Modstrøm

What Modstrøm does

Modstrøm Danmark A/S is a Danish private energy company (CVR 33 88 47 88) headquartered in Copenhagen that provides climate-friendly electricity supply and a broad portfolio of energy-optimization products and services to residential and business customers across Denmark. The company's core offering is a variable spot-price electricity agreement (EnkEL for residential, SpotEL for business) priced at Nord Pool Spot plus a 10 øre/kWh markup and a 10 kr/month subscription, with no contractual binding. On top of this base, Modstrøm sells and installs solar panels (rooftop, ground-mounted, carport), heat pumps (air-to-air and air-to-water), EV charging stations, residential and commercial ventilation with heat recovery, insulation, and LED lighting.

A notable technical component is IntelliCharge.AI, an autonomous energy management agent that continuously analyzes real-time electricity prices, weather forecasts, and household consumption patterns to optimize solar battery storage, self-consumption, and grid export decisions — including avoidance of negative-price periods. The system supports 10+ inverter brands and is sold either bundled with the Den Grønne Spareaftale subscription (49 kr/month) or as a standalone 10-year license (4,800 kr). Complementary offerings include the Spareaftale green savings bundle (energy insurance of up to 5,000 kr/month for 12 months, green pension advice, customer club), ESG/CSRD reporting for businesses, construction-site electricity supply, and multi-address property management agreements.

Modstrøm distributes through a hybrid model: self-serve digital channels (website, iOS/Android app, online signup forms) for residential acquisition, an inside-sales phone team, and field energy advisors plus a dedicated business sales team for complex commercial installations. The company has been owned by Waterland Private Equity since October 2020 and is led by CEO Anders Millgaard. In May 2025 it won the EUPD 'International Key Driver of the Energy Transition' award and announced a 22.3 MWh (upgradeable to 45 MWh) battery energy storage partnership with Vordingborg Forsyning at Masnedø, signaling a move into grid-scale infrastructure and ancillary services. Revenue is not disclosed.

Name

Modstrøm

Legal name

Modstrøm Danmark A/S

Website

https://modstroem.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Modstrøm is a Danish private green-energy company that supplies variable spot-price electricity and sells/installs solar panels, heat pumps, EV charging, ventilation, and insulation to residential and business customers in Denmark, with IntelliCharge.AI optimizing solar/battery assets autonomously.

Ownership category

akta.pro rank

Product category

Residential and Commercial Green Energy Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation (22111)

SIC

Electric Services (4911), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Microgrid & BTM EMS (Site/Facility Energy Optimization) (EUAFAKAD)

akta.pro secondary industries

DER Aggregation & Virtual Power Plants (VPPs) (EUAMAJAC), Distributed Storage (Behind-the-Meter Batteries) (EUAMAJAE), Onsite Low-Carbon Heat & CHP (Electrified CHP, Fuel Cells, Renewable CHP) (EUABAJAI)

Keywords

• Electricity supply
• Solar panel installation
• Heat pump installation
• EV charging solutions
• Energy optimization services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Electricity Supply (EnkEL): Modstrøm supplies electricity to residential and business customers with variable spot-price contracts. Revenue comes from the spread between Nord Pool spot prices and customer rates, plus a 10 øre/kWh markup and monthly subscription fees.
2. Green Spareaftale (Green Savings Agreement): Monthly subscription service providing energy insurance, energy consulting, pension advice, customer club benefits, and savings guarantees. Offered at 49 kr/month for existing electricity customers or 249 kr/month for non-customers.
3. IntelliCharge AI Subscription: AI-powered energy management subscription for solar panel owners. Includes access to IntelliCharge platform for optimizing self-consumption and battery storage. Available as part of Spareaftale Plus (49 kr/month) or as standalone license (4,800 kr for 10 years).
4. Solar Panel Sales and Installation: Complete solar panel solutions for residential and commercial properties including rooftop, ground-mounted, and carport installations. Includes 30-year performance warranty. Revenue from equipment sales, installation services, and ongoing monitoring.
5. Heat Pump Sales and Installation: Air-to-air and air-to-water heat pump solutions for residential and commercial customers. Includes professional installation, annual service agreements, and financing options.
6. EV Charging Station Sales: Intelligent charging station solutions for businesses and residential customers. Includes installation services and automatic electricity duty refunds processing.
7. Energy Consulting Services: Professional energy advisory services including energy audits, building assessments, and customized optimization plans. Provided as part of customer onboarding and ongoing advisory.
8. Production Agreement (Solar Surplus): Agreement for customers with solar panels to sell surplus electricity back to the grid at spot prices. Modstrøm handles all metering, settlement, and grid registration.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Modstrøm is a Danish climate-friendly energy company that supplies electricity to private households and businesses while installing and servicing green energy solutions such as solar panels, heat pumps, EV chargers, ventilation, and insulation. It bundles power supply with energy-optimization products and smart-charging technology to reduce customers' energy costs and carbon footprint.

Product overview

Modstrøm is a Danish climate-friendly energy company offering a comprehensive portfolio of green energy products and services for both private customers and businesses. The offering combines a core electricity agreement (EnkEL/SpotEL with variable spot pricing) with energy-optimizing add-on products including solar panels, heat pumps (air-to-air and air-to-water), EV charging stations, insulation, and ventilation systems with heat recovery. A key differentiator is IntelliCharge.AI — an autonomous AI agent that optimizes solar battery storage and energy arbitrage. Additional services include the Green Savings Agreement (Den Grønne Spareaftale) with energy insurance, green pension advice, and customer club benefits; ESG reporting for businesses; and professional service/maintenance contracts. Products are available through Modstrøm's website, mobile app, and physical customer service, with professional installation through authorized partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Supply Agreement (EnkEL / SpotEL) Climate-friendly electricity supply contracts for private households (EnkEL) and businesses (SpotEL), offering fixed and spot-price power delivery in Denmark.
• Solar Panels (Solceller) Supply and installation of solar panel systems for private homes and commercial properties to generate on-site renewable electricity.
• Heat Pumps (Varmepumpe) Installation of air-to-air and air-to-water heat pumps for residential and commercial heating, reducing reliance on fossil-fuel heating.
• EV Charging Boxes (Ladeboks) Supply and installation of electric-vehicle charging stations for homes and businesses, with smart charging capabilities.
• IntelliCharge.AI AI-driven smart charging technology that optimizes EV charging based on electricity prices and grid conditions.
• Green Savings Agreement (Den Grønne Spareaftale) A bundled subscription combining electricity supply with green energy optimization products and services at tiered levels.
• Insulation (Isolering) Home and building insulation services to improve energy efficiency and reduce heating costs.
• Ventilation with Heat Recovery Residential and commercial ventilation systems with heat recovery to improve indoor climate and energy efficiency.
• LED Lighting Supply and installation of energy-efficient LED lighting for reduced electricity consumption.
• Energy Consultation Visit (Energibesøg) On-site energy advisory visits assessing customers' properties and recommending energy optimization measures.
• ESG Reporting ESG and sustainability reporting services for business customers to document energy consumption and emissions.
• Energy Insurance (Energiforsikring) Insurance product covering energy installations for customers.
• Business Financing (Finansiering til Erhverv) Financing solutions enabling business customers to fund green energy installations.
• Smart Thermostats (Danfoss Eco) Supply and installation of smart heating thermostats to optimize home heating.
• Construction Electricity (Byggestrøm) Temporary electricity supply solutions for construction sites.
• Property Management Electricity Electricity supply agreements tailored for property administration and multi-tenant buildings.
• Service Agreements (Serviceaftaler) Ongoing maintenance and service contracts for installed energy equipment such as heat pumps and chargers.
• Modstrøm App Mobile application for customers to monitor energy consumption, manage agreements, and control smart charging.

Quantifiable outcome

• Up to 60% savings on heating bills with air-to-water heat pump
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Vordingborg ForsyningcoreStrategic or Co-development Partner · 21 May 2025Partnership for establishing a 22.3 MWh battery energy storage system (BESS) at Masnedø. The project supports grid balancing, arbitrage trading, and integration of renewable energy sources. Modstrøm handles installation and ongoing operation of the BESS facility, expected to be operational by end of 2025.
• EUPD ResearchminorOthersGerman analysis institute that conducts independent research and market data analysis to identify leading companies in energy transition. Awards the Energy Transition Award annually.
• Visma LogbuyminorGTM or Marketing PartnerPartnership for customer loyalty program providing discount cards usable both physically and online. Included with Green Savings Agreement (Spareaftale).
• ADIS A/SminorImplementation/ SI/ Consulting PartnerInsurance claims processor for Energy Insurance. Customers contact ADIS to file claims for unemployment or work incapacity coverage under the Green Savings Agreement.
• EasygreenminorGTM or Marketing PartnerMarketing partner mentioned in signup forms for products including solar systems, ventilation, charging subscriptions, heat pumps, charging stations, energy solutions, and electricity agreements.
• SpotshopminorGTM or Marketing PartnerMarketing partner mentioned in signup forms for products including solar systems, ventilation, charging subscriptions, heat pumps, charging stations, energy solutions, and electricity agreements.
• FinansRådgiverne A/SminorStrategic or Co-development PartnerFinancial advisory partner providing green pension consulting to Modstrøm customers. Offers free consultation (value 4,800 kr) every two years as part of Green Savings Agreement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NRGi: Danish energy cooperative supplying electricity, solar, and energy optimization services to households and businesses. Direct competitor to Modstrøm in variable spot-price electricity contracts and installation services, and a co-recipient of the 2025 Energy Transition Award.
• Verdo: Danish energy company providing electricity, heat, and energy optimization solutions. Co-winner of the 2025 Energy Transition Award and a direct competitor in the Danish green energy retail and BESS-adjacent infrastructure space.
• OK a.m.b.a. Danish consumer-owned energy company offering electricity, heating, and mobility solutions. Competes with Modstrøm on price-competitive electricity supply and bundled home energy products; recognized alongside Modstrøm at the 2025 Energy Transition Award.
• Andel: Danish energy company (formerly DONG Energy's distribution and customer business) supplying electricity, fiber, and charging solutions. Competes with Modstrøm in variable-price electricity supply and EV charging infrastructure across Denmark.
• EWII: Danish energy and fiber company that supplies electricity, provides heat pumps, EV charging, and solar solutions to both private and business customers. Co-winner of the 2025 Energy Transition Award with Modstrøm, with overlapping go-to-market and product portfolio in the Danish green energy retail space.
• SEF Energi: Danish energy retailer serving private and business customers with electricity and energy optimization services. Directly comparable customer base and product offering to Modstrøm, and a 2025 Energy Transition Award co-winner.

Broad incumbents

• Norlys: One of Denmark's largest energy and telecom groups, formed via merger of SE and Eniig. Competes with Modstrøm across electricity supply, EV charging, and fiber, but with materially larger scale, owned distribution infrastructure, and a broader service portfolio.
• E.ON Danmark: Danish arm of European utility E.ON, supplying electricity, heat pumps, solar, and EV charging to Danish households and businesses. Directly comparable product mix to Modstrøm but with parent-group scale, brand, and capital advantages.
• HOFOR: Copenhagen-area multi-utility supplying electricity, district heating, water, and gas. Overlaps with Modstrøm on electricity supply and heat-pump/energy-optimization offerings in the greater Copenhagen catchment where Modstrøm is headquartered.
• Ørsted: Danish-headquartered global renewable energy major developing offshore wind, solar, and storage. Overlaps with Modstrøm at the customer-facing BESS/green-supply level, but operates on a vastly larger, infrastructure-led scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Modstroem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modstrøm