian tire producer with an annual capacity of 35,000 tons and approximately 2,000 direct employees, holding an estimated 20-21% share of Iran's tire production.

Product overview

Dena Tire is an Iranian tire manufacturing company producing a comprehensive portfolio of tire products and rubber components. The product range includes: (1) Passenger Car Radial (PCR) and bias tires for passenger vehicles; (2) Light Truck (LTS) tires; (3) Truck & Bus Radial (TBR) tires with UTN, ULN, KMN, MTN tread patterns; (4) Agricultural tires (FSRD, FSLD) for tractors and combines; (5) Off-The-Road (OTR) ultra-heavy tires for mining equipment; (6) Industrial conveyor belts (steel wire and canvas types); and (7) Accessories including tubes and flaps. The company operates as a single unified manufacturing entity with multiple product lines serving passenger, commercial, agricultural, and industrial segments.

Differentiator

Problem solved

Functional benefit

Products and services

• PCR (Passenger Car Radial) tires Radial tires designed for passenger cars; sold to automotive OEMs, distributors, and the replacement market.
• LTS (Light Truck Service) tires Tires for light trucks and commercial light vehicles; sold to distributors and fleet buyers.
• TBR (Truck and Bus Radial) tires Radial tires for trucks and buses; sold to commercial vehicle OEMs, distributors, and fleet operators.
• Agricultural tires Tires for agricultural vehicles and equipment; sold to agricultural cooperatives and equipment buyers.
• OTR (Off-The-Road) tires Heavy-duty tires for off-the-road equipment used in mining, construction, and heavy industry.
• Industrial conveyor belts Rubber conveyor belts for industrial material handling applications including mining and bulk handling.
• Inner tubes Rubber inner tubes manufactured for use with the company's tire lines.
• Tire flaps Rubber flaps used in tire assembly, particularly with tube-type tires.

Quantifiable outcome

• 20-21% market share of Iran's tire production
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Bridgestone Corporation (Japan)historical - original technology partnerTechnology or Integration · 1 January 1353Originally established in 1974 as Bridgestone Iran with joint participation from Bridgestone Corporation of Japan. In 1984, following the Islamic Revolution, all Bridgestone shares were transferred to the Iranian National Industries Organization, and the company was renamed Dena Tire. The Marangoni technology (Italy) was later used for the steel radial production line launched in 1998.

Scale indicators10 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Continental AG: Global tire manufacturer with strong commercial vehicle, OTR, and conveyor belt (ContiTech) businesses. Comparable across all of Dena's product lines and the closest international peer to Dena's combination of tires and industrial rubber products.
• Bridgestone Corporation: World's largest tire manufacturer and Dena's original 1974 joint venture partner. Globally diversified across all tire categories and a benchmark for Dena's technology roadmap, particularly given Bridgestone's historical role in building Dena's original plant.
• Pirelli & C. S.p.A. Italian tire manufacturer with global presence in passenger, truck/bus, and specialty tires. Comparable to Dena in radial tire technology and end-market segmentation, particularly relevant for Dena's TBR operations.
• Fenner (Michelin Conveyor Belts): Part of the Michelin Group, Fenner is a global leader in industrial conveyor belts for mining and heavy industry. Comparable to Dena's wire conveyor belt product line serving mining and steel customers.

Direct peers

• Kian Tire: Major Iranian tire manufacturer producing passenger, light truck, and truck/bus tires. Competes in the same domestic market as Dena with similar product mix and distribution models.
• Yazd Tire: Iranian tire manufacturer producing radial and bias tires for passenger and commercial vehicles. Competes in the same domestic replacement and OEM market segments as Dena Tire.
• Barez Industrial Group (Iran Tire): Iran's largest domestic tire producer, operating across passenger, truck/bus, and agricultural tires. Directly comparable to Dena in product range and target market, and historically the leading Iranian tire brand competing head-to-head with Dena for market share.

Emerging players

• Mitas (Trelleborg Wheel Systems): European specialty tire manufacturer focused on agricultural, OTR, and industrial tires. Comparable to Dena's agricultural and OTR segments in product technology and end-market focus.
• BKT (Balkrishna Industries): India-based global leader in OTR, agricultural, and specialty tires with strong mining and construction end-market exposure. Most directly comparable to Dena's OTR and agricultural product lines, and represents the export competitor Dena would face if sanctions ease.

Regional players

• Artic Komerc (Regional European Tyre Trader): European tire distributor and trader with prior involvement in Iranian tire markets. Comparable to Dena as a regional channel player in the broader Middle East/European tire trade ecosystem, particularly relevant given Iran's regional distribution dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dena-tire-and-rubber-manufacturing-company

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dena Tire