GreenRoom

What GreenRoom does

GreenRoom is a privately held, full-service public relations, digital marketing, and creative agency headquartered in Miami, Florida, with an 11-50 employee footprint. The firm offers integrated services spanning media relations and earned-media programming, influencer and celebrity partnerships, content development, community management, paid digital/programmatic advertising, and SEO. Its primary customer base consists of B2C consumer-product brands across verticals including consumer electronics, food and beverage, outdoor goods, home and housewares, gaming, and health and beauty; secondary segments include B2B technology companies requiring trade press and investor relations support, and nonprofit organizations running cause-marketing campaigns. The agency does not operate a proprietary technology platform and bills for professional services rendered, with engagements scoped per client and no publicly disclosed pricing.

The agency acquires clients through industry recognition (PR News Platinum PR Awards, PRWeek, SABRE Awards), a deep case-study library demonstrating billion-impression outcomes, and referral networks generated from prior campaign performance. Notable client engagements include Airthings (1.9B+ online impressions for CES coverage), Archer Roose (967M impressions for the JetBlue canned-wine launch), A Kids Book About (4.6B impressions and a 1,000% sales lift from Oprah's Favorite Things), Emporia Energy (#1 Amazon EV charger, 16.3x ROAS), and Miami Beach Pride ($7.2M publicity value for the 15th anniversary campaign). GreenRoom also coordinates ecosystem-level co-marketing launches involving multiple brands, such as the Archer Roose-JetBlue and Emporia-BREK Electronics partnerships.

Leadership includes CEO Brian Metcalf, President Ben Burroughs, and Vice President Patrick Gevas (who also serves on the Miami Beach Pride board). The company is privately held with no disclosed institutional investment, no parent entity, and no subsidiaries. Revenue figures are not publicly disclosed; corporate entity type and founding date are unspecified in the available data. Geographic service scope spans North America and select international accounts from the Miami headquarters.

Name

GreenRoom

Legal name

GreenRoom

Website

https://grnrm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenRoom is a Miami-based, full-service public relations and digital marketing agency serving B2C consumer brands, B2B technology companies, and nonprofit organizations with media relations, influencer partnerships, content development, and paid digital campaigns. The 11-50 employee firm generates award-winning campaigns producing billions of earned media impressions for clients across food and beverage, consumer electronics, and cause marketing verticals.

Ownership category

akta.pro rank

Product category

Public Relations Services

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Public relations services
• Digital marketing services
• Media relations
• Influencer marketing
• Brand awareness campaigns

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Relations Services: Agency provides PR services including media relations, earned media programming, celebrity partnerships, and influencer marketing for B2C and B2B brands.
2. Digital Marketing Services: Digital and social media services including content creation, community management, paid advertising, and programmatic display campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GreenRoom is a full-service public relations, digital marketing, and creative agency that crafts integrated communications campaigns for B2C and B2B brands across verticals including technology, consumer electronics, gaming, home and housewares, food and beverage, outdoor goods, and health and beauty. The agency delivers media relations, earned media programming, influencer and celebrity partnerships, content creation, community management, paid and programmatic advertising, and crisis communications.

Product overview

GreenRoom is a full-service public relations, digital marketing, and creative agency headquartered in Miami, Florida. The agency specializes in crafting campaigns for consumer products across verticals including technology, consumer electronics, gaming, home & housewares, outdoor goods, food & beverage, and health & beauty products. Services include media relations, influencer marketing, content creation, digital/social media management, community engagement, and award program development. Rather than offering a discrete software product, GreenRoom delivers strategic communications services as an agency partner to help brands achieve consumer engagement and media exposure in North America and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Full-service PR including media relations, earned media programming, crisis communications, trade press outreach, thought leadership, and award program development for B2C and B2B brands.
• Digital and Social Media Marketing Digital and social media services including content creation, community management, paid social campaigns, and programmatic display advertising for consumer and B2B brands.
• Influencer and Celebrity Partnerships Influencer marketing and celebrity partnership programs that secure brand features and endorsements to drive consumer awareness and engagement.
• Event PR and Cause Marketing Event public relations and cause-related marketing campaigns for nonprofit organizations, advocacy groups, and consumer brands running community events and social initiatives.

Quantifiable outcome

• 4,650,780,330 impressions generated for A Kids Book About in six months
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• JetBlueflagshipStrategic or Co-development Partner · 1 January 2020GreenRoom coordinated the PR launch for Archer Roose's partnership with JetBlue, making Archer Roose's Sauvignon Blanc the first-ever canned wine served aboard JetBlue flights. GreenRoom worked with both brands' comms teams on the multi-phased launch strategy.
• Miami Beach PridecoreStrategic or Co-development PartnerGreenRoom serves as agency of record for Miami Beach Pride, managing PR campaigns, media relations, and event promotion. The agency VP serves on the Board of Directors and manages media relations. Partnership includes work on 15th anniversary campaign amidst anti-LGBTQ+ legislation.
• BREK ElectronicscoreTechnology or IntegrationEmporia partnered with BREK Electronics for development of bi-directional EV charger technology. GreenRoom facilitated media coverage for this partnership announcement through TechCrunch feature.
• American Lung AssociationminorStrategic or Co-development PartnerAirthings has partnerships with American Lung Association and British Lung Foundation for radon awareness initiatives. GreenRoom leveraged these partnerships in PR messaging.
• British Lung FoundationminorStrategic or Co-development PartnerAirthings partnership for radon monitoring awareness and education programs in the UK market.
• The Oprah Winfrey ShowflagshipGTM or Marketing PartnerGreenRoom secured A Kids Book About's inclusion in Oprah's Favorite Things List 2020, resulting in over 200 published pieces and 1000% sales increase. Also led to Good Morning America segment.
• Museum of Ice CreamminorGTM or Marketing PartnerArcher Roose partnership for national brand visibility events and collaborations.
• SummerStageminorGTM or Marketing PartnerArcher Roose partnership for cultural event programming and brand activations.
• Fillo's America's MademinorGTM or Marketing PartnerFood & beverage client - GreenRoom provides PR and marketing services for Latin American bean and grain products brand.
• ShineWaterminorGTM or Marketing PartnerFood & beverage client - GreenRoom provides PR services for Vitamin D fortified hydration beverage brand.
• Gratsi WineminorGTM or Marketing PartnerFood & beverage client - GreenRoom provides PR services for subscription wine box brand with lower sugar and ABV wines.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Large global PR firm with strong consumer marketing, healthcare, and tech practices. Comparable in service mix but operates at significantly greater scale and with broader geographic footprint than GreenRoom.
• Weber Shandwick: Global PR and integrated marketing network within IPG. Overlaps with GreenRoom on consumer, tech, and cause-driven campaigns; competes for the same Fortune 500 and high-growth brand work but as part of a much larger portfolio.
• Edelman: World's largest independent PR firm with deep consumer, tech, and cause marketing practices. Broad incumbent competitor that GreenRoom competes against on enterprise RFPs but with vastly greater scale and geographic reach.
• Zeno Group: Global integrated marketing and communications agency with consumer, tech, and purpose-driven verticals. Larger and more globally distributed than GreenRoom, but competes for the same kind of consumer brand and tech PR engagements.

Direct peers

• 5W Public Relations: Mid-size, full-service consumer PR agency also recognized for digital and influencer work. Closely comparable to GreenRoom in service mix (PR, digital, content), client types (consumer brands, tech, F&B), and award-driven reputation strategy.
• Inkhouse: Mid-size independent PR agency serving technology and B2B brands. Closely comparable in tech-PR focus, agency size, and sales-led, case-study-driven growth model.
• BerlinRosen: Independent integrated communications and marketing agency with strong consumer, advocacy, and tech verticals. Direct peer in positioning, with comparable earned-media-driven service offering and similar celebrity/influencer partnership capabilities.
• Coyne PR: Independent mid-size PR and integrated marketing agency with consumer brand, food & beverage, and consumer electronics strengths. Comparable vertical mix (F&B, tech) and similar agency size to GreenRoom.
• Walker Sands: B2B-focused PR and integrated marketing agency with strong technology, energy, and professional services verticals. Direct comparable on the B2B tech side of GreenRoom's practice (e.g., Xandar Kardian, Emporia).
• M Booth: Independent creative PR and communications agency serving consumer and purpose-driven brands. Comparable in scale, vertical mix, and award-winning consumer brand storytelling approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grnrmagency
• Facebookfacebook.com/GRNRMAgency
• LinkedInlinkedin.com/company/greenroomagency
• Instagraminstagram.com/GRNRMAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenRoom