Somax
SOMAX is an Argentine institutional catering and food concession company serving corporate, educational, and hospitality clients across seven provinces with 145,000+ monthly diners, operating under SGS GMP-certified HACCP processes and a triple-impact (B Corp-track) business model.
- Company typePrivate
- Founded2017
- HeadquartersBuenos Aires, Argentina
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Somax does
SOMAX is an Argentine institutional catering and food concession company operating across three core business units: Empresas e Industrias (corporate and industrial dining), Centros Educativos (school cafeteria and healthy kiosk management), and Hotelería & Restaurantes (full-board and event hospitality catering). The company runs a single-interlocutor outsourcing model covering purchasing, personnel, bromatology, logistics, and quality control, supported by HACCP-based processes and a weekly rotating menu developed by in-house nutritionists. Operations span seven Argentine provinces (AMBA, Buenos Aires Province, Neuquén, Río Negro, Córdoba, Mendoza, Salta), serving 145,000+ monthly diners across 20+ institutional clients including government ministries, development banks, logistics firms, hospitality operators, and educational institutions.
The company's technical foundation rests on SGS-certified Good Manufacturing Practices under CAC/RCP 1-1969, Rev. 4 (2003), a weekly satisfaction/quality/compliance measurement system, and a flexible format ecosystem that layers food trucks, coffee corners, grab & go stations, and mobile kitchens onto traditional concession contracts. SOMAX markets itself as a triple-impact (economic, social, environmental) company with a 50/50 gender parity policy and a 70% female workforce, and is pursuing B Corp certification.
Go-to-market is entirely direct enterprise sales with customized proposals delivered within 48 hours and a 2-4 week transition period that guarantees no service interruption. Pricing is not publicly disclosed; corporate dining operates on multi-year managed-services contracts, while flexible formats can be billed per unit, per day, or as a complement to existing dining services. No revenue, funding, or valuation data is disclosed; the company is privately held with no known external investors, and management is led by Director General Maximiliano Sonzogni.
Somax firmographics
Firmographics- Name
- Somax
- Legal name
- SOMAX
- Website
- https://somax.com.ar
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SOMAX is an Argentine institutional catering and food concession company serving corporate, educational, and hospitality clients across seven provinces with 145,000+ monthly diners, operating under SGS GMP-certified HACCP processes and a triple-impact (B Corp-track) business model.
- Ownership category
- akta.pro rank
Somax industry classification
Industry- Product category
- Institutional Catering Services
- NAICS
- Food Service Contractors (72231), Caterers (72232), Cafeterias, Grill Buffets, and Buffets (722514)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)
- akta.pro secondary industries
- In-House Cafeteria Operations & Meal Preparation (EDAEAEAA), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC), Full-Service Catering (Off-Premise) (HSACAGAA)
Keywords
Where Somax is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices8 records
Markets served
Somax business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Corporate Dining Concession: Full outsourcing of corporate dining services including kitchen management, food preparation, service staff, and quality control. Single interlocutor for all gastronomic operations including purchasing, personnel, bromatology, logistics, and quality control.
- School Cafeteria Management: Concession of school dining halls and healthy kiosks for educational institutions. Includes nutritional menu development, food safety compliance, and integrated staff management.
- Hotel & Event Catering: Full-board and all-inclusive gastronomic management for hotels from 50 to over 1,500 daily diners, including high-cuisine restaurant operations, corporate and social event catering.
- Gastronomic Experiences (Flexible Formats): Additional formats including corporate food trucks, grab & go stations, coffee corners, mobile kitchens for mining and construction sites, and themed islands/stations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise contracts with no rigid minimums |
| Unit Pricing | Pay-as-you-go | Per-unit pricing for flexible formats |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Somax product offering
Product offeringCore offering
SOMAX provides full outsourcing and concession of institutional gastronomic services for organizations in Argentina. Its offerings include corporate dining management, school cafeteria and healthy kiosk operations, and hotel and event catering, delivered under a single-provider model that covers purchasing, personnel, bromatology, logistics, and quality control. The company serves 50 to over 1,500 daily diners per location and supplements traditional dining with flexible formats such as corporate food trucks, coffee corners, grab & go stations, and mobile kitchens for remote sites.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Dining Concession (Empresas e Industrias) Managed corporate dining service for businesses and industrial organizations in Argentina, covering kitchen operations, food preparation, service staff, and quality control as a single outsourced provider.
- School Cafeteria Management (Centros Educativos) Full operation of school cafeterias and healthy kiosks for educational institutions, including nutritionist-developed menus, food safety compliance under HACCP/BPM, and integrated staff management.
- Hotel and Event Catering (Hotelería & Eventos) Full gastronomic management for hotels and event venues, including full-board and all-inclusive dining, high-cuisine restaurant operations, corporate event catering, and social event catering for properties ranging from 50 to over 1,500 daily diners.
- Flexible Gastronomic Formats (Food Trucks, Coffee Corners, Grab & Go, Mobile Kitchens) Alternative gastronomic service formats complementing traditional dining, including corporate food trucks, coffee corners, grab & go stations, mobile kitchens for mining and construction sites, and themed islands, contracted per unit, per day, or as a complement to existing dining services.
Quantifiable outcome
- 145,000+ monthly diners served
- +3 more outcomes
Companies that use Somax
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Somax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Somax partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Un Techo para mi PaísminorAugust 2022 collaboration with La Nueva Metropol and NGO Un Techo para mi País for constructing two homes in Pilar, Buenos Aires Province, providing housing for two families in the Los Tilos neighborhood.
- Universidad Nacional de San Martín (UNSAM)minorOctober 2021 partnership with UNSAM's Red de Mentores university linkage program. Students from the School of Economics and Business, School of Science and Technology, and Engineering programs participate in professional practice at SOMAX, developing innovative ideas and co-creation solutions for company challenges.
- SGS ArgentinacoreSGS Argentina is the world's most recognized certification body for quality and food safety standards. They issued SOMAX's GMP Codex Alimentarius certification covering BPM (Buenas Prácticas de Manufactura) and HACCP compliance for food preparation and dining services.
- La Nueva MetropolcoreLa Nueva Metropol is a key hospitality client receiving full catering services. SOMAX achieved one year without COVID cases at their facilities, demonstrating successful food safety protocols. The partnership extends to community projects including housing construction.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Somax competitors and assessment
Company assessmentBroad incumbents
- Aramark: US-based global provider of food, facilities, and uniform services, with institutional catering operations across Latin America. Comparable to SOMAX in serving corporate dining, education, and hospitality segments with integrated on-site service models.
- Sodexo: Global food services and facilities management company with significant institutional catering operations in Argentina and Latin America. Comparable to SOMAX in serving corporate, education, and healthcare clients with on-site dining concessions.
- ISS A/S: Global facility services provider including workplace food and catering services. Comparable to SOMAX as a facilities-management-adjacent food service operator serving large institutional clients across multiple geographies.
- Compass Group: Global leader in contract food services and support services, operating in Argentina through brands such as Eurest. Directly comparable to SOMAX as an institutional and corporate catering contractor with multinational procurement scale and broader facility services.
Direct peers
- Gategroup: Specialized global catering and hospitality provider focused on travel, hospitality, and institutional clients. Comparable to SOMAX in running contracted food service operations at scale, though oriented more toward travel/hospitality than corporate dining.
- Eurest (Compass Group brand): Compass Group's brand dedicated to corporate and institutional dining, with operations across Latin America. Directly comparable to SOMAX's Empresas/Industrias business unit in serving workplace dining and corporate cafeterias.
Emerging players
- Newrest: Independent catering and remote-site hospitality group expanding across Latin America. Comparable to SOMAX in multi-vertical contract catering and in serving remote-site / industrial contexts (mining, energy), which overlaps with SOMAX's mobile kitchens for mining and construction.
Regional players
- Delicity Catering: Argentine catering company serving corporate and event clients with on-site and event catering services. Comparable to SOMAX in Buenos Aires corporate catering and event services, though typically focused more on event catering than ongoing concessions.
- Serpasa: Argentine institutional catering and food services company focused on corporate dining, schools, and industrial sites. Closest direct regional peer to SOMAX, competing in the same verticals within Argentina with overlapping customer profiles.
Others
- Nestlé Professional: B2B foodservice arm of Nestlé supplying products, menu solutions, and operational support to institutional caterers and HORECA customers. Comparable to SOMAX as a participant in the same Argentine institutional foodservice ecosystem, though as a supplier rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Somax social profiles
Digital presenceSomax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Somax leadership team
Management profileNumber of profiles
Profiles2 records
Somax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Somax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Somax
What does Somax do?
SOMAX provides full outsourcing and concession of institutional gastronomic services for organizations in Argentina. Its offerings include corporate dining management, school cafeteria and healthy kiosk operations, and hotel and event catering, delivered under a single-provider model that covers purchasing, personnel, bromatology, logistics, and quality control. The company serves 50 to over 1,500 daily diners per location and supplements traditional dining with flexible formats such as corporate food trucks, coffee corners, grab & go stations, and mobile kitchens for remote sites.
Is Somax a public or private company?
Somax is a private company. It is classified as unknown and is currently operating.
When was Somax founded?
Somax was founded in 2017. It employs 51 to 100 people.
Where is Somax based?
Somax is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Somax make money?
Four revenue lines are on record. Corporate Dining Concession is the primary driver. The others are school Cafeteria Management, hotel & Event Catering and gastronomic Experiences (Flexible Formats).
Who are Somax's main competitors?
Broad incumbents on record are Aramark, Sodexo, ISS A/S and Compass Group. Direct peers are Gategroup and Eurest (Compass Group brand). Newrest is listed as an emerging player. Regional players are Delicity Catering and Serpasa. Nestlé Professional is listed as an others.
Does Somax have an API?
No public API is recorded for Somax.
What industry is Somax in?
Somax's product category is Institutional Catering Services. Its primary akta.pro industry code is IMAIAAAE, Food Services & Catering (On-site/Corporate Dining/Vending), with a secondary code of EDAEAEAA, In-House Cafeteria Operations & Meal Preparation. Its NAICS code is 72231 and its SIC code is 5812.