Westfield, Inc. - Garden State Plaza

What Westfield, Inc. - Garden State Plaza does

Westfield Garden State Plaza is a flagship shopping center located in Paramus, New Jersey, opened on October 23, 1956, and operated under the Westfield brand, which is owned by Unibail-Rodamco-Westfield (URW), a publicly traded European REIT listed on Euronext Paris and Brussels (ticker: URW). The property is part of Westfield's global network of 61 shopping centers across 12 countries serving approximately 900 million visitors annually, with retail tenants including luxury and mass-market brands such as Zara, Apple, Louis Vuitton, H&M, Victoria's Secret, Lego, Uniqlo, and Swarovski.

The underlying technology stack includes a digital ecosystem comprising the Westfield Club loyalty program (mobile app and website), Bluetooth beacon-based indoor navigation, automated license plate recognition (ALPR/ANPR) smart parking systems integrated with third-party vendors (SKIDATA, LAZ Parking, Park Assist), click-and-collect services, and gamification features such as step-counter challenges. A 38,000-square-foot immersive entertainment venue (LEVEL99) is scheduled to open at Garden State Plaza in 2027, marking LEVEL99's first location with URW and debut in New Jersey.

The business model is anchored in B2B retail tenant leasing (recurring rent revenue) supplemented by B2C streams including paid parking, gift card sales, and ancillary services. Marketing reach is delivered through the Westfield website, mobile applications (iOS/Android), email newsletters, social media (Facebook, Instagram), and in-center event activations. The US operations are managed through Westfield Property Management, LLC (Delaware), with the US regional headquarters in Los Angeles.

Name

Westfield, Inc. - Garden State Plaza

Legal name

Unibail Management

Website

https://westfield.com

Company type

Public

Founded year

1959

Operating status

Operating

Short description

Westfield Garden State Plaza is a flagship Paramus, New Jersey shopping center operating under URW, leasing retail space to global brands and serving consumer visitors via a digital loyalty, smart parking, and entertainment ecosystem.

Ownership category

akta.pro rank

Product category

Commercial Real Estate - Shopping Center Operations

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

Keywords

• Shopping center operations
• Retail leasing services
• Commercial real estate
• Mall entertainment venues
• Visitor parking services

Headquarters

HQ city

Century City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Tenant Rent and Lease Revenue: Westfield generates primary revenue by leasing retail space to national and international brands and retailers within its shopping centers across Europe and the United States.
2. Parking Fees: Revenue from paid parking operations at shopping centers, with capped tariffs for smart parking users. Free parking offered to loyalty program members at eligible locations.
3. Gift Card and Voucher Sales: Sale of Westfield gift cards redeemable across hundreds of shops and restaurants within the respective shopping center.
4. Entertainment Venue Leasing: Revenue generated by leasing space to entertainment tenants such as LEVEL99, creating experiential attractions within shopping centers that drive foot traffic.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Westfield, Inc. - Garden State Plaza is a commercial real estate operator that develops, owns, and manages a flagship shopping center in Paramus, New Jersey, leased to national and international retail, dining, and entertainment brands. The business generates revenue primarily through tenant rent and lease agreements, supplemented by parking operations, gift card sales, and on-site entertainment venue leases (e.g., Level99). Supporting digital services include the Westfield mobile app, the Westfield Club loyalty program, smart parking with ALPR/ANPR technology, and click-and-collect fulfillment.

Product overview

Westfield operates as a global shopping center operator offering a portfolio of retail destinations across Europe and the United States. The core offering consists of physical shopping centers providing retail stores, dining, entertainment, and leisure experiences. Supporting the physical centers, Westfield provides a digital ecosystem including a mobile application with loyalty program features (Westfield Club), gift card services (Westfield Gutscheinkarte), smart parking technology with automated license plate recognition, interactive wayfinding maps, and gamification features like step counter challenges. The company is expanding its entertainment offerings through partnerships with venues like Level99, which will open an immersive entertainment venue at Garden State Plaza in 2027.

Differentiator

Problem solved

Functional benefit

Brands

• Westfield Club: Loyalty program available in EU and UK shopping centers offering exclusive benefits, free parking, and personalized offers.
• Westfield Smart Parking
• Westfield Rise

Products and services

• Westfield Shopping Centers (Retail Leasing) Physical shopping center destinations leasing retail, dining, and entertainment space to national and international brands. Westfield Garden State Plaza in Paramus, NJ is a flagship property operated for retail tenants and consumer foot traffic.
• Westfield Club Loyalty Program Free loyalty program available in EU and UK shopping centers, enabling members to earn and redeem rewards, access free parking, receive personalized offers, and participate in challenges such as step counter competitions.
• Westfield Mobile App Consumer-facing mobile application for iOS and Android providing loyalty card access, in-center navigation via Bluetooth beacons, parking management, step counter challenges, and personalized offers across Westfield shopping centers.
• Westfield Gift Card Pre-loaded gift cards that can be purchased and redeemed across hundreds of shops and restaurants within a specific Westfield shopping center.
• Westfield Smart Parking ALPR/ANPR-based parking service at UK and US shopping centers enabling automatic vehicle entry and exit, fee calculation, capped tariff parking, and free parking benefits for loyalty program members.
• Westfield Rise B2B advertising and commercial partnership platform offering brands promotional, sales stand, sampling, and flyer opportunities within Westfield shopping centers.

Quantifiable outcome

• 900 million visitors annually across Westfield's global portfolio
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LEVEL99coreStrategic or Co-development Partner · 16 March 2026LEVEL99 will open a 38,000-square-foot immersive entertainment venue at Westfield Garden State Plaza in Paramus, New Jersey in 2027. This is Level99's first location with Unibail-Rodamco-Westfield and its debut in New Jersey. The venue will feature 40 life-sized mental and physical challenge rooms, player-versus-player duels, and a centrally located craft cocktail bar.
• SKIDATA / Sentry Control SystemscoreTechnology or IntegrationSKIDATA provides ALPR (automated license plate recognition) technology support services for parking operations at US Westfield centers including Valley Fair and UTC. SKIDATA system engineers maintain and support the ALPR infrastructure.
• LAZ Parking ManagementcoreTechnology or IntegrationLAZ Parking manages parking operations at Westfield Valley Fair and other US centers, including customer service agents, operations managers, and facility managers who have access to ALPR parking data for enforcing parking fees and managing parking services.
• Park AssistcoreTechnology or IntegrationPark Assist provides technology support services for ALPR parking systems at Westfield Valley Fair, including client services coordination and system maintenance.
• POP MARTminorGTM or Marketing PartnerPOP MART ran THE MONSTERS x FIFA pop-up at Westfield Valley Fair from May to July 2026, a brand activation and experiential retail event.
• The LouvreminorGTM or Marketing PartnerArt comes to shopping centers with The Louvre x Westfield collaboration at Westfield Forum des Halles, running from March to November 2025, bringing art exhibitions to retail environments.
• Lea EluiminorGTM or Marketing PartnerWestfield Reloved Market curated by Lea Elui brought 30 curated creators with second-hand fashion to 8 Westfield centers across France.
• Commerz Real Investmentgesellschaft mbHminorOthersPayments for Smart Parking at Westfield London are processed and shown as being processed by Commerz Real Investmentgesellschaft mbH – Westfield, acting as parking operator.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Macerich: Macerich is a US REIT focused on premium regional malls and flagship shopping centers, many of which directly compete with Westfield Garden State Plaza in markets like the Northeast US. Similar tenant mix strategy targeting premium and luxury brands.
• Simon Property Group: Simon Property Group is the largest US shopping mall REIT, operating premier retail destinations including premium outlets and flagship malls. It is the closest direct competitor to Westfield in the US, competing for the same anchor tenants, luxury brand leases, and high-traffic consumer destinations.
• Brookfield Property Partners: Brookfield Property Partners owns and operates major US shopping malls (formerly General Growth Properties) including Class-A retail destinations in major US metros. It directly competes with Westfield for premium tenants and flagship mall assets in the US market.
• Taubman Centers: Taubman operates a portfolio of premium US regional malls focused on high-end retail and experiential destinations. Its strategy of curating premium tenant mixes parallels Westfield's positioning with luxury and aspirational brands.
• Unibail-Rodamco-Westfield: URW is the publicly-traded parent company of the Westfield brand and the largest operator of flagship shopping centers in Europe. Direct comparison as the combined entity is highly relevant for valuation benchmarking of the Westfield portfolio, including Garden State Plaza.
• Kimco Realty: Kimco Realty is a major US shopping center REIT operating open-air and traditional mall formats. While more focused on grocery-anchored centers, it competes for retail tenant leases and provides comparable operational benchmarks for shopping center management.
• Cadillac Fairview: Cadillac Fairview is a Canadian commercial real estate company operating premium shopping centers across North America. It is a direct competitor in the premium and flagship mall segment with comparable tenant strategies including luxury brands.

Others

• Google (Shopping/Maps): Google Shopping and Maps represent the principal digital alternative to physical shopping center discovery and retail comparison. While not a direct mall competitor, Google is the most consequential indirect substitute for Westfield's value proposition as a curated shopping destination.

Regional players

• Hammerson: Hammerson is a UK-focused premier shopping center operator with flagship destinations across Britain, Ireland, and France. It competes with Westfield's UK and European centers for tenant relationships and consumer foot traffic, though primarily in different geographies.
• Centennial Real Estate: Centennial is a Mexican shopping center operator that competes in Latin American markets not directly served by Westfield. It represents a comparable regional mall operator with similar premium retail positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/westfield
• LinkedInlinkedin.com/company/westfield

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westfield, Inc. - Garden State Plaza