The Together Project
The Together Project is a UK charity operating intergenerational activity programmes, including baby-and-toddler music sessions in care homes, arts exchanges, and storytelling projects, that connect families, children, and older adults to reduce loneliness. Free to beneficiaries and funded primarily by charitable grants, donations, and corporate partnerships.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Together Project does
The Together Project is a UK-registered charity (CIO, charity number 1192175) founded in 2017 by Louise Goulden that designs and delivers intergenerational programmes to reduce loneliness and strengthen community connection across the lifespan. Its core programmes include Songs & Smiles (weekly intergenerational music sessions held in care homes pairing babies and toddlers with their parents and older residents), Crafting Connections (a monthly arts and crafts exchange mailed between children and care home residents), You Me Us (early-years storytelling), HIP Haringey Intergenerational Podcast (a teen-and-elder podcasting pilot), and We are Friends (a library-based storytelling programme commissioned by the London Borough of Waltham Forest). Delivery is in-person at partner venues across England, with the charity absorbing all programme costs so services are free to beneficiaries.
The organisation operates an asset-light, non-technological delivery model: there is no proprietary software platform, no app, and no AI/ML infrastructure, with operations running on a small central team of 8 part-time staff supported by a 7-trustee board, freelance practitioners, and a volunteer network that includes a structured 'Joy Spreader' referral programme. Impact measurement is a stated priority, with annual impact reports producing quantified outcomes such as 78% of participants feeling less lonely, 89% of residents feeling more connected to community, and 100% of care home staff reporting positive changes in resident wellbeing.
Revenue is grant-dominated and diversified across a roster of major UK charitable funders including Comic Relief, National Lottery Community Fund, McCarthy Stone Foundation, Garfield Weston Foundation, City Bridge Foundation, and Save the Children, supplemented by individual donations (single, monthly, and legacy gifts), corporate partnerships (notably HARIBO UK from 2025), local authority commissioning contracts, and a small but growing training and consultancy stream that includes an international engagement with Big Little Buddies Inc. in Melbourne, Australia. Go-to-market is community-led and event-driven, with growth reliant on word-of-mouth among parents, care home referrals, sponsored challenge events, and earned media across national press including The Guardian, The Times, BBC, and Sky News.
The Together Project firmographics
Firmographics- Name
- The Together Project
- Legal name
- The Together Project CIO
- Website
- https://thetogetherproject.org.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Together Project is a UK charity operating intergenerational activity programmes, including baby-and-toddler music sessions in care homes, arts exchanges, and storytelling projects, that connect families, children, and older adults to reduce loneliness. Free to beneficiaries and funded primarily by charitable grants, donations, and corporate partnerships.
- Ownership category
- akta.pro rank
The Together Project industry classification
Industry- Product category
- Community and Social Services
- NAICS
- Child Care Services (6244), Services for the Elderly and Persons with Disabilities (62412), Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Intergenerational Day Programs (Seniors + Childcare) (HSABANAJ)
- akta.pro secondary industries
- Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF), Kids & Family Curated Content Platforms (MPACAKAL)
Keywords
Where The Together Project is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Together Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Grants and Funded Programmes: Revenue from charitable trusts and foundations including Comic Relief, National Lottery Community Fund, McCarthy Stone Foundation, Garfield Weston Foundation, City Bridge Foundation, and other grant-making organisations. Also includes local authority contracts.
- Individual Donations: Single, monthly, or annual donations from individuals supporting the charity's mission. Regular giving provides predictable, ongoing income for planning services.
- Training and Consultancy Services: Fee-for-service consultancy provided to other organisations seeking to develop intergenerational programmes, including international clients such as Big Little Buddies Inc. in Melbourne.
- Corporate Partnerships: Financial and in-kind support from corporate partners including product donations, employee engagement programmes, skills-based volunteering, and team-building day participation.
- Gift in Memory / Legacies: Legacy gifts and in-memory donations, including gifts in Wills and collections in lieu of flowers.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
The Together Project product offering
Product offeringCore offering
The Together Project delivers a portfolio of in-person intergenerational programmes that bring babies, toddlers, parents/guardians, teenagers, and older adults together through music, movement, arts and crafts, storytelling, and podcasting activities hosted at care homes, libraries, and community venues across the UK. Programmes are provided free of charge to beneficiaries, with revenue derived from grants, donations, corporate partnerships, local authority contracts, and paid training and consultancy services for other organisations seeking to develop intergenerational programmes.
Product overview
The Together Project is a national charity operating a portfolio of intergenerational programmes designed to reduce loneliness and foster community connections across generations. The core offerings include six active programmes: Songs & Smiles (intergenerational baby and toddler music groups held in care homes), Crafting Connections (arts and crafts exchange pairing children with care home residents), You, Me, Us (intergenerational storytelling for early years children), HIP Haringey Intergenerational Podcast (teen podcasting project), and We are Friends (library-based storytelling in Waltham Forest). Additionally, the organisation provides Training and Consultancy services and Knowledge-share/Workshops/Speaking opportunities. A previous programme, Hand in Hand Together, addressed lockdown isolation in 2020. The portfolio is unified by its mission to connect generations through joyful, engaging activities but serves distinct age groups and delivery formats.
Differentiator
Problem solved
Functional benefit
Brands
- Songs & Smiles: Intergenerational baby and toddler music group bringing together children, parents/guardians, and older adults in care homes through music, movement, and social activities
- Crafting Connections
- You, Me, Us
- HIP (Haringey Intergenerational Podcast)
- We are Friends
- Hand in Hand Together
Products and services
- Songs & Smiles An intergenerational baby and toddler music group held in care homes and communal lounges, combining music, movement, singing, percussion instruments, coloured scarves, and bubble activities to bring together young children, their parents/guardians, and older adults. Delivered free of charge to families and older residents across 30+ care home venues in England.
- Crafting Connections An arts and crafts exchange programme pairing children with care home residents to deliver monthly crafting activities and handmade artwork, providing ongoing connection and creative engagement across generations. Packs are mailed monthly to participating care homes and children via the craftingconnections.org.uk membership account.
- You, Me, Us An intergenerational storytelling project bringing together children in early years with older adults through co-creation, interactive stories, and creative art activities. 100% of children improved confidence through participation in this programme.
- HIP - Haringey Intergenerational Podcast A podcasting pilot project that brought together young people aged 14-18 and older residents aged 72-85 in Haringey to create personal podcasts and foster intergenerational connections through audio storytelling. 86% of teenagers reported really enjoying the project.
- We are Friends An intergenerational storytelling project in libraries commissioned by the London Borough of Waltham Forest, bringing together older residents, young children, and their parents/carers for shared reading and creative activities.
- Training and Consultancy Expertise and consultancy services that upskill and empower other organisations to deliver social change and intergenerational activities in their own communities, including support for developing operational models. Includes international clients such as Big Little Buddies Inc. in Melbourne, Australia.
- Knowledge-share, Workshops and Speaking Opportunities Educational presentations, workshops, and speaking engagements to inspire others to make intergenerational connections, including participation at conferences such as NAPA Activity Providers annual conference, Government Events Wellbeing In The Voluntary Sector conference, and Family Arts Conference.
Quantifiable outcome
- 78% of Songs & Smiles participants felt less lonely
- +8 more outcomes
Companies that use The Together Project
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
The Together Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Together Project partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core, minor and major.
- HARIBO UKflagshipEmployee engagement programme partnership combining support for Songs & Smiles sessions with corporate employee engagement activities. HARIBO brand brings childlike happiness and community focus to the partnership.
- National Dementia Care Accreditation Scheme (NaDCAS)coreOfficial partnership announced 2025 - The Together Project is NaDCAS's first-ever partnership. Collaboration to bring more joy, connection and meaningful moments to people living with dementia in care homes across the UK.
- Hallmark Care HomescoreSince 2018, Hallmark Care Homes has partnered with The Together Project. They received bespoke training programme for Lifestyles teams to deliver intergenerational sessions with profoundly positive effects on residents.
- Clear Channel (Platform for Good)flagshipSummer 2025 campaign donated digital billboard space across UK. Campaign theme 'That's What It's All About' celebrating music, rhythm, smiles, and togetherness. Generated positive ripple effect in sign-ups in billboard areas.
- Motherly LoveminorPartnership with NCT founder Milli Richards on initiative to improve mental health of hundreds of new parents.
- Big Little Buddies Inc. (Melbourne, Australia)minorMelbourne-based charity received consultancy services from The Together Project to help develop their operational model. Founder Monique described it as 'hands-down the best thing I have done to improve and grow my not-for-profit.'
- London Borough of HaringeycoreLocal authority partner commissioning the HIP (Haringey Intergenerational Podcast) project bringing together teenagers and older residents.
- London Borough of Waltham ForestcoreCommissioned We are Friends intergenerational storytelling project in libraries since 2020. Early Years Service described The Together Project as 'absolutely wonderful to work with, inspiring, passionate, kind and enthusiastic.'
- London Borough of Tower HamletsminorLocal authority community partner for intergenerational programmes.
- One HousingminorHousing provider partner for intergenerational activities.
- Barchester HealthcaremajorMajor care home operator partner providing venues for Songs & Smiles and other programmes.
- MHA (Methodist Homes)majorMajor care home provider partner for intergenerational sessions including venues in Altrincham, Didsbury and other locations.
- Care UKmajorMajor care home operator partner for intergenerational programmes.
- Ellison (Gemma Farrell, Sales Manager)minorProvides creative supplies to both care homes and children participating in Crafting Connections, allowing intergenerational friendships to flourish.
- Gardiner & TheobaldminorCorporate volunteer day with arts and crafts workshop contributing to reduction of loneliness and enhancing care home residents' sense of connection to broader community.
- United for All AgesminorPartnership referenced in relation to Hope for All Ages report on intergenerational mixing.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
The Together Project competitors and assessment
Company assessmentRegional players
- Linking Generations Northern Ireland: Northern Ireland-based organisation promoting intergenerational work and policy. Same core mission as TTP but geographically focused on NI; useful comparability on programme design rather than direct competition.
Direct peers
- Magic Me: UK charity running intergenerational arts programmes that bring together older adults and younger people in care homes and community settings. Closest direct competitor given overlapping mission, in-person delivery model, and beneficiary overlap with TTP's Crafting Connections and Songs & Smiles.
- Re-engage (formerly Contact the Elderly): UK charity tackling social isolation in older people through group activities and intergenerational contact. Comparable in target beneficiary (lonely older adults) and community-led delivery model, though less focused on very young children than TTP.
- Generations Working Together: Scottish network promoting intergenerational practice, training and project development across the UK. Highly comparable in mission and beneficiary focus, though operating primarily in Scotland and as a membership network rather than direct delivery.
- Beth Johnson Foundation: UK charity focused on intergenerational practice, ageing research and policy. Comparable in mission around connecting generations and supporting older people, with a longer-established research and policy footprint than TTP.
- United for All Ages: UK charity and think tank focused on connecting generations and tackling age segregation. TTP lists United for All Ages as a partner on the Hope for All Ages report, indicating deep thematic overlap and a comparable intergenerational remit.
Broad incumbents
- Age UK: UK's largest charity for older people, offering information, advice, campaigning and local services. Overlaps with TTP in addressing older-adult isolation, but operates at vastly greater scale and with a much broader remit than TTP's intergenerational focus.
- Royal Voluntary Service: Large UK charity using volunteers to support older people in hospitals and the community. Comparable on community volunteering for older adults but with a much broader portfolio including hospital services and a longer-established national footprint.
- Centre for Ageing Better: UK charity working on research, policy and practice to address ageing-related inequalities including social isolation. Comparable thematic focus on loneliness and ageing, but operates as a funder/policy organisation rather than direct programme delivery.
Others
- National Activity Providers Association (NAPA): UK membership body for activity providers in care settings, including older adult care. TTP presents at NAPA's annual conference and has been a finalist in its associated awards. Ecosystem partner rather than competitor, with comparable audience of care home activity teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Together Project social profiles
Digital presenceThe Together Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Together Project leadership team
Management profileNumber of profiles
Profiles9 records
The Together Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Together Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Together Project
What does The Together Project do?
The Together Project delivers a portfolio of in-person intergenerational programmes that bring babies, toddlers, parents/guardians, teenagers, and older adults together through music, movement, arts and crafts, storytelling, and podcasting activities hosted at care homes, libraries, and community venues across the UK. Programmes are provided free of charge to beneficiaries, with revenue derived from grants, donations, corporate partnerships, local authority contracts, and paid training and consultancy services for other organisations seeking to develop intergenerational programmes.
Is The Together Project a public or private company?
The Together Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Together Project founded?
The Together Project was founded in 2017. It employs 1 to 10 people.
Where is The Together Project based?
The Together Project is headquartered in London, United Kingdom, in the Europe region.
How does The Together Project make money?
Five revenue lines are on record. Grants and Funded Programmes are the primary driver. The others are individual Donations, training and Consultancy Services, corporate Partnerships and gift in Memory / Legacies.
Who are The Together Project's main competitors?
Linking Generations Northern Ireland is listed as a regional player. Direct peers are Magic Me, Re-engage (formerly Contact the Elderly), Generations Working Together, Beth Johnson Foundation and United for All Ages. Broad incumbents are Age UK, Royal Voluntary Service and Centre for Ageing Better. National Activity Providers Association (NAPA) is listed as an others.
Does The Together Project have an API?
No public API is recorded for The Together Project.
What industry is The Together Project in?
The Together Project's product category is Community and Social Services. Its primary akta.pro industry code is HSABANAJ, Intergenerational Day Programs (Seniors + Childcare), with a secondary code of EDAAAMAI, Arts, Culture & Creative Learning for Seniors (Music, writing, crafts). Its NAICS code is 6244 and its SIC code is 8300.