Sanit Chemie
- Company typePrivate
- Founded1983
- HeadquartersLeingarten, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Sanit Chemie firmographics
Firmographics- Name
- Sanit Chemie
- Legal name
- SANIT-CHEMIE Reinigungsmittel und -geräte GmbH
- Website
- https://sanit-chemie.de
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sanit Chemie industry classification
Industry- Product category
- Industrial Cleaning Chemicals
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)
- akta.pro secondary industries
- Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal) (CRAJAOAK), Eco-Friendly Disinfectants & Sanitizers (CRAJAOAF)
Keywords
Where Sanit Chemie is headquartered
LocationHeadquarters
- HQ city
- Leingarten
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Sanit Chemie business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Cleaning and Maintenance Chemicals: SANIT-CHEMIE develops, manufactures, and sells chemical products for professional use in the SHK trades sector, including cleaning agents, descaling products, degreasers, sealants, lubricants, and hygiene products. The company operates through a three-tier distribution system reaching end customers via specialist wholesalers and tradespeople.
- Air Purification Devices (AirClean): Sale of air purification equipment using bipolar ionization technology for spaces of various sizes (80-160+ m³ per hour capacity), including stationary and mobile solutions for large rooms.
- Accessories and Spare Parts: Sale of cleaning equipment, spare parts, and accessories alongside the core chemical product range.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard wholesale pricing through specialist distribution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Sanit Chemie product offering
Product offeringCore offering
SANIT-CHEMIE develops, manufactures, and sells chemical cleaning, descaling, degreasing, and hygiene products for professional SHK (Sanitär, Heizung, Klima) tradespeople. The portfolio spans drain and pipe cleaners, scale removers, sanitary cleaners, heating system maintenance chemicals, an eco-friendly BIO SANIT line, air purification devices using bipolar ionization, drinking water disinfection filters, waterless urinals, and accessories, distributed through specialist wholesalers and field sales.
Product overview
SANIT-CHEMIE develops and manufactures professional cleaning products for tradespeople in the sanitary, heating, and air conditioning (SHK) sectors. Founded in 1983, the company offers a comprehensive portfolio organized into distinct product lines: (1) Drain and pipe cleaning products including RohrGranate®, RohrBombe®, AbflussTaurus®, AbflussHurrikan®, and AbflussTaifun® for clearing blockages and maintaining free-flowing pipes; (2) Scale removal and prevention products including KalkLöser, KalkGranate®, KalkBombe®, and KalkMax Professional devices; (3) Sanitary and household cleaning including NeutralReiniger, ProSanitärReiniger, SpiegelBlank, ArmaturenGlanz, SchimmelFrei, wcReiniger, and UrinsteinLöser; (4) BIO SANIT eco-friendly sub-brand using natural origin ingredients without synthetic additives; (5) Kitchen cleaning products including UltraKraftReiniger, GrillReiniger, and EdelstahlGlanz; (6) Vehicle care including Storzol for professional vehicle cleaning; (7) Frost protection including ScheibenFrostschutzKonzentrat and AuftauGranulat; (8) Air purification with AirClean device line featuring bipolar ionization technology for virus and bacteria inactivation; (9) Drinking water disinfection with pwclean® ULFI filters and ProfiDes® system; (10) Wellness and pool products including HypoChlor and WhirlwannenHygiene; (11) Waterless urinals under uridan® brand; (12) Heating system maintenance with Fauch product line and MAG GefäßFüller; (13) Personal care including hand cleaning pastes, hand disinfection, and first aid products; (14) Surface repair products including AcrylReparaturSet and various care products for different materials. The products are distributed through specialist wholesalers to professional installers and end customers.
Differentiator
Problem solved
Functional benefit
Brands
- BIO SANIT: Eco-friendly cleaning product line using ingredients from renewable raw materials, biodegradable and primarily natural origin. Products are free from synthetic dyes and fragrances.
- Fauch
Products and services
- SANIT RohrGranate® Strong pipe cleaner developed specifically for professional tradespeople to quickly and safely remove stubborn fat deposits, hair, cellulose compounds, and hygiene products. Reaches deep blockages due to high weight and special material density. Safe for biological sewage plants as acid is neutralized before reaching treatment facility.
- SANIT AbflussTaurus® Professional drain cleaner providing a powerful alternative for trade professionals, not subject to EU Regulation (EU) 2019/1148 restrictions. Companion product to the established RohrGranate®.
- SANIT RohrBombe® Acid-free cleaning solution for end customers, easy to use, cannot damage pipes or seals. Provides free drains and siphons throughout the household.
- SANIT AbflussHurrikan® Drain cleaner for clearing blocked drains.
- SANIT AbflussTaifun® Drain cleaner for household use to prevent and clear blockages.
- SANIT RohrReiniger flüssig Liquid pipe cleaner available in various sizes from 1000ml bottles to 20L canisters for professional and household use.
- SANIT RohrReiniger fest (Granulat) Granular pipe cleaner in solid form for professional and household use.
- KalkLöser Scale remover available in various formulations including zinc-safe versions, for removing scale deposits from equipment.
- SANIT KalkGranate® Professional scale removal product for trade use.
- SANIT KalkBombe® Scale removal product for heavy-duty applications.
- KalkMax Professional Professional descaling device for commercial and industrial applications.
- SANIT NeutralReiniger pH-neutral (7.5) cleaner developed for sensitive materials including natural stone, marble, sensitive plastics, sealed wood, light metals, bathroom furniture and floors.
- SANIT Dusch-WC Reiniger Specialized cleaner for shower toilets providing complete care concept ensuring long-term function and hygiene.
- SANIT GrillReiniger High-performance grill cleaner suitable for all grill types, effectively removes fat, oil, protein, encrustations and burnt-on residues.
- SANIT KaffeevollautomatenEntkalker Liquid descaler for coffee machines, coffee makers and household appliances that extends device lifespan and preserves beverage taste.
- SANIT EtikettenEntferner Label remover for quickly and thoroughly removing adhesive labels from sanitary objects.
- SANIT ProSanitärReiniger DU100 Slightly acidic universal cleaner that effectively removes water stains, rust, skin fat and soap deposits from sanitary surfaces.
- SANIT SpiegelBlank Streak-free glass and mirror cleaner that removes atmospheric dirt, grease and dust, and delays rapid re-soiling.
- SANIT ArmaturenGlanz Specialty cleaner for chrome-plated and high-quality coated fixtures that removes deposits quickly and gently. Also usable for descaling washing or dishwashing machines.
- SANIT SchimmelFrei Mold and algae remover that eliminates mold fungi, moss and algae quickly and effectively on all materials.
- SANIT AktivSchaum Active foam cleaner ideal for vertical surfaces with long-lasting foam for extended contact time and strong cleaning power against stains on tiles and grout.
- SANIT wcReiniger flüssig Liquid toilet cleaner with active citrus power that quickly and thoroughly removes dirt and limescale deposits and eliminates unpleasant odors.
- SANIT UrinsteinLöser Urine scale remover with excellent dissolving power for quickly removing urine scale, rust and limescale.
- BIO SANIT Linie Eco-friendly cleaning line using primarily natural origin raw materials, no synthetic fragrances or dyes, and no genetic engineering. Delivers same cleaning results as classic SANIT products with high sustainability focus.
- SANIT UltraKraftReiniger DU3000 Ultra-strong cleaner for grease and burnt-on residues in all areas including kitchen hoods, cooktops, tile backsplashes, microwaves and ovens.
- SANIT EdelstahlGlanz Stainless steel polish for polishing noble metal surfaces in the kitchen.
- SANIT Storzol Vehicle cleaning product for professional vehicle care and maintenance.
- SANIT ScheibenFrostschutzKonzentrat DEKRA-tested windshield frost protection concentrate ensuring clear visibility, available in -30°C and -60°C variants.
- AirClean Luftreinigungsgeräte Room air disinfection devices with bipolar ionization technology that inactivate viruses, bacteria, germs, odors and allergens. Includes Pyramide, Table, Wall, Top, and Compact models for various room sizes (80-160+ m³ per hour).
- SANIT pwclean® ULFI End-point filter providing immediate protection against Legionella, viruses and bacteria for contaminated drinking water installations.
- SANIT HypoChlor Traditional preservative for aqueous systems with broad effectiveness against bacteria, yeasts and fungi for pool and spa hygiene.
- SANIT WhirlwannenHygiene Hygiene product for whirlpool bathtubs ensuring hygienically flawless products without germs and bacteria.
- SANIT uridan® Urinale Waterless and chemical-free urinals for sustainable resource conservation in drinking water areas. Simple and easy to maintain, maximally economical in operation.
- SANIT SpülKaSti RDF blau® Cleaning-active cistern sticks specifically for Geberit DuoFresh system. Invisible alternative to WC hanging deodorizers.
- SANIT WasserkastenWürfel Water cistern cube providing automatic cleanliness and freshness with every flush.
- SANIT MAG GefäßFüller Vessel filler for heating systems to ensure optimal filling of membrane expansion vessels.
- SANIT HeizkesselReiniger Heating boiler cleaner for regular maintenance to ensure economic and environmentally friendly operation.
- Fauch Produktlinie Professional heating system cleaning and maintenance products including Fauch 200, 300, 400, 410, 600, 610 and specialty products for burner and condensing boiler cleaning.
- SANIT HandwaschPaste Hand cleaning paste, sand-free formula for professional hand cleaning.
- SANIT HändeDesinfektion Hand disinfection products available in sizes from 50ml to 5 liters for comprehensive hand hygiene.
- SANIT ErsteHilfe / ErsteHilfePlus First aid kits for professional use on construction sites and workplaces.
Quantifiable outcome
- Even minimal deposits in heating boilers can increase fuel consumption by up to 15%
- +2 more outcomes
Companies that use Sanit Chemie
Customer profileSegments2 records
Ideal customer profiles2 records
Sanit Chemie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sanit Chemie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- uridan®coreSANIT-CHEMIE distributes waterless and chemical-free urinals under the uridan® brand. These urinals are suitable for new construction and retrofitting in existing buildings, offering simple and low-maintenance daily operation with maximum economic efficiency in upkeep. uridan® urinals contribute to water resource conservation in drinking water applications.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Sanit Chemie competitors and assessment
Company assessmentDirect peers
- Orapi Group: French-based European manufacturer of industrial and institutional cleaning, maintenance, and hygiene products. Comparable as a European specialty cleaning-chemical player selling through professional distribution across multiple countries.
- J. B. Kiehl KG: German family-owned manufacturer of professional cleaning products for building services, industry, and food service. Directly comparable as a German specialty cleaning-chemical maker with a long history, broad SKU range, and trade-channel distribution.
- Dr. Schnell Chemie GmbH: German producer of cleaning, disinfection, and hygiene chemicals for professional users in healthcare, food service, and facility management. Comparable as a Germany-based specialty chemical formulator selling through professional distribution.
- Dr. Becher GmbH: German manufacturer of cleaning and hygiene products for commercial kitchens, gastronomy, and sanitary facilities. Comparable as a Germany-based specialty cleaning-chemical brand serving B2B trade customers.
- Werner & Mertz GmbH: German owner-managed manufacturer of professional and consumer cleaning products (Frosch, Erdal, emsal). Comparable for its eco-friendly positioning (Frosch), family-owned structure, and German specialty-cleaning chemistry focus.
- Buzil-Werk Wagner GmbH & Co. KG: German manufacturer of professional cleaning and disinfection chemicals for institutional and industrial users. Highly comparable as a mid-sized German specialty chemical formulator focused on B2B trade customers with a similar product breadth spanning sanitary, floor, and specialty cleaners.
Broad incumbents
- Diversey Holdings Ltd. Global provider of hygiene, cleaning, and infection-prevention products for food service, healthcare, and facility management. Comparable as an I&I cleaning-chemicals incumbent with overlapping sanitizer, descaler, and surface-cleaner product lines.
- Ecolab Inc. US-headquartered global leader in water, hygiene, and infection-prevention solutions serving industrial and institutional customers. Comparable in the I&I cleaning and sanitation category but at vastly larger scale and broader geographic reach.
- Henkel AG & Co. KGaA: Global German-headquartered consumer and industrial chemicals giant with broad I&I cleaning portfolios (Bondu, Pattex, Persil Professional). Comparable as an overlapping I&I cleaning-chemistry competitor but operates at much larger scale with consumer-brand orientation.
- Reckitt Benckiser (Cillit Bang): Global consumer-goods company with Cillit Bang descalers and broader cleaning portfolio. Comparable as a descaler/cleaning-chemical brand but oriented to mass-market consumer channels rather than the SHK trade niche.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sanit Chemie social profiles
Digital presenceSanit Chemie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanit Chemie leadership team
Management profileNumber of profiles
Profiles10 records
Sanit Chemie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanit Chemie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanit Chemie
What does Sanit Chemie do?
SANIT-CHEMIE develops, manufactures, and sells chemical cleaning, descaling, degreasing, and hygiene products for professional SHK (Sanitär, Heizung, Klima) tradespeople. The portfolio spans drain and pipe cleaners, scale removers, sanitary cleaners, heating system maintenance chemicals, an eco-friendly BIO SANIT line, air purification devices using bipolar ionization, drinking water disinfection filters, waterless urinals, and accessories, distributed through specialist wholesalers and field sales.
Is Sanit Chemie a public or private company?
Sanit Chemie is a private company. It is classified as family owned and is currently operating.
When was Sanit Chemie founded?
Sanit Chemie was founded in 1983. It employs 11 to 50 people.
Where is Sanit Chemie based?
Sanit Chemie is headquartered in Leingarten, Germany, in the Europe region.
How does Sanit Chemie make money?
Three revenue lines are on record. Professional Cleaning and Maintenance Chemicals are the primary driver. The others are air Purification Devices (AirClean) and accessories and Spare Parts.
Who are Sanit Chemie's main competitors?
Direct peers on record are Orapi Group, J. B. Kiehl KG, Dr. Schnell Chemie GmbH, Dr. Becher GmbH, Werner & Mertz GmbH and Buzil-Werk Wagner GmbH & Co. KG. Broad incumbents are Diversey Holdings Ltd., Ecolab Inc., Henkel AG & Co. KGaA and Reckitt Benckiser (Cillit Bang).
Does Sanit Chemie have an API?
No public API is recorded for Sanit Chemie.
What industry is Sanit Chemie in?
Sanit Chemie's product category is Industrial Cleaning Chemicals. Its primary akta.pro industry code is IMAEABAG, Industrial & Institutional (I&I) Cleaning Chemicals, with a secondary code of CRAJAOAK, Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal). Its NAICS code is 32561 and its SIC code is 2842.