Wissol

Name

Wissol

Legal name

JSC Wissol Petroleum Georgia

Website

https://wissol.ge

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wissol Petroleum Georgia is a private Tbilisi-headquartered fuel retailer that operates 120+ nationwide stations selling gasoline, diesel, and gas, alongside Smart 24/7 convenience kiosks, Winto auto service centers, and a B2B fleet management suite covering GPS tracking, TAG identification, fuel cards, mobile reservoirs, and consolidated tender procurement.

Ownership category

akta.pro rank

Product category

Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571), Fuel Dealers (45721), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

Keywords

• Fuel retail
• Fleet management
• Convenience stores
• Auto services
• Petroleum distribution

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Product Sales: Sale of petroleum products including Eco Super, Eco Premium, Eco Diesel, Euro Diesel, Euro Regular, Diesel Energy, and Wissol Gas at retail fuel stations across Georgia
2. Fleet Management Solutions: Business services including GPS systems, TAG systems, GPS+TAG combined systems, mobile reservoirs, voucher systems, card systems, fuel delivery, international cards, and consolidated tenders for fleet management
3. Smart Convenience Stores: Hot food service through Smart hot dog kiosks at fuel stations, including food items and beverages
4. Auto Service (Winto): Auto service centers providing vehicle maintenance and repair services
5. Loyalty Program: Points-based loyalty program where customers earn 1 point per 1 GEL spent (1% cashback), redeemable for rewards including complimentary food items at Smart stores

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Wissol is a Georgian petroleum retailer operating 120+ fuel stations that distribute branded motor fuels (gasoline, diesel, LPG). The company also operates Smart convenience stores and Winto auto service centers at its stations, and provides dedicated business-to-business fleet management solutions including GPS tracking, TAG-based vehicle identification, mobile reservoirs, fuel delivery, voucher/card systems, international cards, and consolidated tender services.

Product overview

Wissol is a Georgian petroleum company offering a comprehensive portfolio of fuel products and business services, alongside retail offerings. The business division provides fleet management solutions including GPS tracking, TAG systems, mobile reservoirs, voucher/card systems, fuel delivery, international cards, and consolidated tenders. The retail division operates convenience stores under the Smart sub-brand, an auto service under Winto, and supports customer engagement through a loyalty program and mobile app. Additional sub-brands include Wigo, F1 Fantasy racing game, and the Gza Shenia motorsport program. Promotional campaigns offer discounts on food items like hot dogs, sandwiches, and coffee through the loyalty app at Smart locations.

Differentiator

Problem solved

Functional benefit

Brands

• Smart: Convenience stores operating 24/7 at petrol stations, offering hot food, coffee, and essential items.
• Winto
• Wigo

Products and services

• Branded Motor Fuels Retail motor fuels (multiple gasoline, diesel, and LPG grades) sold to individual motorists at Wissol-branded fuel stations across Georgia.
• Smart Convenience Stores Convenience retail concept attached to Wissol fuel stations, offering freshly prepared food (hot dogs, coffee, sandwiches) and everyday items to motorists and walk-in consumers.
• Winto Auto Services Automotive service and maintenance offerings provided at Wissol fuel station locations for individual vehicle owners.
• GPS Fleet Management System GPS-based vehicle tracking and fleet management service that monitors fleet location, mileage, and fuel consumption for business customers operating vehicle fleets.
• TAG Vehicle Identification System RFID/TAG-based automatic vehicle identification system that enables authorized business fleet vehicles to refuel at Wissol stations without manual intervention.
• GPS + TAG Combined System Integrated GPS tracking plus TAG-based vehicle identification offering for corporate fleet customers that combines location monitoring with automated fuel authorization.
• Mobile Reservoir Provision of mobile/temporary bulk fuel reservoirs at business customer sites, enabling fuel availability at locations without direct pipeline access.
• Voucher System Voucher-based fuel allocation system that allows corporate customers to distribute predefined fuel entitlements to employees or partners redeemable at Wissol stations.
• Corporate Card System Corporate-branded fuel card payment system that lets business customers centrally manage fuel purchases, set limits, and receive consolidated reporting for their drivers.
• International Cards Acceptance of international fuel cards (such as foreign fleet cards) at Wissol stations, providing cross-border fuel access for international business and fleet customers.
• Fuel Delivery Service

Quantifiable outcome

• 1% points return on purchases through loyalty program (1 point = 1 GEL)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Others

• Geotab: Global fleet telematics and GPS-tracking platform; comparable to Wissol's GPS/TAG fleet-management layer and represents the technology bench-mark against which Wissol's proprietary stack is measured.
• Samsara: Connected-fleet IoT platform combining telematics, asset tracking, and fuel/usage analytics; direct functional analog to Wissol's integrated GPS+TAG fleet offering and a proxy for where that business line could scale.

Direct peers

• Gulf Oil International: Global branded-fuels company with a Georgia licensee presence; competes head-to-head with Wissol on branded forecourt retail and B2B fuel-card programs in the same territory.
• SOCAR Georgia: Azerbaijan's state oil company's Georgian subsidiary and one of the largest fuel retailers competing directly with Wissol across retail stations, fleet cards, and convenience at the pump in the same single-country market.
• Lukoil Georgia: Russian-major-owned retail fuel network operating branded stations across Georgia, directly overlapping Wissol on retail gasoline/diesel sales and competing for fleet customers.

Regional players

• Rompetrol (KMG International): KazMunayGas-owned fuel retailer with regional Black Sea / Caucasus footprint; comparable retail and wholesale fuel-distribution model though primary operations sit outside Georgia.
• Tegeta Holding: Georgian conglomerate with auto-related holdings including distribution of fuels, lubricants, and vehicle services; comparable multi-segment vehicle/fuel model within the same domestic market.

Broad incumbents

• EG Group: Global fuel-and-convenience retailer with thousands of forecourt sites; offers a benchmark for fuel-plus-c-store attach economics and B2B fleet-card scale that Wissol's Smart-plus-fleet stack aspires to.
• Alimentation Couche-Tard (Circle K): One of the world's largest independent fuel/c-store operators; represents the global incumbent benchmark for non-fuel attach rates, loyalty programs, and EV-transition strategy relevant to Wissol's Smart + loyalty stack.

Emerging players

• Puma Energy: Trafigura-affiliated emerging-markets fuel retailer with downstream retail, B2B cards, and convenience attach; comparable multi-format monetization model though operating in different geographies than Wissol.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WissolPetroleumGeorgia
• LinkedInlinkedin.com/company/jsc-wissol-petroleum-georgia
• Instagraminstagram.com/wissolgeorgia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wissol