GVN Performance

What GVN Performance does

GVN Performance is a privately held, founder-led sports performance training company founded in 2017 by Brian Galivan and headquartered in Chicago, Illinois. The company operates four physical facilities — three in Illinois (Chicago at Johnny's West Ice House, Geneva at Fox Valley Ice Arena, and Northbrook, opened Fall 2023) and one in Michigan (Plymouth, inside USA Hockey Arena) — and serves athletes from youth through professional levels, as well as active adults. Its core clientele is concentrated in hockey, including 30+ NHL players who train at the Michigan location during offseasons, plus NCAA, USHL, AHL, PWHL, NTDP, and youth/travel-hockey participants; the company also runs the Eternal Athlete adult program at North Shore and a hockey in-season academy at Michigan.

The company's core product portfolio consists of four main programs: Sports Performance Training (data-driven, hockey-specific strength, speed, agility and recovery), Personal Training (1-on-1, 2-on-1, or 3-on-1 formats for adults and youth), Group Training (small-group classes with a maximum 1:6 coach-to-client ratio), and Online Training (delivered remotely via the TrueCoach app). Underlying methodology is an assessment-first, n=1 individualized programming approach using orthopedic joint assessments, body composition analysis, injury/training history, functional movement analysis, and force plate testing; programming follows linear periodization for youth athletes and undulating/block-based periodization for advanced athletes, with continuous KPI tracking throughout each athlete's profile.

Revenue is generated through recurring subscription-like training engagements priced on a contact/assessment basis (pricing is not publicly disclosed), acquired via direct-to-consumer channels — community reputation, athlete testimonials, Instagram content (~10,914 followers), referrals, and summer training application campaigns. The business is operated at the holding level by the Galivan family (Brian as Head of Performance/Founder, Gabriela as Director of Operations & Strategy/Owner, Patrick as Director of Hockey & Athlete Development), with no disclosed institutional investors, M&A activity, or external capital. Distribution is anchored in co-located partnerships with elite hockey venues and club programs (Chicago Steel, Geneva Cyclones, Chicago Jets Hockey Club, New Trier, Glenbrook North, Wilmette and Winnetka Hockey Clubs), with online coaching as the only non-physical distribution channel.

Name

GVN Performance

Legal name

GVN Performance

Website

https://gvnperformance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

GVN Performance is a multi-location sports performance company operating four facilities in Illinois and Michigan, providing assessment-driven, individualized training primarily for hockey players from youth to professional levels, as well as active adults, through small-coach-ratio in-person coaching and online programming.

Ownership category

akta.pro rank

Product category

Sports Performance Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Sports performance training
• Hockey strength conditioning
• Athletic development programs
• Personal fitness training
• Group fitness classes

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Performance Training: Comprehensive, data-driven training programs for hockey players from youth to professional levels. Includes 90-minute training sessions plus integrated recovery modalities, Monday-Friday training with midweek recovery focus.
2. Personal Training: One-on-one and small-group coaching (1-on-1, 2-on-1, or 3-on-1) for adults and youth clients through both in-person and remote options. 2-4 sessions per week with 4-6 week training blocks.
3. Group Training: Structured small-group classes (6-10 clients) blending strength development, conditioning, and mobility. 60-minute sessions, 1-3 per week, with 1-2 coaches per group.
4. Online Training: Fully tailored training delivered through TrueCoach app. Includes 30-minute consultation and assessment, individualized programming, instructional videos, and ongoing coach support.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels1 record

Core offering

GVN Performance operates four physical training facilities delivering science-driven, individualized sports performance programs (primarily for hockey athletes from youth to professional), personal training, and small-group training. Programs are built from comprehensive one-hour assessments including orthopedic joint limitations, functional movement analysis, force plate testing, and body composition, with delivery either in-person at facilities in Illinois and Michigan or remotely via the TrueCoach app platform.

Product overview

GVN Performance is a multi-location sports performance company offering a unified training system across four facilities in Illinois and Michigan. The core portfolio consists of four main programs: Sports Performance Training (specialized for hockey players from youth to professional levels), Personal Training (individualized coaching for adults and youth), Group Training (small-group classes with 1:6 coach-to-client ratio), and Online Training (remote coaching via TrueCoach app). The company also offers sub-products including the Eternal Athlete Program for adult mobility and the Hockey Strength Academy for in-season development. All programs follow a science-driven, assessment-first methodology with consistent standards across locations.

Differentiator

Problem solved

Functional benefit

Brands

• Fox Valley Fitness: Gym membership component located at the Geneva, IL facility, offering gym memberships and athletic training as part of the Fox Valley Ice Arena complex.

Products and services

• Sports Performance Training
• Personal Training
• Group Training
• Online Training
• Eternal Athlete Program
• Hockey Strength Academy

Quantifiable outcome

• Client testimonial reports gaining nearly 20 pounds of muscle over two summer training cycles
• +3 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Emerging players

• RYPT: Hockey-specific digital training platform delivering strength and conditioning programs to hockey players and teams. Directly comparable to GVN's online training product and same hockey niche, though primarily a software platform rather than facility-based operator.

Broad incumbents

• EXOS: Large-scale sports performance training company serving professional athletes, teams, and tactical operators across multiple sports. Comparable to GVN in delivering assessment-driven S&C programming, though at much broader scale and across many sports rather than GVN's hockey specialization.
• TB12: Athlete performance and recovery brand founded by Tom Brady, offering training, recovery, and nutrition services to professional and consumer athletes. Comparable to GVN in target customer profile and emphasis on longevity/performance, though broader in sport focus and consumer product footprint.

Direct peers

• Mike Boyle Strength & Conditioning: Elite S&C training operation run by Mike Boyle, directly referenced in the backgrounds of multiple GVN coaches (Joe Meloni, Jason Small). Competes for the same elite hockey and professional athlete clientele and uses comparable assessment-driven, individualized programming methodologies.
• Athletic Mentors: Sports performance coaching organization specifically referenced in GVN coach Baillie Sarris's background. Operates in a similar space delivering S&C services to athletes and competes for the same training talent and athlete clientele.
• Parisi Speed School: Multi-location youth and adult sports performance training franchise offering speed, strength, and conditioning programs. Operates with similar subscription-based coaching model and serves comparable youth/active-adult athlete segments, making it one of the closest structural analogs to GVN.

Others

• Compuware Hockey: Major Michigan youth and junior hockey organization with in-house strength and conditioning staff (Jason Small serves as Head Strength Coach for Compuware). Represents an adjacent model where a hockey organization operates S&C internally rather than contracting with an external provider like GVN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gvnperformance
• Xx.com/GVNPerformance
• Facebookfacebook.com/gvnperformance
• LinkedInlinkedin.com/company/gvn-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GVN Performance