Bomondo

What Bomondo does

Bomondo B.V. is a privately held Dutch full-service communication agency headquartered in Leeuwarden, Netherlands, with a secondary office in Rotterdam. Founded in 1994 through the merger of two predecessor agencies and led by managing director Henry de Boer, Bomondo operates as a private limited company (B.V.) and has been part of the REIWA Group — a federation of independent Dutch marketing and communication bureaus — since 2024. The firm employs approximately 15 specialists spanning strategy, concept development, design, content, digital activation (SEO, advertising, social media), and web/app development, delivering integrated campaigns, brand identities, and digital products for clients in the public sector, enterprise, and non-profit segments.

Bomondo's service offering is organized into six core lines: Strategy (research-driven, behavioral-science-informed communication planning), Concept (creative direction), Design (visual identity and production design), Content (storytelling and content management), Activation (digital marketing campaigns), and Development (websites, apps, and digital tools such as the VISplanner app and Meijer Handling Solutions' multilingual calculator). The agency differentiates itself through a methodology that combines behavioral science insights with a practical, common-sense approach and a positive-framing bias, rather than traditional marketing-heavy tactics. No proprietary technology platform or AI/ML capabilities are disclosed.

The firm's revenue model is professional services, with project-based and retainer engagements priced via bespoke quotations rather than published rate cards. Its customer base spans Frisian and broader Dutch government bodies (Planbureau Fryslân, Provincie Fryslân, Wetterskip Fryslân, Gemeente Hollands Kroon), non-profits (Friese Milieu Federatie, Platform ACCT, Sportvisserij Nederland), and enterprise clients (Bosch, Damen Yachting, Fokker, Meijer Handling Solutions, Energie Service Friesland, Skylger, Novaday). Geographic coverage is concentrated in Friesland and the wider Netherlands, with selective cross-border work into Flanders (Belgium). Go-to-market is sales-led and direct: the agency relies on its website, portfolio case studies, a quarterly email newsletter, organic social presence on LinkedIn, Instagram, and Facebook, and direct outreach, and is currently hiring an Account Director to expand client relationship management.

Name

Bomondo

Legal name

Bomondo B.V.

Website

https://bomondo.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Bomondo is a privately held Dutch full-service communication agency based in Leeuwarden and Rotterdam that delivers strategy, design, content, digital activation, and development services to government, enterprise, and non-profit clients across the Netherlands and Flanders.

Ownership category

akta.pro rank

Product category

Creative Communication Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Creative communication agency
• Brand strategy services
• Behavioral communication consulting
• Content marketing services
• Digital marketing agency

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and Marketing Services: Bomondo generates revenue through providing strategic and creative communication services to organizations. Services include strategy, concept development, design, content creation, activation campaigns, and web development. The company operates as a project-based and retainer-based agency.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bomondo is a Dutch full-service communication agency that helps organizations solve communication challenges by combining research and behavioral-science insights with creative execution. Its integrated offering spans Strategy, Concept, Design, Content, Activation (digital marketing including SEO, advertising, and social media), and Development (websites, apps, and digital tools). The agency delivers brand positioning, visual identity, content management, campaign activation, and digital product development for clients in government, energy, cultural, social, and industrial sectors.

Product overview

Bomondo is a Dutch full-service communication agency offering a unified suite of six integrated service offerings: Strategy, Concept, Design, Content, Activation (digital marketing), and Development. The agency combines insights from research and behavioral science with practical expertise to develop communication solutions across brand positioning, campaign development, content management, and digital product development. Their portfolio spans brand identity work, environmental campaigns, website and application design, and ongoing content partnerships for clients in government, energy, cultural, and marine sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Strategy) Strategic consulting services combining research with insights from behavioral science to develop impactful communication strategies for organizations.
• Concept Creative concept development translating client questions into one powerful, creative concept that directs all communication efforts.
• Ontwerp (Design) Design services creating thoughtful, goal-oriented designs that reinforce client messages and are precisely tailored to the target audience.
• Content Content creation services developing clear, relevant, and authentic stories that resonate with audiences, persuade, and create lasting brand connections.
• Activatie (Activation) Digital marketing activation services including SEO, advertising, social media, and online campaigns to increase visibility and engagement.
• Development Web and app development services ensuring smooth online presence with websites, apps, and digital tools that are always available and reliable.

Quantifiable outcome

• 48% increase in website visitors, 33%+ increase in sessions, 38% increase in conversion rate within one year for Energie Service Friesland
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• REIWA GroupcoreStrategic or Co-development Partner · 1 January 2024Bomondo has been part of REIWA Group since 2024. REIWA connects independent marketing and communication bureaus in local teams with shared focus on collaboration, human values, and continuous development. Within the group, Bomondo benefits from further professionalization of processes and shared knowledge and expertise, while maintaining independence to focus on client service and sustainable growth.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TBWA\Neboko: Major Dutch full-service agency within the TBWA global network. Provides overlapping strategy, creative, and content services at a much larger scale than Bomondo, including to enterprise brands headquartered in the Netherlands.
• Dept: One of the largest independent digital agencies in the Netherlands with global offices. Competes with Bomondo across creative, content, and development but operates at significantly larger scale across broader verticals.

Direct peers

• Dawn: Amsterdam-based Dutch creative agency focused on brand strategy, design, and campaign activation. Comparable in scale and offering to Bomondo, particularly for B2B and public-sector engagements.
• KesselsKramer: Independent Dutch creative agency with offices in Amsterdam and London, working across brand identity, advertising, and content. Comparable independent positioning and creative-led service mix to Bomondo.
• Code d'Azur: Dutch full-service creative agency providing branding, content, campaigns, and digital production. Closely comparable to Bomondo across service categories and target customer profile.
• GreenRoom: Dutch creative and digital agency offering strategy, design, content, and development services to enterprise and public-sector clients. Comparable to Bomondo in service mix, geography (Netherlands), and mid-market positioning.
• INDIE Amsterdam: Amsterdam-based independent creative agency offering brand strategy, campaigns, and digital production. Similar independent Dutch agency profile and integrated service model to Bomondo.
• Springbok: Dutch digital creative agency offering strategy, content, design, and development. Overlaps with Bomondo's Activation and Development pillars and targets similar Dutch mid-market clients.
• N=5: Amsterdam-based Dutch creative agency delivering brand strategy, content, and digital campaigns. Overlaps directly with Bomondo's Strategy/Concept/Content/Activation offerings for similar B2B and B2G clients.

Regional players

• Branddoctors: Belgian independent brand and communication agency of comparable size to Bomondo. Similar integrated service offering but primarily serves Belgium rather than the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crossmediacommunicatiegroep
• LinkedInlinkedin.com/company/bomondo-online
• Instagraminstagram.com/bomondo__

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bomondo