X&O Company LLC

What X&O Company LLC does

X&O Company LLC is a privately held, sprint-based marketing and advertising agency founded by former big-agency leaders Eric Segal (former Chief Creative Officer) and Brett Banker (former Managing Partner and Head of Account Management). Rather than operating a traditional agency-of-record model with full-time staff layers, X&O functions as a curated platform that assembles small teams of senior independent practitioners — drawn from a network of 200+ exceptional thinkers sourced from leading brands and agencies — to deliver defined creative and strategic engagements. The firm sells fixed-fee sprint services structured in three tiers: Quick Sprints (1-2 weeks for tactical assignments such as naming, activations, or big-game commercials, delivering roughly seven ideas in seven days), the flagship 3x3x3 Core Sprint (three ideas by three experts in three weeks), and Large Sprints (5-8 weeks for multi-discipline projects spanning brand positioning, architecture, and campaign asset development). It also offers a Core-in-4 four-week startup brand development toolkit. The firm publicly claims it delivers in three weeks what traditional agencies deliver in three months, at approximately one-fifth the cost of holding-company agencies.

The client base is enterprise-grade and brand-led, spanning Coca-Cola, Verizon, Alibaba, MAX, Arby's, Minute Maid, Shutterstock, Ally Financial, Fourier, Dallas Cowboys/DFW, and Unreal across the core offering, with HydraFacial, Evolus, and Jeuveau served through the Rx&O healthcare vertical. Rx&O, launched as a specialized sub-brand led by Managing Partner Jessica Ehrhardt (former President and Executive Creative Director of a Small Agency of the Year Health Group), applies the sprint methodology to regulated healthcare, pharma, biotech, and medical-aesthetics categories — HCP engagement, patient activation, MOA narratives, congress-driven content, and visual identity toolkits with regulatory expertise in-house. Go-to-market is direct and founder-led, relying on earned media in AdAge, Adweek, Forbes, Campaign, Rolling Stone, and Marketing Brew, plus podcast appearances and event participation, with client inquiries routed through [email protected]. Operationally, X&O is remote-first with 1-10 in-house staff coordinating the contractor network, headquartered in Montclair, United States. There is no disclosed external institutional funding, no parent company, and no subsidiaries beyond Rx&O.

Name

X&O Company LLC

Website

https://heyxo.co

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1–10 employees

Short description

X&O Company LLC is a privately held sprint-based marketing agency that assembles small teams of 200+ senior independent practitioners into fixed-fee 1-8 week sprints for enterprise brand leaders seeking rapid strategic and creative deliverables outside the traditional AOR model, with an Rx&O vertical serving regulated healthcare and pharma clients.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Advertising agency services
• Creative strategy consulting
• Brand positioning services
• Marketing sprint engagements
• Healthcare advertising services

Headquarters

HQ city

Montclair

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Sprint-based project fees: Fixed-fee model for defined sprint engagements ranging from 1-2 weeks (tactical assignments), 3-4 weeks (core sprints delivering 3 ideas by 3 experts), to 5-8 weeks (multi-discipline projects). Pricing is fixed per sprint rather than hourly billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

X&O Company LLC is a sprint-based marketing and creative agency that delivers brand strategy, positioning, creative platforms, and campaign work through fixed-fee, time-boxed engagements. The firm assembles curated teams of senior strategists and creatives drawn from a 200+ person network of independent experts and executes against defined sprints (Quick Sprints, 3x3x3 Core Sprints, and Large Sprints), with an Rx&O healthcare vertical serving regulated pharma and biotech clients.

Product overview

X&O Company LLC operates as a sprint-based marketing agency with a platform model, connecting clients with a network of 200+ exceptional thinkers from top brands and agencies. The core offering consists of tiered sprint services: Quick Sprints (1-2 weeks tactical assignments), 3x3x3 Sprints (3 ideas by 3 experts in 3 weeks), and Large Sprints (5-8 weeks multi-discipline engagements). The company also offers a startup-focused Brand Core-in-4 toolkit. A specialized healthcare vertical called Rx&O applies the same sprint methodology to pharmaceutical and healthcare advertising, covering HCP engagement, patient activation, and regulatory-compliant content creation.

Differentiator

Problem solved

Functional benefit

Brands

• Rx&O: Healthcare and pharmaceutical advertising vertical applying the agency's sprint-based model to regulated healthcare categories including biotech, rare disease, and pharmaceuticals.

Products and services

• Quick Sprints 1-2 week tactical sprint engagements delivering approximately seven ideas in seven days for PR-able stunts, activations, product naming, and big-game commercials. Designed for brand and marketing leaders needing fast tactical creative outputs.
• 3x3x3 Sprint Core three-week sprint delivering three impactful, viable ideas from three curated experts, with the team assembled based on the question, channel, category, and context. Built for C-suite and senior brand leaders needing rapid, senior-talent-led creative and strategic answers.
• Large Sprints 5-8 week multi-discipline sprint engagements covering brand positioning, brand architecture, connections models, and end-to-end campaign and asset development for complex brand programs.
• Rx&O Healthcare Vertical Sprint-based healthcare and pharmaceutical advertising service covering unbranded education, enduring platforms, purpose and positioning, congress and cultural moments, MOA narratives, visual identity toolkits, data storytelling, omnichannel strategy, HCP engagement, and patient activation. Designed for pharma, biotech, rare disease, and medical-aesthetics brands that need regulatory-compliant creativity at speed.
• Core-in-4 Startup Brand Toolkit Four-week startup-focused brand development program that delivers a Masterbrand Story, Platform Idea, Visual Identity, Tone of Voice and Narrative Pillars, and a Go-to-Market Toolkit for early-stage companies needing foundational brand assets quickly.

Quantifiable outcome

• 3 weeks delivery vs traditional 3-month agency timelines
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy: Large independent creative agency with a senior-talent-led culture and Fortune 500 brand roster. Comparable to X&O as an indie alternative to holding-company shops, with significantly greater scale and resources.
• Hogarth (WPP): WPP's production and content engine offering agile, embedded creative resources to enterprise clients. Comparable to X&O's sprint model as an incumbent response to the agility demand X&O is targeting.
• Digitas Health: Publicis-owned healthcare creative and media agency. Comparable to X&O's Rx&O vertical as a larger, established player in healthcare advertising with broader service offerings.

Direct peers

• Droga5: Independent creative agency (now part of Accenture Song) recognized for award-winning brand strategy and culturally resonant campaigns. Comparable in talent caliber, client tier, and creative-first positioning.
• 72andSunny: Independent creative agency built on a culture-first, senior-talent-led model. Comparable to X&O as an indie alternative to AOR agencies serving major consumer brands.
• Translation LLC: Independent creative and culture agency founded by industry veterans. Direct comparable in targeting Fortune 500 brand leaders with culturally fluent, senior-led creative work.
• Anomaly: Independent creative and strategic agency known for unconventional model and brand-building work. Closely comparable to X&O as a non-holding-company creative shop targeting Fortune 500 brands with senior-led teams.
• The Bloc: Independent healthcare creative agency. Direct comparable to X&O's Rx&O vertical, with parallel positioning on compliant, fast-moving creative for pharma and health brands.
• Mother Design: Independent creative agency with a reputation for high-caliber talent and premium brand work. Direct comparable to X&O's positioning as a top-tier, founder-led alternative to holding-company agencies.

Emerging players

• R/GA: Hybrid creative and technology agency, now part of IPG, with a strong innovation and brand-experience offering. Comparable to X&O's emphasis on rapid, multi-discipline sprints for enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X&O Company LLC