LOOOK
LOOOK (LOOOK.AI) is a Seattle-based spatial technology studio that builds AI-powered smart mirror platforms combining facial scanning, motion sensing, and generative AI try-on for luxury beauty and fashion retailers, deployed at flagship stores for brands including Kiehl's and shu uemura (L'Oréal).
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LOOOK does
LOOOK, operating in the market as LOOOK.AI, is a Seattle-based spatial technology studio founded in 2015 that began as a mixed reality design and development house with HoloLens expertise and has since specialized in AI-powered smart mirror solutions for the luxury beauty and fashion retail industries. The company builds a smart mirror platform that combines a traditional reflective surface with AI-powered 3D facial scanning, computer vision-based motion sensing, and augmented reality visuals to deliver personalized in-store customer engagement. A second product line, launched in March 2026, adds real-time AI-powered clothing try-on built on Decart's generative AI models, eliminating the need for traditional 3D modelling or product development cycles and supporting QR-code-driven item navigation, switching, and combination from a smartphone. Reported engagement outcomes include 7-10 second average interaction times versus roughly 2 seconds for traditional in-store video content.
The platform is deployed as permanent in-store infrastructure at flagship retail locations. Confirmed enterprise deployments include an AI Mirror at shu uemura's (L'Oréal) shu:ARTstage global flagship in Tokyo's Omotesando Hills, which performs facial shape, proportion, and feature-balance analysis to drive personalized beauty recommendations and makeup artist bookings, and a Kiehl's smart mirror programme that began in New York and is expanding across the UK, UAE, Singapore, Malaysia, and China. The company also partners with FFFACE.ME on AI-enhanced virtual try-on tools for fashion brands.
LOOOK operates a B2B enterprise go-to-market combining smart mirror platform licensing with co-development professional services engagements. Pricing is not publicly disclosed and quotes are provided directly to brand partners. Despite a headcount of 1-10 employees and no disclosed funding, the company has secured flagship partnerships with two L'Oréal-owned luxury brands and is executing multi-country rollouts, though a material caveat applies: the company's primary website (loook.io) hosts generic VoIP/WebRTC telecom content that does not align with the smart mirror business described in news coverage, raising an unresolved identity or web-presence discrepancy that warrants further diligence.
LOOOK firmographics
Firmographics- Name
- LOOOK
- Legal name
- loook
- Website
- https://loook.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LOOOK (LOOOK.AI) is a Seattle-based spatial technology studio that builds AI-powered smart mirror platforms combining facial scanning, motion sensing, and generative AI try-on for luxury beauty and fashion retailers, deployed at flagship stores for brands including Kiehl's and shu uemura (L'Oréal).
- Ownership category
- akta.pro rank
LOOOK industry classification
Industry- Product category
- Retail Technology / AI Smart Mirror Software
- NAICS
- Software Publishers (5132)
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Facial Recognition & Biometrics (HDAAAEAC)
- akta.pro secondary industry
- Mirrors & Lighting (Vanity Mirrors, Lighted Mirrors) (CRABAKAK)
Keywords
Where LOOOK is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
LOOOK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Smart Mirror Platform Licensing: B2B licensing of smart mirror technology to retail brands for permanent in-store installations. Roll-out positioned as permanent retail infrastructure that grows and evolves as programmes expand into further markets
- Technology Development Partnerships: Co-development of custom AI-powered retail solutions with brand partners like shu uemura at flagship locations
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
LOOOK product offering
Product offeringCore offering
LOOOK.AI develops and licenses an AI-powered smart mirror platform for the retail industry, combining 3D facial scanning, motion sensing, augmented reality visuals, and generative AI-driven virtual try-on. The platform is sold B2B to luxury beauty and fashion brands (Kiehl's, shu uemura/L'Oréal) as permanent in-store infrastructure that delivers personalized beauty recommendations, virtual clothing try-on, and engagement analytics.
Product overview
LOOOK.AI is a spatial technology company specializing in AI-powered smart mirror solutions for the retail and beauty industries. The company offers smart mirror platforms that combine traditional reflective surfaces with AI-powered 3D facial scanning and computer vision capabilities. Key offerings include the Real-time AI-powered Clothing Try-on Feature that eliminates traditional 3D modelling using Decart's generative AI, and AI Mirror solutions that provide facial analysis for personalized beauty recommendations. The platform is deployed as permanent retail infrastructure in flagship stores, with integrations across major beauty brands including Kiehl's and shu uemura (L'Oréal).
Differentiator
Problem solved
Functional benefit
Products and services
- Kiehl's Smart Mirror Platform B2B smart mirror platform deployed as permanent retail infrastructure for Kiehl's, using motion sensing, augmented visuals, and AI facial scanning to drive personalized customer engagement. Reported 7-10 second average engagement versus 2 seconds for traditional video content.
- AI Mirror (shu uemura) AI and 3D-powered facial scanning mirror combining a traditional reflective surface with AI analysis to deliver instant facial insights (face shape, ratio, feature balance) for personalized beauty recommendations and makeup artist consultations at shu uemura (L'Oréal) flagship stores.
- Real-time AI Clothing Try-On Platform Real-time generative AI clothing try-on offering for fashion retailers and brands, allowing users to scan a QR code and navigate, switch, and combine clothing items via smartphone. Eliminates traditional 3D modelling and product development cycles and includes performance analytics and photo capture.
Quantifiable outcome
- Average engagement time of 7-10 seconds compared to 2 seconds for traditional video content
- +1 more outcomes
Companies that use LOOOK
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
LOOOK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
LOOOK partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Kiehl'sflagshipSmart mirror retail programme expansion across UK, UAE, Singapore, Malaysia, and China, building on initial launch in New York. Installations use motion sensing, augmented visuals, and facial scanning for personalized engagement. Positioned as permanent retail infrastructure.
- shu uemura (L'Oréal)flagshipAI and 3D-powered facial scanning mirror development at shu:ARTstage global flagship in Omotesando Hills, Tokyo. Mirror delivers instant facial insights including face shape, ratio, and feature balance analysis, translating into personalized makeup recommendations and booking sessions with brand makeup artists.
- DecartcorePartnership for generative AI models powering real-time AI clothing try-on feature. Decart's technology enables instant visualization of clothing items without traditional 3D modelling or product development cycles. Platform allows users to scan QR code and navigate, switch between, and combine clothing items.
- FFFACE.MEcoreCollaborative development of real-time AI try-on experience combining live-camera interaction with improved rendering quality. Partnership with loook.ai and Decart creates AI-enhanced virtual try-on tools for fashion brands seeking scalable commercial solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
LOOOK competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LOOOK social profiles
Digital presenceLOOOK financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOOOK leadership team
Management profileNumber of profiles
LOOOK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOOOK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOOOK
What does LOOOK do?
LOOOK.AI develops and licenses an AI-powered smart mirror platform for the retail industry, combining 3D facial scanning, motion sensing, augmented reality visuals, and generative AI-driven virtual try-on. The platform is sold B2B to luxury beauty and fashion brands (Kiehl's, shu uemura/L'Oréal) as permanent in-store infrastructure that delivers personalized beauty recommendations, virtual clothing try-on, and engagement analytics.
Is LOOOK a public or private company?
LOOOK is a private company. It is classified as unknown and is currently operating.
When was LOOOK founded?
LOOOK was founded in 2015. It employs 1 to 10 people.
Where is LOOOK based?
LOOOK is headquartered in Seattle, United States, in the North America region.
How does LOOOK make money?
Two revenue lines are on record. Smart Mirror Platform Licensing is the primary driver. The others are technology Development Partnerships.
Does LOOOK have an API?
No public API is recorded for LOOOK.
What industry is LOOOK in?
LOOOK's product category is Retail Technology / AI Smart Mirror Software. Its primary akta.pro industry code is HDAAAEAC, Facial Recognition & Biometrics, with a secondary code of CRABAKAK, Mirrors & Lighting (Vanity Mirrors, Lighted Mirrors). Its NAICS code is 5132 and its SIC code is 3827.