Purpose
Purpose is a New York-based SaaS company that provides an AI-powered grant discovery, matching, writing, and reporting platform for nonprofit organizations, offered on tiered monthly and annual subscriptions.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Purpose does
Purpose Technologies AI Inc. (operating as Purpose, PurposeTech.ai, and Purpose AI) is a New York-based, privately held SaaS company founded in 2023 that builds AI-powered tools for nonprofit organizations. Its flagship product, Purpose AI Grant Assistant, is an end-to-end grant workflow platform that combines weekly curated grant discovery and matching against a 'Custom AI Nonprofit Profile' with generative-AI proposal drafting and a style/voice adaptation feedback layer; a separate product, Purpose AI PRO, extends the same AI infrastructure into multi-language custom AI assistants that nonprofit teams can deploy across operational workflows beyond grant writing. The platform is delivered as a SaaS subscription with publicly disclosed per-org pricing ($50/month or $500/year for Grant Assistant) and per-seat pricing on PRO ($30/user/month or $300/user/year), supported by a 30-day free trial, credit-card auto-renewal, and a self-serve website signup, with a 'Request Demo' enterprise motion layered on top for larger nonprofits. The company markets primarily through its own website and SEO-optimized landing pages and operates only in the United States, with the Terms of Service explicitly excluding the EEA, UK, and Switzerland. The company is founder-controlled (CEO & Founder Aigul Aisautova, ex-McKinsey and CoverWallet), runs on a 1-10 person team supplemented by Tech Advisors, has no disclosed external funding rounds, and does not publish revenue, ARR, or customer counts.
Purpose firmographics
Firmographics- Name
- Purpose
- Legal name
- Purpose Technologies AI Inc.
- Website
- https://purposetech.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Purpose is a New York-based SaaS company that provides an AI-powered grant discovery, matching, writing, and reporting platform for nonprofit organizations, offered on tiered monthly and annual subscriptions.
- Ownership category
- akta.pro rank
Purpose industry classification
Industry- Product category
- Grant Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Purpose is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Purpose business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Grant Assistant Subscription: SaaS subscription model for the AI Grant Assistant platform. Monthly ($50/month) and annual plans ($500/year, saving $100). Includes tiered features: custom AI nonprofit profile, AI grant discovery & matching, and 5 grant proposals/month at base tier. Annual plan includes AI grant reporting additional feature.
- Purpose AI PRO Subscription: Per-user SaaS subscription model for custom nonprofit AI assistants. Monthly ($30/user/month) and annual plans ($300/user/year). Includes 5 custom assistants, multi-language support, 100 AI runs, unlimited users. Annual plan adds ability to swap selected assistants anytime.
- Freemium/Trial Conversion: 30-day free trial for both Grant Assistant and Purpose AI PRO products. Trial converts users to paid subscriptions upon expiration if not cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Grant Assistant Free Trial - 30 days free access |
| Subscription | Monthly | Grant Assistant Monthly - $50/month |
| Subscription | Annual | Grant Assistant Annual - $500/year (saves $100) |
| Freemium | Pay-as-you-go | Purpose AI PRO Free Trial - 30 days free access |
| Per seat | Monthly | Purpose AI PRO Standard - $30/user/month |
| Per seat | Annual | Purpose AI PRO Yearly Saver - $300/user/year (Best Value) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Purpose product offering
Product offeringCore offering
Purpose sells an AI-powered SaaS platform that helps nonprofit organizations discover and match with suitable grants, draft grant proposals, and evaluate funding opportunities. The platform is delivered through two products—Purpose AI Grant Assistant (grant discovery, matching, writing, and reporting) and Purpose AI PRO (custom AI assistants with multi-language support)—sold on monthly and annual subscription plans with a 30-day free trial.
Product overview
Purpose Technologies AI Inc. offers a SaaS platform for nonprofits comprising two integrated AI-powered products: Purpose AI Grant Assistant and Purpose AI PRO. The Grant Assistant is a purpose-built grant management tool that handles discovery, matching, writing, and evaluation of grant proposals. Purpose AI PRO is a more general-purpose custom AI assistant platform allowing nonprofits to deploy multiple tailored assistants across their operations. Both products share a common AI infrastructure and leverage organizational data (Nonprofit Profile) to personalize outputs. The platform is sold on a subscription basis with per-user and annual pricing tiers.
Differentiator
Problem solved
Functional benefit
Brands
- Purpose AI Grant Assistant: AI-powered grant discovery, writing, and management platform for nonprofits with features including AI Grant Discovery & Matching, Custom AI Nonprofit Profile, AI Grant Writing, and AI Grant Reporting.
- Purpose AI PRO
Products and services
- Purpose AI Grant Assistant An all-in-one AI-powered grant platform for nonprofits that automates grant discovery, matching, writing, and evaluation. Delivers curated weekly grant opportunities matched to the nonprofit's profile, generates draft proposals ready for review, and includes AI Grant Reporting on the annual plan. Designed for nonprofit organizations of varying sizes seeking grant funding.
- Purpose AI PRO A custom AI assistant platform for nonprofits that enables teams to build and deploy up to five custom AI assistants with multi-language support and 100 AI runs per month. Designed for organizations that want AI assistance tailored to their specific workflows beyond grant management, with unlimited users and the ability to swap selected assistants anytime on the annual plan.
Companies that use Purpose
Customer profileSegments1 record
Ideal customer profiles2 records
Purpose technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Purpose partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Purpose competitors and assessment
Company assessmentDirect peers
- Submittable: Submittable provides application management software used by foundations, nonprofits, and grantmakers to run grants and review workflows. It overlaps with Purpose on the grant lifecycle for nonprofits, though it is more established on the funder side rather than the applicant side.
- GrantStation: GrantStation offers a grant research database and matching service for nonprofits seeking funding. It is directly comparable to Purpose's AI Grant Discovery & Matching feature, addressing the same 'finding suitable grants' pain point in the nonprofit segment.
- Instrumentl: Instrumentl is a grant discovery and management platform built for nonprofits and grant writers. It directly competes with Purpose's grant discovery/matching and writing workflow, serving the same nonprofit customer segment with a similar subscription SaaS model.
- SurveyMonkey Apply: SurveyMonkey Apply is an application management platform used by grantmakers, fellowships, and awards to collect, review, and decide on submissions. It competes with Purpose on the grant/applicant management workflow serving both funders and applicants.
- Foundant Technologies: Foundant provides grant management software for foundations, nonprofits, and grantmakers covering the full lifecycle. It competes with Purpose on workflow, application management, and reporting capabilities serving the same nonprofit segment.
- Candid: Candid (formerly Foundation Center and GuideStar) provides grants data, funder research, and nonprofit transparency tools. It is a direct comparable on the grant intelligence/discovery side, with a deep proprietary foundation database that overlaps Purpose's matching feature.
Emerging players
- OpenAI ChatGPT: ChatGPT and similar general-purpose LLMs are increasingly used by nonprofits for grant writing. While not domain-specialized, they compete for the same end-user workflow and represent the most disruptive alternative to Purpose's AI Grant Writing capability.
Broad incumbents
- TechSoup: TechSoup is a long-established nonprofit technology provider offering discounted software, resources, and learning to NGOs. It operates broadly across the nonprofit tech stack and overlaps Purpose's customer base, though it does not specialize in grant writing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Customer concentration
Purpose social profiles
Digital presencePurpose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purpose leadership team
Management profileNumber of profiles
Profiles3 records
Purpose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purpose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purpose
What does Purpose do?
Purpose sells an AI-powered SaaS platform that helps nonprofit organizations discover and match with suitable grants, draft grant proposals, and evaluate funding opportunities. The platform is delivered through two products—Purpose AI Grant Assistant (grant discovery, matching, writing, and reporting) and Purpose AI PRO (custom AI assistants with multi-language support)—sold on monthly and annual subscription plans with a 30-day free trial.
Is Purpose a public or private company?
Purpose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purpose founded?
Purpose was founded in 2023. It employs 1 to 10 people.
Where is Purpose based?
Purpose is headquartered in New York, United States, in the North America region.
How does Purpose make money?
Three revenue lines are on record. Grant Assistant Subscription is the primary driver. The others are purpose AI PRO Subscription and freemium/Trial Conversion.
Who are Purpose's main competitors?
Direct peers on record are Submittable, GrantStation, Instrumentl, SurveyMonkey Apply, Foundant Technologies and Candid. OpenAI ChatGPT is listed as an emerging player. TechSoup is listed as a broad incumbent.
Does Purpose have an API?
No public API is recorded for Purpose.
What industry is Purpose in?
Purpose's product category is Grant Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.