OmniMedical

What OmniMedical does

OmniMedical BV is a privately held Dutch medical device distributor founded in January 1996 by the Marcus family in Ophemert, Gelderland, and rebranded from Huikeshoven Medical bv on 1 May 2018 following a multi-year consolidation of sister companies. The company exclusively distributes 17 branded medical device portfolios covering urology, continence/stoma care, wound care, intensive-care fixation, and nursing/hygiene categories, with principal brands including Curan (intermittent catheters), Dale (intensive-care fixation), BioDerm (external catheters and fixation plaques), Flexicare (urine measurement and catheter accessories), CareBag (gel-conversion hygiene), Romsons (disposable urine management), Uromed (catheter valves), Urinelle (female urination aids), and NelMed (elastic holders).

The business model is a B2B specialty medical distribution play: OmniMedical sources branded devices from manufacturers, holds exclusive Dutch/European distribution rights, and sells through a multi-channel network combining direct hospital/care-home account management, medical specialty stores, pharmaceutical wholesalers (Mediq, Bosman, Mathot, MediReva, Hoogland Medical, Alcura, Dantuma, F. v.d. Vooren), pharmacies, and sub-distributors. Products are predominantly reimbursed by Dutch health insurers and reference ISO 13485 medical-device quality standards. Revenue is generated solely through hardware sales of distributed branded inventory; no proprietary products, software, or recurring subscriptions exist.

OmniMedical employs Sales Account Managers who conduct physical and online customer meetings, cold outreach for new B2B accounts, sample-pack distribution, product training, and trade-fair representation. The company positions itself as a specialist partner for manufacturers seeking Dutch and broader European market entry, leveraging 30 years of healthcare-procurement relationships as its principal asset.

Name

OmniMedical

Legal name

OmniMedical BV

Website

https://omnimedical.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

OmniMedical BV is a privately held Dutch medical device distributor, founded 1996 by the Marcus family, exclusively distributing 17 branded portfolios across urology, continence/stoma care, wound care, intensive care, and hygiene to hospitals, care homes, home care, and medical wholesalers in the Netherlands.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

NAICS

Medical Equipment and Supplies Manufacturing (3391), Surgical Appliance and Supplies Manufacturing (339113), Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

Keywords

• Medical device distribution
• Continence care products
• Stoma care supplies
• Wound care devices
• Hygiene medical products

Headquarters

HQ city

Ophemert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Medical device distribution: OmniMedical imports and distributes branded medical devices (urology, continence, stoma, wound care, hygiene, intensive care products) to hospitals, care institutions, home care providers, medical specialty stores, pharmacies, and sub-distributors. Revenue is generated through the sale of distributed branded products via medical wholesalers and direct B2B relationships with healthcare institutions.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

OmniMedical BV is a Netherlands-based medical device distributor that imports and supplies a curated portfolio of branded medical devices across urology, continence and stoma care, wound care, nursing, hygiene, and intensive care. The company represents approximately 17 branded manufacturing partners and sells their products to Dutch hospitals, nursing homes, care homes, medical wholesalers, medical specialty stores, pharmacies, and sub-distributors.

Product overview

OmniMedical is a medical device distributor founded in 1996 by the Marcus family, operating from Ophemert, Netherlands. The company specializes in wound care, continence/stoma care, urology, and hygiene products, distributing to hospitals, care institutions, home care, and medical wholesalers. Their portfolio spans multiple product categories under 17 distinct distributed brands including: Curan (intermittent catheters), Dale (intensive care products), BioDerm (external catheters), CareBag (hygienic collection bags), Flexicare (urological products), Romsons (disposable urine bags), Uromed (catheter valves), Urinelle (female urination devices), Toly (travel hygiene), and Aqua/GelMax (hygiene products). The company was rebranded from Huikeshoven Medical to OmniMedical in May 2018, combining activities from former sister companies Eakin Healthcare, Marlen Europe, and Hygion.

Differentiator

Problem solved

Functional benefit

Products and services

• Urology medical devices

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered minor and core.

• Bosman Medische HulpmiddelenminorChannel Partner/ Reseller/ DistributorBosman Medische Hulpmiddelen is a medical device distributor with locations in Eindhoven and Oss. They are listed as a medical partner of OmniMedical, distributing OmniMedical products to healthcare institutions in the Brainport Eindhoven region and Oss area.
• Mathot Medische SpeciaalzakenminorChannel Partner/ Reseller/ DistributorMathot Medische Speciaalzaken is located in Halfweg (near Haarlem) and serves as a medical specialty store partner for OmniMedical, distributing branded medical devices to care professionals and institutions in the Haarlem region.
• MediReva Medische HulpmiddelenminorChannel Partner/ Reseller/ DistributorMediReva is a medical device supplier based in Maastricht, listed as an OmniMedical medical partner serving the southern Netherlands (Limburg region).
• MediqminorChannel Partner/ Reseller/ DistributorMediq is a major Dutch medical wholesaler and is listed as a supplier through which healthcare professionals order OmniMedical products such as Curan catheters and BioDerm external catheters.
• Hoogland MedicalminorChannel Partner/ Reseller/ DistributorHoogland Medical is listed as a supplier through which healthcare professionals order OmniMedical products. They serve as a distribution partner in the Netherlands.
• Dantuma Medische SpeciaalzakenminorChannel Partner/ Reseller/ DistributorDantuma Medische Speciaalzaken is a medical specialty store listed as a partner for ordering OmniMedical products, serving care professionals and patients in the Netherlands.
• AlcuraminorChannel Partner/ Reseller/ DistributorAlcura is listed as a supplier partner for healthcare professionals ordering OmniMedical products in the Netherlands.
• F. v.d. VoorenminorChannel Partner/ Reseller/ DistributorF. v.d. Vooren is listed as a supplier/partner through which healthcare professionals order OmniMedical products in the Netherlands.
• Dale Healthcare ProductscoreTechnology or IntegrationDale (Dale Medical Products) is a core brand distributed by OmniMedical in the Netherlands. Dale offers high-quality products for enteral care, IV lines, respiratory, surgery, and urology, including catheter fixation patches, elastic catheter holders, suprapubic catheter holders, abdominal bandages, tracheostomy fixation, hand/arm holders, nasal bandage holders, endotracheal tube holders, IV-Armor, post-surgery bras, and transducer holders.
• Curan (Quality Care Concepts)coreTechnology or IntegrationCuran is a core brand distributed by OmniMedical in the Netherlands. Curan specializes in intermittent catheters including hydrophilic coated catheters, Advantage catheters, Lady and Man compact catheters, and Curan Complete with integrated urine collection bag. All Curan products are free of aggressive plasticizers and feature smooth polished eyelets and BlueGrip insertion aid.
• BioDerm (Maco Pharma/Lacrum)coreTechnology or IntegrationBioDerm is a core brand distributed by OmniMedical in the Netherlands. BioDerm offers external catheters (specialist urinary sheaths) and hydrocolloid fixation plaques for safe and comfortable fixation of indwelling catheters, tubes, and probes. BioDerm products are only requestable by healthcare professionals.
• Flexicare MedicalcoreTechnology or IntegrationFlexicare is a core brand distributed by OmniMedical. Flexicare produces quality urological products for clinical and home use including Flexicare Urimeter (closed 2-piece urine collection system), Wystopper stoma stopper, catheter valves, silicone connectors, floor stands, and bed hangers. All Flexicare products are latex-free and suitable for long-term use and intensive care.
• CareBag (Cleanis)coreTechnology or IntegrationCareBag is a core brand distributed by OmniMedical. CareBag offers hygienic collection bags (bedpan liner, commode liner, toilet bowl liner, disposable urinals for men, vomiting bags), Aqua wet washcloths (wash without water), GelMax absorbent pads, and portable toilets. Products meet WIP guidelines for infection prevention.
• Romsons GroupcoreTechnology or IntegrationRomsons is a core brand distributed by OmniMedical. Romsons is known worldwide for quality disposable urological products including urine day bags (thigh and lower leg, 500/750 ml), urine night bags (2000 ml), catheter clamps, Silko-Cath 100% silicone indwelling catheters (for use up to 12 weeks), and Urimeter 500 (closed 2-piece urine collection system).
• Uromed (Peter Blecher)coreTechnology or IntegrationUromed is a brand distributed by OmniMedical. Uromed produces catheter valves including the Uromed Top Catheter Valve with automatic closing mechanism and universal connection to urine bag, suitable for bladder training. Features include leak-free connection, one-handed operation, and up to 3-month wear time.
• Urinelle (Lecetera)coreTechnology or IntegrationUrinelle is a brand distributed by OmniMedical. Urinelle offers disposable, foldable, 100% biodegradable urine tubes for women enabling them to urinate in a standing position. Available as single units (7 pieces per envelope) or display of 60 pieces.
• DO2 Natural DeodorantcoreTechnology or IntegrationDO2 is a brand distributed by OmniMedical. DO2 offers natural alum-based deodorants available as spray and stick. The product is 100% pure alum, vegan, perfume-free, effective for 24 hours, and the spray is refillable (up to 10x).
• NelMedcoreTechnology or IntegrationNelMed is a brand distributed by OmniMedical. NelMed offers elastic urine bag holders for lower and upper leg (fixation straps with Velcro closure), tube/G-tube holders for catheters and tubes around the waist, and suprapubic catheter holders. All products are hypoallergenic, latex-free, and washable.
• Urifix (Forte Solutions)coreTechnology or IntegrationUrifix is a brand distributed by OmniMedical. Urifix offers self-adhesive, skin-friendly fixation bands for external/condom catheters, made of polyurethane (latex-free). The foam sticks only to itself and is applied in two layers for extra reliable and safe fixation.
• Istem (Lubragel / HydroTouch)coreTechnology or IntegrationIstem is a brand distributed by OmniMedical through Lubragel and HydroTouch products. Istem offers sterile water-soluble lubricants for urethral/rectal use: HydroTouch (without lidocaine, Class IIa) and LUBRAGEL (with lidocaine anesthetic, Class III). Available in 6 ml and 11 ml pre-filled disposable syringes.
• TolycoreTechnology or IntegrationToly is a brand distributed by OmniMedical. Toly offers hygiene on-the-go products including toilet seat covers (biodegradable, flushable, made from recycled paper) and dry washcloths for travel and outings.
• Comfort Healthcare ProductscoreTechnology or IntegrationComfort is a brand distributed by OmniMedical. Comfort offers daily quality aids including male and female urinals, urine containers (leak-proof, 120 ml), washable pads, urinal accessories, and urine bags for the healthcare and private market.
• Care DesigncoreTechnology or IntegrationCare Design is a brand distributed by OmniMedical. Care Design offers upper leg and lower leg urine bag holsters/holders to complement the product range.
• Samco HUG (HUG Holder)coreTechnology or IntegrationSamco HUG is a brand distributed by OmniMedical. The HUG holder provides quick and simple guidance/attachment of tubes, wiring, and lines via bed linen, surgical drapes, or patient clothing. Features stainless steel grip, Velcro closure, and multipurpose use across hospital departments.
• Care & Welfare FoundationminorOthersOmniMedical supports the Care & Welfare Foundation (Zorg & Welzijn Stichting), which builds and operates the St. Norbert School in Keolari, India, and organizes the CWF Cycling Team raising funds for cancer research. The foundation is fully certified and not-for-profit driven.

Scale indicators2 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Mediq: Major Dutch medical wholesaler and also an OmniMedical distribution partner. Directly comparable as a Netherlands-focused medical device and supplies distributor serving hospitals, care institutions, and home care.

Broad incumbents

• Hollister Incorporated: Global manufacturer of ostomy and continence care products with established Dutch market presence. Directly overlaps with OmniMedical's continence and stoma categories.
• Coloplast: Global leader in ostomy, continence care, wound care, and urology. Broad incumbent that competes with many of the same brands OmniMedical distributes and has direct Dutch sales operations.
• B. Braun: Global medical device and pharmaceutical company with significant urology, wound care, and continence portfolios. Operates direct sales channels in the Netherlands that overlap OmniMedical's offering.
• ConvaTec: Global manufacturer and distributor of ostomy, continence, advanced wound care, and infusion sets. Competes with several brands OmniMedical distributes and serves Dutch hospitals directly.
• Henry Schein Medical: Large global medical supply distributor with European operations, including the Netherlands. Broad incumbent serving many of the same institutional customer segments as OmniMedical.
• Teleflex: Global medical device company with a strong urology and continence catheter portfolio. Competes head-to-head with several brands OmniMedical distributes (e.g., Curan, Romsons).

Regional players

• WellSpect Healthcare: Sweden-based manufacturer and distributor of urology and continence products with a strong Northern European footprint. Regionally comparable competitor for OmniMedical's home-care and hospital urology business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/omnimedical-holding

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OmniMedical