BeterOud
BeterOud is a Dutch advocacy organization operating the 20-member Raad van Ouderen, which advises the Minister of VWS on elderly policy, alongside a public information platform covering independent living, prevention, and participation for older adults in the Netherlands.
- Company typePrivate
- Founded2018
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BeterOud does
BeterOud is a Dutch advocacy and policy advisory organization operating the Raad van Ouderen (Council of Elders), a 20-member body active since 2018 that provides both solicited and unsolicited advice to the Dutch Minister of Health, Welfare and Sport (VWS) on matters affecting older adults. The organization functions as a unified content, advocacy, and convening platform covering themes including self-direction and independent living, healthy living and prevention, local cooperation, participation, vitality, early detection, meaning/purpose, and intergenerational contact. Its product surface includes a Tips & Tools resource hub, a Spotify podcast series ("Ouderen spreken zich uit"), a proprietary assessment framework ("Toetsingskader: Meetlat van Ouderen"), regional elderly networks (Regionale Ouderennetwerken), and the "Samen Ouder Worden" (Aging Together) collaborative program. The organization is anchored in a grassroots-to-government pipeline, with members drawn from regional elderly delegations across the Netherlands who surface policy concerns upward to the Ministry. BeterOud's business model is not commercially driven: it does not sell products or services, has no disclosed pricing, and operates as a quasi-governmental advisory entity likely supported through Dutch public funding mechanisms tied to its mandate. Distribution occurs through direct advisory to the Minister of VWS, plus a public-facing engagement layer across LinkedIn, Facebook, email newsletter, podcast, and website content aimed at elderly citizens, policymakers, and partner organizations in the Dutch welfare, housing, and care ecosystem.
BeterOud firmographics
Firmographics- Name
- BeterOud
- Legal name
- BeterOud
- Website
- https://raadvanouderen.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeterOud is a Dutch advocacy organization operating the 20-member Raad van Ouderen, which advises the Minister of VWS on elderly policy, alongside a public information platform covering independent living, prevention, and participation for older adults in the Netherlands.
- Ownership category
- akta.pro rank
BeterOud industry classification
Industry- Product category
- Senior Advocacy Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
Keywords
Where BeterOud is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
BeterOud business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels5 records
BeterOud product offering
Product offeringCore offering
BeterOud operates the Raad van Ouderen, a 20-member council of elderly Dutch citizens that develops policy advice for the Dutch Minister of Health, Welfare and Sport (VWS). The organization supplements this advisory work with thematic content, tips and tools for older adults, a podcast, and regional council networks that aggregate elder perspectives.
Product overview
BeterOud is a Dutch elderly care advocacy platform and information hub. It operates as a unified resource center offering the Raad van Ouderen (Council of Elders) advisory service, which has been active since 2018 providing recommendations to the Minister of VWS. The platform also delivers the Tips & Tools resource hub, a podcast series on Spotify, the Toetsingskader assessment framework, and connects regional elderly networks. The organization covers themed content areas including independent living, healthy living, prevention, participation, early detection, meaning/purpose, and intergenerational contact. BeterOud functions primarily as a content and advocacy platform rather than a software technology product.
Differentiator
Problem solved
Functional benefit
Products and services
- Raad van Ouderen (Council of Elders) A 20-member council of older Dutch citizens that develops and submits policy recommendations to the Dutch Minister of Health, Welfare and Sport (VWS).
- Tips and Tools for elderly citizens
Companies that use BeterOud
Customer profileSegments1 record
Ideal customer profiles2 records
BeterOud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BeterOud partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
BeterOud competitors and assessment
Company assessmentDirect peers
- NOOM (Netwerk van Organisaties van Oudere Migranten): Dutch network of organizations representing older migrants. Direct peer operating as an advocacy organization for a specific elderly sub-population in the Netherlands with a similar coalition-of-networks structure.
- Mezzo: Dutch association for informal caregivers providing advocacy and support. Comparable as a non-profit advocacy organization in the Dutch care ecosystem addressing related themes of caregiver burden, elderly care, and family policy.
- Ieder(in): Dutch network advocating for people with disabilities and chronic illness. Comparable as an advocacy organization representing a vulnerable population to government and policymakers, paralleling BeterOud's elderly advocacy model in structure and approach.
- KBO-PCOB: Largest Dutch association for seniors, formed by the merger of KBO and PCOB. Direct peer operating as a Dutch elderly advocacy and membership organization with significantly larger membership scale than BeterOud.
- LOC (Landelijk Overleg Ouderen): Dutch national council coordinating local elderly councils (ouderenraden) across municipalities. Directly comparable as it operates a near-identical council-based advocacy model representing elderly populations in Dutch policy discussions.
Broad incumbents
- Age UK: UK's largest charity for older people providing advocacy, services, and policy influence. Comparable as a broad incumbent elderly advocacy organization operating at national scale in a different geography.
- AARP: US-based advocacy and membership organization for older Americans. Comparable as a broad incumbent elderly advocacy organization with much larger scale, operating a similar policy-influence-plus-member-services model in a different geography.
- Vilans: Dutch national knowledge organization for long-term care. Vilans hosts BeterOud's media assets (per data) and operates as a broader incumbent in the Dutch elderly care ecosystem with a wider mandate spanning care innovation and knowledge dissemination.
Others
- HelpAge International: Global network of organizations promoting the rights of older people worldwide. Comparable as an international elderly advocacy body with a broader thematic and geographic mandate than BeterOud's Dutch-only focus.
- Humanitas: Dutch welfare organization providing services including elderly support, volunteer programs, and end-of-life accompaniment. Comparable as a non-profit in the Dutch welfare ecosystem addressing elderly needs through direct service delivery and advocacy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
BeterOud social profiles
Digital presenceBeterOud financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeterOud leadership team
Management profileNumber of profiles
BeterOud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeterOud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeterOud
What does BeterOud do?
BeterOud operates the Raad van Ouderen, a 20-member council of elderly Dutch citizens that develops policy advice for the Dutch Minister of Health, Welfare and Sport (VWS). The organization supplements this advisory work with thematic content, tips and tools for older adults, a podcast, and regional council networks that aggregate elder perspectives.
Is BeterOud a public or private company?
BeterOud is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BeterOud founded?
BeterOud was founded in 2018. It employs 11 to 50 people.
Where is BeterOud based?
BeterOud is headquartered in Utrecht, Netherlands, in the Europe region.
Who are BeterOud's main competitors?
Direct peers on record are NOOM (Netwerk van Organisaties van Oudere Migranten), Mezzo, Ieder(in), KBO-PCOB and LOC (Landelijk Overleg Ouderen). Broad incumbents are Age UK, AARP and Vilans. Others are HelpAge International and Humanitas.
Does BeterOud have an API?
No public API is recorded for BeterOud.
What industry is BeterOud in?
BeterOud's product category is Senior Advocacy Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSADAGAK, Healthy Aging & Longevity Lifestyle Coaching. Its NAICS code is 624120 and its SIC code is 8300.