Mie Gacoan
Mie Gacoan is a privately held Indonesian fast-casual restaurant chain founded in 2015 in Malang, operating nationwide dine-in and takeaway outlets serving affordable, customizable spicy noodle meals, dim sum, and creative drinks to young students, professionals, and social diners.
- Company typePrivate
- Founded2014
- HeadquartersMalang, Indonesia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mie Gacoan does
Mie Gacoan is an Indonesian fast-casual restaurant chain headquartered in Malang, East Java, founded in 2015 (the firmographics field 'year_founded: 2024' is inconsistent with the corroborated founding narrative and is not used). The chain operates dine-in restaurants with a takeaway option across Java and Sumatra, including outlets in Jakarta, Yogyakarta, and Bali, employing 10,000+ people as of the latest source publication.
The core product is a tightly engineered menu of fried noodles (Mie Gacoan, Mie Hompimpa, Mie Angel, Mie Suit, Mie Setan) with customizable spice levels (0–8), complemented by a compact dim sum set (Siomay, Pangsit Goreng, Udang Rambutan), shrimp specialties (Cheese Shrimp, Hair Shrimp), and a creative beverage line (Es Genderuwo, Es Tuyul, Es Pocong) plus classics like Thai tea and Milo. Per-meal prices sit at IDR 10,500–12,500 for noodles and IDR 8,600–11,000 for dim sum, with a structured 10-SKU combo meal platform priced at IDR 55,000 per bundle launched in June 2025. The brand's core technology is conventional restaurant food service operations, with no proprietary software, app, AI, or API surface disclosed.
The business model is direct-to-consumer restaurant sales targeting young Indonesian students and professionals via affordable pricing, vibrant restaurant ambiance, and customizable spice levels. A 2023 menu alignment with Indonesian Halal food standards broadened the addressable Muslim consumer base. The company is privately held with no disclosed parent, external investors, funding rounds, or subsidiary structure; ownership has not been publicly disclosed and remains a data gap.
Mie Gacoan firmographics
Firmographics- Name
- Mie Gacoan
- Legal name
- Mie Gacoan
- Website
- https://miegacoanmenu.com/
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mie Gacoan is a privately held Indonesian fast-casual restaurant chain founded in 2015 in Malang, operating nationwide dine-in and takeaway outlets serving affordable, customizable spicy noodle meals, dim sum, and creative drinks to young students, professionals, and social diners.
- Ownership category
- akta.pro rank
Mie Gacoan industry classification
Industry- Product category
- Fast Casual / Quick-Service Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
Keywords
Where Mie Gacoan is headquartered
LocationHeadquarters
- HQ city
- Malang
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
Mie Gacoan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and beverage sales: Direct restaurant sales of spicy noodles, dim sum, and creative drinks to dine-in and takeaway customers across Indonesia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items priced by category |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mie Gacoan product offering
Product offeringCore offering
Mie Gacoan operates a chain of Indonesian fast-casual restaurants that sell customizable fried noodles (with eight spice levels), dim sum and shrimp side dishes, and creative branded beverages, served dine-in or as takeaway. The chain operates across major Indonesian cities including Malang, Jakarta, Yogyakarta and Bali, with affordable meals starting from IDR 10,500 and combo bundles at IDR 55,000.
Product overview
Mie Gacoan is an Indonesian fast-casual restaurant chain offering a focused menu centered on fried noodles and dim sum. The core product portfolio includes signature spicy and non-spicy noodle dishes (Mie Gacoan, Mie Hompimpa, Mie Angel, Mie Setan, Mie Suit) available in customizable spice levels from 0-8, complemented by dim sum items (Siomay, Pangsit Goreng, Udang Rambutan) and shrimp specialties (Cheese Shrimp, Hair Shrimp). The beverage lineup features creative named drinks (Es Genderuwo, Es Tuyul, Es Pocong) alongside classic options. The chain offers combo meal bundles and takeaway services, positioning itself as an affordable youth-centric dining destination with meals starting from Rp 10,000.
Differentiator
Problem solved
Functional benefit
Products and services
- Mie Gacoan (signature fried noodle)
Quantifiable outcome
- Affordable meal starting price of 11,000 IDR
Companies that use Mie Gacoan
Customer profileSegments2 records
Ideal customer profiles2 records
Mie Gacoan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mie Gacoan partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
Mie Gacoan competitors and assessment
Company assessmentBroad incumbents
- Yoshinoya: Global QSR chain operating in Indonesia with affordable beef bowls and sides. Comparable on Indonesian QSR presence, youth/student customer base, and standardized low-priced menu.
- Kopi Kenangan: Indonesian specialty coffee and grab-and-go chain with hundreds of outlets. Comparable on Indonesian youth/fast-casual model, dine-in plus takeaway, and rapid multi-city expansion at accessible price points.
- KFC Indonesia: Operated by Mitra Adiperkasa, dominant QSR chain across Indonesian cities. Comparable on nationwide dine-in/takeaway footprint, youth/family demographic, and standardized low-to-mid-ticket menus.
- Chatime: Global bubble tea and casual beverage/snack chain with major Indonesian presence. Comparable on youth demographic, vibrant store ambiance, Indonesian multi-city footprint, and beverage-led menu overlap with Mie Gacoan's "Es" lineup.
Direct peers
- HokBen (Hoka Hoka Bento): Indonesian Japanese-style quick-service chain serving bento, noodles, and drinks at mid-affordable price points. Comparable on multi-city Indonesian footprint, dine-in and takeaway model, and broad menu covering noodles plus sides.
- Mixue: China-origin affordable tea and ice cream chain expanding aggressively across Indonesia and Southeast Asia. Most directly comparable to Mie Gacoan on low unit price point, youth targeting, and rapid franchise-style rollout in Indonesia.
- Es Teler 77: Long-standing Indonesian fast-casual chain serving affordable Indonesian specialties, beverages, and snacks. Directly comparable on Indonesian context, casual dining format, and youth/family demographic.
- Marugame Udon: Japan-origin casual udon chain with expanding Indonesian presence. Comparable on noodle-focused menu, customizable preparation, casual dining format, and youth appeal at similar price points.
Regional players
- Fore Coffee: Indonesian tech-enabled coffee chain focused on grab-and-go and small-store formats. Comparable on Indonesian youth targeting, multi-city presence, beverage-led menu, and digital/app-enabled ordering — a useful benchmark as Mie Gacoan considers digital channels.
Emerging players
- Bakso Titoti / Pak Gembus: Popular Indonesian bakso (meatball) specialty chains expanding in Java. Comparable on Indonesian mass-market pricing, youth/student customers, and emerging mid-scale chain format competing directly for the same dine-out occasions as Mie Gacoan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mie Gacoan social profiles
Digital presenceMie Gacoan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mie Gacoan leadership team
Management profileNumber of profiles
Mie Gacoan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mie Gacoan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mie Gacoan
What does Mie Gacoan do?
Mie Gacoan operates a chain of Indonesian fast-casual restaurants that sell customizable fried noodles (with eight spice levels), dim sum and shrimp side dishes, and creative branded beverages, served dine-in or as takeaway. The chain operates across major Indonesian cities including Malang, Jakarta, Yogyakarta and Bali, with affordable meals starting from IDR 10,500 and combo bundles at IDR 55,000.
Is Mie Gacoan a public or private company?
Mie Gacoan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mie Gacoan founded?
Mie Gacoan was founded in 2014. It employs 1 to 10 people.
Where is Mie Gacoan based?
Mie Gacoan is headquartered in Malang, Indonesia, in the Asia region.
How does Mie Gacoan make money?
One revenue line is on record: food and beverage sales.
Who are Mie Gacoan's main competitors?
Broad incumbents on record are Yoshinoya, Kopi Kenangan, KFC Indonesia and Chatime. Direct peers are HokBen (Hoka Hoka Bento), Mixue, Es Teler 77 and Marugame Udon. Fore Coffee is listed as a regional player. Bakso Titoti / Pak Gembus is listed as an emerging player.
Does Mie Gacoan have an API?
No public API is recorded for Mie Gacoan.
What industry is Mie Gacoan in?
Mie Gacoan's product category is Fast Casual / Quick-Service Restaurants. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 722513 and its SIC code is 5812.