What Digs Dog Care does

Digs Dog Care (legal entity Better Than Home, Inc., Delaware) operates a multi-location network of premium pet care resorts in the United States, offering four core service lines: DayPlay (supervised dog daycare), Overnight Stays (boarding with Standard, Luxury, and Premium suite tiers), Grooming, and Training (Play & Train and Board & Train programs). Add-on modules include Kitty Care (cat boarding), a hydrotherapy pool (at the Saukville location), tiered Vacation Packages, and Digs Webcam Access for real-time pet monitoring. The company serves individual dog-owning pet parents who view their pets as family and seek higher-end, hospitality-driven care; a secondary B2B segment targets independent pet care facility owners interested in selling and joining the Digs network.

The underlying technology stack centers on the Goose operating system, a third-party platform integrated across all locations for booking, operations, and analytics, with Gingr also referenced for account login and booking management. Customer-facing technology is limited to the website and the Goose booking widget; no mobile app is offered. Pricing is hybrid: unit-based per-visit rates (DayPlay $30–$44, overnight $44–$115, grooming $40–$70) combined with subscription memberships ($160–$735/month) for recurring daycare use.

The go-to-market model is two-pronged: a direct-to-consumer motion through physical resort locations and online booking, paired with an enterprise field-sales motion in which Digs acquires and rebrands existing pet care facilities. The company announced the acquisition of 17 pet resorts in August 2025 as the foundation for national expansion, backed by private equity firms Frontenac and Encore Management Group. Operations span at least 8 U.S. states (North Carolina, Missouri, Kansas, Illinois, Indiana, Wisconsin) with headquarters in Charlotte, NC and 101–250 employees.

Name

Digs Dog Care

Legal name

Better Than Home, Inc.

Website

https://digsdogcare.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

Digs Dog Care operates a PE-backed network of premium pet care resorts across multiple U.S. states, offering dog daycare, overnight boarding, grooming, and training services to individual pet owners. The company is expanding nationally by acquiring and rebranding existing pet care facilities under the Digs brand.

Ownership category

akta.pro rank

Product category

Pet Boarding and Daycare

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Luxury / Premium Dog Daycare (HSANAFAI)

akta.pro secondary industry

Senior & Special-Needs Dog Daycare (HSANAFAH)

Keywords

• Pet boarding services
• Dog daycare
• Pet grooming
• Pet training
• Pet resort hospitality

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. DayPlay (Daycare): Daycare services with daily rates, monthly memberships, and multi-day packages. Full day rates range from $30-$44, with membership options from $160/month for 5 days to $735/month unlimited.
2. Overnight Stays: Boarding services with nightly rates for Standard, Luxury, and Premium suites ranging from $44-$115/night, plus vacation packages and specialty offerings.
3. Grooming: Full grooming services starting at $61-$70, bath and brush services starting at $40-$50, plus à la carte services like nail trims, ear cleaning, and teeth brushing.
4. Training: Training programs including Play & Train daily programs and Board & Train immersive programs with pricing tailored to each dog's needs after free evaluation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Digs Dog Care operates a network of premium pet care resorts that provide dog daycare, overnight boarding, grooming, and training services. The company applies a hospitality-driven approach to pet care, pairing every dog with thoughtfully matched playgroups and trained staff. It also extends services to cats (Kitty Care), hydrotherapy swimming (Saukville), and curated vacation packages.

Product overview

Digs Dog Care is a pet services brand operating a network of premium pet care resorts offering daycare, boarding, grooming, and training services. The company operates on a platform-plus-modules architecture with core services (DayPlay daycare, Overnight Stays boarding, Grooming, and Training) as the foundation, augmented by add-on modules including Kitty Care, Swimming/Hydrotherapy Pool, Vacation Packages, and Webcam Access. The company partners with third-party booking providers (Goose and Gingr) and is expanding nationally through acquisitions of existing pet care facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• DayPlay Full-day dog daycare service in thoughtfully matched playgroups under trained staff supervision, available at Digs resort locations.
• Overnight Stays Overnight boarding service for dogs in private accommodations with attentive care staff, offered at Digs resort locations.
• Grooming Professional dog grooming services delivered at Digs resort locations, offered as a standalone or add-on service to daycare and boarding customers.
• Training Dog training classes delivered at Digs resort locations by trained staff, complementing daycare and boarding services.
• Kitty Care Cat-specific boarding and care service extending the Digs hospitality model to feline guests at select locations.
• Swimming and Hydrotherapy Pool Swimming and hydrotherapy pool service offered at the Saukville, Wisconsin location for dogs seeking exercise, recreation, or therapeutic water sessions.
• Vacation Packages Curated multi-day overnight stay bundles combining lodging with select add-on services for extended pet stays.
• Webcam Access Real-time webcam access add-on that lets pet parents view their dogs throughout the day during daycare or boarding stays.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GoosecoreTechnology or Integration · 10 November 2025Goose has partnered with Digs Dog Care to enhance the pet care experience by implementing its operating system across Digs' growing network of pet care resorts. The partnership streamlines booking, operations, and analytics to support Digs' hospitality-driven approach and nationwide expansion. This is described as setting a new benchmark in next-gen pet care experience.
• Dawgs at WorkminorOthersSister company at Digs Saukville specializing in training working dogs to bring compassionate care to the community. Dogs are trained as Therapy Dogs, ESAs, or Service Dogs with AKC certifications. By end of two-year training career, dogs log more than 6,000 hours of training.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Hounds Town USA: Interactive dog daycare and boarding franchise with 50+ U.S. locations. Comparable service mix and target customer, particularly in suburban markets where Digs is expanding.
• Central Bark Dog Spa & Resort: Franchise concept combining daycare, boarding, grooming, and training. Direct competitor in the multi-service pet resort category with overlapping customer profile.
• Camp Bow Wow: Dog daycare and boarding franchise with 200+ camps across North America. Comparable to Digs in offering all-day play, overnight stays, and grooming, with a similar national rollout strategy.
• Best Friends Pet Hotel: Premium pet hotel chain offering daycare, overnight boarding, grooming, and training. Closely comparable to Digs' premium positioning, suite-based boarding, and multi-service resort model.
• PetSuites (now part of Mars Petcare): Multi-location pet resort chain offering daycare, boarding, grooming, and training. Now backed by Mars, giving it corporate-scale resources comparable to Digs' PE backing.
• Dogtopia: Largest U.S. dog daycare franchise with 200+ locations offering daycare, boarding, grooming, and spa services. Directly comparable to Digs in service mix, target customer (premium-seeking pet parents), and franchise/roll-up growth model.
• K9 Resorts Luxury Pet Hotel: Luxury dog daycare, boarding, and spa franchise. Comparable to Digs on premium pricing, hospitality-driven experience, and franchise-led expansion in suburban markets.

Broad incumbents

• Petco (Petco Pet Care Center): Major pet retailer offering in-store grooming, training, and (via partner) boarding services. Competes with Digs for premium pet parent wallet share and benefits from national brand recognition.
• PetSmart (PetsHotel / Doggie Day Camp): Largest U.S. specialty pet retailer operating in-store PetsHotel boarding and Doggie Day Camp services. Overlaps with Digs on daycare and boarding but as part of a much broader retail portfolio rather than a specialized resort concept.

Emerging players

• Rover: Largest U.S. pet-sitting and dog-walking marketplace. Not a direct resort competitor but addresses overlapping demand for trusted pet care, particularly for owners preferring in-home or on-demand services over facility-based daycare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/digsdogcareballantyne
• LinkedInlinkedin.com/company/digsdogcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digs Dog Care