Latimer Group

What Latimer Group does

Latimer Group (legal entity: Latimer Digital LTD) is a London-based community-led creative agency and production company founded in 2010, named after Latimer Road where its founders produced the BAFTA-nominated film "The Real Notting Hill." The firm operates a proprietary "co-creation" working method in which it builds bespoke communities of the target audience — predominantly young people and niche subcultures — and embeds their input into campaign strategy, content production, and distribution. Its current operational core is a 55,000+ co-creator network spanning 37 countries, with 1,000+ paid opportunities delivered to date, supporting a service portfolio organized around six pillars: Insights (qualitative workshops, video ethnography, real-time digital conversations), Strategy, Community, Content, Creative, and Influencers (micro-influencer recruitment and management).

The business model is professional services: bespoke, project-based engagements scoped per client brief and priced on a quote basis. Revenue streams include agency fees for full co-creation campaigns and content production (covering TV, VOD, social, web, and app builds), paid opportunities delivered to young co-creators, and equity/licensing-style returns from strategic media investments. Customer segments are four-fold: global brands and consumer companies (VOXI by Vodafone, Samsung, Unilever, Bose, eBay, Amazon, Puma, Boots, Paul Smith), government and public sector (Public Health England, Lambeth Council, THINK!/DfT, British Council), charities and NGOs (Greenpeace, ActionAid, Centre Point, The Big Issue, Prince's Trust, Plan International), and broadcasters/cultural institutions (BBC Three, Channel 4, Sky Arts, BFI). The company became a subsidiary of the Broadcast Systems Europe Group in 2020 and has since extended into media properties (YouLook.tv AVoD channel in 2021; CentreStage.tv arts streaming service in 2021).

Name

Latimer Group

Legal name

Latimer Digital LTD

Website

https://latimergroup.org

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

Latimer Group is a London-based community-led creative agency that uses a proprietary co-creation methodology to help global brands, government departments, broadcasters, and charities authentically engage young and niche audiences across 37 countries through bespoke insight, content, and influencer campaigns.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Co-Creation Campaign & Production Services: Fee-based professional services revenue from client engagements covering the full co-creation process — community build, insights, strategy, content production (TV, VOD, social, web, app), campaign distribution and measurement. Examples include work for VOXI by Vodafone, Samsung, Unilever, British Council, Greenpeace, ActionAid, BBC Three, Channel 4, eBay, Bose, Centre Point, Lambeth Council and Public Health England.
2. Paid Co-Creation Opportunities for Young People: Latimer runs paid opportunities for young people to participate in co-creation projects. The company cites 1,000+ paid opportunities for young people delivered to date, with young people compensated for their contributions per separate mutual agreement.
3. Strategic Investment & Brand Initiatives: Latimer has invested in and developed creative strategy for new ventures, including YouLook.tv (an AVoD channel launched by ex-Fox TV's David Smyth) and CentreStage.tv (a brand new arts streaming service co-launched with Worldwide Entertainment and Broadcast Systems Europe).

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Latimer Group is a community-led production company and creative agency that helps brands, governments, charities and broadcasters reach and authentically engage target audiences — particularly young people — through a proprietary co-creation methodology. It offers end-to-end services spanning audience insights, strategy, community building, content production, creative development and influencer campaigns, drawing on a network of more than 55,000 co-creators across 37 countries.

Product overview

Latimer Group operates as a community-led production company and creative agency whose offering is organised as a six-pillar service portfolio — Insights, Strategy, Community, Content, Creative, and Influencers — which are typically engaged together as a unified end-to-end co-creation workflow rather than as a single monolithic software product. The Insights service gathers audience attitudes through workshops and digital conversations, Strategy uses those insights to co-design marketing and distribution plans, Community builds bespoke global audiences to power brand initiatives, Content produces social-first and broadcast output with young creators, Creative develops and tests ideas with the audience, and Influencers activates micro-influencers and tastemakers for distribution. On top of these core services Latimer layers Persona Panels (a 2020 rapid audience-panel add-on) and runs branded event properties — Latimer Talks, Latimer Live, and Inside Scoop — to convene audiences. From 2021 the company has also extended into media properties, providing the creative strategy for the YouLook.tv AVoD channel and investing in the CentreStage.tv arts streaming service, both delivered in partnership with Broadcast Systems Europe following Latimer's 2020 entry into that group.

Differentiator

Problem solved

Functional benefit

Brands

• Latimer Talks: An intimate chat event with influential professionals that connect aspiring young people with the industry.
• Latimer Live
• Inside Scoop

Products and services

• Insights Audience insight and research service that uses proprietary co-creation methodology and a network of 55,000+ co-creators to surface authentic perspectives from target audiences, particularly young people. Used by brands, governments and charities to inform strategy and creative development.
• Strategy Strategic planning service that converts insights from co-creation communities into brand, communications and audience engagement strategies for clients across commercial, public and charity sectors.
• Community Bespoke community building service that recruits, manages and curates online and offline communities of specific target audience segments (often youth) for sustained client engagement, testing and co-creation.
• Content Content production service producing video, editorial, social and digital content informed by co-creation with target audiences, for use across owned, earned and paid channels by client brands and organisations.
• Creative Creative development service that produces campaign concepts, brand platforms and creative work grounded in insights from co-creation with target audiences.
• Influencers Influencer strategy and campaign management service that identifies, recruits and manages creators drawn from Latimer's co-creator network for branded and cause-driven influencer campaigns.
• Persona Panels Standalone persona-led research panel service that recruits audience segments matching specific buyer or stakeholder personas, used by clients for testing creative work, products, messaging and concepts.
• Latimer Talks Flagship thought leadership event series hosted by Latimer Group to showcase youth perspectives, community insights and case studies to clients, prospects and the wider marketing industry.
• Latimer Live Live event format produced by Latimer Group that brings together client teams and members of its co-creator community for in-person co-creation, presentations and immersive experiences.
• YouLook.tv Free ad-supported video on demand (AVoD) youth channel that Latimer Group invested in and for which it provides ongoing creative strategy, drawing on its community and youth insight capabilities.
• CentreStage.tv Arts-focused streaming service that Latimer Group invested in and supported with creative strategy, leveraging its expertise in reaching engaged cultural and youth audiences.

Quantifiable outcome

• £2.6M raised for ActionAid's 'Brutal Cut' FGM campaign
• +7 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

24 partnerships are on record, tiered core, flagship and minor.

• Worldwide EntertainmentcoreStrategic or Co-development Partner · 1 January 2021Collaborating partner on CentreStage.tv — a brand new arts streaming service — bringing an exciting digital solution to the arts sector alongside Broadcast Systems Europe.
• David Smyth (ex-Fox TV)coreStrategic or Co-development Partner · 1 January 2021Latimer launched the creative strategy for YouLook.tv, a brand new AVoD channel launched by ex-Fox TV's David Smyth.
• Greenpeace (World Meat Free Week)coreStrategic or Co-development Partner · 1 January 2019Co-created with 10 Global Influencers to launch and sustain World Meat Free Week; two years running smashed industry benchmarks for engagement and reach.
• Samsung (research partnership)coreStrategic or Co-development Partner · 1 January 2019Undertook one of three major 2019 research projects for Samsung, bringing target audiences together with Samsung to ideate, strategise and share honest feedback; UX product design powered by the audience.
• Unilever (research partnership)coreStrategic or Co-development Partner · 1 January 2019One of three major 2019 research projects for Unilever, bringing target audiences together with the client to ideate, strategise and share honest feedback.
• Public Health EnglandcoreStrategic or Co-development Partner · 1 January 2018A youth community co-created with Public Health England to tackle social issues, combining community, content, creative and influencer workstreams.
• eBay (micro-influencer community)coreStrategic or Co-development Partner · 1 January 2018Recruited and managed a community of 100 micro-influencers who were also shoppers (buyers and sellers) to drive word-of-mouth conversations around eBay Curve (plus-size fashion), Sports & Fitness and eBay Explore.
• Bose (with Ella Eyre)coreStrategic or Co-development Partner · 1 January 2018Influencer-led campaign pairing Bose with critically-acclaimed artist Ella Eyre to promote the BOSE Urban Conductor experience, achieving 1m+ views across Bose social channels and Ella Eyre's million-strong following.
• Centre PointcoreStrategic or Co-development Partner · 1 January 2018Co-created 3 engaging, emotive films told from the perspectives of those directly affected by Centrepoint's mission, values and services — driving Guardian online donations and mass awareness across digital and every major newspaper.
• VOXI by VodafoneflagshipStrategic or Co-development Partner · 1 January 2017The largest known co-creation deal in the UK at the time. 100 young creatives under 25 powered all social media content for the youth mobile brand, making this a flagship long-term strategic partnership.
• Sky Arts (with Lucca's Opera Community)coreStrategic or Co-development Partner · 1 January 2017Latimer worked with Lucca's Opera Community to create 'Passions' for Sky Arts, diversifying its audience appeal; this led to further commissions with the RAF.
• Lambeth Council (Level Up campaign)coreStrategic or Co-development Partner · 1 January 2017Co-created the 'Level Up' campaign with Stormzy breaking taboos around sex and sexual health for young Londoners, alongside community, content and influencer activations.
• BBC ThreecoreStrategic or Co-development Partner · 1 January 2017Shaping content for the digital age with a community of creatives, including the launch of the BBC's Body Positive Campaign bringing different communities into focus.
• Channel 4 (Cutting Edge)coreStrategic or Co-development Partner · 1 January 2017Co-created the prime-time Cutting Edge documentary 'Going to the Dogs' on dog fighting, working directly with the affected community and partnering with award-winning director Penny Woolcock for unprecedented authenticity.
• The Hunter FoundationminorStrategic or Co-development Partner · 1 January 2017Co-created Get It Right (tackling online piracy with the UK's biggest artists) and the #DebunkTheBias impartial EU Referendum Guide with comedians, leveraging the Hunter Foundation's networks.
• The Big IssueminorStrategic or Co-development Partner · 1 January 2017Setting the agenda with those that will shape the future; shaping the future vision of The Big Issue directly with youth activists and journalists.
• ActionAid (via Weber Shandwick)coreStrategic or Co-development Partner · 1 January 2016Weber Shandwick approached Latimer to identify and mobilise influencers for ActionAid's 'Brutal Cut' FGM campaign, with lead influencer Scola Dondo disrupting her daily YouTube content. Campaign raised £2.6M and won two Silver Cannes Lions.
• British Film Institute (BFI)coreStrategic or Co-development Partner · 5 November 2015Co-hosted the official #25andUnder campaign launch with the BFI to celebrate the BFI's new £3 ticket scheme for 16-25 year olds; sold-out event bringing together young creatives, industry professionals (Mo Ali, Nathan Bryon) and BFI's youth networks.
• Cannes Lions (Festival context)minorGTM or Marketing Partner · 29 June 2015Latimer attends and references the Cannes Lions International Festival of Creativity as a key industry context for sharing its co-creation + social good + youth culture proposition.
• Nesta's Make Things Do StuffminorGTM or Marketing Partner · 1 January 2015Latimer teamed up with Nesta's 'Make Things Do Stuff' digital making initiative, and together they digitised the revolution and hosted digital workshops (also with MTDS & Free:Formers).
• British Council (European Innovation Lab)coreStrategic or Co-development Partner · 1 January 2015Latimer and the British Council launched the European Innovation Lab, and ongoing co-creation work has engaged graduates powering product innovation across countries from Montenegro to Turkey (3 million young people).
• UNICEF (with Nike and DFID)coreStrategic or Co-development Partner · 1 January 2014Latimer partnered with Nike, DFID and UNICEF to make the world's first-ever audience-sourced Instagram documentary, raising awareness of forced marriage and FGM; the film got 200k hits in 24 hours.
• Forward Foundation (Young Associates)minorGTM or Marketing Partner · 1 January 2014Latimer promoted the Young Associate programme for the Forward Foundation to its youth audience network.
• TenderminorStrategic or Co-development Partner · 1 January 2013Co-created project 'Jess' with Tender, screened at the Tricycle Theatre and Latimer Bunker.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Livity: UK-based creative agency that specifically works with young people to co-create marketing campaigns for brands and charities. Closest direct peer to Latimer given its shared youth co-creation model and UK enterprise client base.
• Amplify (Amplify Group): London-based youth-focused creative and marketing agency that builds brand strategies and content with young audiences. Direct peer to Latimer in the youth co-creation space.
• Whalar Group: Influencer marketing company that manages creator communities and runs influencer-led campaigns for major brands. Direct peer to Latimer's Influencers service line and micro-influencer community management offering.
• Diva Creative: UK creative agency specialising in purpose-led and behaviour-change campaigns for charities and public sector. Direct peer to Latimer's government/charity vertical, including health and social-cause work.

Broad incumbents

• Mother London: Established UK independent creative agency with a strong reputation for culturally resonant, audience-led campaigns. Comparable to Latimer as a London creative shop competing for similar brand briefs but at a broader, less youth-specialist positioning.
• VCCP: Large UK creative agency network with content and influencer capabilities. Comparable to Latimer for enterprise brand clients and integrated campaign work, though VCCP operates at significantly larger scale and broader scope.
• Wieden+Kennedy: Globally recognised independent creative agency known for culturally impactful, audience-led campaigns. Comparable to Latimer in editorial sensibility and brand-client roster, though at much larger scale and broader category scope.
• The Kitchen (part of Havas): Brand and content agency within Havas that produces youth- and culture-led campaigns for major brands. Comparable as a content + influencer-led agency working with similar enterprise clients.
• We Are Social: Global socially-led creative agency with strong influencer, content and youth-marketing capabilities. Comparable to Latimer across the Social, Influencers and Content service lines for enterprise brand clients.

Others

• Lego Group (agency function): Large global brand with an in-house creator and youth-engagement capability. Relevant as a buyer of youth co-creation services and as a benchmark for the kind of in-house community capability Latimer's clients sometimes emulate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/latimergroup
• Facebookfacebook.com/LatimerGroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latimer Group