Yorugos

What Yorugos does

Yorugos (株式会社ヨルゴス) is a privately held Japanese corporation founded in 2009 and headquartered in Chuo City, Tokyo, that imports and distributes Greek and European wines, specialty foods, beers, and spirits to the Japanese market. The company sources from 30+ producers across six countries — Greece, Germany, Portugal, Spain, Italy, and Georgia — with a strong emphasis on authentic, terroir-rooted producers carrying PDO designations where applicable (e.g., Dodoni Feta PDO, Santo Wines PDO Santorini, Amalthia Kalamata olives). Its core differentiator is a proprietary temperature-controlled import and storage standard, applied to perishables such as Greek yogurt and cheese that are shipped by air approximately once per month to maintain freshness. The founder-owner has personally visited 200+ production regions to curate the portfolio.

The company runs a hybrid go-to-market model. The primary revenue leg is B2B wholesale to HORECA customers (hotels, restaurants, and bars) in the Tokyo area, with monthly air-freighted fresh dairy as a flagship offering and tasting services to onboard professional clients. A secondary leg serves individual consumers through the OINOS online store (oinos.jp) and physical marketplace events such as the marché at Odakyu Shonan Gate. Marketing relies on organic social media (Instagram, Facebook), detailed Japanese-language producer content, and earned media (e.g., FIX beer featured on Hulu's 'Gemba' program). Pricing is unit-based, ranging from ¥620 (soft drinks) to ¥12,000 (premium Vinsanto), with periodic price revisions in response to import and logistics cost inflation.

Yorugos is independently owned with no disclosed external investors, parent company, or subsidiaries. The company is small (11–50 employees), has no disclosed funding rounds, patents, certifications, awards, M&A, or leadership changes in the input data, and operates exclusively within Japan. The technology stack centers on logistics and curation rather than software, with no AI/ML or platform components disclosed.

Name

Yorugos

Legal name

株式会社ヨルゴス

Website

https://yorugos.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Yorugos is a Tokyo-based importer and distributor of Greek and European wines, specialty foods, beers, and spirits, serving Japanese HORECA customers via B2B wholesale and consumers via the OINOS online store and marketplace events.

Ownership category

akta.pro rank

Product category

Imported Wine and Specialty Food Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)

Keywords

• Wine import distribution
• Greek specialty foods
• HORECA wholesale supply
• Mediterranean wine imports
• Specialty food importer

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales (Wine, Food, Beverages): Revenue is generated through the sale of imported Greek and European wines, foods (olives, cheese, bread), spirits, beers, and soft drinks to HORECA customers (wholesale) and direct consumers (online retail). Products are priced individually with per-unit pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

YORUGOS imports and distributes Greek and European wines, beers, spirits, and specialty foods in Japan. The company curates a portfolio of more than 30 producers across six countries, with its owner personally visiting over 200 production regions to vet producers. Sales are split between HORECA wholesale (hotels, restaurants, bars in Tokyo) using monthly air-freight imports for fresh Greek yogurt and cheese, and direct-to-consumer sales via the OINOS online store and physical marketplace events, with temperature-controlled logistics to preserve product quality.

Product overview

Yorugos is a Japanese import company specializing in Greek and European wines, beverages, and foods. The company operates as a unified portfolio of imported products rather than a platform-based architecture. Core offerings include: (1) Wine portfolio spanning Greek wines from Santorini, Amyndeon, Nemea, Mantinia and other regions (Assyrtiko, Xinomavro, Agiorgitiko varieties), plus wines from Portugal, Germany, Spain, Italy, and Georgia; (2) Other beverages including Greek beers (Mythos, Fix), spirits (Ouzo, Skinos mastiha liqueur), and mastiha sparkling water; (3) Food products including Greek olives (Kalamata, Chalkidiki), cheeses (Feta PDO, Halloumi, Saganaki), and bread/pastry (Greek pita, fillo). The company sources from over 30 producers across 6 countries and maintains temperature-controlled transport/storage to preserve product quality. Products are sold through their OINOS online store and wholesale to restaurants/hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Santo Wines Santorini Nykteri

Quantifiable outcome

• Over 200 production regions visited by the owner for product selection

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core.

• Alpha Estate (.alpha_estate)coreTechnology or IntegrationAlpha Estate, located in Amyndeon, Florina, northern Greece, founded in 1997 by viticulturist Makis Mavridis and oenologist Angelos Iatridis, is a key Greek wine producer in YORUGOS's portfolio. They practice sustainable viticulture on 180ha of私有葡萄園 with 75ha of single-block vineyards, producing wines from both indigenous (Xinomavro, Assyrtiko) and international varieties.
• Santo Wines (.santo-wines)coreTechnology or IntegrationEstablished in 1947, Santo Wines is a Santorini cooperative of 1,200 grape growers producing PDO Santorini wines including Assyrtiko, Nykteri, Vinsanto, and sparkling. Their vineyards, unaffected by phylloxera, have 3,500 years of history. They are a flagship producer of YORUGOS's Greek wine portfolio.
• Dodoni (.dodoni)coreTechnology or IntegrationDodoni is Greece's #1 cheese manufacturer, producing Feta PDO, Halloumi, and Saganaki Kefalograviera from sheep's and goat's milk in Epirus. YORUGOS imports these cheeses monthly by air to maintain freshness for HORECA customers.
• Domaine Sigalas (.domaine-sigalas)coreTechnology or IntegrationDomaine Sigalas is one of Santorini's most celebrated wineries, producing Vinsanto and Mavrotragano. Their Vinsanto uses 10-12 days of sun-drying and 24+ months oak barrel aging, representing some of the finest dessert wines in the YORUGOS portfolio.
• Olympic Brewery (.mythos) (Carlsberg Group subsidiary)coreTechnology or IntegrationGreek brewery producing MYTHOS beer (Greece's #1 export beer) and FIX HELLAS (Greece's #1 domestic beer, 150+ years history). Both are distributed in Japan through YORUGOS, with FIX featured on TV program 'Gemba.'
• Estate Argyros (.estate-argyros)coreTechnology or IntegrationSantorini winery with 150+ year old vineyards producing Assyrtiko (stainless and oak-fermented), Vinsanto, and Mavrotragano. Their wines express Santorini's volcanic terroir with exceptional purity and structure.
• WEINGUT KARTHÄUSERHOF (.weingut-karthauserhof)coreTechnology or IntegrationThe world's 8th oldest winery (est. 1335) in the Mosel, Germany, producing Riesling from slate soils. Awarded the 2019 Rising Star by Gault & Millau. YORUGOS represents their Grand Cru GG and other Rieslings in Japan.
• Amalthia (.amalthia)coreTechnology or IntegrationGreek olive producer specializing in premium Kalamata and Halkidiki olives. Their olives are hand-harvested using traditional methods and are PDO protected. YORUGOS imports their green and Kalamata olives in 3L PET bottles.
• Evoiki Zimi (ZIMI PSACHNON) (.zimi-psachnon)coreTechnology or IntegrationGreece's most trusted handmade pastry dough manufacturer (Evia Island). Produces Greek pita bread and phyllo pastry (fillo), both handmade using traditional recipes. Products are frozen for export.
• Mastiqua / D.S. Concepts (.mastiqua)coreTechnology or IntegrationMastiha sparkling water from Achaia, Greece, made from Chios island mastic resin. YORUGOS's highest repeat-rate product. Mastiha is known for digestive and oral care benefits, recognized since 600 BCE.
• Skinos / D.S. Concepts (.skinos)coreTechnology or IntegrationAward-winning Greek mastiha liqueur from Athens, Kifissia. Made from Chios island mastic resin, Skinos is one of Greece's most popular liqueurs, used in international cocktail competitions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skurnik Wines: US importer specializing in natural, organic, and artisanal wines from small European producers, with a strong restaurant distribution focus and curatorial depth—comparable to YORUGOS's producer-by-producer approach with natural/orange wines from Georgia, Spain, and Greece.
• Rosenthal Wine Merchant: US importer focused on terroir-driven European wines distributed to fine restaurants and specialty retailers, with a curatorial model anchored in long-term producer relationships—analogous to YORUGOS's flagship partnerships with Alpha Estate, Santo Wines, and Domaine Sigalas.
• Polaner Selections: US importer focused on artisanal European wines and specialty foods distributed primarily through fine-dining and specialty retail, closely paralleling YORUGOS's HORECA-led go-to-market with curated, story-rich products.
• Kermit Lynch Wine Merchant: US-based importer and distributor that curates artisanal French and European wines and foods for restaurants and retailers, with a founder-led selection philosophy and deep producer stories—directly comparable to YORUGOS's owner-curated approach to Greek/European specialty imports.
• Krinos Foods: North American importer and distributor of Greek and Mediterranean specialty foods (feta, olives, olive oil, pasta) to foodservice and retail, the closest direct product-overlap peer to YORUGOS's Dodoni cheeses, Amalthia olives, and Greek pita/bread lines.
• Vinos Yamazaki Co., Ltd. Established Japanese wine merchant and importer that distributes a curated portfolio of European wines through HORECA and retail channels, directly comparable to YORUGOS's business model of bringing specialty European/Greek wines to Japanese restaurants and consumers.

Broad incumbents

• Kaldi Coffee Farm: Japanese specialty retailer operating its own import supply chain for coffee, wines, and European foods with both online and physical stores—a broader incumbent that overlaps with YORUGOS in importing European specialty foods into Japan, but at much larger scale and without the Greek/Mediterranean specialization.
• Seijo Ishii: Japanese premium supermarket and import-food chain stocking a wide range of imported wines, cheeses, and specialty foods—operates as a broader incumbent in the same import-specialty-food category as YORUGOS but serves a wider customer base with non-specialized assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/yorugos
• Facebookfacebook.com/yorugos
• Instagraminstagram.com/yorugos
• LinkedInlinkedin.com/company/yorugos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yorugos