Puma Investments

What Puma Investments does

Puma Investments is a UK-based FCA-regulated investment management firm (FCA no. 590919) that provides tax-efficient investment solutions including inheritance tax planning, Venture Capital Trusts (VCTs), and Enterprise Investment Scheme (EIS) products. Founded in 2012 as the retail/intermediary division of Puma Capital Group, the firm distributes exclusively through a network of FCA-authorised Financial Advisers rather than direct-to-consumer, supported by 30+ Business Development Managers and 20+ Client Relations and Operations specialists across three UK offices (London, Manchester, Edinburgh). As of March 2026, Puma Capital Group manages over £1.2bn in assets under management, with Puma Investments having launched 15 VCTs raising over £460m cumulatively and supporting 13,000+ investors.

The core product suite comprises: Puma Heritage Estate Planning Service and Puma Heritage Corporate Estate Planning Service (private trading company investments targeting up to 100% IHT relief after two years through Business Relief), Puma AIM IHT Service and Puma AIM ISA IHT Service (AIM-quoted portfolios for IHT mitigation), Puma VCT 13 (over £195m AUM), Puma AIM VCT, Puma Alpha VCT, and Puma Alpha EIS. Revenue is generated through annual management fees on AUM, performance fees (including a performance-linked structure on Puma Heritage EPS where fees only trigger if investors achieve a minimum 3% return per annum), and loan arrangement fees via the Puma Property Finance subsidiary, which has arranged £800m+ in development loans with no capital losses. The technology stack is limited to a dual-portal web platform (adviser.pumainvestments.co.uk and investor.pumainvestments.co.uk) for adviser registration, product documentation, and investor servicing, with no proprietary analytics, AI, or automated rebalancing tools disclosed.

The firm is privately held as a wholly-owned subsidiary of Puma Capital Group, a diversified conglomerate with four divisions (Puma Investments, Puma Growth Partners, Puma Property Finance, Puma Public Markets). Puma Investments is B Corp certified, holds dual defaqto 5-Diamond ratings (2026) for VCT and Unlisted BR Service, and has been named a UK Great Place to Work for four consecutive years. Group CEO David Kaye leads the organisation signed the Modern Slavery Act Statement in April 2026. Operating model is sales-led with a heavy field-based adviser relationship focus; no public listing, institutional fundraises, or international expansion are disclosed.

Name

Puma Investments

Legal name

Puma Investment Management Limited

Website

https://pumainvestments.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Puma Investments is a UK-based FCA-regulated investment management firm offering tax-efficient solutions including IHT planning, VCTs, and EIS, distributing exclusively through Financial Advisers. Part of Puma Capital Group, it manages over £1.2bn AUM supporting 13,000+ investors across three UK offices.

Ownership category

akta.pro rank

Product category

Tax-Efficient Investment Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Tax-Aware Investment Planning (FSAEAAAE)

akta.pro secondary industries

Estate Planning & Trust Structuring Advisory (FSAEAKAC), Trust & Estate Tax Planning & Compliance (FSAEAKAE)

Keywords

• Venture capital trusts
• Inheritance tax planning
• Enterprise investment scheme
• Tax-efficient investments
• Private investment management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Annual Management Fees: Annual management fees charged on assets under management across VCT, EIS, and IHT services. Fee rebate structure exists - Puma Heritage EPS only earns fees if investors achieve minimum 3% return per annum.
2. Performance / Performance Fees: Discretionary bonuses and formula-based performance fees tied to investment returns. Variable remuneration reflects both Puma Investments' performance and individual staff performance.
3. Loan Arrangement Fees: Fees from arranging loans through Puma Property Finance subsidiary, including loans made by clients such as Heritage Square Limited and Oasis Lending LLP.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Puma Investments provides FCA-regulated, tax-efficient investment solutions for UK retail investors, intermediaries, and wealth managers, distributed exclusively through Financial Advisers. Core offerings include Inheritance Tax planning services (Puma Heritage Estate Planning Service, Puma Heritage Corporate EPS, Puma AIM IHT Service, and Puma AIM ISA IHT Service) that target up to 100% Business Relief after two years, Venture Capital Trusts (Puma VCT 13, Puma AIM VCT, Puma Alpha VCT) offering 30% upfront income tax relief and tax-free dividends, and the Puma Alpha EIS fund offering 30% income tax relief and capital gains tax exemption. The associated Puma Property Finance subsidiary arranges first-charge development loans.

Product overview

Puma Investments is part of the Puma Capital Group and provides award-winning, tax-efficient investment solutions for retail investors, intermediaries, and wealth managers. The company offers two main product families: Inheritance Tax Planning solutions (including Puma Heritage Estate Planning Service, Puma Heritage Corporate Estate Planning Service, Puma AIM Inheritance Tax Service, and Puma AIM ISA Inheritance Tax Service) that aim to provide Business Relief qualifying investments with potential 100% IHT relief after two years; and Venture Capital Trust products (Puma VCT 13, Puma AIM VCT, and Puma Alpha VCT) that offer tax-efficient investment opportunities in UK growth companies. The company also offers Puma Alpha EIS for Enterprise Investment Scheme investments. Founded in 2012, Puma Investments manages over £1 billion in assets, has 15 VCTs launched raising over £460 million, and supports 13,000+ investors across three UK offices (London, Manchester, Edinburgh).

Differentiator

Problem solved

Functional benefit

Brands

• Puma Heritage: Estate Planning Service providing Business Relief-qualifying investments for Inheritance Tax mitigation
• Puma AIM
• Puma VCT 13
• Puma AIM VCT
• Puma Alpha VCT
• Puma Alpha EIS
• Puma Heritage Corporate Estate Planning Service

Products and services

• Puma Heritage Estate Planning Service

Quantifiable outcome

• Up to 100% IHT relief after two years for qualifying investments
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YFM Equity Partners: UK VCT and growth-equity manager with multiple VCT vintages. Similar product architecture and target investor base to Puma.
• Albion Capital: Long-established UK VCT specialist running multiple VCT vintages alongside growth-stage investment. Comparable closed-end VCT fundraising engine and AIM/BR exposure to Puma.
• Downing: UK VCT, EIS, and BR-qualifying investment manager with a multi-fund platform comparable to Puma's. Overlapping adviser-channel distribution and similar product shelf.
• Mobeus Equity Partners: UK VCT provider focused on lower-mid-market growth investments. Comparable VCT-led product range and adviser-channel distribution strategy.
• Maven Capital Partners: VCT specialist listed on the AQSE Growth Market, investing in UK SMEs and offering inheritance-tax-focused portfolios. Closely comparable structure and scale to Puma.
• Foresight Group: Listed UK VCT and infrastructure manager with a strong VCT franchise and inheritance-tax solutions. Closely comparable product mix and adviser-led distribution model to Puma Investments.
• Amati Global Investors: AIM-focused investment manager whose IHT portfolio service is a near-direct competitor to Puma's AIM Inheritance Tax Service, sharing AIM-quoted BR exposure and adviser distribution.
• Canaccord Wealth (formerly Hargreave Hale): UK wealth manager with a heritage VCT franchise (Hargreave Hale VCTs) and IHT service. Competes head-to-head with Puma in adviser-led VCT and BR distribution.
• TIME Investments: Specialist UK IHT planning firm offering BR-qualifying portfolios and AIM services. Most directly comparable to Puma's Heritage EPS and AIM IHT Service.
• Octopus Investments: UK's largest VCT provider and a major Inheritance Tax planning manager through Octopus Inheritance Tax Service. Directly competes with Puma across VCT, EIS, and BR-qualifying investment products distributed via FCA-authorised advisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/puma-investments-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puma Investments