SPECCHi
SPECCHi is a Peruvian beauty chain operating six salons, two spas, and one anti-aging clinic in Lima, offering professional hairdressing, spa treatments, and retail of premium international hair-care brands to individual consumers and corporate clients.
- Company typePrivate
- Founded1987
- HeadquartersLima, Peru
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SPECCHi does
SPECCHi, legally operated as Samca S.A.C., is a Peruvian beauty and wellness chain founded in 1987 by stylist Ángel Sampietro. The company operates a multi-format retail and services platform comprising six hair salons, two dedicated spa locations, and one anti-aging medicine clinic, all concentrated in Lima's premium districts (Miraflores, La Molina, Chacarilla, Jockey Plaza, and the Swissôtel). Its service portfolio spans professional hairdressing (cuts, styling, coloring, treatments), spa rituals including anti-stress and body treatments, and medical anti-aging services, supported by a workforce of more than 180 trained professionals.
On the retail side, SPECCHi curates a portfolio of premium international hair-care brands — Kérastase, Moroccanoil, Olaplex, Davines, Redken, American Crew, Revlon, TIGI, L'Oréal, and Biotop — distributed through its own e-commerce storefront (specchi.com.pe/shop) with home delivery across Lima and Peruvian provinces, plus in-store pickup and in-salon retail. The technology layer is intentionally light: a WooCommerce-style shop, WhatsApp-based appointment booking per location, and social media channels (Facebook, Pinterest, TikTok, YouTube) for top-of-funnel engagement. No bespoke platform, mobile app, or API integrations are disclosed.
Revenue mechanics are diversified across three streams: (1) professional salon and spa services billed per visit, (2) retail product sales with unit pricing ranging from S/79 to S/432, and (3) digital and physical gift cards priced S/100 to S/800, including pre-set service packages such as the S/274 cut-brushing-manicure bundle and the S/380 anti-stress ritual. The go-to-market is direct-to-consumer, with a secondary corporate sales channel for employee gifting. The company is privately held with no disclosed external funding, no M&A activity, and ownership appearing to remain founder-controlled.
SPECCHi firmographics
Firmographics- Name
- SPECCHi
- Legal name
- Samca S.A.C.
- Website
- https://specchi.com.pe
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SPECCHi is a Peruvian beauty chain operating six salons, two spas, and one anti-aging clinic in Lima, offering professional hairdressing, spa treatments, and retail of premium international hair-care brands to individual consumers and corporate clients.
- Ownership category
- akta.pro rank
SPECCHi industry classification
Industry- Product category
- Beauty Salon and Spa Services
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
Keywords
Where SPECCHi is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices6 records
Markets served
SPECCHi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Product Sales: Sale of professional hair care products including shampoos, conditioners, masks, treatments, serums, thermal protectors, and styling products from premium brands such as Kérastase, Moroccanoil, Olaplex, and others. Products are sold through e-commerce and in-salon.
- Salon and Spa Services: Hair styling, spa treatments, and antiaging clinic services offered at six salon locations, two spa locations, and one antiaging clinic in Lima, Peru.
- Gift Cards: Digital and physical gift cards available in denominations from S/100 to S/800, and pre-set packages for specific services like cut, brushing, manicure, and spa rituals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital Gift Cards |
| Unit Pricing | Pay-as-you-go | Professional Hair Care Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SPECCHi product offering
Product offeringCore offering
SPECCHi is a Peruvian beauty chain that operates six hair salons, two spa locations, and one anti-aging medicine clinic in Lima, Peru. The company provides professional hairdressing and spa services directly to consumers and retails a curated portfolio of premium international hair care brands through its own e-commerce storefront and in-salon sales.
Product overview
SPECCHi is a leading Peruvian beauty salon and spa chain operating 6 salons, 2 spas, and 1 anti-aging medicine clinic in Lima. The company offers professional hair care services and retails a portfolio of premium hair care products from international brands including Kérastase, Moroccanoil, Olaplex, American Crew, Biotop, Davines, Redken, Revlon, TIGI, and L'Oréal. Their product range includes shampoos, conditioners, hair masks, heat protectants, serums, styling products, and treatments across categories such as anti-frizz, color protection, repair, hydration, and volume. They also offer digital and physical gift cards for their services.
Differentiator
Problem solved
Functional benefit
Products and services
- Salon Services Professional hairdressing services including cuts, brushing, styling, coloring, and hair treatments delivered at six salon locations across Lima, Peru. Targeted at individual consumers seeking professional hair care.
- Spa Services
Companies that use SPECCHi
Customer profileSegments2 records
Ideal customer profiles2 records
SPECCHi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SPECCHi partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
SPECCHi competitors and assessment
Company assessmentBroad incumbents
- Sephora: Global multi-brand beauty retailer carrying premium cosmetics, skincare, and hair care. Comparable to SPECCHi in retailing curated premium beauty brands to consumers across physical and digital channels.
- L'Oréal Professionnel: Professional beauty division of L'Oréal distributing Kérastase and L'Oréal Professionnel to salons globally. Comparable to SPECCHi as both an upstream brand partner and a model of premium salon-distributed hair care.
- Sally Beauty: Specialty beauty retailer focused on professional and consumer hair care products. Comparable to SPECCHi in distributing premium professional hair care brands through a retail channel that serves both stylists and end consumers.
- Wella Company: Global professional hair care brand owner (Wella, Sebastian, Nioxin) supplying salons worldwide. Comparable to SPECCHi as the supplier behind professional salon services and one of the brands SPECCHi retails (TIGI is closely aligned).
Direct peers
- Great Clips: Largest hair salon franchise in North America with thousands of locations. Comparable to SPECCHi in multi-unit salon operations, walk-in/appointment service model, and concentrated geographic clustering strategy.
- Toni&Guy: Global premium hairdressing salon chain offering cutting, coloring, and styling services across multiple countries. Directly comparable to SPECCHi in service category, premium positioning, and multi-location franchise-like model.
- Franck Provost: International premium salon chain with locations across Europe and beyond. Comparable to SPECCHi in operating upscale hair salons with professional product retail and standardized service quality.
- Jean Louis David: Large European-headquartered salon chain offering cuts, color, and styling services. Comparable to SPECCHi in delivering standardized premium salon services through a multi-location retail format.
Regional players
- Yanbal International: Peruvian-founded beauty company selling cosmetics and personal care across Latin America. Comparable to SPECCHi as a Peru-rooted beauty brand with direct-to-consumer sales model and regional market presence.
- Belcorp: Major Peru- and Latin America-based beauty products company (esika, L'Bel, Cyzone). Comparable to SPECCHi as a leading Peruvian-headquartered beauty brand with deep regional distribution and multi-brand portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SPECCHi social profiles
Digital presenceSPECCHi financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPECCHi leadership team
Management profileNumber of profiles
Profiles1 record
SPECCHi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPECCHi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPECCHi
What does SPECCHi do?
SPECCHi is a Peruvian beauty chain that operates six hair salons, two spa locations, and one anti-aging medicine clinic in Lima, Peru. The company provides professional hairdressing and spa services directly to consumers and retails a curated portfolio of premium international hair care brands through its own e-commerce storefront and in-salon sales.
Is SPECCHi a public or private company?
SPECCHi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SPECCHi founded?
SPECCHi was founded in 1987. It employs 51 to 100 people.
Where is SPECCHi based?
SPECCHi is headquartered in Lima, Peru, in the Latin America region.
How does SPECCHi make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are salon and Spa Services and gift Cards.
Who are SPECCHi's main competitors?
Broad incumbents on record are Sephora, L'Oréal Professionnel, Sally Beauty and Wella Company. Direct peers are Great Clips, Toni&Guy, Franck Provost and Jean Louis David. Regional players are Yanbal International and Belcorp.
Does SPECCHi have an API?
No public API is recorded for SPECCHi.
What industry is SPECCHi in?
SPECCHi's product category is Beauty Salon and Spa Services. Its primary akta.pro industry code is CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments). Its NAICS code is 812112 and its SIC code is 2844.