Decart
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Decart firmographics
Firmographics- Name
- Decart
- Legal name
- Decart.AI, Inc.
- Website
- https://decart.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Decart is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Decart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Oasis 3 API (per-second consumption): Pay-as-you-go API consumption pricing for the Oasis 3 world model at $0.02 per second of generated photorealistic simulation. Multi-camera, real-time generation billed by usage.
- Lucy 2.0 API (per-hour consumption): Real-time video editing API at approximately $3 per hour of generated video. Powers live streaming, virtual try-on, dynamic product placement, and similar applications.
- DOS Optimization Stack licensing to hyperscalers and AI labs: Enterprise licensing of the Decart Optimization Stack (DOS) to cloud providers, AI labs, and the industry's largest hyperscalers — accelerating their model performance and reducing compute costs at the infrastructure level. Generates significant revenue through these contracts.
- Enterprise model deployments and partnerships: Custom enterprise deployments and commercial partnerships (e.g., powered-by-Decart integrations for LOOOK.AI virtual try-on smart mirrors, Comcast personalized advertising agent). Includes GTM collaborations with strategic customers like AWS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Oasis 3 pay-per-second API |
| Usage-based | Pay-as-you-go | Lucy 2.0 pay-per-hour API |
| Other | Multi-year contract | DOS enterprise licensing (quote-based) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Decart product offering
Product offeringCore offering
Decart develops and sells real-time generative AI world models — Oasis (world model for Physical AI simulation), Lucy (real-time world transformation/editing model), and the Decart Optimization Stack (DOS), a vertically integrated inference and training platform. These products are delivered via a self-serve developer API (platform.decart.ai), enterprise licensing (DOS to hyperscalers and AI labs), and custom deployments for AV/robotics simulation, virtual try-on, live streaming, gaming, and telecom edge AI.
Product overview
Decart operates a platform-plus-modules architecture centered on three core product lines that are vertically integrated through its proprietary infrastructure: (1) OASIS (Oasis 3 is the current flagship), a real-time interactive world model purpose-built for Physical AI training and simulation; (2) Lucy 2.0, a real-time world transformation/editing model deployed at production scale across virtual try-on, live advertising, social, and gaming; and (3) DOS (Decart Optimization Stack, currently at version 2.0), the vertically integrated inference and training platform that powers both Lucy and Oasis and is also licensed externally to cloud providers, AI labs, and hyperscalers. MirageLSD (Live-Stream Diffusion) is the underlying live-stream diffusion model that powers both the Mirage consumer platform and Lucy 2.0; the Lipsync service and Sidekick open-source reference app demonstrate integrations with TTS systems like ElevenLabs. All products are accessible via the Decart API Platform, with a Python SDK (decart-oasis) and documentation available at docs.platform.decart.ai.
Differentiator
Problem solved
Functional benefit
Brands
- Oasis: Decart's World Model for Physical AI, generating interactive, physically accurate, real-time simulations. Oasis 3 is the latest release, the first interactive world model for Physical AI accessible via API.
- Lucy
- DOS (Decart Optimization Stack)
- Mirage
Products and services
- Oasis 3 Decart's flagship interactive world model for Physical AI; generates photorealistic, controllable, multi-view simulation environments in real time for training, testing, and validating autonomous systems. Runs at 22 FPS at 512x768x3 with sub-200ms latency. Targets autonomous vehicles first, with extensions to drones, off-road vehicles, maritime, and humanoid robotics.
- Lucy 2.0 Real-time world transformation model that shifts high-fidelity video editing from offline rendering to live interaction. Supports character swaps, motion control, product placement, clothing changes, and full environment transformation via text prompts and reference images, operating at 30fps at 1080p with near-zero latency. Production-scale deployment across virtual try-on, live advertising, social platforms, and gaming.
- MirageLSD First Live-Stream Diffusion (LSD) AI video model enabling infinite, real-time video generation with zero latency. Generates video frame-by-frame auto-regressively while preserving temporal coherence; supports continuous prompting, transformation, and editing as video is generated. Achieves <40ms response time at 24 FPS.
- DOS (Decart Optimization Stack) Vertically integrated inference and training platform for LLM, agentic, video, and world model workloads. Spans hardware-aware model design, kernel tooling, proprietary compilers, and inference optimization. Powers Decart's own models at >80% Model FLOPS Utilization and is licensed externally to cloud providers, AI labs, and hyperscalers. Runs natively on NVIDIA GPUs, Amazon Trainium, and Google TPUs.
- Decart API Platform Developer platform providing API access to Decart's real-time world models and inference/training infrastructure. Powers integrations with autonomous vehicle developers, robotics teams, and research groups; offers pricing tiers and SDK (decart-oasis Python package).
- Decart Lipsync Service Real-time lipsync service that processes live audio and returns video frames aligned to every phoneme. Manages latency buffering, frame interpolation, and graceful interruption; designed for integration with TTS systems (e.g., ElevenLabs) to produce speaking avatar characters.
- Mirage Consumer platform powered by the MirageLSD model that enables users to transform their surroundings, games, and films into new universes in real time. Available via website with iOS and Android apps.
Quantifiable outcome
- >100x improvement in cost efficiency for video generation
- +7 more outcomes
Companies that use Decart
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
Decart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature11 records
Decart partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- CoreWeavecoreOasis 3 runs on CoreWeave's specialized cloud infrastructure at 22 FPS using NVIDIA HGX B200 systems with CUDA libraries (cuBLAS, cutlass). Purpose-built AI cloud optimized for Decart's real-time inference workloads.
- NVIDIAflagshipDecart's world model infrastructure is co-designed with NVIDIA's accelerated computing platform. Lucy Restyle inference optimized on NVIDIA B40 GPUs via GeForce NOW; RTX Remix integration; NVIDIA Physical AI Open Dataset used to train Oasis 3. AI Grid reference design with Comcast and Charter Spectrum. NVIDIA is both investor and strategic customer.
- ComcastflagshipField trial deploying Decart real-time AI video models for personalized advertising at Comcast edge using NVIDIA GPUs. Reaches 65M homes/businesses; benchmarked sub-12ms edge latency, 29-30 FPS, 90-100% GPU utilization. Demonstrates AI Grid architecture for distributed inference.
- Amazon Web Services (AWS)flagshipCommercial agreement and joint GTM initiative to bring real-time world models to AWS customers at scale. Decart became one of the first to deploy real-time AI models of this class and scale on Trainium; Lucy2 runs on Trainium3 with >80% MFU. Member of AWS Partner Network. Co-designed with Annapurna Labs.
- EtchedcoreDecart and Etched jointly released Oasis, the first experiential real-time open-world AI model. Optimized for Etched's Sohu Transformer ASIC; on NVIDIA H100s today runs at 360p/20fps, while Sohu can run the same model at up to 4K — 10x more users at same price/power.
- ElevenLabscoreJoint "Living Characters" reference architecture combining Decart's Lipsync service (visual credibility, frame-by-frame phoneme alignment) with ElevenLabs' expressive text-to-speech across 29+ languages. Powers adaptive storytelling, healthcare coaching, multiplayer NPC experiences.
- LOOOK.AIcoreDecart's generative AI models power LOOOK.AI's real-time AI-powered clothing try-on for smart mirrors. Enables users to scan QR codes and instantly navigate/switch/combine clothing items directly from smartphones. Deployed in retail storefronts.
Scale indicators12 records
Recent moves6 records
Expansion highlights8 records
Decart competitors and assessment
Company assessmentDirect peers
- World Labs: World Labs develops large world models for spatial intelligence and 3D scene generation. Directly comparable to Decart's Oasis product line as both target interactive, generative world models for physical AI and immersive applications.
- Runway: Runway builds generative video AI models (Gen-3, Gen-4) for content creation and production. Directly comparable to Decart's Lucy 2.0 in real-time video transformation and to Oasis in generative video, though Runway focuses more on offline creative tooling than real-time/physical AI simulation.
- Odyssey: Odyssey is building generative world models for entertainment and simulation. Directly comparable to Decart's Oasis in targeting interactive, AI-generated worlds for visual media and physical AI applications.
- Pika: Pika develops generative video models for content creation and editing. Comparable to Decart's Lucy product line as both target AI-driven video transformation, though Pika emphasizes creative/editing workflows rather than real-time world models for physical AI.
- Luma AI: Luma AI builds generative video and 3D models (Ray2, Dream Machine). Directly comparable to Decart across video generation and world models, with some overlap on physical AI use cases and creative tooling.
- Stability AI: Stability AI develops foundation generative models for video (Stable Video Diffusion), image, and language. Comparable to Decart in open-source generative AI approach and model-based product strategy, though Stability has a broader model portfolio.
- Etched: Etched builds Sohu, a transformer ASIC purpose-built for large transformer inference. Comparable to Decart as a deep collaborator on Oasis and as an infrastructure partner that competes in the inference acceleration layer underlying Decart's DOS.
Emerging players
- Lightmatter: Lightmatter develops photonic compute and interconnect for AI inference acceleration. Comparable to Decart's DOS as both target low-latency, high-efficiency AI inference, though Lightmatter operates at the silicon layer.
- Groq: Groq builds LPU inference accelerators optimized for low-latency AI. Comparable to Decart's DOS in the inference optimization space, and is an integration partner via the Sidekick reference app. Both target deterministic, high-throughput inference.
Others
- ElevenLabs: ElevenLabs develops expressive AI text-to-speech and voice synthesis. Comparable to Decart as a frontier AI research lab with consumer-facing generative products and as a strategic partner via the Living Characters / Sidekick integration architecture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Decart social profiles
Digital presenceDecart compliance and trust
Trust signalCompliance2 records
Decart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decart leadership team
Management profileNumber of profiles
Profiles4 records
Decart funding detail
Funding detailFunding overview
Funding rounds5 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decart
What does Decart do?
Decart develops and sells real-time generative AI world models — Oasis (world model for Physical AI simulation), Lucy (real-time world transformation/editing model), and the Decart Optimization Stack (DOS), a vertically integrated inference and training platform. These products are delivered via a self-serve developer API (platform.decart.ai), enterprise licensing (DOS to hyperscalers and AI labs), and custom deployments for AV/robotics simulation, virtual try-on, live streaming, gaming, and telecom edge AI.
Is Decart a public or private company?
Decart is a private company. It is classified as venture growth investor backed and is currently operating.
When was Decart founded?
Decart was founded in 2023. It employs 101 to 250 people.
Where is Decart based?
Decart is headquartered in San Francisco, United States, in the North America region.
How does Decart make money?
Four revenue lines are on record. Oasis 3 API (per-second consumption) is the primary driver. The others are lucy 2.0 API (per-hour consumption), DOS Optimization Stack licensing to hyperscalers and AI labs and enterprise model deployments and partnerships.
Who are Decart's main competitors?
Direct peers on record are World Labs, Runway, Odyssey, Pika, Luma AI, Stability AI and Etched. Emerging players are Lightmatter and Groq. ElevenLabs is listed as an others.
Does Decart have an API?
Yes. Decart offers a public, API-accessible platform enabling developers to build real-time world model applications. Oasis 3 is positioned as "the first interactive world model available via API." The platform supports agentic inference and world model workloads, with API access available from day one. Authentication is via API key (e.g., DECART_API_KEY). The Oasis API exposes realtime world generation, with the system designed for integration into real robotics simulation pipelines. Developers can use the decart-oasis Python SDK to interact with the platform; pricing and documentation are available via docs.platform.decart.ai. Developer documentation is at docs.platform.decart.ai/models/realtime/oasis-3.