Prochoice Chrimatistiriaki Ltd

What Prochoice Chrimatistiriaki Ltd does

Prochoice Chrimatistiriaki Ltd is a privately-held Cypriot Investment Firm (CIF) headquartered in Livadia, Larnaca, Cyprus, regulated by the Cyprus Securities and Exchange Commission (CySEC) under license number 100/09 and operating as a stockbroker. The firm holds direct membership in the Cyprus Stock Exchange (CSE) and remote membership in the Athens Stock Exchange (ASE), serving retail natural persons and corporate/legal-entity clients in Cyprus and Greece, with international market access extended via MetaTrader 4. The company does not accept US clients due to FATCA restrictions, but participates in CRS and GDPR frameworks.

The company's core offering centers on two electronic trading platforms: the proprietary Telemobilo platform providing 24/7 access to CSE and ASE markets with real-time portfolio monitoring, and the third-party MetaTrader 4 (MT4) platform for international markets covering FOREX (67+ currency pairs), commodities (18 instruments), indices (16 CFDs), and equity CFDs/futures (550+ stocks across US, UK, European, and Asian exchanges). MT4 servers are hosted on Equinix LD4 (London) and NY4 (New York) for low-latency execution, with sub-5ms average execution speed under a 100% DMA/STP/NDD Agency-Only model connecting to 15+ Tier-1 liquidity providers. Distribution is supplemented by two tied agents, Latimer Management Services Ltd in Nicosia and Juliva Ltd in Larnaca (both since 20 December 2010), and the firm is supported by 1-10 employees with KPMG as external auditor and PwC as internal auditor.

Revenue is generated primarily through transaction-based fees: commissions on CSE/ASE equity trades, spreads and overnight financing on FOREX/CFD/commodities/indices, and interest income from credit provision for margin trading. Pricing for local markets is published annually in a Charges CSE/ASE document; international FOREX pricing starts from 0-pip floating interbanking spreads with leverage up to 1:400. Client onboarding requires in-person submission of documentation at the Larnaca office or by post. Marketing is conducted through LinkedIn, Facebook, Twitter, an email newsletter, and an SEO-optimized bilingual (English/Greek) website. Per the CSE Council's June 2026 market share report, Prochoice was not ranked among the top brokers on the €134.17 million of CSE share transactions in H1 2026, indicating small-scale positioning in a fragmented domestic market.

Name

Prochoice Chrimatistiriaki Ltd

Legal name

Prochoice Chrimatistiriaki Ltd

Website

https://pro-choice.com.cy

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Prochoice Chrimatistiriaki Ltd is a CySEC-regulated Cypriot Investment Firm (license 100/09) operating as a stockbroker serving retail and corporate clients in Cyprus and Greece, with CSE/ASE equity access via its proprietary Telemobilo platform and international market access via MetaTrader 4.

Ownership category

akta.pro rank

Headquarters

HQ city

Larnaca

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction and Brokerage Fees (CSE/ASE): Commission-based fees charged on equity trades executed on the Cyprus Stock Exchange and Athens Stock Exchange. Fees are outlined in the Charges CSE/ASE document published annually.
2. Foreign Exchange (FOREX) Trading Spreads and Commissions: Revenue generated from spreads on 67+ currency pairs including Major, Minor and Exotic Currency pairs and Precious Metals. Floating interbanking core spreads from 0 pips, with fifth decimal pricing.
3. CFDs and Futures Trading Revenue: Revenue from CFD trading on 550+ equities (US, UK, Germany, France, Netherlands, Spain, Switzerland, Singapore, China, Hong Kong) and futures, including spreads, overnight financing charges, and slippage.
4. Commodities and Indices Trading: Revenue from trading 18 commodities (Brent Oil, US Crude Oil, Coffee, Sugar, London Wheat, London Gasoil) and 16 indices with leverage up to 1:100. Includes spread income and overnight financing charges.
5. Credit/Loan Provision for Margin Trading: Provision of credits or loans to clients to conduct transactions on financial instruments, where the firm granting the credit is involved in the transaction, generating interest income.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Prochoice Chrimatistiriaki is a CySEC-regulated Cypriot Investment Firm (CIF) that provides online brokerage and investment services. It offers execution and reception/transmission of orders for equities on the Cyprus Stock Exchange (CSE) and Athens Stock Exchange (ASE) via its proprietary Telemobilo platform, and access to international markets via the MetaTrader 4 (MT4) platform for forex, commodities, indices, and CFDs/futures.

Product overview

Prochoice Chrimatistiriaki Ltd operates as a Cypriot Investment Firm (CIF) offering a dual-platform trading ecosystem. The core offering centers on two distinct electronic trading platforms: the proprietary Telemobilo platform for local Cyprus and Athens stock exchange trading, and the internationally-oriented MetaTrader 4 (MT4) platform for global market access. These platforms serve as the foundation for trading across multiple product categories including forex (67 currency pairs), commodities (18 instruments), indices (16 CFDs), and equity CFDs/futures (550+ stocks from US, UK, European, and Asian exchanges). Investment services encompass order reception/transmission and execution on behalf of clients, supplemented by custody, research, and credit facilities. A network of tied agents extends the company's reach across Cyprus.

Differentiator

Problem solved

Functional benefit

Products and services

• Telemobilo Electronic Trading Platform Proprietary electronic trading platform providing 24h/day real-time portfolio monitoring, order placement, and account management for CSE and ASE markets. Free of charge to clients.
• MT4 Trading Platform MetaTrader 4 electronic platform for international markets trading, available on computers and mobile (iOS/Android) for 24-hour trading on forex, commodities, indices, and CFDs/futures across global exchanges including LSE, NYSE, NASDAQ, and XETRA.
• Forex Trading Currency trading with 67 Major, Minor and Exotic Currency pairs plus Precious Metals. Features include floating interbanking spreads from 0 pips, leverage up to 1:400, DMA/STP/NDD execution, and sub-5 millisecond execution speed.
• Commodities Trading CFD trading on 18 commodities including Brent Oil, US Crude Oil, Coffee, Sugar, London Wheat, and London Gasoil. Offers leverage up to 1:100 with DMA/STP execution and real market OTC spreads.
• Indices Trading CFD trading on 16 indices including US Dow Jones, German 30, UK 100, Japan 225, and Euro 50. Provides leverage up to 1:100 with direct access to liquidity providers and pools.
• CFDs and Futures Trading CFD and futures trading on 550+ equities across US, UK, Germany, France, Netherlands, Spain, Switzerland, Singapore, China, and Hong Kong markets. Features leverage up to 1:20 for stocks with exchange-direct execution.
• Investment Services Reception and transmission of orders plus execution of orders on behalf of clients for Cyprus Stock Exchange and Athens Stock Exchange. Includes ancillary services such as custody, foreign exchange related to investment services, investment research, and credit/loan provision for transactions.

Quantifiable outcome

• Sub-5ms average execution speed on MT4 international markets; often sub-2ms execution speed
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Latimer Management Services LtdcoreChannel Partner/ Reseller/ Distributor · 20 December 2010Tied agent in Nicosia, Cyprus (77 Strovolos Avenue, Strovolos Centre, 2018, Strovolos, Nicosia). Registration number: 110698. Cooperation commenced 20/12/2010. Provides reception and transmission of orders, on behalf of third parties, for transactions in transferable securities and money market instruments. Acts as a sales extension of Prochoice in the Nicosia region.
• Juliva LtdcoreChannel Partner/ Reseller/ Distributor · 20 December 2010Tied agent in Larnaca, Cyprus (15 Stratigou Timagia, Linda Court, 1st Floor, 6051, Larnaca). Registration number: 179715. Cooperation commenced 20/12/2010. Receives and transmits orders for transferable securities and money market instruments on behalf of third parties. Acts as a sales extension of Prochoice in the Larnaca region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• XM (Trading Point Holdings): XM is one of the largest Cyprus-headquartered online multi-asset brokers, regulated by CySEC, with deep MT4/MT5 execution and FX/CFD/index/commodity offerings that overlap almost identically with Prochoice's international product set. It is a direct peer on the regulated Cyprus online-broker competitive axis.
• Plus500: Plus500 is a publicly listed multi-asset online broker regulated across multiple CySEC-equivalent jurisdictions, offering CFDs on FX, indices, commodities, and equities. It competes with Prochoice's international CFD book and serves similar retail traders seeking low-friction multi-market access.
• FXTM (Forextime): FXTM is a Cyprus-regulated multi-asset broker offering FX, CFDs, and equities through MT4/MT5 platforms. Overlapping CySEC regulation, MT4-based international execution, and similar retail target market make it a direct comparator for client acquisition and product economics.
• eToro: eToro operates a CySEC-regulated entity from Cyprus and offers multi-asset trading (equities, FX, CFDs, crypto) to global retail investors. It is a direct peer in the regulated Cyprus online-broker space and a benchmark for digital onboarding and platform capabilities that Prochoice lacks.
• CISCO Ltd: CISCO is the largest Cypriot stockbroker and leading CSE member (28.71% market share in H1 2026). It offers CSE/ASE equity brokerage with very similar services to Prochoice, making it the most direct local peer for client acquisition, fee structure, and exchange-share dynamics.

Regional players

• Eurobank Equities: Eurobank Equities is a Greek investment services firm affiliated with Eurobank, providing ASE brokerage, research, and investment banking. It serves the same Greek retail and institutional investor base as Prochoice's ASE remote membership and is a regional peer for cross-border Greek client flow.

Broad incumbents

• Bank of Cyprus: Bank of Cyprus is the largest Cypriot bank with a full brokerage and investment services arm covering CSE and international markets. It is a broad incumbent that competes for both retail and corporate investment clients across Cyprus.
• Interactive Brokers: Interactive Brokers is a global multi-asset broker with direct exchange connectivity, DMA execution, and broad product coverage that overlaps with Prochoice's international offering. It serves as a broad incumbent benchmark for execution quality, fee transparency, and platform capability.
• Hellenic Bank: Hellenic Bank is a major Cypriot bank offering in-house brokerage and investment services alongside traditional banking. As a broad incumbent with overlapping CSE brokerage activity, it competes for the same Cypriot retail and corporate clients as Prochoice.
• Saxo Bank: Saxo Bank is a global multi-asset broker and trading technology provider with multi-jurisdictional regulation, DMA execution, and broad equity/FX/CFD coverage comparable to Prochoice's product set. It is a broad incumbent comparable for institutional execution and platform-led distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProchoiceLtd
• Facebookfacebook.com/prochoice.chri
• LinkedInlinkedin.com/company/6420175

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prochoice Chrimatistiriaki Ltd