Pro Physio

What Pro Physio does

ProPhysio is a privately-held, multidisciplinary physiotherapy practice founded in 2000 and headquartered in George, Western Cape, South Africa, with a stated team of four physiotherapists led by Managing Director Innis Erasmus and Director Wessel Mienie. The practice delivers personalised clinical care across orthopaedic and post-surgical rehabilitation, sports physiotherapy, neurological and respiratory physiotherapy, and paediatric and geriatric care, and serves a mix of individual D2C patients (athletes, post-surgery patients, and general-population clients seeking pain-free movement) plus institutional accounts including local schools, sports clubs, and the Namibian Rugby Team.

The clinical offering is differentiated by two physical assets rather than software: 'The Hub', co-located on the Outeniqua High School campus and self-described as South Africa's first integrated High Performance and Recovery facility combining physiotherapy, recovery technology, and sports performance training; and the Icebein Recovery System, a cold-immersion and compression modality branded as a controlled alternative to traditional ice baths. A Training & Education division extends the practice into workshops, educational talks, internships for physiotherapy students, and on-field team education programmes delivered at client sites.

The business operates on a professional-services revenue model with quote-based, pay-as-you-go billing — no publicly disclosed pricing, subscription tiers, or recurring contracts. Go-to-market is sales-led and predominantly regional: a one-location clinic plus on-site sports-medicine services (e.g., Outeniqua High School 1st XV), supplemented by an owned website, organic social channels (Facebook, Instagram, YouTube), and WhatsApp/phone-driven appointment booking. The ownership structure is founder/management-led, with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Pro Physio

Legal name

ProPhysio George

Website

https://prophysio.co.za

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

ProPhysio is a private, multidisciplinary physiotherapy practice in George, South Africa, delivering personalised orthopaedic, sports, neurological, paediatric and post-surgical rehabilitation to individual patients, schools, and sports teams, including operating The Hub high-performance facility.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Sports and Recreation Instruction (611620)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYMPAKAJAO

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYHLAFAFAK

Pulmonary Rehabilitation Programs

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYEDAOAJAI

Rehabilitation Support (PT/OT Aide)

Education/Vocational, Technical & Trade Education/Healthcare Allied & Clinical Support Training

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Post-surgical rehabilitation
• Performance recovery
• Neurological physiotherapy

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Physiotherapy Sessions: Individual physiotherapy sessions for orthopaedic, sports, neurological, paediatric, and geriatric care. Sessions are personalised and tailored to patient needs.
2. Performance & Recovery Programs: Comprehensive programs combining rehabilitation, sports performance training, and advanced recovery protocols including Icebein therapy.
3. Training & Education Services: Workshops, training sessions, educational talks, and internship programs for schools, clubs, sports teams, coaches, and healthcare professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pro Physio provides personalised physiotherapy and performance care through individual sessions covering orthopaedic and post-surgical rehabilitation, sports physiotherapy, neurological and respiratory physiotherapy, and paediatric and geriatric care. The practice complements clinical care with The Hub, an integrated High Performance and Recovery facility featuring advanced rehabilitation technology and the Icebein cold immersion recovery system, and a Training & Education division delivering workshops, internships, and on-field team education programs.

Product overview

Pro Physio is a multidisciplinary physiotherapy clinic offering a unified suite of services centered around personalised physiotherapy and performance care. The core clinical services include Orthopaedic & Post-Surgical Rehabilitation, Sports Physiotherapy, Neurological & Respiratory Physiotherapy, and Paediatric & Geriatric Care. These are complemented by The Hub (High Performance & Recovery Facility) — South Africa's first dedicated high-performance and recovery facility — and the Icebein Recovery System for cold immersion therapy. Additionally, the Training & Education division provides Workshops & Training Sessions, Educational Talks & Clinics, Internships & Student Training, and Team Education Programmes, creating a comprehensive ecosystem spanning rehabilitation, performance optimization, and professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopaedic & Post-Surgical Rehabilitation Tailored recovery programmes designed to restore function after injury or surgery for orthopaedic and post-surgical patients.
• Sports Physiotherapy Performance-driven physiotherapy for athletes of all levels, covering injury treatment, prevention, and performance optimisation.
• Neurological & Respiratory Physiotherapy Specialist physiotherapy care to enhance breathing, balance, and coordination for patients with neurological and respiratory conditions.
• Paediatric & Geriatric Care Gentle, age-appropriate physiotherapy for young and elderly patients covering paediatric and geriatric care needs.
• The Hub (High Performance & Recovery Facility) Integrated facility combining advanced physiotherapy, cutting-edge recovery techniques, and specialised sports performance training for athletes and rehabilitation patients at Outeniqua High School.
• Icebein Recovery System State-of-the-art cold immersion technology delivering rapid cooling and compression therapy for legs, providing a controlled, hygienic, and efficient alternative to traditional ice baths for athletes.
• Workshops & Training Sessions Interactive sessions for schools, clubs, and sports teams focused on injury prevention, recovery principles, and functional movement.
• Educational Talks & Clinics Engaging, practical presentations simplifying complex physiotherapy and sports science concepts for real-world application by schools, clubs, and sports teams.
• Internships & Student Training Hands-on clinical experience for physiotherapy students that bridges the gap between academic learning and clinical practice at the ProPhysio clinic.
• Team Education Programmes On-field and classroom-based education for coaches and athletes, promoting safer and smarter training habits within sports teams.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Namibian Rugby TeamflagshipOthers · 1 January 2023ProPhysio provided sports-specific recovery and injury prevention services to the Namibian Rugby Team during Rugby World Cup 2023. The partnership contributed to keeping the squad stronger throughout the season, with notable improvements in player performance and confidence.
• Outeniqua High SchoolcoreStrategic or Co-development PartnerOuteniqua High School hosts South Africa's first High Performance and Recovery facility (The Hub) on its premises. This partnership enables ProPhysio to provide integrated physiotherapy, recovery, and sports performance services to student athletes. Wessel Mienie serves as team physiotherapist for the school's 1st XV rugby team.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sword Health: AI-driven digital physical therapy company providing virtual MSK and post-surgical rehab programmes. Comparable to ProPhysio in clinical scope (orthopaedic and post-surgical rehab) but operating through a software-first model with no physical clinics.
• Hinge Health: Digital musculoskeletal and physiotherapy platform delivering exercise therapy remotely. It addresses the same rehab and pain-management use cases as ProPhysio, but via a tech-enabled, scalable model rather than a bricks-and-mortar clinic.
• Plunge: Consumer cold-plunge brand bringing elite-athlete-grade cold immersion therapy to a mass market — overlaps with ProPhysio's Icebein Recovery System positioning and the broader recovery/wellness category.

Broad incumbents

• Restore Hyper Wellness: Multi-site US wellness franchise offering cryotherapy, cold plunge, and recovery services alongside wellness programmes — broadly comparable to the Hub's performance-and-recovery positioning, though at a different scale and geography.
• Nuffield Health: Large UK-based healthcare and wellbeing operator running physiotherapy, rehabilitation, and fitness services as part of a broader portfolio — overlaps with ProPhysio's clinical services but at vastly greater scale and scope.
• Back in Motion Physiotherapy: Established multi-site physiotherapy group (originating in Australia, with South African operations) offering sports, orthopaedic, and neurological physiotherapy — a larger incumbent operating in the same category with broader geographic reach.

Direct peers

• Aspire Physiotherapy: South African physiotherapy clinic providing orthopaedic, sports, and post-surgical rehabilitation services with a multidisciplinary team, directly comparable in service mix and target patient segments to ProPhysio.
• Lamberti Physiotherapy: South African physiotherapy practice offering orthopaedic and sports physiotherapy services, comparable to ProPhysio in clinical scope and direct-to-patient delivery model within the South African market.
• Pushing Boundaries Physiotherapy: South African physiotherapy practice focused on sports and orthopaedic rehab, offering comparable clinical services (manual therapy, sports injury rehab, post-surgical recovery) to a similar patient mix of athletes and post-surgery patients.

Regional players

• LondonCryo: UK-based operator of cryotherapy and recovery studios serving athletes and general wellness clients — directly comparable to ProPhysio's Icebein Recovery System and Hub recovery services, but operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prophysiogeorge
• Instagraminstagram.com/pro.physioinc
• LinkedInlinkedin.com/company/prophysio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Physio