Rental.one
Rental.one is a Norwegian construction equipment total-solutions provider that rents, services, and sells machinery through five service locations across southern and western Norway, serving primarily construction contractors with a 4,000+ unit fleet that increasingly emphasizes electric equipment.
- Company typePrivate
- Founded2015
- HeadquartersNærbø, Norway
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Rental.one does
Rental.one is a Norwegian construction equipment total-solutions provider, operating as a private company within the diversified R-konsernet group since 2015. Headquartered in Nærbø, the company rents, services, and sells construction machinery and equipment across southern and western Norway through five service locations (Nærbø, Aksdal, Moi, Tonstad, and Kristiansand) and a fleet of 21 mobile service vehicles. Its 4,000+ unit rental fleet spans excavators, wheel loaders, dumpers, rollers, tipper trucks, screening plants, generators, light towers, and specialized attachments, with an accelerating shift toward electric and hybrid machines (including a 15-tonne electric wheeled excavator, electric rollers, the Volvo L25 electric wheel loader, and the JCB 19C-1E electric mini-excavator) supported by proprietary charging infrastructure (Elcharge 150 kWh power banks and a 180 kW containerized fast charger). The business generates revenue through three streams: recurring equipment rental (the core stream), professional services (workshop repair, welding, heavy truck and car servicing, mobile field service, machine certification, and oil-and-gas washing and inspection), and one-time sales of new and used equipment, parts, undercarriages, and transport platforms. Distribution is primarily direct B2B with enterprise field sales targeting construction contractors across Norway, supplemented by used-equipment listings on Mascus, Finn, and Auksjonen marketplaces, and dealer partnerships with Underhaug and Reacton.
Rental.one firmographics
Firmographics- Name
- Rental.one
- Legal name
- Rental.One AS
- Website
- https://rental.one
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rental.one is a Norwegian construction equipment total-solutions provider that rents, services, and sells machinery through five service locations across southern and western Norway, serving primarily construction contractors with a 4,000+ unit fleet that increasingly emphasizes electric equipment.
- Ownership category
- akta.pro rank
Rental.one industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industries
- Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
Keywords
Where Rental.one is headquartered
LocationHeadquarters
- HQ city
- Nærbø
- HQ country
- Norway
- HQ region
- Europe
Offices5 records
Markets served
Rental.one business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Core revenue stream from rental of construction equipment including excavators, wheel loaders, dumpers, rollers, generators, and specialized equipment. Flexible rental periods with maintenance included.
- Service and Maintenance: Workshop services for construction equipment, agricultural machines, trucks, and cars. Includes repair, maintenance, certification, and mobile service.
- Equipment Sales: Sales of new and used construction equipment, parts, undercarriages, and accessories. Also sells certified transport platforms and storage racks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Equipment rental - quote-based pricing |
| Unit Pricing | One time/ perpetual license | Parts and accessories sales |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rental.one product offering
Product offeringCore offering
Rental.one rents, services, and sells construction machinery and equipment to contractors across Norway from a fleet of more than 4,000 units covering excavators, wheel loaders, dumpers, rollers, generators, and an expanding range of zero-emission electric machines. The company also operates certified workshops and 21 mobile service vehicles providing repair, maintenance, welding, drilling, tunnel servicing, oil-and-gas washing/inspection, fire-protection installation, and machine certification. A sales division distributes used equipment, undercarriages, parts, and dealer products (Underhaug and Reacton fire suppression).
Product overview
Rental.one is a construction equipment and vehicle rental company operating as a total solutions provider covering rental, service, and sales. The core rental offering includes over 4000 units across diverse categories: wheeled and tracked excavators (including electric models like ECR25, 25-tonne, 10-tonne, and 15-tonne wheeled excavators), mini-excavators, long-reach excavators, wheel loaders (electric L25), compact wheel loaders, large wheel loaders, dumpers, belt dumpers, tipper trucks, electric rollers (Bomag BW series), vibratory plates, concrete equipment including screed pumps and hydraulic units, generators, light towers, pumps, ATV/UTV vehicles, trailers, machine trailers, fuel tank trailers, vacuum/water trucks, demolition equipment, and specialized attachments like breakers, lifting equipment, and screening plants. The service division provides workshop services for construction machinery and agriculture, welding, heavy truck and car repair, horizontal drilling, tunnel technician services, mobile welding trailers, washing/inspection/make-and-break services for oil and gas, fire protection systems (as Norwegian dealer for Reacton), and machine certification. The sales division offers used equipment sales as well as new undercarriages, axle reductions, and transport platforms through dealer relationships with Underhaug and Reacton. Locations span from Nærbø to Kristiansand.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Equipment Rental Rental of construction equipment including wheeled and tracked excavators, wheel loaders, mini and electric excavators, dumpers, belt dumpers, tipper trucks, electric rollers (Bomag BW series), vibratory plates, asphalt rollers, generators, light towers, long-reach excavators, breakers, lifting equipment, screening plants, hydraulic and concrete equipment, pumps, tunnel rigs, thawing units, fuel tank trailers, machine trailers, transport platforms, wheel huts, asbestos remediation cabins, ATV/UTVs, and vans. Targeted at construction contractors across southern and western Norway with flexible rental periods and maintenance included.
- Electric Equipment Charging Solutions Rental of Elcharge power banks with 150 kWh battery capacity for rapid charging of electric construction equipment, plus container-mounted fast chargers with two CCS connectors providing up to 180 kW combined charging speed. Targeted at contractors using battery-electric construction machines on job sites.
- Workshop Services Certified workshop services covering construction machinery and agricultural equipment, welding, heavy truck repair, and car workshop services across all vehicle brands. Targeted at construction, agriculture, and transport operators requiring repairs and maintenance.
- Mobile Service Vehicles 21 fully equipped mobile service vehicles dispatched with professional technicians to perform on-site repairs and maintenance at customer locations, including a mobile welding trailer for in-field bucket and equipment welding. Targeted at construction contractors needing on-site support.
- Drilling and Line Boring Services Precise horizontal drilling and line boring services for construction and industrial projects. Targeted at construction and infrastructure contractors requiring precision drilling work.
- Tunnel Equipment Service Service, maintenance, and repair of tunnel equipment including automated i-series rigs with electro-hydraulic booms. Targeted at tunnel and infrastructure contractors.
- Oil and Gas Equipment Services Washing, painting, sandblasting, welding, breakout, and inspection (make-and-break) services for TCP tubing-conveyed perforating equipment and other downhole tools. Targeted at oil and gas sector companies.
- Fire Suppression Systems (Reacton Dealer) Norwegian dealer and installer for Reacton fire suppression systems covering construction machines, agriculture, industry, and tunnel and mining machines. Offers new installation and certification/annual inspection. Targeted at equipment operators needing fire safety compliance.
- Machine Certification Annual inspection and certification of construction machines performed as a Sakkyndig Virksomhet (Competent Entity). Targeted at construction equipment owners needing regulatory certification.
- Construction Equipment Parts Sales Sale of construction equipment parts including complete undercarriages in high-quality steel for all types of excavators and axle reductions (e.g., Navreduksjon for Volvo A25G at 26,000 NOK per unit). Targeted at equipment owners and dealers.
- Certified Transport Platforms Sales Sale of certified transport platforms (flak) with 5 element holders and wind supports, plus storage racks for element transport. Targeted at construction firms handling prefabricated element logistics.
- Underhaug Equipment Dealer Dealer for Underhaug products offered through Rental.one's distribution network in Norway. Targeted at construction and agricultural equipment buyers.
Quantifiable outcome
- 8 hours runtime on electric equipment
- +2 more outcomes
Companies that use Rental.one
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Rental.one technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rental.one partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- UnderhaugcoreRental.one is a proud dealer of Underhaug products, offering their equipment through Rental.one's distribution network.
- ReactoncoreRental.one is the Norwegian dealer for Reacton fire suppression systems for construction equipment, agriculture, industry, tunnel and mining machines. Offers new installation and certification/annual inspection.
- SINTEFcoreCollaboration with SINTEF on environmental and sustainability research projects. Engaged SINTEF in preliminary project to identify improvement potential related to environmental knowledge and action.
- Exxcess EngineeringminorCollaboration project with Exxcess Engineering and Enova for complete electrification of a 20-wheel loader.
- EnovaminorCollaboration project with Exxcess Engineering for complete electrification of a 20-wheel loader.
- RisaminorCollaboration project with Risa, Sintef, Westgass, Eldrift and Norsolar on complete electrification of a regional receiving facility.
- WestgassminorCollaboration project on complete electrification of a regional receiving facility.
- EldriftminorCollaboration project on complete electrification of a regional receiving facility.
- NorsolarminorCollaboration project on complete electrification of a regional receiving facility.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Rental.one competitors and assessment
Company assessmentEmerging players
- Veidekke ASA: Large Norwegian construction contractor that historically internalized fleet needs through its equipment subsidiary. Comparable customer segment and overlaps in adjacent rental/service activities for contractors.
Broad incumbents
- Sunbelt Rentals: Largest UK equipment rental company with substantial Nordic presence. Competes on construction equipment fleet breadth and digital fleet management capabilities.
- Herc Holdings: Major full-line equipment rental provider with aerial, earthmoving, material handling, and specialty fleets. Similar subscription/recurring rental model and contractor customer base, but US-centric operations.
- Boels Rental: European equipment rental leader following the Cramo/Ramirent acquisitions, with Norwegian operations. Overlapping construction equipment rental offering but broader European footprint and full-line capability.
- United Rentals: Largest equipment rental company in North America with global footprint offering aerial, earthmoving, and specialty equipment rental. Comparable rental business model but vastly larger scale and North American focus.
Others
- Volvo Construction Equipment: OEM supplier of excavators, wheel loaders, and articulated haulers commonly found in Rental.one's fleet. Not a direct competitor but a key supply-chain relationship and adjacent ecosystem participant in Norway construction.
Direct peers
- Naboen Utleie: Norwegian construction equipment rental company with overlapping fleet categories and regional service locations. Most directly comparable Norwegian competitor in mid-size contractor rental.
- Mennesker Utleie: Norwegian equipment rental company serving construction contractors with comparable excavator, loader, and dumper rental offerings in similar regional markets.
- Renta Group: Finnish-headquartered equipment rental company expanding across the Nordics including Norway. Comparable multi-location construction and earthmoving rental model with similar fleet categories and B2B contractor customer base.
- Cramo (legacy Norwegian operations): Historical Norwegian equipment rental brand now integrated into Boels Norway. Competed head-to-head in earthmoving, aerial, and modular equipment rental across Norwegian construction contractor segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rental.one social profiles
Digital presenceRental.one compliance and trust
Trust signalCompliance4 records
Rental.one financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rental.one leadership team
Management profileNumber of profiles
Profiles10 records
Rental.one funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rental.one M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rental.one
What does Rental.one do?
Rental.one rents, services, and sells construction machinery and equipment to contractors across Norway from a fleet of more than 4,000 units covering excavators, wheel loaders, dumpers, rollers, generators, and an expanding range of zero-emission electric machines. The company also operates certified workshops and 21 mobile service vehicles providing repair, maintenance, welding, drilling, tunnel servicing, oil-and-gas washing/inspection, fire-protection installation, and machine certification. A sales division distributes used equipment, undercarriages, parts, and dealer products (Underhaug and Reacton fire suppression).
Is Rental.one a public or private company?
Rental.one is a private company. It is classified as corporate owned and is currently operating.
When was Rental.one founded?
Rental.one was founded in 2015. It employs 51 to 100 people.
Where is Rental.one based?
Rental.one is headquartered in Nærbø, Norway, in the Europe region.
How does Rental.one make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are service and Maintenance and equipment Sales.
Who are Rental.one's main competitors?
Veidekke ASA is listed as an emerging player. Broad incumbents are Sunbelt Rentals, Herc Holdings, Boels Rental and United Rentals. Volvo Construction Equipment is listed as an others. Direct peers are Naboen Utleie, Mennesker Utleie, Renta Group and Cramo (legacy Norwegian operations).
Does Rental.one have an API?
No public API is recorded for Rental.one.
What industry is Rental.one in?
Rental.one's product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of TLABAFAG, Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors). Its NAICS code is 532412 and its SIC code is 7350.